Professional Documents
Culture Documents
In Partial Fulfillment
of the Requirements in
Management Advisory Services 2
Submitted to:
Submitted by:
Szara Ragunton
Fe Soliva
Moreover, Samsung has been the world's largest maker of LCD panels since 2002, the
world's largest television manufacturer since 2006, and world's largest manufacturer of
mobile phones since 2011.
Balance Scorecard
MAXIMIZE
WEALTH
Customer Perspective
High quality
Strong Product
Products are performance of
brand leadership
user-friendly products at reasonable
image
and acceptable price
Internal
Strong
efficiency and Quality Speed to Supply Chain
marketing
maintaining control market Management
strategy
brand loyalty