www.elpasobuilders.
com
Builders Discuss Housing Issues in Hill Visits
More Than 800 Industry Professionals Attend Conference
More than 800 builders from across the nation
marched on Capitol Hill June 14 for the annual
National Association of Home Builders (NAHB)
Legislative Conference to call on Congress to
make housing and homeownership a national
priority and to support policies that will keep the
housing recovery moving forward.
Today, builders from coast-to-coast are
Homeownership Remains Key
Part of American Dream;
Obstacles Persist for Many
As the National Association of Home Builders
(NAHB) celebrates National Homeownership
Month in June, more than two-thirds of
Americans believe that owning a home is an
essential part of the American Dream.
Americans continue to place a high priority
on homeownership and work hard to achieve
this goal for their families, said NAHB
Chairman Granger MacDonald, a home builder
and developer from Kerrville, Texas. Our
members are committed to providing high-
7EL PASO
BUILDERS
A S S O C I AT I O N O F
sending a loud and clear message to members
of Congress that a strong housing market is
critical to spur job growth and create a vibrant,
dynamic economy, said NAHB Chairman
Granger MacDonald, a home builder and
developer from Kerrville, Texas.
quality homes that meet the diverse needs of
Americans across the country.
A key component in the ability of families of
all income levels to become home owners is
the mortgage interest deduction, which has
been a cornerstone of American housing policy
since the inception of the tax code more than
100 years ago. The deduction primarily
benefits middle-class taxpayers, according to
data from the Congressional Joint Committee
on Taxation.
NAHB supports this tax incentive, as well as
provisions that encourage development of
affordable housing. Yet, with the national
homeownership rate stalled near 64 percent,
National, State & Local
Building Industry News
2017: Issue 6
In more than 250 individual meetings with
their representatives and senators, builders
asked lawmakers to make progress on
several key housing issues, including:
Creating a national flood insurance program
that is predictable and affordable.
Reducing regulations that harm small
business.
Protecting middle class tax breaks that
promote homeownership.
Improving the Low Income Housing Tax
Credit to help meet the nations acute need
for affordable rental home options.
Reforming the nations housing finance
system by transitioning Fannie Mae and
Freddie Mac into a private-sector-oriented
system, with the federal government acting as
a backstop in times of crisis.
Promoting sensible and cost-effective energy
codes.
Securing a supply of softwood lumber
sufficient to meet demand.
Rep. Peter Roskam (R-Ill.), who sits on the
House Ways and Means Committee, spoke to
builders before they met with their lawmakers
and said that this year there is a real opportunity
to do something about tax reform.
Roskam added that House Republicans are
working on a tax reform blueprint that would
generate economic growth, simplify the tax code,
stop erosion of the U.S. tax base so that it is no
longer more attractive for U.S. corporations to go
overseas, and provide permanency to the tax
code to deliver certainty to the business
community.
This marks the first year since 2013 that NAHB
has held its annual Legislative Conference in
Washington, D.C. During the past three years, as
part of a nationwide effort to bring housing
home, builders across the country met with their
federal lawmakers in their home districts.
NAHB must continue working to address the
obstacles for many potential home buyers.
We have long fought for sensible reforms to
burdensome regulations that needlessly
increase the cost of homes for low- and
middle-income families, said MacDonald,
noting NAHB research that shows government
regulations add about 24 percent to the cost of
housing.
During National Homeownership Month and
throughout the year, NAHB and its 700 state
and local affiliates work hard to make
affordable housing a reality and that it
continues to be a priority to our nations
leadership.
2 Builders Outlook 2017 Issue 6

THINK OF US AS PART OF
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No doubt about it, when you build homes and businesses that are natural gas ready,
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Natural gas furnaces, water heaters and clothes dryers offer greater efficiency and lower
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For more information:

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William Nieves: 915-496-6126
Jorge Sejera: 915-680-7216

