A Goal Report submitted

for PROJECT SEMESTER (Final Year)

By

Rajat Aggarwal
Roll No. 101306116

Under the Guidance of

Mr. Atulya Marwah

Lead - Data Analytics

Limeroad.com, Gurugram-122022, Haryana(INDIA)

Submitted to

ELECTRONICS AND COMMUNICATION ENGINEERING DEPARTMENT

THAPAR UNIVERSITY, PATIALA-147004, PUNJAB

INDIA

In Partial Fulfillment of the Requirements for the Degree of

Bachelor of Engineering in Electronics and Communication Engineering
At
Thapar University, Patiala

Februrary 2017
 TABLE OF CONTENTS

LIST OF FIGURES...iii

1 ORGANISATIONS
PROFILE1

2 TECHNOLOGIES
USED..4

3 WORK DONE.5

4 PROJECT COMPLETION
PLAN..............................................7

ii
LIST OF FIGURES

Fig 3.1 . Data related to pre post

iii
CHAPTER 1
ORGANISATIONS PROFILE

1.1. Company Info

1. Company Name : Limeroad.com

2.Company Address : Plot No. 48, Sector 44, Near
PF office, Gurugram-122022.

1.2. Company Overview

LimeRoad is an online marketplace to discover and shop for women apparels, bags, jewelry and other
accessories.Earlier it was focused on women but now it has moved forward to men . The social delivery
platform is a fun and exciting way to find gorgeous products, share and shop. It offers an extensive
collection of brands and exclusive products from a wide range of carefully selected online stores that users
can fall in love with. They will have a chance to create their personal scrapbook or collages with their looks
and ideas, share their experience and creations with their friends as they shop to get their second opinion, to
inspire and be inspired, as well as help other users to shop in a mesmerizing way. The most popular
scrapbooks are ranked and suggested to other users. Shoppers can purchase as they can shop by city, brand
or flagship store, and pay for the products they love from various vendors directly on the site. LimeRoad
claims that its users have posted over 1.5 million scrapbooks so far, with 100,000 scrapboooks created per
day. These figures represent a 100 percent increase in user activity in just less than a year. LimeRoad is a
brand owned by A.M. Marketplaces Pvt. Ltd. Headquartered in Gurgaon, Haryana, India, it was founded in
2012 by Suchi Mukherjee, Prashant Malik and Ankush Mehra. On October 23, 2012, LimeRoad raised $5

million Series A funding from Matrix Partners, Lightspeed Venture Partners and Matrix Partners India. On
May 5, 2014, it raised $15 million Series B funding from Tiger Global Management, Matrix Partners India
and Lightspeed Venture Partners. It raised $30 million Series C funding from Tiger Global Management,
Lightspeed Venture Partners and Matrix Partners India on March 30, 2015. It raised a total of $50 million
in three rounds of investments. Among the top competitors of LimeRoad are Myntra, an online marketplace
for clothes and accessories for men, women and kids; Jabong, a fashion and lifestyle e-commerce portal
that sells apparel, footwear, fashion accessories, beauty products, fragrances, home accessories; and
Styletag, an online marketplace to shop apparel, footwear, handbags, watches, eyewear and other
accessories for men and women. One of India's most successful women entrepreneurs, Suchi Mukherjee is
the CEO of LimeRoad, 1.
 LimeRoad in 2012 and have grown in strength since then. The CEO says that the platform is seeing very
encouraging numbers in terms of visual user generated content ---- 250,000+ units
of unique user generated visual content per month these are unique looks. Some pointers:

The traffic has been up 10x since April 2013

600+ vendors, up 10x since April 13 (50% unique to LimeRoad)

India accounts for $200bn (21%) of global manufacturing of lifestyle

5x orders since January 2014 v/s 2x marketing

Mobile a/c for 60% transactions

LimeRoad strives to make the visuals best placed to transcend vernacular. (even people not
conversant in English would be conversant with the site)

2
1.3. Vision

We are passionate about finding things that rise above the mundane; that we think will catch your eye and
arrest it. Moreover, to bring these to you wherever you are and whenever you feel you have the time to
indulge a little.
So we created a company to bring you products you will fall in love with; to give you a chance
to create your own space, to tap into those hidden talents and make your personal looks and collections; to
help you shareyour creations with friends to get that second opinion, to inspire or be inspired; and to help
you shop in a way that you will find mesmerizing.
We like to think of LimeRoad as the digital-age equivalent of the 16th Century Grand Trunk Road, a
highway that changed the face of trade in the Indian subcontinent.
Come love | create | share | shop with us.

