TH

4 STREET KCRS
STEREO BAR
BROADCAST
REPETOIRE

Authors Contacts: Zenani France Sibanyoni E mail

zenanisibanyoni@gmail.com Mobile 079 913 6245

All rights reserved.

ABOUT 4TH STREET KANGALA COMMUNITY RADIO

STATION (KCRS) BAR BROADCAST REPETOIRE

The 4TH STREET KCRS STEREO BAR BROACAST REPERTOIRE is a six hour live
radio broadcast at any bar, tavern or any liquor place all over South Africa and
beyond. It can run from 19:00 to 00:00 live on KCRS Stereo.
It would incorporate promotion of 4th Street directly to the target consumer while they
(liquor drinkers) are busy drinking. The customers will constantly be told that the
KCRS Bar Broadcast Repertoire is proudly brought to them by 4 th Street. They
(customers) will also be encouraged to go and buy a bottle of 4th Street for maximum
thirst quenching experience. Those that are drinking foreign liquor will be
encouraged to come back home by drinking homie drink, 4th Street. They will be
encouraged not to be traitors.
However, 4th Street is welcome to advertise on the KCRS Stereo bar stage. The
stage can be clothed with 4th Street branding. The stage can also be outside the bar
so that passing people can also join the unique and absorbing 4 th Street Bar
experience.
The customers of 4th Street obviously love music and it would surely be played to
them.
However, prizes like 4th Street bottles, t shirts, glasses and caps can be provided for
those customers who answer correct questions related to the famous brand of 4 th
Street.
The aforesaid Bar Broadcast Repertoire can also encompass 4 th Street dance
competition and the winners can win the aforesaid prizes.
The Bar Broadcast Repertoire can also include a 4th Street Pool Competition and
winners can also acquire the aforesaid prizes.
The ultimate winners in pool, radio announcer, comic and dancing competitions can
also tour with 4th Street KCRS Stereo Bar Broadcast Repertoire in South Africa.
This is a new, fascinating and refreshing modality of corporate branding that consists
of three in one. It is relevant to the market of 4th Street, and it will have a positive
impact on the renowned brand.
The three in one involves 4th Street, KCRS Stereo as well as any hosting bar in one
place anywhere in our beloved country.
A website can be created for the visited bars as well as all other liquor selling places
in the country and beyond, and incorporated in a thirst clinic directory sponsored by
4th Street.
A digital cameraman can be hired to video tape the Bar Broadcast Repertoire and
upload it on YouTube. A photographer can also take pictures that could be posted on
instagram and all other social media platforms.
The 4th Street customers can also be given a mic to show their radio broadcasting
skills.
The winning radio broadcaster can be given the aforesaid prizes and perhaps a
bursary to study radio broadcasting.
The wonderful customers of 4th Street can also be given a chance to do stand-up
comedy, and the winning comedian can be given a bursary to study comedy.
The host can also conduct a radio feature tabulated as Mind Your Tongue where 4 th
Street customers are asked to translate vernacular proverbs from vernacular to
English. Winners can be given the aforesaid prizes mutatis mutandis.
However, 4th Street, KCRS Stereo and the host Mr Zenani France Sibanyoni would
be the first to do this innovative corporate branding modus operandi. However, there
is no natural or juristic person who can use this creative corporate branding strategy
without the written permission of the host, Mr Zenani France Sibanyoni. Mr
Sibanyoni is the intellectual property owner of this innovative corporate branding
exercise.
There is no doubt that there is a special nexus when it comes to liquor, music, radio,
comedy, dancing and pool. This strategy brings all these special ingredients under
one roof.
Thus the Bar Broadcast Repertoire would acquire a colossal, massive and
elephantine piece of the audience.
As a bonus to the occasions we can also include a live performance by well-known
musicians.
The frequency of the show will cover a lions share of Mpumalanga Province. It
therefore makes economic sense to be associated with the show that has a great
footprint within Mpumalanga province. In parts of Gauteng the show will also be
heard. The show can be streamed to cover the whole world.
The beauty and attraction about radio is that a plethora of vehicle drivers listen to
radio while driving.
The host of the show, Mr Zenani France Sibanyoni, is well-educated and abreast
with trending entertainment news.
He would be able to acquire the latest entertainment news from the internet and
other sources. The host is also computer and internet literate.
The show will be marketed on social media, internet, taxi adverts as well as by way
of posters.
In all these marketing platforms the host would acknowledge the sponsorship of the
company.
However, taxis ferry thousands of passengers on daily basis, and this will catapult
the show as well as the wonderful sponsor into dizzy heights.
The logo of the company would feature in all the correspondence, business flyers
and all other media platforms.
The host binds himself that he shall tabulate the show 4th Street KCRS Stereo Bar
Broadcasting Repertoire on air.
We trust that the programme planned for the 4th Street KCRS Stereo Bar
Broadcasting Repertoire will be appealing to a broad spectrum of the public
including, but not limited to the company.
To ensure ongoing improvement, we again encourage input from all those interested
in the field of radio and liquor industry, particularly those who are actively seeking to
progress in the field, to take part and share their knowledge and experience.
RADIO SHOW OBJECTIVES

