SEBASTIAN GO

ACCOUNT PLANNER ABOUT ME

MetaTHINQ - The Marcus Graham Project A curious, strategic mind with expertise in
inspiring ideas, building stories, and
06/10 – 08/10 Dallas, TX uncovering truths
Clients: Globe Aware and AT&T
• Created, presented and oversaw the execution of strategy for a Ambitious about moving people’s hearts
no-budget, full-scale campaign utilizing print, video, business and changing the world
partnerships, social media, and a dinner party and concert
• Conducted street interviews and traditional research to uncover Addicted to the euphoria that comes when
consumer and industry insights and pinpointed target segmentations, thinking creatively and solving problems
giving direction to the campaign’s big idea
• Wrote and conducted creative briefs to keep the work strategically
potent and to leverage consumer insights
• Worked in team to plan and execute a benefit event that raised
approximately $1,200 DESIRES TO BE PART OF
• An organization that feels human and
produces great work
MARKETING INTERN • A place that values free communication
NETexponent
and innovation
06/09 – 08/09 New York, NY • A group that loves what it does
• Worked in team to rebuild and optimize search campaign to provide
more relevant traffic at lower cost and improve client’s ROI BELIEFS
• Redesigned the account structure, generated new list of keywords, • The golden insight needs a lot of
improved monitoring, and facilitated the process of changing bids digging to be found, but it’s there.
• Evaluated affiliate applications and current affiliate partners to ensure • It’s essential to both inspire others to
company standards were met buy into your ideas and to help them
• Identified and actively recruited potential affiliate partners through grow their ideas.
emails and follow ups • Making a thing clear and simple
• Quickly learned new information and software actually means making it poignant
and thoughtful.
“Sebastian quickly established himself as an important part of our team • It’s not what you say; it’s how you say it
and showed a tremendous amount of initiative and desire for learning. that motivates others.
He’s a quick learner, very dependable and I would love the opportunity • A good briefing should give you
to work with him again.” goosebumps.
- Chris Kramer, Media Director & Co-Founder • Different departments need to respect
and listen to each other for it to work.
MARKETING INTERN
Mainly Mozart
05/09 – 06/09 San Diego, CA DUKE UNIVERSITY - 2010
• Worked in team to organize a promotions campaign for a series of ten B.A. in Art History, with a concentation in
classical music concerts ARCHITECTURE;
• Managed a team of three promoters to run a promotional kiosk, sell MARKETS & MANAGEMENT Certificate;
tickets and merchandise, and street-canvas Minor in Sociology
• Planned meetings to design promotional materials, brainstorm new Dean’s List Spring 2009
ideas and discuss current progress and goals
GPA: 3.34; Certificate GPA: 3.5
• Contributed to the development of an evolving marketing plan.
Studied abroad in summer 2008 in
Identified local business community partnership candidates and
secured promotional opportunities BERLIN, Germany

2077 Lakeridge Circle Unit 203, Chula Vista, CA 91913 • 619.863.3310 • gogoseb@gmail.com