BUSINESS PLAN FOR MYCREATIVE BOOK PUBLISHER FUNDING PITCH 2016
(THE PUBLISHERS 2.0 - Publishing Enhanced)
Note: This Sample Business Plan is to be used as a reference in the
preparation of the 5 years Business Plan. The attached sample is pertinent to the evaluation to be made by MyCreative. Applicants are advised to ensure that all information is to be included in the 5 years Business Plan. The list of information in this sample is not exhaustive. 1. Executive Summary 2. What is the vision of the company? 3. The company best achievement to date 4. Company Details - Paid-up capital - Details of the shareholders - CV of the Management Team - Journey of the company since incorporation - Other pertinent details of the company - List of all financing facilities (if any) 5. Business Description & Model - Principal business - Other related business - Revenue stream - Explain your business operation cycle - Details of the sales channels i.e. Online/Distributor/Own book store - Details of the distributors and printers? - Details of the arrangement/payment terms with distributors and printers? The discount given etc. - Royalty Fee/upfront fees paid to authors - Sales channels (own shop/distributor/events/on-line/etc.) 6. Products - Genre of publications - Target market - Retail prices - Average number of copies print per title - E-books - Other detail of the product 7. Track Records - Please key in the details of the titles that you have published for the past 3 years or more as per the following table :
No. Titles Author/Writer Year Numbe Number No of Retail
Published r of of copies times re- Price copies sold to print printed date*
Note: * If you are shortlisted, Mycreative reserves the right to request for evidence.
8. SWOT analysis on the company
- Strength/Weaknesses/Opportunities/Threat 9. Purpose of Financing - The breakdown of the funding requirement - Tells us your plan to take your publishing company forward with funding from MyCreative - Tell us your expansion plan, and how the potential additional income stream to be generated - For better understanding you may include graphic/illustration if it is available - Share the changes that the funding will bring/contribute to the company/will it be sustainable? - Share you strategy and plan to repay the financing facility 10. Cash Flow Projections - Summary of the 5 years cashflow and P&L projections (Please note that you are expected to submit the detail version as appendix) - Details of the assumption used in the said projections (this is compulsory) 11. Publishing plan - Your publishing plan for the next 6 - 12 months - To state the titles, the synopsis & author/writer 12. Promotion & Marketing Strategy - Details of your promotion strategy to promote your brand and books - Do you apply traditional or out of the box marketing strategy 13. Industry analysis - On your market segment 14. Sample picture of your best-selling titles and description 15. Trademark & copyright 16. Reference - Contact details of at least 3 of your authors/writers 17. Sample publishing agreement with writers 18. Any other relevant/supporting information -END-
Business Horizons Volume 35 Issue 1 1992 (Doi 10.1016/0007-6813 (92) 90112-m) Danny Miller - The Icarus Paradox - How Exceptional Companies Bring About Their Own Downfall