1.4 Mission
To build the most extensive delightful discovery platform for lifestyle products.

3.
CHAPTER 3

TECHNOLOGIES USED

1. SQL WORKBENCH

SQL Workbench/J is a free, DBMS-independent, cross-platform SQL query tool. It is written in

Java and should run on any operating system that provides a Java Runtime Environment.

Its main focus is on running SQL scripts (either interactively or as a batch) and export/import
features.

Features:

Display database objects and their definitions

Display table source
Tooltips for INSERT statements to show the corresponding value or column
SQLWorkbench/J is free for almost everyone
Edit, insert and delete data directly in the query result

2. TABLEAU
Tableau is a business intelligence (BI) tool that can help you create beautiful and visually-
appealing reports, charts, graphs and dashboards using your data. These reports are interactive
and can easily be shared with anyone. This data visualization software is extremely fast and
easy to use as it has a drag and drop interface, so you do not need to be a techie to use it.

Tableau helps you visually analyze your big data and it can be a great catalyst in helping you
solve your complex business-related problems. Visual representation of data can be very helpful
in finding solutions to a lot of problems.

3. MS -EXCEL

Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It
features calculation, graphing tools, pivot tables, and a macro programming language called Visual
Basic for Applications. It has been a very widely applied spreadsheet for these platforms, especially
since version 5 in 1993, and it has replaced Lotus 1-2-3 as the industry standard for spreadsheets.
Excel forms part of Microsoft Office. 4
CHAPTER 3

WORK DONE

3.1 Landing Page Pre Post analysis

In pre post analysis there are 2 date spans one is 27th December to 1st feb and 21st November to 26th
December. On 27th December the design of landing page for tops was changed so as to increase the visits
on the page .So we wanted to study that introducing the new layout is benefiting the company or not. The
study is done on mobile app of Limeroad.We are doing the day by day analysis .We are calculating CTR
which is defined as the no. of vip sessions by tops sessions multiplied by 100 so as to achieve in percentage
terms.A vip is defined as an event whenever somebody clicks on any link on website.Total number of
sessions are also calculated to study the traffic on the website.The data in excel is retrieved by using SQL
Workbench.
5
The quey for retrieving data is shown below

SELECT
DATE(dateadd(second,((a.ts::bigint)/1000)+19800, date('1970-1-1'))) as date_ts,
COUNT(DISTINCT a.session_id) as tops_sessions,
COUNT(DISTINCT case when a.ev_name = 'vip' and a.df_type = 'Listing' then a.session_id end) as vip_sessions
FROM
events a

INNER JOIN bots b

ON a.db_val = b.user_id
AND is_bot is false
AND a.origin_browser <> 'Other'

INNER JOIN
(
select DISTINCT
db_val,
session_id
from events
where ts between 1477938600000 and 1485887400000
and page_url like '%.0.1116.1235.1236%'
and origin_base = 'mobileapp'
and df_type='0'

)y
ON a.db_val = y.db_val
AND a.session_id = y.session_id

WHERE 1=1
and a.ts between 1477938600000 and 1485887400000
and a.origin_base = 'mobileapp'
GROUP BY 1 6.
CHAPTER 4

PROJECT COMPLETION PLAN

I have worked on various projects until now like the one shown above .Since the langauges and
technologies used in the company were not assigned to us in our academic scheme ,I am still in the learning
phase .Once I achieve the proficiency I will be assigned a major project that will be submitted later on.

7.