Please continue to direct service line and meter set requests to the Texas Gas Service
Builder Hotline at slimgas-metroElPaso@onegas.com or 1-866-206-9587.
2017 Issue 6 Builders Outlook
Presidents Don
Message
Rassette
President,
El Paso Association
of Builders
As we near the mid-point of 2017, I
hope this finds everyone doing well
Conditions are
and staying cool.
According to the national scene, our
good for home
industry does not have a lot of health
concerns. This is measured across
builders.
the nation, with focus on four
indicators; housing prices, housing
demand, housing supply and the
mortgage market. These four
indicators are showing upward spirals
since the housing bust.
Prices nationwide have appreciated
at about 5% annually for the past five
years.
Prices nationwide are close to their
peak, in 2006-2007.
Traffic of prospective buyers is back
to peak levels.
There is no glut of unsold houses.
So, builders don't need to worry about
over-building.
Home-ownership rates are inching
back up, this contrasts with falling 7%
over the last 15 years. Housing
affordability is goodn In 2007, 25% of
income was committed to mortgage
payments, it's only 15% today.
Mortgage rates are still historically
low.
Which buyer groups are driving and
will keep driving home sales? Most
builders see families driving home
sales, and the major markets in Texas
attest to this and are dominated by
family buyers.
Switching to our backyard, local
members have been busy.
The leaders of EPAB, through our
monthly breakfasts, have been told by
the City of El Paso
Building Department leaders, they
do not foresee having to implement
any code changes until 2021. We
know forces outside our industry and
other factors can orchestrate
changes, but another four years of
current codes, without updates, is
very welcome.
The Young Designers had
numerous entries again and three
well deserving entries were awarded
scholarships. These very well could
be the future leaders in our industry.
Many thanks to all who volunteered
their time and effort. Kudos to John
Cheney for overseeing this venture.
The First Home Buyers Saturday
was held on June 10th, at Bassett
Place. It was received and attended
very well. Thanks to all who had
sponsored, supported, volunteered
3
and helped in this successful event.
Kudos to Ted Escobedo, for bringing
another valuable opportunity to our
members,
This past week, education and
information on our EPAB associated
retirement program was dvailable,
with Ruth Rivera. Please be prepared
and safe-guarded for your future.
Sam Shallenberger and myself
were asked to be judges for the
WTHBA's Parade of Homes. They
had 31 homes entered,
encompassing three different
developments. We made some new
friends, were treated well and had a
good time.
A reminder that our Sunbelt Show is
right around the corner. Darren
Woodson, (yes, that Dallas Cowboy's
Ring of Honor inductee Darren
Woodson) will be the opening speaker
on August 2. Hope to see you at the
Anatole Hilton in Dallas
Until then, BE PREPARED TO
SUCCEED!
4
Executives
Builders Outlook 2017 Issue 6

Message As the mercury rises, so do the challenges in our industry

Ray Adauto,
Executive
Vice President
EPAB
June is a very busy month at
most associations and that is true
for ours. With our renewed First
Home Buyers Saturday the month
started with a great consumer show
and opportunity to network. From
all angles the event was positive
and productive. We hope to
continue doing this event next year.
June is also when the weather
begins to play havoc with builders
and suppliers. From extreme heat
to large thunderstorms the weather
is challenging in June. The high
temperature this June reached 112
degrees but happened afterward
was the moisture that came into the
area created a very sticky and
dangerous situation. Heat is a killer
but heat and humidity kill twice as
fast. This office sent out several
heat advisories to the
membership to ensure that
everyone take care with the heat.
June showed us once again that
we live in a desert and the desert is
hot and dangerous.
Preparations are going well on
the upcoming el Paseo de Casas
affordable Parade of Homes. This
is the first time weve done an
event featuring more affordable
houses in a very strong
marketplace like Horizon Hills
Estates. Several partnership
opportunities will be available in
your email box. Take a look at how
your business could benefit from
partnering with us. Our thanks to
Franklin Building Materials for the
presenting partnership. Plans are
already in the works for the 2018
Parade of Homes. Yes we have
the site and yes we have builders
ready. Watch your emails for
information.
Finally we want to take time to
thank our members for entrusting
their businesses with us. As we
work with the new Mayor and
council people know that the
association will be working on your
behalf as hard as ever. We have a
good thing in that even with new
politicians in the mix the
consistency of the City Manager
Tommy Gonzalez works in our
favor. The political chairs may
change but we have a good
working relationship with Gonzalez
and his staff.
Make sure to plan for the TAB
Sunbelt show coming in August to
the Anatole Hotel in Dallas. Its a
water park and conference center
tied in with Hilton so you can make
it a vacation if youd like. For more
information see
Sunbeltbuildersshow.com.
The association offices will be
closed July 1-9 for vacation. Hope
you enjoy yours as we will enjoy
ours.

Texas Association of Builders

313 E 12th St., Suite 210
Austin, TX 78701
512-476-6346 (office) | 512-476-6427 (fax)

www.sunbeltbuildersshow.com

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 National
2017 Issue 6 Builders Outlook 5

Builder News
Multifamily Decline Brings in the Northeast. Permits fell 9.4 percent in the Federal Forests Act of 2017, would
New Home Sales Rise 2.9
Overall Housing Starts Percent in May
Midwest, 0.3 percent in the South and 13.1 significantly reduce red tape that prevents the
percent in the West. U.S. Forest Service from better managing its

