6 Steps to Strategy Using Mind Mapping

What is Strategy?

There are many textbook definitions for a Strategic Plan, but in basic terms it could be described as:

A high level roadmap for the business

A compass for the business vision and direction

A platform for communicating the vision, mission and goals for the business

The following mind map provides a visual overview of a typical Strategic Planning framework
1. Review Past Performance

Most Strategy Planning starts with a review of past performance a critical look at current situation where each area
of the business is reviewed in terms of performance, what worked well, what didnt go so well, and areas for
improvement

This is an important facet of kick-starting any strategic review or plan and provides meaningful insights into both
positive and negative aspects of previous and/or current performance. There are many ways of doing this, including
tools and techniques such as SWOT analysis, but it is important to execute this part of the involving the right people
(for credible and accurate insights and for decision-making and direction setting as the exercise progresses).

2. Develop a Vision Statement

A Vision Statement should be both an aspirational and inspirational description of where the business is going and what
it aims to achieve in the medium to long-term.

It serves as a clear guide for the direction the business wishes to take, setting out the high level primary goals.
3. Develop a Mission Statement

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A Mission Statement outlines the core purpose of a business and its reason for existing. It should help guide the
business strategies, articulate its overall goals, provide a roadmap and guide any decision making.

A Mission Statement should also clearly outline products and services, which markets will be served and how; and
communicate intended direction to the organisation, customers, and stakeholders.

image: http://cdn.business2community.com/wp-content/uploads/2015/01/Mission-Statement.jpeg
4. Identify Strategic Objectives

At this stage, the aim is to develop a set of high-level Objectives for all areas of the business. They need to highlight
the priorities, goals and objectives that will ensure delivery of the vision and mission. A view of the end-objectives and
results required for each objective is a must.

Aligned with the first stage of Review, in particular the SWOT analysis, other key aspects of setting these objectives
would be: building on the identified strengths; ensuring plans and actions are in place to take care of areas of
weakness; identified opportunities are factored in and included; actions are in place to counter any perceived threats.
This stage is very much aligned with the next stage of implementation

image: http://cdn2.business2community.com/wp-content/uploads/2015/01/Strategic-Objectives.jpeg

5. Implementation Plans

The distillation from the Vision, Mission and higher-level Strategic Objectives needs to filter down to Departmental,
Team and individual Objectives and Action Plans. The who, what, where, when, and how needs to be agreed and
communicated.

Plans are now more operational and process aligned with SMART (specific, measurable, achievable, realistic and
time-related) objectives agreed and put in place. These objectives also need to take into account Performance
Indicators, Resource allocation and budget requirements.

image: http://cdn.business2community.com/wp-content/uploads/2015/01/Implementation-Plans.jpeg
6. Performance Management

All the Objectives and Action Plans need to be continually reviewed against the agreed outcomes or Key Performance
Indicators (KPIs). Targets and results need be continually monitored and reviewed.

The whole Strategy and related objectives, plans, projects, etc, must be managed in such a way that strengths and
weaknesses can be quickly and easily identified and acted on, with the ethos of continuous improvement and business
excellence at the core of the strategy.
In terms of the executing and managing the whole end-to-end process of Strategic Planning, an increasing number of
planners, managers, directors and business leaders are now turning to business mind mapping software to map,
visualize, shape, present and communicate in key aspects of:

Brainstorming sessions at the scoping and planning stages

Creatively applying problem solving and other tools and techniques such as SWOT, etc.
More efficient and focussed planning, running and follow-up of meetings
Capturing individual and team contributions to ideas, knowledge and experience
Gaining understanding on the both the big picture and component parts
Better, well-informed decision making and prioritisation
Scoping, planning and authoring documents, reports and presentations
Creating, allocating, monitoring and managing Objectives, Tasks and Actions
Planning, scheduling and managing Projects

For those of you engaged in any of the Strategic Planning process, from the initial performance review, through to
implementing and managing objectives, actions, and projects, I would thoroughly recommend the use of mind mapping
software.

It truly does augment and add value to your existing suite of daily-use applications through its highly intuitive and
engaging capture visualize manage processes and functions, enabling increased productivity, clarity on all work
activities and higher quality outputs (to name but a few!).

image: http://cdn2.business2community.com/wp-content/uploads/2015/01/Performance-Management.jpeg
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