Professional Documents
Culture Documents
Report Assignment 4
GROUP 22
GROUP PERSONNEL:
ADINDA SOFURA AZHARIYAH (1306370505)
AULIA RAHMI (1306370631)
DAVID LAZUARDI (1306409330)
NADIA HUDA (1306370474)
RADEN RIDZKI ADITYA K (1306370530)
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analysis to know the variable that effect the IRR, NPV and the payback period of
our factory.
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LIST OF CONTENTS
EXECUTIVE SUMMARY................................................................................... ii
LIST OF CONTENTS ......................................................................................... iv
TABLE OF FIGURES ......................................................................................... vi
LIST OF TABLE ................................................................................................ vii
CHAPTER 1 ...........................................................................................................1
SUPPLY CHAIN ....................................................................................................1
1.1. Raw Material Suppy .............................................................................. 1
1.1.1. Plant Location ................................................................................... 1
1.1.2. Raw Material Location ..................................................................... 4
1.2. Product Inventory ................................................................................ 22
1.2.1. Cycle inventory ............................................................................... 22
1.2.2. Safety inventory .............................................................................. 22
1.2.1. Raw Material and Product Fluctuation in Plant .............................. 24
1.3. Product Distribution Chain ................................................................. 27
1.3.1. Proportion of product distribution................................................... 27
1.3.2. Product Distribution Chain ............................................................. 30
1.4. Transportation Route .......................................................................... 31
1.5. Marketing .............................................................................................. 32
1.5.1. Target Market .................................................................................. 32
1.5.2. Market Segmentation ...................................................................... 32
CHAPTER 2 PRODUCTION COST .................................................................35
2.1. Total Capital Investment ..................................................................... 35
2.1.1. Fixed Capital Investment Cost ........................................................ 35
2.1.2. Working Capital Investment Cost ................................................... 46
2.2. Depreciation .......................................................................................... 46
2.3. Operation Cost...................................................................................... 47
2.3.1. Manufacturing Cost ........................................................................ 47
2.3.2. General Expenses ............................................................................ 58
2.4. Economic Analysis................................................................................ 64
2.4.1. Product Price Determination ........................................................... 64
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2.4.2. Cash Flow Analysis ........................................................................ 65
2.4.3. Cost Breakdown .............................................................................. 67
2.5. Profitability Analysis............................................................................ 67
2.5.1. Payback Period ................................................................................ 67
2.5.2. Breakeven Point .............................................................................. 70
2.5.3. Internal Rate of Return .................................................................... 70
2.5.4. Net Present Value ........................................................................... 71
2.6. Sensitivity Analysis ............................................................................... 72
2.6.1. Fluctuation of Raw Material ........................................................... 72
2.6.2. Fluctuation of Selling Product Price ............................................... 73
2.6.3. Fluctuation of Utilities Cost ............................................................ 74
2.6.4. Fluctuation Graphics ....................................................................... 75
CONCLUSION ....................................................................................................78
REFERENCES .....................................................................................................79
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TABLE OF FIGURES
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LIST OF TABLE
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Table 2. 10. Brand Cost ........................................................................................ 43
Table 2. 11. Product Distribution Facilities Investment Cost Breakdown............ 43
Table 2. 12. Supporting Facilities Investment Cost .............................................. 44
Table 2. 13. Total Capital Investment ................................................................... 45
Table 2. 14. Total depreciation ............................................................................. 47
Table 2. 15. Annual Raw Material Cost Breakdown ............................................ 49
Table 2. 16. Annual Raw Material Cost Breakdown ............................................ 53
Table 2. 17. Total Utilities Cost of Main Equipments .......................................... 54
Table 2. 18. Total Utilities Cost of Supporting Equipments ................................. 54
Table 2. 19. Total Utilities Cost of Water Consumtions....................................... 55
Table 2. 20. Total Patent Cost ............................................................................... 56
Table 2. 21. Annual Insurance Cost Breakdown .................................................. 58
Table 2. 22. Executive Salaries and Clerical Wages Cost .................................... 58
Table 2. 23. Communication Cost ........................................................................ 59
Table 2. 24. Fuel Cost Distribution ....................................................................... 59
Table 2. 25. Driver Cost Distribution ................................................................... 60
Table 2. 26. Toll Cost Distribution ....................................................................... 60
Table 2. 27. Media Mass Annual Cost .................................................................. 61
Table 2. 28. Social Media Annual Cost ............................................................... 61
Table 2. 29. Loan Calculation for Bank ................................................................ 63
Table 2. 30. Calculation of minimum Price per Unit ............................................ 64
Table 2. 31. Cash Flow (in million rupiahs) ......................................................... 66
Table 2. 32. Calculation of Payback Period .......................................................... 68
Table 2. 33. Calculation of Breakeven Point ........................................................ 70
Table 2. 34. Sensitivity of Raw Material Fluctuation ........................................... 72
Table 2. 35. Sensitivity of Product Price Fluctuation ........................................... 73
Table 2. 36. Sensitivity of Operating Labor Fluctuation ...................................... 74
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CHAPTER 1
SUPPLY CHAIN
Pharmaceutical products are products that are very sensitive and fulfilled
by the rules. Its vulnerable to the environment and the little changes on product
quality can negatively impact its efficacy or even turn the nature into a "poison".
