Surveys

Contents
General information respondents ........................................................................................................... 2
Knowledge of concept ............................................................................................................................. 3
Opinions about Wasbar ........................................................................................................................... 3
Price questions ........................................................................................................................................ 4
Extra questions ........................................................................................................................................ 5

Victoria Buylaert Aicha Gmati Trabelsi Esther Roelant Paulien Thyssen

For the Survey assignment, we were allowed to use the same one as the survey we created for
International Marketing & Market Research course. We choose to use this one because we put a lot
of time and effort in creating this one. Since our target audience for the assignment of International
Marketing & Market Research international students are, we do not have a response of our class
group. We gathered more than 50 responses from American students. Some of the graphs we have
used for the analysis of these data, can be found in this document.

Every member of our group has helped creating the questions for the survey and has contributed to
the creation of the lay-out and the survey itself.

Our survey was about the Wasbar and how this concept may (not) work in San-Francisco.

Link to our online survey: https://docs.google.com/forms/d/1O2DHJN5lXlT6y-

Lyc6ymvOwQXtVwXUPEJaQ1Aq9x-uU/edit

General information respondents

SEX AGE

5%
4%

18 - 21
40%
Female 22 - 30

Male 53% Over 30

38%
60%
Under 18

WHERE DO YOU LIVE?

15%

Off campus (at home,

apartment, ...)
On campus (dorm, ...)

85%

Victoria Buylaert Aicha Gmati Trabelsi Esther Roelant Paulien Thyssen

Knowledge of concept

ARE YOU FAMILIAR WITH THIS CONCEPT (A

FUSION BETWEEN A LAUNDROMAT AND A
RESTAURANT/CAFE)?

23%

No
Yes

77%

Opinions about Wasbar

I DO NOT THINK I THINK THE

PEOPLE LIKE ME WASHBAR IS FOR
WOULD GO TO HIPSTERS.
THE WASHBAR.
27
42

26
11

AGREE DISAGREE AGREE DISAGREE

I THINK THIS CONCEPT WILL NOT

WORK IN SAN-FRANCISCO.
47
6

AGREE DISAGREE

Victoria Buylaert Aicha Gmati Trabelsi Esther Roelant Paulien Thyssen

Price questions
How much would you be willing to pay for the
washing of your laundry?
35

30

25

20

15

10

0
$0 - $2,5 $2,6 - $3 More than $3

WOULD YOU BE WILLING TO PAY MORE

WHEN ECOLOGICAL WASHING DETERGENTS
ARE OFFERED?

No
51% 49%
Yes

How much do you on average pay for your

meals?
35

30

25

20

15

10

0
$10,1 - $15 $2,6 - $5,0 $5,1 - $10 Less than $2,5 More than $15

Victoria Buylaert Aicha Gmati Trabelsi Esther Roelant Paulien Thyssen

Extra questions
WOULD YOU PREFER TO
VISIT WASHBAR INSTEAD ARE YOU FAMILIAR WITH
OF ANY OTHER BELGIAN PRODUCTS SUCH AS
LAUNDROMAT? BELGIAN WAFFLES?

8%
Maybe
43% No
47% No
Yes
Yes

10% 92%

IS THE CLIMATE CHANGE

SOMETHING YOU KEEP IN MIND
WHEN WASHING? [MARK THE TERM
THAT APPLIES MOST TO YOU]

18
13

11

8
3

ALMOST NEVER ALWAYS NEVER OFTEN SOMETIMES

I would visit Washbar for/at

The purpose of doing my laundry

Not

Lunch

I won't visit

Any moment of the day, whenever I feel like going

Afternoon coffee

A cold beer/beverage

0 5 10 15 20 25

Victoria Buylaert Aicha Gmati Trabelsi Esther Roelant Paulien Thyssen