Broadly, the Radio Show focus areas will include, but not limited to:

Corporate branding of 4th Street while direct consumers are drinking liquor
Constant reminder to the drinking consumer while drinking to drink 4 th Street
Constant reminder to the drinking consumer while drinking to switch to 4th
Street
Encourage those who are far from the 4th Street event to go and buy 4th Street
for unique drinking style
Encourage 4th Street listeners to invite 4th Street KCRS Stereo Bar
Broadcasting Repertoire to come to a bar near them
To encourage 4th Street customers to drink and share 4th Street with friends
as well as relatives
To encourage 4th Street customers to use 4th Street for bonding with
colleagues
To encourage 4th Street girls outing and sheer 4th Street drinking experience
Best practice processes and methodologies for mixing radio, bar and 4th
Street
Radio journalism training and education
Professional development
Technology for intertwining radio, bar, 4th Street, music, comedy and other
interesting features

The objectives of the Radio Show have been defined as follows:

The sharing of the divine taste of 4th Street, radio, bar experience, music,
pool, poetry, comedy and competitions
To promote 4th Street networking social clubs
To facilitate the meeting of diverse cultures in sharing and learning from each
other in the quest for great 4th Street drinking experience
Encourage responsible 4th Street drinking experience.
We can design a separate website, twitter, instagram and Facebook pages for the 4th
Street KCRS Stereo Bar Broadcasting Repertoire.
The host is committed to ensuring that this show is on par with international
standards. The listeners of other radio stations will migrate to our show because it
brings innovation and creativity.

SPONSORSHIP
WHY SPONSOR?

Business sponsorship is a major source of funding for many radio shows as more
and more companies have discovered this to be a powerful marketing tool.

Building and strengthening your company brand through effective visibility is one of
the key essentials in business strategy.

To be effective, sponsorship of any show must serve the interest of four constituent
groups:

It must serve the business interest of the sponsoring company

It must serve the best interests of the show and its participants (audience)
It must have a positive impact upon the sponsors direct consumers
It must benefit the consumer who use the products or services

BRAND POSITIONING

Your brand will be included in all the Radio Show material and you will have the
opportunity to include signage, and make brochures and other materials available to
the general audience.

Sponsorship goals may include:

Maximising brand awareness

Increasing brand loyalty
Introducing a new brand to the market
Establishing new contacts with decision makers in the public and private
sectors
Introducing new products or services to the liquor industry
Keep general public abreast with trending entertainment news to improve bar
attendance and the visibility of corporate partners
To keep the general public posted with music and movies to spice up
attendance in the forthcoming fixtures

INVESTMENT REQUIRED
Although certain investment categories are listed below, we do not want to bind
potential sponsors to the suggested amounts. The Radio Show will accept any other
denomination of sponsorship amounts and it is highly negotiable.