Therefore, WHO issued drug distribution standards set out in the WHO Technical
Series no.937 GDP annex 5 2006. Properly, entire distribution companies that
serve the pharmaceutical product comply with those standards. In Indonesia, the
new standards began to be implemented in 2008, and now many distribution
companies start to use these standards.
Besides GDP, drug distribution rules also stipulated in the Cara Distribusi
Obat yang Benar (CDOB) issued by BPOM. And during this time the CDOB who
became the benchmark for pharmaceutical distribution company in Indonesia.
However BPOM currently also being upgraded and classify their implementation
in pharmaceutical distribution companies in Indonesia.
In contrast to the general concept of supply chain is promoting
responsiveness and efficiency. At the forefront of pharmaceutical distribution is
supposed to "Quality" and Responsiveness. Quality is an absolute must, because
this is a product that has the function of medicine to "cure", imagine if the quality
is damaged. Besides reducing the efficacy of the drugs can be damaged even toxic
to the body.
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a. The location isclose from the source of raw materials and human resources.
Kencana Cilebutis located in Bogor, West Java. The major raw material of
the product is Aloe Vera and chemical compound additiion such as, Na CMC,
Tween 80, Propylene Glycol, and Sorbitol. The Aloe Vera s source as
majorcomponent is located inPakuan Regency, Bogor (Figure 1.1), West Java.
And the chemical compound additions source is from Jakarta and West Java area.
Those raw material is located in the plant surrounding. So, it does not have to get
more budget to distribute the raw material. And also near from the human resorces
because of the location is located in a big islands inhabitants.
b. The location is near the market target which has a good marketing prospect.
Kencana Cilebut, Bogor, West Java is also profoundly near with the
marketing target. The java islands inhabitant is the biggest inhabitant on the
entire Indonesia island. So, without any additional effort, the product can be
delivered in the plant surrounding, to the Javas island inhabitant.
c. The location in an area whichthe land is a wide area and ready to be used.
It will ease to gain the plant permit and bargain to people surround our
plant. The location from Kencana Cilebut, Bogors wide is about 8.500 m2. This
plant is located in the industrial area, which is far from the inhabitabts activity.
2
3
Needed
Component Amount per 1st supplier 2nd supplier 3rd supplier
day (kg)
Perumahan Pakuan Regency Kec. Desa Winong, Kecamatan
Aloe Vera 25,017 Rancabungur, Bogor
Dramaga Bogor Bogor, Bogor Gebang, Kabupaten Purworejo.
Jln KH. Soleh Iskandar. Sekolah
Phy Edumedia, Jl. Gajayana,
CV Harum Kimia, Jl Balap Sepeda Bina Insani, No.13-14. Sukadamai,
Sorbitol 0,546 Ketawanggede, Kec. Lowokwaru,
1A 13210 Jakarta Kecamatan Tanah Sareal. Bogor,
Kota Malang, Jawa Timur
Indonesia 16165
Lansida Group, Jl. Karanglo,
Propylene CV Harum Kimia, Jl Balap Sepeda PT Clorogreen, GGV Kav 7 Pasir
1,821 Bumen KG III No. 519
Glycol 1A 13210 Jakarta Impun, Bandung
Yogyakarta
PT Insoclay Acidatama Indonesia,
Phy Edumedia, Jl. Gajayana,
CV Harum Kimia, Jl Balap Sepeda Ruko Villa Pamulang Blok C1
Tween 80 0,364 Ketawanggede, Kec. Lowokwaru,
1A 13210 Jakarta No2-3 Pondok Benda, Tanggerang
Kota Malang, Jawa Timur
Selatan, Banten
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8
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Table 1.3. Price of Raw Material from 2nd Alternative of Supplier (Contd)
Needed Amount (kg) Price
Component 2nd supplier
A week A month Nominal Per Unit
PT Insoclay Acidatama Indonesia
Tween 80 0,73 2,91 Rp 288.600,00 kg
(Tangerang)
Jasmine Oil 0,07 0,29 CV. Eteris Nusantara (Yogyakarta) Rp 210.000,00 200 gr
NaCMC 1,75 6,99 CV Pharmalab (Bandung) Rp 120.000,00 kg
Total Cost Rp 759.600,00
Table 1.4. Price of Raw Material from 3rd Alternative of Supplier (Contd)
Needed Amount (kg) Price
Component 3rd supplier Per
A week A month Nominal
Unit
NaCMC 1,75 6,99 Jl HOS Cokroaminoto (Tangerang) Rp 198.000,00 kg
Total Cost Rp 752.500,00
Amount
1st supplier 2nd supplier
Needed
Component
A month Distance Distance
