Executive Position Description

For

YWCA of Minneapolis
Vice President of Health and Wellness

www.ywca-minneapolis.org/

On behalf of our client, the YWCA of Minneapolis, KeyStone Executive Search is

conducting a retained search for the new Vice President of Health and Wellness.

ORGANIZATION BACKGROUND

The YWCA of Minneapolis was founded in 1891 by a group of women pushing the
boundaries of social acceptability: women working outside of the home. The YWCA has
been at the forefront of social change ever since.

Throughout the early part of the century members fought against the social conventions
and prejudices of their day - working for women's suffrage throughout the early 1900s;
promoting racial equality and integration in the '40s; and organizing support and
advocacy for single parents and welfare recipients in the early '60s. For a complete
timeline, please go to the following site www.ywca-minneapolis.org/about/history.asp

The mission of the YWCA is to empower women and girls and to eliminate racism. The
YWCA of Minneapolis stands for a fully-inclusive community where each person is
healthy and valued, and where racial justice, gender equality and human dignity are
promoted and sustained through bold and effective women's leadership.

The YWCA continues to build on the strength and success of its current programs for
children and youth and develop new programs of the highest quality to meet the needs of
emerging and under-served populations. With an annual budget of approximately $15
million and over 540 employees, the YWCA of Minneapolis is one of the largest
nonprofit organizations in our region and in the top 5 YWCA’s in the country.
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July 2010
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POSITION OVERVIEW AND ACCOUNTABILITIES

The Vice President of Health and Wellness reports to the President/CEO and is a member
of the Senior Leadership Team. The VP is responsible for the overall operations of
Downtown, Midtown and Uptown Health and Fitness. The Vice President directs the
strategic planning, long term growth and development, marketing, branding, budgeting
and adherence to revenue and expense goals for an $8.3 million budget. This position is
responsible for managing the team of Health and Wellness Managers and Product
Managers and is responsible for the supervision and direction of all YWCA of
Minneapolis facilities with direct supervision of the maintenance engineer. The VP of
Health and Wellness also oversees marketing and will work closely with the Marketing
Director.

The Vice President of Health and Wellness will be directly responsible for creating and
implementing the newly revitalized Women’s Wellness Program. In June, the YWCA
Board of Directors adopted a new strategic plan calling for the following strategies for
the Wellness Program:

• Develop, market and implement programs for women, particularly focusing on

those who have been excluded by age, race, culture or economics.
• Collaborate with other health-based organizations where we can jointly enrich our
programs and serve the community.

In addition to the new Wellness Program the strategic plan also outlines the following
priorities in Health and Fitness:

• Create and implement an ongoing member engagement strategy that is rooted in

personalized customer service and reinforced by a greater understanding of the
YWCA mission and the key roles membership and donor support play in our
continued success.
• Extend, deepen and market our expertise in areas where we can establish a market
leadership position.
• Explore the feasibility of becoming a medical fitness center.

There are three key areas of emphasis for the Vice President of Health and Wellness:

Leadership
In a changing and competitive marketplace, it is essential that the Vice President of
Health and Wellness lay out an achievable vision for this critical business segment within
the YWCA. With a results-oriented attitude the Vice President is responsible for
executing this vision by instilling confidence in and empowering YWCA employees to
make competent, mission driven decisions. The Vice President will model an
environment of teamwork, strong communication and conflict resolution that
demonstrates respect for differences.

Administration
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July 2010
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With a strong knowledge of finance and budgets, the Vice President of Health and
Wellness will be responsible for the administration of this important and largest segment
of the YWCA business.

Strategic Planning
The Vice President of Health and Wellness is responsible for establishing a market
leadership position in areas of the YWCA’s expertise and continuing to build those areas.
The Vice President will oversee the new Sales Manager and help create a culture shift to
achieve optimal balance between customer service, revenue generations and membership
retention imperatives. A key part of this will be to create and implement an ongoing
member engagement strategy that will be driven by the new Sales Manager.

Responsibilities for the position also include but are not limited to:

• Evaluate existing programs and researching industry trends and standards.

• Establish external partnerships that will provide insight and ideas to increase
business.
• Develop, implement and monitor annual budget to plan a surplus balance at year-end.
Meet or exceed budgeted sales goals based on competitive benchmarks from for-
profit organizations.
• Provide regular updates on fitness operations that would include statistics on revenue
progress and program details.
• Monitor building issues at all YWCA of Minneapolis facilities and ensuring that other
programs facility needs are met.

QUALIFICATIONS

The ideal candidate for this position is a grounded, yet visionary professional with a deep
commitment to the values of the YWCA of Minneapolis and a passion for health and
wellness. A bachelor’s Degree in Sports Management, Physical Education, or in a related
field with four years related supervisory experience is required. A Master’s Degree is also
preferred. The candidate must have previous supervisory experience and demonstrate the
ability to work with diverse styles, cultures and perspectives.

In addition to these requirements, the YWCA of Minneapolis has identified the following
Leadership Values to inspire, guide and sustain their work:

Inclusiveness - We embrace people of all cultures and backgrounds and we expect all to
create an environment where each person feels engaged, connected, accepted and
respected.

Ownership - We aim high, taking responsibility for our actions and decisions, knowing
we have the courage and the support of our teammates to help us succeed.
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Integrity - We act with integrity and openness, assuming good intent in all of our
interactions with each other and our community partners

Collaboration - We believe in the power, effectivenss and creativity of teamwork and

community

Celebration - We celebrate achievements that further our mission in our organization

and community.

Discipline - We maintain financial and operational strength through excellence in

fundraising, entrepreneurship and business practices.

COMPENSATION

A full benefits package includes but is not limited to: Medical and dental insurance, Paid
Time Off (PTO), Disability insurance, Life insurance, Flexible spending accounts,
Retirement savings plan, Free health club membership and Diversity training and other
developmental opportunities.

CONTACT

Rebecca Yanisch, Principal or Kendall Mines, Vice President

Phone: 612-375-8841 Phone: 612-375-0065
rebeccay@keystonesearch.com kendallm@keystonesearch.com

KeyStone Search is a prominent Minnesota executive search firm

with a special emphasis on culture fit. www.keystonesearch.com