Down 5.5 Percent in May

timber lands and increase the delivery of
domestic timber products into the market.
n Led by a decline in multifamily production,
Proposed Forestry Bill a America cannot meet the nations demand
for lumber, which accounts for the largest share
Win-Win-Win
nationwide housing starts fell 5.5 percent in
May to a seasonally adjusted annual rate of of the cost of a home among all other building
1.09 million units, according to newly released materials. Lumber accounts for approximately
data from the U.S. Department of Housing and $18,000 of the cost of constructing a single-
Urban Development and the Commerce family home and lumber price hikes can have a
Department. Multifamily starts fell 9.7 percent detrimental effect on our nations housing
to a seasonally adjusted annual rate of market.
289,000 units while single-family production For decades, timber harvests from the
edged down 3.9 percent to 794,000. National Forest System averaged between 10
n Sales of newly built, single-family homes
Todays report is consistent with builder and 12 billion board feet per year. That number
in May rose 2.9 percent to a seasonally
sentiment in the housing market, indicating plummeted to an average of between 1.5 and
adjusted annual rate of 610,000 units after an
some weakness after a strong start to the 3.3 billion board feet in the mid-1990s and has
upwardly revised April reading, according to
year, said Granger MacDonald, chairman of remained artificially low ever since.
newly released data by the U.S. Department of
the National Association of Home Builders Poor land management marked by
Housing and Urban Development and the U.S.
(NAHB) and a home builder and developer bureaucratic mismanagement and litigation
Census Bureau.
from Kerrville, Texas. Ongoing job growth, during the past 30 years has led to declining
We are seeing solid overall growth in new
rising demand and low mortgage rates should health of our national forests. The result of this
home sales this year, said Granger
keep the single-family sector moving forward decline is fewer jobs and productivity in the
MacDonald, chairman of the National
this year, even as builders deal with ongoing forestry sector, fewer board feet of domestically
n A draft legislative proposal by Rep. Bruce Association of Home Builders (NAHB) and a
shortages of lots and labor. produced lumber entering the market, and a
Westerman (R-Ark.) would encourage better home builder and developer from Kerrville,
After a strong start for single-family building marked increase in acreage ravaged by
management of the nations federal forest Texas. Sales are up more than 12 percent
this year, recent months have recorded softer insects, disease and fire.
natural resources while also ensuring the from this time last year, and we expect
readings, said NAHB Chief Economist Robert Westermans legislative proposal would
continued recovery of the housing industry, the continued gains throughout 2017.
Dietz. However, on a year-to-date basis, strike a balanced approach in how the nation
National Association of Home Builders (NAHB) This months report is in line with our
single-family starts are up 7.2 percent as manages its national forests system by making
told Congress today. forecast, and consistent with solid builder
builders add inventory to the market. more federal forest lands available for logging
The nations home builders believe that confidence readings, said NAHB Chief
Regionally in May, combined single- and in an environmentally sustainable way.
increasing domestic lumber production from Economist Robert Dietz. With more
multifamily housing production rose 1.3 percent This will not only restore the health of one
federal lands, both as a means to improve consumers entering the market, further job
in the West and remained unchanged in the our great natural resources, our forests, but
housing affordability and address the resiliency growth and tight existing home inventory, the
Northeast. Starts fell by 9.2 percent in the also offer the potential to reinvigorate the
of our national forests, must be a top priority of new home sector should continue to expand.
Midwest and 8.8 percent in the South. forestry industry while improving housing
Congress and the Trump administration, said The inventory of new home sales for sale
Overall permit issuance in May was down affordability. Thats the definition of a win-win-
NAHB Chairman Granger MacDonald, a home was 268,000 in May, which is a 5.3-month
4.9 percent to a seasonally adjusted annual win, said MacDonald.the lowest end of the
builder and developer from Kerrville, Texas. supply at the current sales pace.
rate of 1.17 million units. Single-family permits affordability scale included Santa Cruz-
Testifying before the House Natural Regionally, new home sales increased 13.3
inched down 1.9 percent to 779,000 units while Watsonville; Napa; San Luis Obispo-Paso
Resources Committees Subcommittee on percent in the West and 6.2 percent in the
multifamily permits fell 10.4 percent to 389,000. Robles-Arroyo Grande; and San Rafael.
Federal Lands, MacDonald added that South. Sales fell 10.8 percent in the Northeast
Regionally, overall permits rose 3.3 percent and 25.7 percent in the Midwest.
Westermans legislative draft, the Resilient

BUILDING El Pa
aso SINCE 1950
6 Builders Outlook
Economic
Forescast
Retail Sales Growth Slows
Kiplinger's latest forecast on retail sales and
consumer spending
By David Payne, Staff Economist
Sales paused in May, washing out
Aprils momentum. As a result, growth in
sales, excluding gasoline, is likely to rise
by 3.5%, falling below its 3.8% pace in
2016. Strong e-commerce and building
materials sales will not be enough to
compensate for the slowdown in motor
vehicle and restaurant sales. Auto sales
peaked in December, while restaurant
receipts appear to have plateaued this
spring.
E-commerce continues to gobble up
the retail gains. E-commerce sales will
grow 15% this year, compared with 13%
in 2016. The flip side of strong e-
2017 Issue 6
commerce gains is that in-store sales will
pick up only gradually, at about a 2%
rate. However, a strong headwind is that
department store sales are sliding again,
possibly linked to announced store
closures by various chains.
Building materials are having a strong
year, mirroring the strength in housing
construction in general. They are
expected to grow 7.3% in 2017.
Food service sales are slowing to a
more sustainable growth pace this year:
2.7%, down from 5.5% in 2016. Labor
shortages will make expansion difficult for
some chains, and higher minimum wage
laws will boost menu prices.
2017 Issue 6 Builders Outlook 7