Fuel Cost (Monthly) Fuel Cost (Annual) Fuel Cost (Monthly) Fuel Cost (Annual)
(kg) (km) (km)
Carton (pc) 9616 65,1 Rp 35.054 Rp 18.875.148 184 Rp 99.077 Rp 53.349.112
Box
72 37,3 Rp 20.085 Rp 10.814.793 796 Rp 428.615 Rp 230.792.899
(144 pcs)
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The selection is done by price of each material and its distribution cost.From
the Table 1.2 until Table 1.7, the value of distribution cost for the first among the
second and third alternative is differ greatl, about Rp. 200.000. And material price
for the first among the second and third alternatives is different Rp. 9.500. From
the distribution cost of raw material, the 1st between the 2nd and 3rd alternative is
also differ greatly.That is happening too on the packaging distribution cost
between the 1st and 2nd alternative.So, we will choose the first alternative. From
the alternatives above, then we made models that will help the selection of the
alternatives.The first supplier is much nearer and the product price is also
competitive.
After we choose one alternative groups of suppliers, we should gather
information more deeply about those corporation and try to make a good
relationship to ensure they can support our production process as we have
expected. We have focused our raw material supply from this group of supplier.
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which is not. Beside that, we differ the amount of ordered material into two, first
order and regular order. The first order is needed because we have to stock the
material 10% for the reserve at the beginning.
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Table 1. 14. Raw material order scheduling (detailed each week ) (Contd)
Month-0 Month-1 Month-2 Month-3 Month-4 Month-5 Month-6
Component Schedule
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Order
Tween 80
Receive
Order
Jasmine Oil
Receive
Order
Na CMC
Receive
Order
Carton
Receive
Order
Box
Receive
Order
PET
Receive
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Table 1. 15. Raw material order scheduling (detailed each week ) (Contd)
Month-7 Month-8 Month-9 Month-10 Month-11 Month-12
Component Schedule
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Order
Aloe Vera
Receive
Order
Sorbitol
Receive
Propylene Order
Glycol Receive
Order
Tween 80
Receive
Order
Jasmine Oil
Receive
Order
Na CMC
Receive
Order
Carton
Receive
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Table 1. 16. Raw material order scheduling (detailed each week ) (Contd)
Month-7 Month-8 Month-9 Month-10 Month-11 Month-12
Component Schedule
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Order
Box
Receive
Order
PET
Receive
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Figure 1.4 and Figure 1.5 will be shown below have the interval of 48weeks.
The process will keep on going as every 48weeks passed.
80
60
40
20
0
0 10 20 30 40
Week
20
15 Sorbitol
kg
Propylene Glycol
10 Tween 80
Jasmine Oil
5
NaCMC
0
0 10 20 30 40 50 60
Week
From the Figure 1.4 and Figure 1.5, we can see how many stocks of raw
material is kept in storage every day in a monts interval. However, if fluctuative
demand is happening, then the graphic will have lower material in the safety
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inventory because it is used for production to fulfill demand of the market. If the
safety inventory runs out, then the safety inventory will be restocked depending
on the cycle of the material, generally will be 30 days.The Figure 1.6 shown the
product stock everyday in 30 days.
10000
8000
Piece
6000
4000
2000
0
0 5 10 15 20 25 30
Day
From the Figure 1.6,we can see how many stocks of product is kept in
storage every day in a monts interval. However, if fluctuative demand is
happening, then the graphic will have lower product in the safety inventory
because it is used for production to fulfill demand of the market. If the safety
inventory runs out, then the safety inventory will be restocked depending on the
cycle of the material, generally will be 30 days.
This table below showed percentage of our distribution centre, For Java we
distribute 70% of all our product, Sumatra 20% and Bali 10%. We distribute our
product each weeks, and we store our product so we can safe a few of our product
depend on uncertainty demand.
