(Jones) SOCIAL

ATTITUDES, VALUES,
RESPONSIBILITY ETHICS, AND
Social responsibility is a CULTURE: THE
managers duty or obligation to MANAGER AS
make decisions that promote the APERSON.
welfare and well being of
stakeholders and society as a
whole.

1. It is important that managers

and organizations to try to do
no harm to stakeholders in the
broadest sense.
Johnson & Johnsons Ethical Culture.

2. There are various approaches

to social responsibility.
Managers do not always choose
to be socially responsible and
there are arguments pro and con
for social responsibility

3. The Obstructionist Approach is
when managers choose not to behave in
a socially responsible way and instead
behave unethically. Defensive
Approach indicates at least a
commitment to ethical behavior by
staying within the law but make no
attempt to exercise social responsibility.
The Accommodating Approach is an
acknowledgement of the need to
support social responsibility and
managers agree that the organizational
members ought to behave legally and
ethically and they try to balance the
interest of different shareholders
against one another.
The Proactive Approach actively
embraces the need to behave in socially
responsible ways. Managers go out of
their way to learn about the needs of
different stakeholders, and are willing to
utilize organizational resources to
promote the inertest not only of
stockholders but of the other
stakeholders.
Johnson & Johnsons Ethical
Culture
Johnson and Johnson (J&J) is so well
known for its ethical culture that it has
been judged to have the best corporate
reputation for two years in a row based
on a survey of over 26,000 consumers.
It grew from being a family business in
the 1930s to becoming a major maker
of pharmaceutical and medical
products. The role of managers in
creating ethical cultures can be seen at
J&J. The importance of ethics and
social responsibility was emphasized in
the first
J&J credo in 1943. It is a guide to
employees today and outlines the
companys commitment to its different
stakeholders. The first responsibility is
to doctors, nurses, patients and
consumers. Then come the other
stakeholders with stockholders last.
The company will make a decision that
will lose money, such as abandoning
baby oil advertised as a tanning aid
when it was discovered that tanning
could result in skin problems. The
company lost $5 million as sales
dropped 50%.