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Builders Outlook: On the Scene

Homebuyer Fair
First Home Saturday
welcomed at Bassett Place

First Home Saturday, presented

by the El Paso Association of
Builders was held on Saturday
June 10 at Bassett Place. The
vendors at the event showcased
their businesses to hundreds of
visitors who came to see how to
buy a home, refinance a home, or
to win a chance for $25,000. The
throngs of people were entertained
by some of the vendors including
getting a face paint done or taking
a fantasy photo at the photo
booths. In addition to those items
the display area was decorated
with dozens of balloons that were
handed out to kids.
Ted Escobedo, who originally
started the event in 2005,
organized this years fair and was
happy with the turnout. I think we
hit the sweet spot by bringing the
event to Bassett Place, the mall
where our target market uses, he
told the Outlook. All of our visitors
had a chance to win a big prize
and to visit with the experts, he
continued.
What was evidenced at the event
was that business was being done
as mortgage companies and
financial institutions offered their
services. Were really happy to
have partnered in this, great
turnout, really good event for us,
said Angelique Roman of Sierra
Title. Sierra Title along with GECU
were the title sponsors for the
event. GECU really enjoyed
today, said Brenda Aguirre of
GECU.
Plans are in the works for next
year.

Monthly
Meeting
Board meets in place of
cancelled general meeting
The Board of Directors met after
the Marriott Hotel experienced
problems in the ballroom that
normally hosts the general
meeting. Our scheduled presenter
John Balliew from the PSB Water
utility gave and update to the board
on the status of construction
projects underway in El Paso. Mr.
Balliew told the board that delays
from six years ago are just now
being constructed and that those
new services will greatly enhance
the service expected by the
population. We continue to
provide clean affordable water to
the area, but as with all things as
cost go up so will water rates, he
told the group. We are making
significant investments now for the
future, he concluded.