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Consumers targets are people with 3 up to 70 years old with all economic
levels. Selection of target consumers with 3-70 years old was conducted because
this product is able to use for all ages. Consumer segmentation is more in urban
areas or big cities in Indonesia. In the big cities, the deployment and delivery of
information received so as to facilitate faster deployment process (sales) of this
product.
Category of regions, that were selected to distribute products, are made as
following:
Region 1 : DKI Jakarta, Bogor, Depok, Tangerang, Bekasi, and other
nearest regions of them all
Region 2 : West Java Province (Bandung, Tasikmalaya, Cirebon)
Region 3 : Center Java Province (Jogjakarta, Semarang, Solo, Magelang)
Region 4 : East Java Province (Surabaya, Malang, Madiun, Jember)
The distribution of our products will be conducted by cooperating with
some wholesaler in each targeted regions. Wholesaler is a corporation that sells a
great amount of products with varieties of form and quality of products.
Wholesaler which is selected is based on their strategic location and also their
level of availability and reachability for consumers.
Every wholesaler company spread their franchise to most cities in
Indonesia to give accessibility of daily needs product to the entire people in this
country. There are many wholesaler companies which are competing each other to
serve product distribution service to consumers. For bigger wholesaler like
Watson, Century or Guardian is purposed to big groceries and all economics level.
After map distribution of our products, we present the list of wholesaler location
in each area we selected shown in this table below.
Table 1. 18. List of Wholesaler Location
Region Wholesaler Location
Alam Sutera, Tangerang
Ciputat, Tangerang
Jabodetabek
Century Kelapa Gading, Jakarta Utara
(Region 1)
Pasar Rebo, Jakarta Timur
Bekasi, Bekasi
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Also we will supply our products to warehouse where they can supply
them such that the distributor can distribute them to the pharmacy where they
need to supply it. The only warehouse available is DC Hero Supermarket which
located at Jl. Indofarma Rt. 01/07, Sukadanau, Cibitung, Bekasi Cikarang Barat.,
Jawa Barat.
1.3.2. Product Distribution Chain
Every product which has been manufactured was saved in a storage system
to be sent or distributed to consumers. Every medicines product was packaged in
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one tube and one carton so its safety will guaranteed while distributing. Besides
that, one small carton of package is packaged again in a big carton which contains
144 small cartons of burn wound medicine products. The distribution chain
depends on plant location. The established products were distributed to major
pharmaceutical merchant/PBF (Pedagang Besar Farmasi) which has been chosen
before with route shown in this figure below:
1.5. Marketing
The American Marketing Association defined marketing as the process of
planning and executing the conception, pricing, promotion, and distribution of
ideas, goods, and services to create exchanges that satisfy individual and
organizational objectives. Marketing concept is based on three fundamental
beliefs: all planning and operations should be customer oriented; all marketing
activities in an organization should be coordinated; and customer oriented,
coordinated marketing is essential to achieve the organizations performance
objectives. Our marketing objectives are to introduce our product, increase
awareness to our product, and sell our product to consumer.
1.5.1. Target Market
A target market consists of a group of customers (people or organizations)
at whom the seller directs a marketing product (Stanton et al., 1991). We will
have multiple target markets. Our target market is people with burning injuries
within first and second degree.
1.5.2. Market Segmentation
Market segmentation is the process of dividing the total heterogeneous
market for a good or service into several segments, each of which tends to be
homogeneous in all significant aspects (Stanton et al., 1991). Segmentation used
as an attempt to fit the product to the market. Consumer market may be
segmented on the basis of geographic, demographic, psychographic, and behavior
toward product characteristics. This basis sometimes interrelated. For example,
income depends to some degree on age, education, and occupation.
1.5.2.1. Geographic Segmentation
Geographic segmentation can be grouped to region, city or Metropolitan
Statistical Area (MSA), urban-rural, and climate. We decide to sell our products
in Java, especially in big city such as Jakarta. The rationale of this decision is
based on number of populations, plant location, supply chain, etc.
1.5.2.2. Demographic Segmentation
Demographic segmentation is grouped by age, gender, family life cycle,
income, occupation, education, religion, and ethnic background. We decide to
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target our product mainly to people ages above 3 and occupation which can lead
to burning injuries with middle income and lower income.
1.5.2.3. Psychographic Segmentation
Psychographic segmentation is grouped by social class, personality, and
life-style. Our products is suitable for any social class because basically burning
wound medicines is used by any people to eliminate infection and prevent
inflammation on the burning injuries, but we mainly target people who have
burning injuries.
1.5.2.4. Behaviour Segmentation
Behavior toward product is groped by benefits desired and usage rate.
