PORTFOLIO OF

Sajeeth Sharoof
Art Direction

sharoof.anim@gmail.com
+973 390 27980
Advert Design (Billboard)
Bahrain Bay
Role: Concept/ Art Direction/ Retouch
Awareness campaign
Role: Concept/ Art Direction/ Retouch
Ministry of Interior (Road safety)
 Awareness campaign
DESTINY IS IN YOUR HAND Role: Art Direction/ Retouch
SLOW DOWN, SPEED KILLS
Ministry of Interior (Road safety)
Awareness campaign
Role: Concept/ Art Direction/ Retouch
Ministry of Interior (Road safety)
Daylight Night- Billboard comes alive with poses illuminated illustrations

Client: Bahrain TV
Role: Creative concept and design
Branding
Art Direction / Creative Direction
 ORGANIZATION
TO SHAPE YOUR
DESTINY

Re Branding
Client: OPIC, Dubai
Role: Concept/ Art Direction
Concept Art
Role: Concept/ Art Direction/ Retouch
Rebranding
Client: Delmon Bakery, Bahrain
Role: Creative concept and design
The all new rebrand-mark is a fresh and modern brandmark with a new look and feel
inspired by the latest design trends to exceed clients expectations and draw their attention
and curiosity to the new look. The logo expresses the familys heritage, pride and passion that
did not fade along the years but went strong and powerful through generations.
 Event branding
Client: Ministry of Justice, Bahrain
Role: Creative concept and design
Looking at the brand mark, many ideas positively connect the brand mark with the objectives
and the true meaning of the event.

Tree of Life
The brand icon outlines the tree of life. The tree of life, a prominent monument/symbol of Bahrain
is used to provide a nationalistic element to the brand.

Humanity
An indirect approach was taken for the humanity element. An outline of human faces were used to
created the borders of the tree in a subtle manner so as to give it a humanitarian depth but still
keeping the tree real.

World Map
14 CONFERENCE Being a destination where all civilisations come to life having different nationalities, religions and countries
will unite for the event, the white outline of the world map was used to create the association in a subtle
manner. At the same time, looking from afar, the world map appears to be the space between the tree
branches, therefore supporting the illustration of the tree of life plus the transparency within the tree,
reecting Bahrains approach to the world with full transparency.
Branding
Client: Indulgences
Role: Creative concept and design
A clean, fresh, & bright option. A perfectly laid plate with knife, spoon and fork
ready to be served. The typography is incorporated in the shape and can be read
as the word IN-which portrays the key word of the name as well as
the theme of the business model
SAJEETH
SHAROOF
Art Director + Senior Creative
INFO
E. sharoof.anim@gmail.com
M. (+973) 390 27980
Kingdom of Bahrain
SUMMARY
Over six years in advertising, creating
and crafting experiences for major
brands worldwide. My skills have been
rened & developed to a high level by Kingdom of Bahrain
combining & engaging ideas with
strategic thinking and through simple
design solution that has that wow Feb 2011- Jul 2013
factor that makes products more
desirable and services more appealing
to users and to create desired outcomes
that benet to my clients.
CORE SKILLS
Idea generation + Concepts
Art direction + Design
Communication
Design tools
EXPERIENCE AWARDS
Aug 2013 - Present 2 Gold InterDirect Network Awards
Art Director + Senior Creative
2015, Stockholm
Trime Media (InterDirect Network),
Strongest Camapign Concept & Visuals
of the year for Road safety campaign
(Ministry of Interior, Bahrain)
Visualiser + Senior Designer Award Winner of Asia Retail
INCITE Interact Congress 2014
Bangalore, India
Best use of social media in marketing
Feb 2010- Jan 2011
Jr. Visualiser + Designer
thinxworks
Bangalore, India
EDUCATION
Bachelor of Fine Arts
Mysore university
(Applied Arts)
Diploma in Multimedia
Kendriya Vidyalaya Mysore
Grade 12 matriculation