State Technical University

of Quevedo

Distance Learning Unit

Student: Katherine Padilla Bazantes

Tutor: Jenny Muoz
Course: Marketing V

2014 - 2015
 Vision and Mission Engineering in Marketing

VISION

Ingenira career in Marketing is nationally and

internationally recognized for academic excellence in
the training of competent professionals, creatives,
entrepreneurs, able to make decisions and contribute to
the socioeconomic development of the region and the
country.

MISSION

Train engineers (as) with skills in marketing and human

values capable of efficiently implement marketing
strategies in the performance of their profession,
helping companies achieve leadership at regional and
national level.
 CAREER PROFILE MARKETING

The engineer (a) Marketing has a level of professional excellence

for technical advice and support decision-making in the area of
competence. Professional with solid methodological foundations
in the development of marketing strategies for both public and
private companies, Pymes, institutions profit or non -profit,
seeks improvement and integration capabilities, processes and
resources available to the organization, oriented the strategic
goal, which values the customer and users of the products and
services of the company. Use techniques and theoretical -
quantitative tools, as well as relationship skills, communication
and empathy necessary to exercise leadership within the group
of dependents.

Must have the ability to research, design, organize, implement,

manage and audit the variables influencing the market: product,
price, promotion and distribution. The result will be the proper
handling of these variables in a socially responsible manner,
based on theoretical and practical knowledge to ensure
occupational performance.

Also design and manage comprehensive plans for the launch of

new products, development, evaluation and implementation of
high impact advertising campaigns, market research studies,
analysis and financial evaluation for the product portfolio,
covering all economic and social areas, local as also worldwide.

Features that achieve the profile described:

Knowledge of:

- The methods and techniques for preparation of processed as

templates, macros, presentation documents.
- The social environment, economic, political, legal, ecological,
technological, cultural interpreting the factors influencing the
macro and micro marketing environment of the company.
- The methodologies and techniques to develop marketing
projects in the following sectors: consumer, industrial, services.
- The administration of the sales force as part of the overall
strategy of the company, sales organization, training,
compensation and motivation of the sales force, sales
techniques, sales forecasts and budgets , control of sales force.
- The market research tools for effective app in decision-
making, through quantitative and qualitative studies with the
assistance of tools in data processing.
- The basics of graphic design and its app, computational design
tools such as adobe illustrator, adobe Photoshop, corel draw and
macromedia.
- Role of advertising in marketing management.

Skills:

- Monitor the market to know the impact of macro variables and

micro marketing environment of the company and identifying the
main trends of different environments and scenarios.
- Identify market opportunities and threats as well as
identifying strengths and weaknesses of the marketing company,
to formulate goals and strategies, support programs and
implementing programs.
- Apply appropriate marketing strategies considering the life
cycle of products.
- Actively participate in all departments of the company to
develop new products and services settings.
- Agility to obtain, organize and interpret marketing information
system both inside and outside the organization.
- Forging lasting, mutually rewarding relationships with
customers, suppliers, distributors in order to get and retain
their long-term preference.
- Coordinate the process of integrated marketing
communications company.
- Design marketing strategies, conducting market research for a
thorough diagnosis of the specific marketing situation, to take
steps to alter the situation analyzed for the benefit of business
and society actions.
- Evaluate marketing strategies, using quantitative and
qualitative criteria.
Attitudes and values:

-Responsibility, professionalism and ethical sense in their

professional performance.
-Disciplined to comply with the proposal.
-Be Complete the interests of the organization
-Commitment to teamwork.
- Fair and balanced in making decisions in their professional life.
-Analytical, creative and innovative.
-Adaptable to changing market situations.
-Mental and intellectual to influence the production of goods and
services capacity.
 Importance of English Language

The English language today is considered the most important

global language, either for those who speak it as their first
language and those who speak it as a second language. One can
say that the English language is present in almost everyone and
is considered the backbone of communication between diverse
cultures that share few or no trait in common.

It is considered the most important and necessary language of

today, since it is treated as the language of the dominant
countries worldwide (mainly USA and England). So today is
essential training in the level of English not only by labor issues,
but also to communicate, to gain access to more knowledge and
information to be updated.

English is ceasing to be an alternative language and becoming

mandatory language to learn because in many instances it is
necessary to speak. It also says that this language is spoken by
about 400 million people, according BritishCouncil that 2015 will
be spoken by some 2000 million people.

The English language has become in recent decades a necessity

in the globalized world, and has become one of the most spoken
languages in the world, there arises the need to train
professionals who can contribute to the education of students
with basic to understand language and communicate with English
speakers, understanding that this language now represents a tool
that contributes to a better future for young Ecuadorian tools.
 Importance of English for my language

For me the English language is very important because it is a tool

that allows communication with people from other countries in
the globalized world in which we live. This language has become
the global language of communication par excellence and the
most popular in the world.

His knowledge is nowadays mandatory requirement for working in

international institutions, which is why any researcher or
professional who wants to be a day or access to specialized
books need to know English to be informed.

The English language is very important because the main

concerns that companies have about college students who are
part of the professional internship programs is the general lack
of management of this language. And it is this world and social,
economic and cultural reality, where the phenomenon of the
globalization pervades all fields and global businesses demand
professionals.

That is why I consider the future professionals should worry

and be clear that the real possibilities of job placement are
determined not only by the knowledge, skills, abilities and skills
acquired in their professional training, but also for the
management of foreign languages, mainly the English language.