Benefit desired is basically same with needs of consumer that we have explained
in assignment 1, for example effective in caring burning injuries, affordable price,
and transparent color. Burning injuries can be classified as first and second degree
which can be explained by how severe the burning is. Marketing Integration;
Marketing program will be used to achieve objective of our marketing as stated in
previous part. We will use marketing mix, which is the combination of four
primary elements that comprise a companys marketing program. The four
elements are:
A. Product
The name of our product is Alumed, which is burn wound medicine
packaged in small tube. Our product is very effective in curing middle ear
infection. On the location these products have been used, there will be no fungal
for three months. Our product is easy to use, safe for human and environment, and
has a good texture for skin-contact. Based on many benefits desired from
consumer that we can fulfill from our product, we confident that our product can
compete with other burn wound medicine products.
B. Price
We decide the price of our product is 30000 IDR. This decision is based
on raw material cost, salary cost, and other price-related factors. We confident
that our product price is affordable and reasonable compare to other products.
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C. Distribution
Our product will be distributed to drugstore. The wholesaler to distribute
of our product will be Century, Guardian and Watson. And also we distribute to
major pharmaceutical merchant/PBF (Pedagang Besar Farmasi).
D. Promotion
We needs to inform and persuade the market about our burn wound
medicine product. Advertising, personal selling, sales promotion, and publicity
will be our major promotional activity. The media of our promotion will be
television, radio, magazine, newspaper, product website, and any other media.
CHAPTER 2
PRODUCTION COST
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involve some trucks and also buildings. And last but not least we have the
costs that must be paid before the first operation year of our factory.
All those cost stated in the previous paragraph are called investments.
We invests in the facilities, the equipments, the market research, the
buildings, the patent and so on; all to ensure the smooth operation of our
factory in ten years consecutively; and get a high payback later on.
However, that payback must also be ensured in profitability analysis; which
will take place also in this chapter of Production Costing. This investment is
the root and the beginning of the economic analysis. So in conclusion, we
must always make some investments before we can run a factory.
2.1.1.1. Direct Cost
Direct cost is the cost that directly involved with the production
process. Things that were categorized as direct costs are purchased
equipment, purchased-equipment installation, instrumentation and control,
piping, valves and insulation, electrical equipment, buildings, yard
improvements, service facility, and land.
A. Production Equipment
Equipment cost is cost needed to buy main equipment for the
manufacturing process of the product. For this product, we will use Guthrie
method to calculate the equipment cost. By using Guthrie methode, we can
estimate the labor for erection and setting equipment.
Before we use Guthrie method, we should estimate the price of
equipment in the time we buy it because we will buy the equipment in 2017.
The estimation is conducted by using Marshall and Swift Chemical
Equipment Index. We only have the index data until 2013, so we must
extrapolate it first to obtain the index data for 2017. Marshall and Swift
Chemical Equipment Index data and its results from extrapolation is shown
in Table 2.2.
Table 2. 2. Marshall and Swift Chemical Equipment Index
Year Cost Index
2003 1123.6
2004 1178.50
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After we know the index data, we can calculate the estimated price
for equipment. The 2016 index is 1831.84 and the 2017 index is 1885.08.
The price is calculated by using the equation below.
2017
2017 = 2016
2016
1885.08
2016 = 2016
1831.84
Equipment cost in 2017 and results from this calculation are shown in Table
2.3.
Table 2. 3. Total Equipment Cost in 2017
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B. Land Cost
Land cost is cost that we paid for bought the land. For this activity,
we use Our location plant in Cilebut, Bogor. Cost for bought the land is Rp
850,000/m2. Our land has 825 m2 area, so we paid Rp 701,250,000 for land
cost. Tabble 2.5. show the calculation of land cost.
Table 2. 5. Site Cost Calculation
Cost/m2 (Rp) Land area (m2) Land Cost (Rp)
850,000 825 701,250,000
C. Build Cost
The type of our factory is grass root plant, which means we build the
entire factory in an empty land with total area of the plant is 825 m2.
Building cost is cost needed to make the office and plant building,
foundation of the buildings, roads, and paving. The costs data are obtained
in rupiahs per m2. Price per m2 for plant building is cheaper than office
building because the plant is more simple than the office building. The
calculation of building cost is shown in Table 2.6. The prices data is
obtained from CV. Berkah Abadi, Hery Asphalt Hotmix, Taman Indo and
Indonusa Conblock.
Table 2. 6. Building Cost Calculation
Price
Description Area (m2) Total Price (Rp)
(Rp per m2)
Plant and office
building 3000000 510 1,530,000,000
Road 75000 125 9,375,000
Conblock 75000 103 7,725,000
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D. Plant Utilities
The table below shown the amount of plant utilities installation cost
in our factory. It include electricity, water, telecommunication (phone, fax
and internet) and fire safety system installation. Those costs are specified in
table 2.7 as a separated installation fee in Indonesia. This will be added later
on in determining the total Fixed Capital cost.