Lunch & Learn
Smith talks taxes and potential
pitfalls for business
Randall Smith brought the information
many were looking for. He talked
about what we dont like to think about,
taxes. That subject brought out a
good crowd for our June Lunch and
Learn on Wednesday June 28. Smith,
a CPA and longtime member told the
audience that taxes are just one of
things a business person needs to be
sure of and if not then they need to get
the expertise to ensure they are doing
the right thing. I think that most of us
honestly want to do the right thing but
the rules change and you need to have
the best advice available, and so thats
what I do, Smith told the Outlook. Its
not just taxes but now its the I-9 and
1099s that the federal agencies are
focusing in, he continued.
Smith told the group that over his three
decade professional career the biggest
change in the IRS is that they have
been required to do more with less
people, causing headaches for them
2017 Issue 6
as much as for the public. What Im
most concerned with is that other
agencies are now looking into things
like 1099s that most companies dont
pay attention to. What Im seeing is an
increase of cross agency partnerships,
where one agency tips off another and
then the business is visited by two or
more agencies based on a one time
visit, Randall said. I want our
members to know that they need to
make sure they are in compliance with
both the I-9s and 1099s. No doubt if
theres one thing Im stressing today is
that these two items can keep you in
good shape or cause you problems
including huge fines.
Randall has a private practice CPA
accounting business in El Paso. He
will present another in his series of
presentations later this year on topics
about business. He can be reached at
915-225-5200. Patrick Tuttle got
Randall to come out. I think we had a
great group interested in our lunch and
learn and I look to having Randall
back, he said.
10
Mortgage Market
Fannie Mae survey:
U.S. home lenders see leaner times ahead
U.S. mortgage lenders are bracing for
rockier times as consumers demand for
home loans slows and competition in the
mortgage industry intensifies, Fannie
Mae's latest quarterly survey released on
Monday showed.
Some lenders are worried about a
squeeze on their profit margin, but the
number of them has fallen since the
fourth quarter of 2016, according to the
184 mortgage executives who responded
to the survey.
In a response to a tougher climate,
more lenders said they plan to relax their
lending standards, which could attract
more borrowers, survey data showed.
Expectations to ease credit standards
climbed to survey highpoints in the
second quarter as more lenders reported
slowing mortgage demand and increasing
concerns about competition from other
lenders, Doug Duncan, Fannie Mae's
chief economist at Washington-based
Builders Outlook 2017 Issue 6
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The margin on the share of lenders
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to about 30 percent, the lowest in two
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years on a year-over-year basis, Fannie
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The net percentage of lenders which
anticipate lower profit margin in the next
three months stood at 6 points, down
from 12 points in the first quarter and
from 31 points in the fourth quarter of
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1 5/12/2017 11:18:20 AM
11_Outlook_p11.qxp_07_Outlook_p07 6/29/17 1:35 PM Page 1
2017 Issue 6
ExpertAdvice
401(k)s and HSAs:
Two Great Benefits that Work Even Better Together
by Ruth Rivera, VP Bukaty Financial
Currently, 401(k)s and health savings
accounts (HSAs) are treated as two siloed
employee benefits. As I continue to be a
student in the industry, I have come to the
realization that employers need to provide a
more conceptual strategy that ties the two
most important benefits. Currently, they are
perceived as totally different benefits: HSAs
for healthcare savings, 401(k)s for retirement
savings. Because they are looked at as
separate benefits, employees arent though they may be many years old. With
maximizing either one to help save for
retirement, and its costing employers money.
As medical healthcare costs keep rising, the
less the employee saves for retirement.
As I work in the El Paso community, one
predominant issue for the employee is
medical cost. As a matter of fact, many will go
to Mexico for medical treatment that costs
less. Its because of this, that 401(k)s and
HSAs will work to an employers advantage in
your community.
Lets understand what I mean by that:
1.A major issue with retirement plans is the
ability to withdraw or obtain a loan. Based
on last year alone, the reason was due to
medical bills.
2. The younger workforce doesnt realize
they can use HSAs as a supplemental
retirement account. Many also dont
know they can invest in mutual funds in
an HSA to help grow their money over
time, just like in a 401(k).
AU G U S T 2 6 -
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ys 4-7PM
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Weeken Page for update s
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Builders Outlook 11
new h o m e s
HSAs have triple tax advantage.
Contributions go in income-tax free, earnings
for el paso...
are income-tax free, and distributions are tax-
y f o u n d h e re
free for medical costs. HSA funds are exempt
from FICA and FUTA payroll taxes, too. HSAs
easil
can be a viable way to fund expenses beyond
healthcare in retirement. Workers have the
option to let HSA funds build up instead of
February 2017
FREE
el paso
using them for todays healthcare expenses.
builders
Introducing
And those who save receipts related to those
expenses can withdraw their HSA funds tax-
free in retirement against those receipts, even El Paso New
such benefits, it may make sense for
employees especially younger ones to
Home Builders
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before contributing to a 401(k). magazine & website
So, how do we help the employee leverage
both great tools?
So, during your next health open
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more information
oMoves.com for
Visit www.ElPas
enrollment, consider presenting your HSA and
401(k) as complementary benefits. Your
Part of Homes of El Paso magazine
retirement specialist needs to show the
employees how to determine where they need
Mailed monthly to thousands of local homes
to set aside more money for retirement today,
so they can afford to stop working when they
El Paso Airport distribution
choose. In the end, itll help improve workers
retirement readiness
Stand alone magazine each quarter
For a better understanding, please Call Martha today for more
email rrivera@bukaty.com.
Seminar will be presented in August on
information at (915) 204-7017.
this topic.
Another Mesa Publishing Publication, serving El Paso Home
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12
EPAB Membership
Builder members
as of June 1, 2017
AT Architectural Designs
Elsa Taracena
Accent Homes
Mark Dyer Southwest Land Development Serv.
Bain Construction
Scott Bain
Bella Homes
Leti Navarrete
Bella Vista Custom Homes, Inc.
Edgar Garcia
BIC Homes
Antonio Cervantes