BRONZE SPONSORSHIP - R50 000 per month

Mind Your Tongue sponsor.

Access to complete database of all the audience listening to the show that
send their details to the host or the show itself.

one gimmicks per show stating that this is 4th Street KCRS Bar Broadcasting
Repertoire the first of its kind, we create they follow!

SILVER SPONSORSHIP - R100 000 per

month
(Maximum of two Silver sponsors)

Pool and dance competition sponsor.

Access to complete database of all the audience listening to the show that
send their details to the host or the show itself.

Branding space on the Show website, Show social media pages and the show
e-mail

Two gimmicks per show stating that this is 4th Street KCRS Bar Broadcasting
Repertoire the first of its kind, we create they follow!

GOLD SPONSORSHIP - R250 000 per

month

Sponsors branding at the KCRS Bar Stage, Radio Show website, twitter, face
book and instagram pages as well as show e mail

Access to complete database of all the audience listening to the show that
send their details to the host or the show itself.
 Constant reminder that the show is proudly brought by 4 th Street

The show host will talk fondly, lovingly and compassionately about the
generous contribution of the sponsor at the beginning and the end of the show
each and every day.

The KCRS stereo will also repeatedly advertise that at the specific time the 4th
Street KCRS Bar Broadcasting Repertoire is coming and brought to the
beloved audience by the benevolent sponsorship of the sponsor.

Promotional opportunities to build brand awareness and loyalty through

banners, letterheads, programmes, invitations and menus

Press Coverage of all events associated with the show will include the phrase
sponsored by <gold sponsor>

An opportunity to contribute to the opening and closing addresses of the show

by sponsors representative.

Ten gimmicks per show stating that this is 4th Street KCRS Bar Broadcasting
Repertoire the first of its kind, we create they follow!

Ad Hoc SPONSORSHIP

Ad Hoc Sponsorship is available of certain items e.g. MacBook Pro (R16 000) for the
show host to do adequate research of the show, internet modem (R300), internet
data bundle R1 000 per month), car (R10 000 per month) for adequate preparation
of the show, interviews and so forth, salary of the host (R30 000 per month), salary
of producer (R20 000 per month), payment of royalties for music played during the
show (R50 000 per month), payment of show airtime, digital camera (R10 000),
video camera man (R10 000 per month) digital camera (R2 000), photographer (R8
00 per month), IPhone (R15 000) for adequate preparation, style and panache of the
show as well as artists (R100 000 per month).

The Host of 4TH STREET KCRS STEREO BAR

BROADCASTING REPEIRTOIRE

Zenani France Sibanyoni

(B Proc (University of Limpopo) Preferential BEE (UCT) and HR
Certificate (UNISA)
Email: zenanisibanyoni@gmail.com Mobile: 079 913 6245

Financial Terms and Conditions

As with any sponsorship opportunity as soon as you financially commit to becoming

a sponsor your name will be associated with the show and exposure will commence.
The show marketing will be well underway with the website at its construction.

Payment Terms are as follows:

100% payment in advance or as arranged with the host. The radio station is a
registered with the relevant media authorities and cannot risk its broadcasting
licence.

If you are interested in taking up any of these sponsorship opportunities please e

mail a Letter of Acceptance stating the amount of sponsorship and/or items of
sponsorship, job title or designation, department, contact details to
zenanisibanyoni@gmail.com

If you would like to discuss the sponsorship in more detail please feel free to contact:
Mr Zenani France Sibanyoni, zenanisibanyoni@gmail.com

NB: We will humbly mention in our show that we have applied for your
generous sponsorship and the reply thereof.

The aforesaid proposal is not cast in stone, and we welcome amendments, inputs and deliberations.
The Distell group can even decide to call the show using the name of one of its brands.

The sponsoring company can even decide which radio station does it prefer, but the sponsorship
amounts may increase depending on a radio station. The host will be happy to licence any move, t &
cs apply.

Any rights reserved by Zennai France Sibanyoni.