Professional Documents
Culture Documents
Romania Internet penetration: The only Social Media that matters in Romania is
52,9% of the Romanian households are connected to Facebook.
Internet, out of which only 24% are using internet on a
regular basis
Users:
73,2% are from urban area and
26,8% are from rural area..
Sources: INS, November 2013 and Eurostat, 2013.
Endorsement
What is Digital?
More than online.
Process Automation
as support for
Internet of all things:
business smart devices
- New processes connected to the web
Customer - Documents
Experience
Operational
Processes Digital Marketing
- Commercial branding
- Sales (support or
e-commerce)
- Aftersales
Social Media
Mobile marketing 6
Online advertising
Business Model Search engine marketing
MIT & Capgemini model
CUSTOMER OPERATIONAL BUSINESS
EXPERIENCE PROCESS MODEL
Legend: : YES; X: NO; : WORK IN PROGRESS Source: MIT and Capgemini, 2011.