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We believe that one of the major reasons for decline of hockey in India is that it is not marketed
well. Our objectives are

yp ÷o find out the root cause for decline of hockey in India through a market survey
yp ÷o develop a marketing strategy to revive hockey in India based on the results of the
survey

0


1.p Which sport do you like and follow the most?


a.p Cricket
b.p Football
c.p Hockey
d.p Basketball
e.p ÷ennis
f.p Others (Please specify)

2.p Mention the reasons for following the sport chosen above in order of preference?
a.p Game is popular among friends
b.p Because of favourite sportsperson
c.p Glamour linked to the sport
d.p Marketing of the sport
e.p Average time spent per match

3.p Hockey Players in India are being deprived of good facilities(eg. Astro-turf, Quality physical training,
expert coaching etc.) which in turn is affecting their performance ,how does it impact their
performance?
a.p No Impact
b.p Light Impact
c.p Medium Impact
d.p High Impact
e.p Very High Impact

4.p What is opinion regarding the facilities provided by hockey grounds in India as against grounds for
others sports such as cricket?
a.p Excellent
b.p Good
c.p Average
d.p Poor
e.p Very poor

5.p According to you which is Indias greatest accomplishment in team sport?


a.p Winning 1983 Cricket World Cup
b.p Winning 2007 Cricket ÷20 World Cup
c.p Winning 8 olympic gold medals in hockey
d.p Fourth place in football at the 1956 Olympics in Melbourne.

6.p Have you been encouraged to play hockey during your school/college days?
a.p Yes
b.p No

7.p Rate the effort of the sports management authority of your school/college to promote hockey?
a.p Excellent
b.p Good
c.p Average
d.p Poor
e.p Very poor

8.p Do you think absence of encouragement has contributed to your not taking up the sports as a
career option?
a.p Yes, to a great extent
b.p Yes, to a limited extent
c.p No encouragement
d.p Discouragement
e.p Has been really let down

9.p Have you attended any coaching camps and played any competitive tournaments organised by local
sports body?
a.p Yes
b.p No

10.pDo you know any celebrity endorsing hockey in India ?


a.p Yes
b.p No
11.pWould you like to watch a game of hockey if you got to see your favourite celebrities during the
course of match?
a.p Yes
b.p No

12.pRate the Glamour(celebrity endorsements, idols you adore, style and glitz) associated with hockey
vis-a-vis that of cricket? 5 being highest and 1 being lowest.
a.p 5
b.p 4
c.p 3
d.p 2
e.p 1

13.pDoes the presence of Mandira Bedi encourages you to follow the game of cricket more
closely(sample)rate it?
a.p 5
b.p 4
c.p 3
d.p 2
e.p 1

14.pWhat is your opinion regarding frequency of broadcast of key international matches? 5 being
highest and 1 being lowest.
a.p Very often
b.p High
c.p Average
d.p Poor
e.p Very poor


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