Professional Documents
Culture Documents
Executive Summary / 2
Overview of the Community / 3
Host Profile / 5
Guest Profile / 7
Environmental Impact / 13
Neighborhood Studies / 14
Executive Summary: City of Miami
Founded in August 2008, Airbnb is a community marketplace for people to list and book
accommodations in more than than 35,000 cities around the world. Airbnb connects travelers to
unique, local experiences.
Airbnb hosts in the City of Miami have been welcoming guests into their homes over the past eight
years. Hosts have formed a vibrant community, sharing unique experiences with travelers from
around the world. The following document shows Airbnbs impact on the city. It combines proprietary
data with the results of a survey sent by Airbnb to guests and hosts in the city.
Economic Impact
Airbnb hosts in Miami have been welcoming guests into their homes since 2009. The following page
captures the Airbnb community in Miami between November 1, 2015 and November 1, 2016.
Hosts
3,300 $6,100 39
Hosts who have hosted typical
Annual earnings for a Days hosted annually
in the past year host who has hosted for at per typical listing
least 12 months
Guests
Hosts
HOST GENDER
40 37%
Average host age Hosts over age 40
63% 14 64%
Hosts living in family Average number of years a Hosts who rent their primary
households host has lived in Miami home
Hosts in Miami ages range from 18 to their 80s. Shown in the table below, hosts over 60 are the
fastest growing group in Miami. These hosts are more likely to host with private or shared room.
Around 32% of listings are private or shared room compared to only 25% for other age groups.
Age group % of Active hosts Growth last year % of Five star trips
18 to 24 6% 32% 66%
The income that Airbnb hosts earn is critical to helping them make ends meet and stay in the homes
they love. Many of the Airbnb hosts in Miami earn below median income.
30% of hosts
household income
is at or below s
median household
income.
($ 43,009 /year Census Bureau's American
Community Survey - 2014)
Host occupations
- 3% Construction
- 2% Government
- 1% Trade
- 1% Student
- 21% Other
Guest Profile
79% of Airbnb
Airbnb has opened up travel guests visit Miami
opportunities that might for vacation and
have otherwise not been
leisure.
possible for us. The choices
in price, amenities, and
locations is amazing and
makes travel on a budget
easy. We also love that we
have the opportunity to visit
an area and 'stay like a local',
experiencing the area as
those that live there do.
Airbnb is our preferred way
to travel.
Guest Origin
Guest Growth
Year over year the number of guests coming to Miami is growing. The table below shows the largest
markets and the percent growth in total inbound guests from this year against the previous year.
Chicago 5% 150%
Atlanta 4% 200%
Philadelphia 2% 139%
Houston 1% 202%
Orlando 1% 208%
Excellent! It was a marvellous and enriching experience that I would not have
been able to have staying in a hotel. Also, the accommodations and the
neighborhood were much more than I expected and the hostess was great
Responsible home sharing is a new engine for Miami tourism and the economy. Airbnb grows the
tourism pie, attracting many guests who might otherwise not have come, or been able to stay as
long.
Tourism
Airbnb guests to Miami are often looking for more than traditional hotels offer. Staying in a home
provides them with the amenities they want, and results in positive experiences that make them want
to return.
4.6 85%
Average host rating (out of 5) Guests who chose
Airbnb because
of the amenities
GUEST SPENDING
The average
estimated Airbnb
guest spending is
$253 per day in Miami.
** based on 2016 Airbnb Survey
Forty-nine percent of
this is spent in the
neighborhoods in
which they stay.
Staying in an Airbnb property is, by its nature, much more resource efficient and environmentally
friendly than typical accommodations.
60%
40% 17%
Hosts who incorporate Hosts who provide recycling Hosts who provide bicycles
environmentally friendly facilities for guests for guests
practices in their hosting
Hosts
140 $3,900 59
Hosts who have hosted Annual earnings for a Days hosted annually for a
in the past year typical host typical host
Guests
Guest Spending
$1.3 million
Income earned by
local household
Hosts
310 $3,800 25
Hosts who have hosted Annual earnings for a Days hosted annually per
in the past year typical host typical listing
Guests
Guest Spending
$3.8 M
Income earned by
local household
Annual Earnings (Typical Host): Median value of total income earned by host during the one-year
study period. Annual earnings are presented for typical hosts.
Average Length of Stay: The average length of stay per guest, rather than per trip.
Guest Arrivals: All guests visiting a particular location. Inbound guests includes guests who live in
the same location they may have stayed in.
Listing (Active): A property listed on Airbnb. Listings may include entire homes or apartments,
private rooms or shared spaces. Active Listings are all listings that appear on the
website during a search. Active listings do not necessarily have availability on a
particular date or at all.
Listing Types: Airbnb classifies listings as three different types: Entire Home / Apartment listings,
Private Room Listings, and Shared Room Listings: Entire Home / Apartment Listing - A listing
where the guest can rent the entire home from the host. The host is not present in the home during
the guests stay. Private Room Listing - A listing where the guest can rent a private bedroom within
a home. The host may be present in other parts of the home during the guests stay, and the guest
may share common spaces like the kitchen, living room, and/or a bathroom with the host. Shared
Room Listing - A listing where the guest can rent a communal space, such as a shared bedroom or
a living room sofa bed, within a home. The host may be present in the home during the guests stay,
and the guest may share common spaces like the kitchen and/or a bathroom with the host.
Nights Hosted (By Listing): Total number of nights a given listing is rented through Airbnb in the
study period. Only listings that were active as of the start of the study period, and had at least
one booking during the study period are included, in order to present the most
representative annual values for Airbnb hosting activity.
Nights Hosted (Typical Host): Median value of total nights hosted per host during the one-year
study period. Nights Hosted are presented for typical hosts.
Outbound Guest: All guests from a particular location who booked an Airbnb listing, regardless of
where the listing is. There may be some minor overlap between Inbound Guests and Outbound
Guests. All guests associated with a particular reservation are attributed to the location of the
booking guest.