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A New Vision for Healthcare

a development by
 Baby boomers represent the generation
with the greatest buying power in the
countrys history.

Time
Some see it as part of the fundamental structure of the
universe, a real thing that can be measured.

Others believe that time exists in our minds, helping us

to organize our lives and the events and people that give
it its richness.

Time Waits f or No On e
Baby boomers 78 million strong are marching
toward 65 with expectations for a vibrant, active retirement.
Boomers also represent the generation with the greatest
buying power in the countrys history. As they stand poised
A New Vision for Healthcare

to pay a larger proportion of their healthcare costs, baby

boomers want healthcare service providers who meet their

Healthcare Village
demands for excellent customer service, flexibility, ease
of access, high performance and efficiency. They also want
an expanded notion of healthcare that includes the notions
of wellness, vitality and lifestyle.

E 2 3E
 The Clock is Running By 2030, aging boomers will account
By 2030, aging boomers will account for more than twice
for more than twice as many inpatient
as many inpatient admissions as they do today pushing admissions as they do today.
hospitals to the limits of their capabilities; already-strained
emergency rooms will be strongly impacted, with an
expected four million more ER visits annually.

The Time of Traditional Medicine is Past

Antiquated hospitals and the inability to reconfigure
space to accommodate revolutionary new technologies
create an urgent need for efficient and cost-effective
ambulatory-care strategies. Because hospitals simply
cannot afford additional bricks-and-mortar debt, they
A New Vision for Healthcare

must rely on third-party developers who use their capital

to plan, develop and manage ambulatory facilities.

Healthcare Village
Competition from entities like private for-profit providers
entering the market with niche clinical services and specialty
facilities assures that individual markets will be won or
lost, based on whether buildings are advantageously located
and well-designed.

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Its Time Its Time

The Healthcare Village is a powerful synergy of

complementary healthcare services housed in a single
location. From diagnostics to treatment to disease-
management programs to prevention and maintenance
of good health, the Healthcare Village encourages
increased collaboration between physicians and
hospitals thanks to physical proximity and that
translates to better healthcare for the community.
Healthcare Villages are market-driven, creative

collaboratives that generate high pedestrian traffic,
The Healthcare Village encourages
increased collaboration between
physicians and hospitals...and that
translates to better healthcare for
the community.

multiple referrals and retail sales. And, they give you

the flexibility to change space configurations based
on demand for services, reimbursements and market
shifts, with minimal capital cost and with limited
A New Vision for Healthcare

disruption of operations.

Healthcare Village
The Numbers

A successful Healthcare Village can earn gross

revenues in the 5-6 percent range from inpatients
who have conditions that require admission into the
6 hospital, and 11-15 percent for outpatient services. 7

If properly developed, a retail healthcare environment

can generate sales between $600 and $1,000 per
square foot.
 The opportunity to cross-market clinical,
medical and wellness services assures
the Healthcare Villages financial success.

A Case Study A Case Study in Wellness

With a medically-based wellness center as its anchor,

the Healthcare Village uses the best practices of retail
to deliver healthcare by surrounding the prime attrac-
tion with complementary services that help people
develop and maintain healthier lifestyles. Typically,
the wellness center offers amenities such as lap
pool; warm-water therapy pool; sauna; steam room;
whirlpool; indoor walk/jog track; well-appointed locker
rooms; pro shop; cardiovascular and free weights
equipment; as well as a heart-healthy, internet-friendly
caf. A variety of disease- management and wellness-
education programs are offered. Wellness centers are
popular destinations for health-conscious members
and those consumers who are managing chronic
A New Vision for Healthcare

ailments. These two groups might utilize the facility

as often as three to four times per week, resulting

Healthcare Village
in hundreds of visits every day.

This high traffic creates more visibility for the

Healthcare Villages other services typically primary-
care and specialty physician practices; ambulatory
surgery centers; diagnostics; sports medicine; and
8 specialty facilities such as sleep centers, sports 9

medicine and retail healthcare services all housed

conveniently in one location. Some retail examples
include pharmacy; medical equipment; optical and
hearing services; wound care; pain-management
services and others. The opportunity to cross-market
clinical, medical and wellness services assures the
Healthcare Villages financial success.
The EXPERIENCE The New Experience

For consumers, the Healthcare Village seamlessly

integrates high-quality services and that stabilizes
healthcare costs. Enhanced cooperation between
providers assures proximity and immediate access
to medical records via the shared technological
infrastructure. Thanks to its innovative shopping-
mall environment, close parking and scheduling
uninterrupted by inpatient and emergency cases
consumers have convenient, accessible and
timely healthcare services with the ultimate goal
of achieving and maintaining a healthier lifestyle.

The Healthcare Village is, first and foremost,

The Healthcare Village is...
a community destination.

a community destinationone where healing is

A New Vision for Healthcare

promoted and reinforced through various programs

and services anchored by traffic generators like

Healthcare Village
wellness, emergency departments or ambulatory
surgery centers. The physical environment of the
Healthcare Village is a valuable resource that affects
the community by treating them as consumers and
customers and not as patients.

10 11


Lab

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ound are | W

CREATION
| W o
Creating the Healthcare Village

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Ambulatory

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Sleep Ce

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Surgery Diagnostics

What keeps us healthy and happy is simple:

enter
Specialty
sustenance, shelter, love and purpose. In the same Clinics
way, healthcare should take care of the whole person.
Alter+Cares Healthcare Village is a rich constellation
of highly specialized clinical programming, emergency
medicine, surgical expertise, diagnostic services, lab
and rehab moving in harmony with preventative care,
Healthcare
Retail
ess
| Medi-Sp
Walk-in
Clinic

n a
wellness, and a host of retail satellites. A new way to Fit |

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deliver care in a location with the freshness and vigor

mp
ehabilitation
of a real community.

lementar
Physician Wellness Cardiology
Practices Center

y
cR

M
a

ed
di
cin

i
r
Free-standing
A New Vision for Healthcare

e | Ca
Physical & Sports
Emergency
Medicine
Department

Healthcare Village

Sports
Oncology Performance Orthopedics
12 13

Neurology

Vital Signs Vital Signs
Alter+Cares comprehensive strategic planning, +
master planning and economic strength deliver
real Healthcare Village assets that produce physical
and psychological comfort for the consumer, as
well as positive cash flow and value appreciation
for our clients. We work with our clients to develop
the strategic vision, see the entire project through,
and manage and own the real estate to relieve
providers of that burden.
A New Vision for Healthcare
14
take the healthcare
village test
Do you need capital to accomplish your outpatient goals?
+ Do you want to work actively with physicians to enhance
business alignment?
+ Do you need to focus on improving the outpatient experience?
+ Do you need to increase your outpatient market share?
+ Do you need to build flexibility into your ambulatory design
to accommodate growth?
If you responded yes to any of the above questions,
call (800) 637-4842 or visit HealthcareVillage.net
to learn more.
Healthcare Village
15
Next

a development by

5500 West Howard Street

Skokie, IL 60077
(800) 637-4842
HealthcareVillage.net