Blue Star Construction, LLC.
Carlos Villasana
Carefree Homes
Richard Aguilar
Casas De Leon, LLC
Nick Bombach
Classic American Homes
Priscilla Hernandez
Crown Heritage Homes
Lydia Mlouhi
Cullers & Caldwell Builders
John Cullers
Cullers Homes
Jason R. Cullers
Custom Dream Homes
Leti & Javier Navarrete
D. R. Horton Homes
Jaime Gonzalez
Dawco Home Builders
Walter O. Lujan
Deal-2-Deal Homes
dba Deal-2-Deal,LLC
Delton Deal
Del Rio Engineering, Inc.
Sal Masoud
Diamond Homes, LLC
Valerie Baquera
Donald Ward Builder, Inc.
Donald Ward
E. Valencia Land Development LLC
Eddie Valencia
Edward's Homes, Inc.
Eduardo Fernandez
EPT Land Communities
David Bogas
Everest Homes
Edmundo Dena, Jr.
Fortune Custom Homes
Javier Andrade
Gaddy Construction
Charles Gaddy
GMF Custom Homes, LP
Frank Torres
Guel Construction
Rudy Guel
Hakes Brothers LLC Bonded Builders Home Warranty Grp.
Chris Hakes
Hanson Asset Management, LP
Russell Hanson
Homes by Design
Leslie Driggers Hoard
Hunt Communities, LLC C. D. Lee/Britton Insurance & Bonding
Kathy Parry
Icon Custom Home Builder, LLC.
Carlos Garcia
Industrial Realty Group Incorporated
Brent D. Harris
JER Custom Homes, LLC
Jorge E. Rodriguez
Kayton Lee Residential, Inc.
Brianna Barnes
LMJ Construction Co., LLC
Mike Lopez
Loyalty Homes
Gustavo Loy
M A Builders & Design, LLC
Mustafa Ali
Metro Homes, Inc.
Fernando Torres, Judith Arrunada,
Millennium Homes
Dan Ruth
New Horizon Builders
Georgiana Garcia
Pacifica Homes, Inc.
Juan Jose Vasquez
Palace Homes, Inc.
Robert Diaz
Palo Verde Homes
Edgar Montiel
Pointe Homes
Carlos Villalobos
Porter Homes
Albert Porter Demcon Disposal Management, LLC
R.C. Baeza & Associates
Robert C. Baeza
Builders Outlook
Updated every month, here is a list of the 2017 EPAB Membership.
Remember to please do buinsess with fellow members.
R.E. Welch Contractor
Gordon Welch
Rassette Homes, Inc.
Donald Rassette
Santana Custom Homes
Fernando Santana
Doug Schwartz
The Heritage Group
David Bingham
Trejo Construction Co.
Juan Trejo
Tropicana Building Corp.
Bobby Bowling IV
Tropicana Development
Greg Bowling
Tropicana Homes
Randy Bowling
Tropicana Properties
Demetrio Jimenez
Villagi Homes, LLC
Kristi Eddings
Will Harvey Development
Will S. Harvey
Winton/Flair Homes
Herschel Stringfield
Associate Members
as of June 1, 2017
2-10 Home Buyers Warranty
Michael Elman
84 Lumber
Ernie Chavez
ABC Supply Co., Inc.
Larry Eck
Acme Brick Company
Vanessa Rocha; Steve Bush
Adams Moulding & Lumber
Tom Swahlen
Area Iron & Steel Works, Inc.
Fred L. Edmonston Jr.
Atrium Homes
Ricardo Bocardo Jr.
Bank of Texas
Ray Owen
Barnett & Bennett Construction
Ben Trzyna
Baron Supply
David Trammell
Barragan & Associates
Benito Barragan
Barrett Airworks
Alexandro Castro
Beasley, Mitchell & Co., LLP
Brad Beasley
BMC Select
Jaeson Iovinella
Boise Cascade
Mike Flores
Bill Deal
Border Solar
Javier Ruiz
Builders Source Appliance Gallery
Kathy Rose, Sandra Lucero
Anthony Landavazo; Lisa Daniels
Cabinet Masters
Mike Robles
Capital Bank, SSB
David Ortwein
Cardel Design Group
Lorraine Huit
Casa Ford & Casa Nissan
Luke Lowenfield
CEA Engineering Group
Jorge L. Azcarate
Central Texas Metal
Roofing Supply Co.,Inc.
Ben Garza, III
Chaparral Materials, Inc.
Kevin Fortin
City Bank Texas
Bob Kotarski
City Lights
Thomas Brown
Cognent, Inc.
Martin Paredes
Commercial Insurance Brokers, Inc.
Ken Foster
Conde, Inc.
Conrad Conde
CQC Testing and Engineering, LLC
Jaime Rojas
Dal-Tile
Joseph Cepeda
Maria Elena (Nena) Gomez
Dempsey, Cooper & Lane, Llc
Richard T. Dempsey
2017 Issue 6
Desert Quest Plumbing MTI Ready Mix, Inc.
Hector Gonzalez Tony Mullen
Dunn Edwards Paints Neeuhome.com LLC
Nathan Gordon Walter Pichardo
Dorney Security New American Funding
John Dorney Brenda Trillo
DWS Building Supply New Era Foam
Sabrina Voorhies George Tollen
E.F. Building Materials, Inc. Passage Supply
Efren Fraire John Chaney
Eagle Roofing Products Patriot Mortgage
Scott Aguilar Randy Bowling
El Paso Building Materials Pella Windows
Ken Wade Jason Bates
El Paso Disposal Performance Glass & Aluminum
Irma Parsons Hector Hernandez
El Paso Mortgage Bankers Association Pioneer Bank
Randi Cabrera Kathy Carrillo
El Paso Star Ready-Mix Concrete Inc. Prewire of El Paso, Inc.
David Armendariz Steven Drury
El Paso Times Post Tension
Jose Molina Dennis Moore
El Paso Truss Powerfoam Insulation:
Luis Mendiola Metlspan NCI Group, Inc.
El Paso Winnelson Arnie Pederson
Rene Goldfien RAC Doors Unlimited, Inc.
Ferguson Enterprises Inc. Charles Foxx
Albert Holguin Randall Smith, CPA
First American Bank Randall Smith
Luis Sauceda, Real Estate Weekly Newspaper
First Light Federal Credit Union Riley Stephens
Lorenzo Revelez Rebath of El Paso/Las Cruces
Firth, Johnston, Bunn & Kerr Lisa Walling
Jay Kerr Remcon Self Storage
Foxworth Galbraith Lumber Will Harvey
Dan Villarreal Richman Group Affordable Housing Corp.
Franklin Building Materials Kevin Hoffman
Ricardo Aguilar; Cristina Sheldon Rocky Mountain Mortgage Company
GCC Sun City Materials, LLC Dean Inniss
Victor Tito Marquez Roe, Brad
GECU- Greater El Paso Credit Union Bradley Roe
Brenda Aguirre Rudolph Chevrolet
Greater El Paso Chamber of Commerce Art Smith
Richard Dayoub Saldivar Electric, Inc.
GEPAR-Greater El Paso Martin A. Saldivar
Assoc. of Realtors Sarabias Blue Sanitation
Sharron Ramirez Monica Brown
Hardware Specialties Saguaro Corporation dba EP C & D
Jeff R. Paxton Recycling Sean Gillespie
Harris Real Estate Group Senercon
Lane Harris Javier Ruiz
Haskins Electric Sherwin Williams Paint
Charles B. Haskins, Jr. Cruz Lopez
Home of Texas Sierra Title Company/Lawyers Title
Mark Smiley Angelique Roman
Home Performance Testing Simpson Strong-Tie Company, Inc.
Fernando Garcia/Ray Gonzales Ken Donham
HUB International Snappy Publishing, LLC
Luis Rosas Ted Escobedo
Insight Mortgage Company Solar Smart Living
Shawn Weeks Larry Perea
Interceramic Tile & Stone Gallery Southwest Dcor El Paso Corporation
David Holguin Chris Matthews
Inter National Bank Spectrum Technologies
Natalie Ojeda Miled Daou
J & H Concrete & Post Tension Stewart Title of El Paso
Jorge Herrera Cindy Bilbe
James L. Ellis, CPA, PC StrucSure Home Warranty
Jim Ellis Scott Whisenant
Jobe Materials, LP Su Casa Magazine
Charlie Tellez Bob Skolnick
Joe Bernal Insurance Sun City Winnelson
& Financial Services, Inc. Dean Moore
Joe M. Bernal Texas Gas Services
L & P Building Supply Mica Short
Denise McConnell Texas Title Company
Legacy Real Estate Services Steve Raney
/TTi Prop. Management. TFCU
Patrick Tuttle Yolie Melendez-Estrada
Lennox Industrie The Dorian Group/Ocean Gallery USA
Sharon Horton Miguel Angel Mercado
Lone Star Title Co. of El Paso Trane Residential Solutions
Sam Trimble Robert Meske/ Kathleen Chacon
Love Engineering, Inc. TRE & Associates
Montez Love Linda Troncoso
Majestic Realtors Trim Team
Patti Musshorn Juan & Kris Hernandez
MAK Roofing & Construction USA General Contractors
Felix Vizarreta Javier Olmos
Masco Contract Services Vision Consultants, Inc.
dba Gale Insulation Kelly Sorenson
Tom Harmon WestStar Home Loans
McCoy's Building Supplies Cinco Houghtoni
Julie Reyes WestStar Bank
Mechanical Technologies David Osborn
Jaime Zubiate WestStar Title
Mingos Painting & Remodeling Janette Coon
Erik Chavarria
Morrison Supply
Sam Shallenberger
 13
Association
2017 Issue 6 Builders Outlook