Table 2. 7. Plant Utilities Installation Cost
Installation Cost (Rp)
Water Installation 35,000,000
Electricity Installation 53,625,000
Internet Installation 300,000
Hydrants Installation 20,000,000
Telephone Installation 500,000
TOTAL 109,425,000
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listed those activities and their cost regarding market research to the public
for our products:
Table 2. 8. Market Research Investment Cost Breakdown
Surveying 5,000,000
MR Consultant Service 20,000,000
TOTAL 25,000,000
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2.2. Depreciation
In this section also we want to add some additional information
regarding the equipments that will be used in the economic analysis later on
(in the cash flow analysis section). All kinds of equipments, buildings and
facilities will have their economic values depreciated throughout the years
of operation as they are being used frequently. This must be noted in
making economical decision to know accurately the salvage values of our
assets in the end year of our factory age. In calculating the depreciation of
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our assets, we use Declining Balance (DB) method with f=10% for firs and
secondary equipments and f=3% for building.
Table 2. 14. Total depreciation
Year Total Depreciation (Rp)
2017 133,792,558
2018 123,626,302
2019 114,380,282
2020 105,965,365
2021 98,301,247
2022 91,315,568
2023 84,943,124
2024 79,125,150
2025 73,808,684
2026 68,945,983
TOTAL
974,204,264
DEPRECIATION
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material for the annual production, duration of the delivery from the
supplier, and also the minimum amount to be kept in the storage for the
production continuity. For the first year purchasing, we bought more than
we needed to keep it as stocks for production continuity in case there are
problems with the supplier. For the total of the raw material costs are IDR
392.105.000 per year. As we can see in the table 2.15, we bought the raw
materials more than the amount needed. The reason are the material itself
sometimes quite hard to received and usually suppliers sell the raw materials
in the definite amount like kilograms, etc. So, we have to rounded up the
amount of raw material needed so we can purchase it at the suppliers.
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After the raw materials, we moved to labor costs annual operational. This
element is also important because of the labor needed to operate in each plant to
help run the plant and control all production equipment to work properly. The
workforce will be divided into five groups with various types of the job
description, the Operator Labor team A and team B, Technician Mechanical and
process engineering, Electrical Technician, the owner of the warehouse. Operator
required to maintain continuity of the production process, there will be 2 team
operators in the production room for every 7 hours (total working time), each of it
located in process equipment. For team A they are located in preparation room,
agitating, mixer, filling tube and shrink packaging machine. For team B, they
located in washing and stripping room, cartooning room and cleaning sections.
This process doesnt need conveyor to moving the material in each process. So we
used this 2 team operators and placed them in each process. The amount of wages
subject to the difficulties job description and skills necessary for each job. In the
table 2.16 , it is labor costs in operation for all workers directly employed in the
production area.
Table 2. 16. Annual Raw Material Cost Breakdown
Direct Labour Cost
Salary per person
Position No. of employees Total (Rp)
(Rp/year)
Operating
4,000,000 9 36,000,000
labour
Total Salary per Year (Rp) 36,000,000
Next we are going to annual utilities cost. These utilities means for what
are used by the factory for its two production lines. They are generally water and
electricity. Based on Table 2.17 , total utilities cost of main equipment is
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Besides main equipments, there are supporting equipment that has total
cost utilities on Table 2.18.
Table 2. 18. Total Utilities Cost of Supporting Equipments
Worki
Power
Energy ng Power
No. output
Consum hour output Total Cost
Equipment of per
ption per per day (Rp/year)
Unit year
(kW) day (kWh)
(kWh)
(hour)
Computers 4 1 7 28 6,720 8,064,000
Central Air
1 1.16 7 8.12 1,948 2,338,560
Conditioner
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The last utilities is water consumtion, on table 2.19. we can see water
consumtion is affected by employee and production. The amount of water
consumption in production is based on washing aloe vera, and washing the
equipments.
Table 2. 19. Total Utilities Cost of Water Consumtions
Consumption
Water Needs Total Cost (Rp/year)
(m3/day)
Employee (15) 0.225 81,000.00
Production 0.45 64,800.00
Total Cost per Year 145,800.00
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Insurance for the labor we choose the amount of 2% from their salary, So the
breakdown of the Insurance cost can be seen on table 2.21.
