Indias Internet user base expected to reach 462 million by

June 2016. Will register a growth of 49% over 2015.

Mobile internet user base in urban India has reached 197 million (65% growth over last year)
and the rural user base has surged to 80 million (99% growth by Oct this year).

India is expected to have the largest number of software developers by 2019. Currently India
has around 2.75 million software developers which is expected to increase to approx. 5.2
million developers by 2018.

Mobile Internet will drive the next wave of growth in penetration of internet.

Burgeoning smartphone and mobile internet usage, a growing developer community and the
potential for regional/ localised apps are likely to favour an app revolution in India in 2015
according to consulting firm, Deloitte.

Increase in local language content will lead to a growth of 39% in internet user base, with
rural India being the primary driver of this growth (75%), while urban India will grow at 16%.

Revenues from paid apps in India is estimated to reach USD 317.6 million by 2016 due to
increase in app usage on smartphones.

Mobile Marketing - the next big thing in Digital media due to an increasing consumer base,
massive amount of regularly updated content, and interaction opportunities opening up
between marketers and consumers.

India's m-Commerce market to reach USD 19 billion by 2019.

Mobile Gaming market in India will reach INR 18.5 Billion in 2017.

Mobile Healthcare market size in India is projected to reach USD 45 million by 2017.

http://www.appsindia.co.in
Average device in India is only 10 months old! What does

the data of 8M mobile app users in India indicate

In her recent report on Internet users, Mary Meeker mentioned that

India tops the list of countries in adding new Internet users this
year. In 2014 alone, India added 63MM+ new Internet users. With
232 million Internet users, India is growing at more than 37 per cent
Y-o-Y. Interestingly, 65 per cent of Indias Internet traffic comes from
mobile. Another recent report by IAMAI and KPMG indicated that
India will reach 236 million mobile Internet users by 2016, and 314
million by 2017.

The California-based mobile intelligence company focusing on

personalizing mobile experiences and monetization, Quettra, has
shared insights on Indian mobile app users for the month of June.
Quettra software, which currently resides on over 8M Android
devices in India and over 135M devices worldwide, collects install
and usage statistics of every application present on the device. The
company helps mobile developers improve the core metrics
affecting their businesses. Founded in 2013 by Ankit Jain, who was
previously heading Search & Discovery for Google Play Store,
Quettra raised $2.9M seed funding in August 2014.

http://yourstory.com/2015/07/mobile-app-india-2015/
The number of internet users has crossed 200 million in India, said a
report last year. A majority of them have been on mobile, and IAMAI
in a recent report projected that the number of mobile internet users
is going to reach 155 million in India by the end of March 2014, and
185 million by June 2014, maintaining a Q-o-Q growth of 20%. The
Mobile Internet in India 2013 report states that by the end of
December 2013, the number of mobile internet users would be 130
million. The number of mobile internet users in October 2013 was
110 million with 85 million users from urban India and the rest 25
million from rural India.

According to the report, urban India will continue to account for a

large percentage of mobile internet users across the country and is
expected to reach 126 million by March 2014 and touch 153 million
users by June 2014. Significantly, a drastic growth was witnessed in
the number of users of mobile internet in rural India and will register
an impressive 50% growth to reach 32 million by June 2014.

The report also finds that ARPU (average revenue per user) has
dropped to Rs 387 from Rs 460 in 2012. However, the percentage
amount spent on mobile internet has gone up to 45% from 43%.
Thirty five per cent of the mobile internet users are spending
between Rs 100 and Rs 500 monthly on their phone expenses. Nine
per cent are spending over Rs 500 and just six per cent of the users
are spending less than Rs 100 every month.

http://yourstory.com/2014/01/mobile-internet-projections-india-2014/

With 3rd largest smartphone market in the world, India to reach 314
million mobile internet users by 2017

From 200 million internet users in 2013 to over 500 million internet
users by 2017 including 314 million mobile internet users
the growth story of mobile internet in India is on the upsurge.
A report by IAMAI and KPMG projected that India will reach 236
million mobile internet users by 2016, and 314 million by 2017.
Earlier this year, Mary Meeker compared Indias internet penetration
of 2014 with China of 2008 and the US of 1996. Here are some of
the highlights from India on the go Mobile Internet Vision Report
2015.
3G and 4G user base to increase
The 2G user base in India is projected to decline in the coming years
as more and more customers are expected to migrate from 2G to
3G. The 3G user base in India is rapidly gaining market and is
projected to grow at a CAGR of 61.3% from 2013-17.There were
approximately 82 million 3G subscribers in India by the end
of 2014 and the number is projected to reach 284 million by
end of year 2017.
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To increase user adoption, several Telecom operators reduced their

3G tariffs by 80-90 per cent in the second half of the year 2013 and
brought 3G prices comparable to 2G prices. As of June 2015,
internet users in India stood at over 350 million. 4G user base is also
expected to grow at an annual growth rate of 344 per cent and a
CAGR of 103 per cent from 2013 to 2018.