If you have an event or meeting that you would like to share with
News & Events
EPAB members, please submit your information to:
margaret1@elpasobuilders.com

Advertise your
business Builders National,
State &
Local Bu
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EL PASO, TEXAS 79932

that occ ious pea ion is now in 2017, 6 and 5.5
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BOARD MEETING 11:00

level of ve the
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DESERT QUEST PLUMBING

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GENERAL MEETING 12:00

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ders sha in 2014. at 58 perc s over building in 2014.
forecasted remodeling 2016.

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CONTACT: HECTOR GONZALEZ

percent in 2014, year and perc
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attracts

EL PASO CLUB
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SEPTEMBER 10
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SALDIVAR ELECTRIC, INC.

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CONTACT: MARTIN A. SALDIVAR

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comforta the amount of roomthe carpeted who has he continu for the on
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EL PASO, TEXAS 79915

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915-778-7085
See Mor
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Page 8

TRANE RESIDENTIAL The Builders Outlook is the official publication of the El

SOLUTIONS Paso Association of Builders. Our award winning
monthly newspaper is the only publication to target El
CONTACT: ROBERT
MESKE/KATHLEEN CHACON
21415 NORTH 15TH LANE Paso home builders and related businesses.
PHOENIX, AZ 85027
623-687-220
Widely distributed throughout the city and available to

7
MINGOS PAINTING & readers online, the Builders Outlook is an important

7
advertising medium for any business that want to reach
REMODELING
CONTACT: ERIK CHAVARRIA
220 TRINIDAD this valuable market.
SUNLAND PARK, NM 88063
Connect to the
915-8672034