Table 2. 21. Annual Insurance Cost Breakdown
Insurance Specification Total Cost (Rp/year)
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The company also need to connect to suppliers to get the raw materials and also
to connect to the distributor, consumer, government, and other third parties.
Therefore the company will have to pay the communication cost annually. The
communication cost consists of mails, telephones and facsimile and internet.
Table 2.23 is the calculation for communication cost
Table 2. 23. Communication Cost
COST FOR COMMUNICATION
Communication type Total Cost (Rp/year)
Telephone & Facsimile 1,200,000
Internet 3,180,000
Total Cost per year (Rp) 4,380,000
Bogor-
1358 13.00 7,000.00
Surabaya 731,230.77 35,099,076.92
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A 3000000 36000000
B 1000000 12000000
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Financial Interest
Di ka ainu ada wacc nya din, itu adit yang ngitung
In this financial interest section, will be selected the source of funding for the
capital loans. This source of funding comes from bank (BNI) that has interest rate
10.3 %. Because our total capital investment is only 3,797,945,997 thats why we
only use bank to be our source of funding, if the capital investment above
4,000,000,000 we must use the investor. Table 2.29 shown us the calculation
process of loans and returns every year from the first year up to the fifth year for
bank.
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From the calculation above, we get the minimum price per unit of Alumed
burn medicine product is Rp 11.640. It means that minimum we must sell Alumed
burn medicine product Rp 11.640 to avoid the financial loss or deficit. From the
minimum price above, we can determine how much the profit we want get. Here,
we decided to have profit margin approximately 70% of minimum price. So we
sold our product Rp 20.000 to wholesaler.
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Rp5,000,000,000
Rp4,000,000,000
Rp3,000,000,000
Rp2,000,000,000
Rp1,000,000,000 BTCF
ATCF
Rp-
Rp(1,000,000,000)
Rp(2,000,000,000)
Rp(3,000,000,000)
Rp(4,000,000,000)
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0.19% 5.36%
0.59%
1.04%
Raw Material
Operating Labor
25.03% Maintanance
66.61% Distribution
Plant overhead
1.18%
From the cost breakdown above, we can see that the variable are most
widely affected production expenditure is raw materials.As we can see the ra
materials is 66.61% of total operating cost. The second biggest variable is factory
over head with 25.03%. This is consist of utilities, depreciation, insurance,
executive salary, and patent.
2.5. Profitability Analysis
2.5.1. Payback Period
Payback Period is the length d of time that a project requires to recover the
money invested in it. Payback period indicates how long it will take before a
project can be a turnover, the amount of accumulated net profit for the process
production (already reduced annual operating costs) exactly equal to the sum of
all costs incurred for the initial investment of the plant. Below this is the formula
for counting the Payback period.
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Where FCI is fixed capital investment and TCI is total capital investment.
As our estimated service life, we choose ten years because it is long enough and
most used in economic analysis for device products service life, in this case is
our burn treatment medicine product. So we will estimate payback period of our
product by using ten years as estimated service life.
If the payback period is less than the specified period, then the project is
feasible. But if the payback period is more than the specified period, then the
project is not feasible enough to be conducted. This specified period is defined in
a meeting between investors and directors. Paypack period is shown in the figure
below which is crafted by the function of time (years) to define the present worth
of our factory. The present worth assess the present value of all future values
consists of all the cash flows in year 1 up to 10. We dragged and processes to be
an equivalent in year 0 and added the fixed capital investment on the year 1. The
calculation of payback period is shown in table 2.32 and the graphic is shown in
figure 2.3
Table 2. 32. Calculation of Payback Period
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PBP2 0(876,815,495.37)
= 377,964,959.08 (876,815,495.37)
32
8,000,000,000.00
6,000,000,000.00
4,000,000,000.00
Total PW
2,000,000,000.00
-
0 2 4 6 8 10 12
(2,000,000,000.00)
(4,000,000,000.00)
(6,000,000,000.00)
years
From the calculation and graphic above, we can conclude that our burn
treatment medicine product can be run because it has payback period is less than 3
years. Three years is short enough to recover the cost of investment. So, in other
word the project is acceptable
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Product
Product
Products Products Sold
Year Days Sold
/ day Sold (%)
(units)
Cumulative
(units)
We assume that the product is 90% sold begin in 3 years under some
consideration. So, from the calculation above we can see that the product sold in
2.69th years is 611,217units. In the other word, the break even point of this project
is in 611,217units of product that has been sold
2.5.3. Internal Rate of Return
Internal Rate of Return (IRR) is a rate of return used in capital budgeting
to measure and compare the profitability of investment. The internal rate of return
on an investment or project is the "annualized effective compounded return rate"
or rate of return that makes the net present value (NPV) of all cash flows from a
particular investment equal to zero.