Rural growth through 2G

The report h as found that the
rural growth story in the coming years will likely be through 2G
technologies. 3G and 4G may continue to be primarily an
urban phenomenon for the next few years.Increased internet
enabled device penetration, decreasing handset prices and data
plans tariffs are helping create a suitable environment for a rapid
growth of mobile internet in India, with rural India set to take the
lead. As of June 2014, nearly 50% of the Active Internet
Users(AIU) in rural areas accessed internet using mobile
phones, community service centers (CSC) and cyber cafes.
38% of the AIU use mobile phone as the main access point.

As per the report, rural India is steadily moving towards a more

internet friendly and exploratory mind-set. As of 2014, the Active
Internet User (AIU) base in rural India was 6.7% of the overall rural
population of 905 million and accounted for 61 million users. 4.4% of
the total rural population used a mobile device to access the
Internet compared to 0.4% in the year 2012.
The second wave of internet through mobile devices

India has the third largest Internet user base in the world out of
which more than 50 per cent are mobile-only internet users.
However, the Internet penetration in India at 19 per cent is quite low
compared to other developed and developing economies.
In India, the number of people who own mobile phones is
greater than the number who own personal computers. The
Indian government is committed to setting up a robust digital
infrastructureand to promote adoption of mobile Internet and related
products and services. In 2014-15, the Government budgeted INR
500 crore for building infrastructure as per the National Rural
Internet and Technology Mission with an additional INR 100 crore
budgeted for improving e-governance.
Usage patterns

India is making the transition from features phones to smartphones

rapidly. This is accelerated by the availability of low-cost
smartphones and data plans. SMS, email, messaging and social
networking apps are the most popular used apps, while
video streaming and banking services are the least used
apps. Customers apprehensions around security of payment
platforms and data privacy need to be addressed.
Many handset manufacturers are making their contribution
towards mobile internet growth by manufacturing affordable
handsets supporting vernacular content. The median price of
handsets has dropped significantly making internet enabled devices
affordable for the masses. Several domestic handset
manufacturers are contributing to the increasing trend of
smartphone usage by selling high end phones at lower price
points. The report found that smartphones seem to deliver a better
user experience and have the potential to accelerate the adoption of
mobile internet. India has become the third largest smartphone
market in the world.
Solutions

Even the best content and app may not appeal to a user if the
network backbone does not support the intended user experience.
Development of infrastructure, deployment of high end network
technology, small cells in congested and rural areas, central QoS
body for off-deck content, supportive regulatory policies can lead to
improved data connection and thereby better user experience.

Further, the ecosystem can reap benefits by creating standards for

technology platforms. CrossPlatform, cross-device and cross-region
compatible technology platforms could help in inter-operability
between different systems and services possibly leading to delivery
efficiency.
Feature image credit: Shutterstock

http://yourstory.com/2015/07/mobile-internet-report-2015/

http://www.kpcb.com/blog/2015-internet-trends
presentation on internet user

NEW DELHI: When it comes to a big market forcing a crash in the

priceline, India showed its might in the smartphones arena during
2014 with companies launching a plethora of affordable devices, but
it also embraced the pricey new models of iconic iPhone with equal
enthusiasm.

In the new year, the Indian smartphones market is expected to

further consolidate its position, before emerging as the world's
second biggest market in 2016.
"Smartphones as a category is growing at a phenomenal pace. The
Rs 5,000-15,000 category is exploding and we expect this trend to
continue in 2015," Nokia India sales (Microsoft Mobiles Oy
subsidiary) managing director Ajey Mehta told PTI.

In 2015, there could be more "intense action" in the entry-level

smartphone market as more companies launch affordable handsets,
aimed at upgrading feature phone users, he added.

As per research firm eMarketer, India will exceed 200 million

smartphone users, topping the US as the world's second largest
smartphone market by 2016, largely on the back of growing
penetration of affordable smart mobile devices.

Hemant Joshi, a pPartner at Deloitte Haskins & Sells, also said that
the affordable devices may remain key going ahead.

"The focus will remain same on Rs 10,000-13,000 price range for

mass market. The price of smartphones and tablets is definitely
coming down. Also, there might be price drop of the LTE-enabled
smartphones as India is ready for a massive LTE deployment," he
said.

According to research firm IDC, over 44 million smartphones were

sold in 2013. Compared to this, handset makers have already sold
over 59.3 million handsets in the January-September 2014 period.

At the beginning of the year, IDC had estimated that total

smartphone sales in the country would cross 80.5 million units in
2014.

http://timesofindia.indiatimes.com/tech/tech-news/Indian-
smartphone-market-in-2015-Analysts-
view/articleshow/45700696.cms