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Where
Re : Cost of equity
Rd : Cost of Debt
From the data, we can calculate the value of WACC, and we get 16.45%
WACC. And this value is used for value of MARR. So, the MARR is 16.45%.
As we can see from the explanation above, the IRR value is greater than
MARR value. So, the production of burn treatment medicine product is feasible
and acceptable because it can give the profit from its marketing and has IRR value
greater than MARR.
2.5.4. Net Present Value
Net Present Value (NPV) is the present value of the cash flows at the
required rate of return of project that compared to initial investment. It shows the
net benefits received by a project over the life of the project at a certain interest
rate. NPV also can be defined as the current value of cashflow caused by
investation.
A project will be stated legally done if NPV > 0 which means the project is
beneficial and if NPV < 0 then this will be stated as legally not done since it gives
no benefits and not feasible to be conducted. Cash flow in the year of n will be
taken to the present with normal interest by following this formula:
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From the calculation using Microsoft Excel which it already has the function
to calculate the NPV of a projects economic analysis, so we got the Rp
Rp2,162,737,445.19 as projects NPV value. It shows that the project (burn
treatment medicine product) is feasible because its value greater than 0. The
project (burn treatment medicine product) is feasible if its net present value
greater than 0.
2.6. Sensitivity Analysis
Sensitivity analysis is a technique used to determine how different values
of an independent variable will impact a particular dependent variable under a
given set of assumptions. This technique is used within specific boundaries that
will depend on one or more input variables, such as the effect that changes in
interest rates will have on a bond's price.
Those changes consist of the selling price fluctuations, changes in raw
material cos and changes on utilities cost. We choose this parameter because these
parameters are likely to be changed in a production period. Parameter used in the
sensitivity analysis are IRR, NPV and Payback Period (PP).
2.6.1. Fluctuation of Raw Material
This analysis sensitivity is to analyze the fluctuation of the raw materials
cost based in table below. It is important to have the fluctuation of raw materials
cost analyzed. The changes of IRR, NPV and PP are the effect the changes of raw
material costs this product. Below are the table 2.34 of flunctuation raw material
cost.
Table 2. 34. Sensitivity of Raw Material Fluctuation
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20% 0%
From the spider chart in the figure 2.4 above, it can be seen the variable
that is really effect the changes of the NPV based on the changes of the fluctuative
variable. For example, for the percentage of changes 20%, variable that effect net
present value is product pricing. But If Raw material cost changes -20% until -
50% it effect net present value. So that, it can be concluded that raw material cost
and product pricing are the varibale that really effect the NPV. Operating labour
does not give any effect if it change.
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Payback Period
-50%
10
8
50% -30%
6
2 PP Raw
0 PP Price
PP Operating
30% -20%
20% 0%
From the spider chart in the figure 2.5 above, it can be seen the variable
that is really effect the changes of the payback period based on the changes of the
fluctuative variable. For example, for the percentage of changes -30%, variable
that effect net present value is selling product price. It happens for three of the
percentage of changes. So that, it can be concluded that selling product price is the
varibale that really effect the payback period. Operating labour does not give any
effect if it change.
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IRR
-50%
60.00%
50.00%
50% 40.00% -30%
30.00%
20.00%
10.00% IRR Raw
0.00% IRR Price
IRR Operating
30% -20%
20% 0%
From the spider chart in the figure 2.6 above, it can be seen the variable
that is really effect the changes of the IRR based on the changes of the fluctuative
variable. For example, for the percentage of changes 20%, 30%, and 50%,
variable that effect net present value is product price.But -20%,-30%, and -50% of
the changes is affected by raw material cost. It can be concluded product price and
raw material cost is the varibale that really effect the Interest Rate of Return.
Operating labour does not give any effect if it change.
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CONCLUSION
1. Our product will be distributed to 4 regions in Java Island with some routes.
2. We use land transportation for inter-island distribution.
3. With the storage capacity, we can storage our product for about 2 days before
distribution.
4. The fixed capital investment for our Burn Treatment Medicine factory will be
Rp 3,797,945,996.72
5. The total of operating cost in our product is Rp 2,971,004,627.33
6. Our factory has payback period for about 2 years 8 months and selling for
about 611,217 packages.
7. The interest rate of return of our burn treatment medicine project is about
23.66% which is higher than the MARR that is 16.45%.
8. Net present value for our factory is Rp 2,162,737,445
9. By doing the sensitivity analysis, we know that raw material cost are the
varibale that really effect the NPV, selling prices for payback period and raw
material cost for IRR.
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REFERENCES
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