Call 778-5387 today for

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more information
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Brick * Stone * Pavers * Granite * Slate * Flooring * Glass Block
14
ExpertAdvice
As a home builder, your top priority is
satisfying your customers. Creating a
custom home suited to their exact needs
and specifications can be a challenge, but
you enjoy the hard workand if theyre not
happy, youre not happy.
When it comes to marketing, however,
youve found that reaching new customers
can be a bigger struggle than building a
home. New home builder marketing
strategies are home to come by, and you
may be having difficulty putting together a
cohesive, effective plan that allows you to
reach your target audience without
spending a fortune.
How can you reach more potential
customers? Online marketing is the answer.
The Importance of Online Marketing
Strategies for Home Builders
As time goes on, consumers begin to
respond differently to marketing. Strategies
that were once effective are no longer able
to have the same kind of impact. In this day
and age, marketing methods like direct
mail, billboards, and commercials no longer
get through to consumers in the same way
that they once did.
Todays consumers see these
advertisements as interruptions to their
daily lives and they arent wrong. Instead
of taking them into consideration, they
simply tune them out and go about their
days.
hen, when theyre in need of a specific
service or product, they research their
options on their own. They go online and
use search engines like Google to find
businesses that provide what theyre
looking for. In most cases, theyll visit
several sites and compare their options
before contacting one or making a
purchase.
If you want to be part of this process for
your potential customers, you need to be
able to effectively reach and connect with
people who are interested in buying a
custom built home. Internet marketing
makes this possible. And not only is
marketing online more effective than
traditional methods, but in most cases, its
also more affordable.
Five Effective Home Builder
Marketing Methods
Lets explore five marketing strategies for
custom home builders that will allow you to
reach more customers, communicate with
them, and convince them to become a lead
at a lower price than the conventional
marketing methods you may be using right
now. Well start with search engine
optimization, or SEO, one of the methods
with the highest ROI and the lowest cost.
Idea #1: Optimize Your Companys
Website for Search
When you type a word or phrase into a
search engine like Google, dozens (if not
hundreds or thousands) of calculations take
place behind the scenes to determine which
websites show up in the results. Search
engine optimization, or SEO, is all about
improving your website so you have a
better chance at showing up in those
results when you should.
Lets say you think your companys
website should be #1 when someone
searches for custom home builder in
Michigan (because you build custom
homes in Michigan). If you dont already
rank #1 for that phrase, you might use SEO
to get there by doing the following:
Putting that phrase in the titles of your
pages
Putting that phrase in the copy on your
homepage
Writing content about the custom
homes you build in Michigan
These steps show search engines like
Google that your site provides content
relevant to users who search that particular
phrase. That being said, you cant just
stuff your site with a specific keyword and
hope to rank well. In order to earn the
rankings you want, you also need to
provide the information that customers are
Successful Marketing Ideas for Home Builders
Builders Outlook 2017 Issue 6
looking for when they perform that search. may discuss local brands or companies
There are also several off-page signals without directly mentioning them. Being
that play into your sites ability to rank well. aware of these conversations, and the
The most important is links from other sentiment behind them, can be very
authoritative sites. Search engines look at advantageous for your business.
links from reputable websites as proof of
your credibility, and sites with lots of links
have a better chance of ranking highly in Idea #5:
search engine results. Write Compelling, Informative
Thats why in addition to optimizing your Content for Buyers
own site, a comprehensive SEO strategy Finally, one great online marketing
for home builders also involves earning strategy for home builders involves the
links from other sites. creation of compelling content. This content
Of course, these arent the only steps you may take the form of blog posts, articles,
need to take in order to rank well but videos, infographics, or something else, but
theyre a great start towards achieving the its end goal is always to inform and
rankings you want. Its no longer acceptable educate.
to simply have a website and hope that Content helps you educate your potential
Google connects the dots and decides to customers about specific topics. For
rank you for specific keywords. And the eyou to reach new audiences and grow example, someone may come to your site
higher you rank, the more traffic youll get closer to your target audience in new ways, wondering how long it takes to build a
from potential customers, so it is definitely and offer a whole new level of customer custom home, assuming youve written a
beneficial to do everything you can to take service as well. very detailed page to answer that question
that top spot. Home builders using Facebook usually that ranks highly in searches. If you answer
Idea #2: Create Customer Case find that it is the best place to answer the question well, the consumer may stay
Studies and Photo Galleries questions that potential buyers have about on your site for a while, become interested
Custom homes are a very personal and homes. Facebook also makes it easy to in your company, subscribe to your email,
visual item requiring a large investment of quickly share photos of new homes or and later choose you as their home builder.
time and money. It can be difficult to capture construction, and have conversations with On its own, content does not usually
the interest of a potential customer without fans of your company. Twitter is great for result in a sale. However, it can help lead to
showing them the work youre capable of curating related content, like articles about awareness of your company, improve your
but the best way is to include case studies new construction or businesses in the same SEO, and lead to future conversions. Thats
and galleries of your previous work. area of your company. Pinterest is also a why its so important to create this content,
By utilizing a case study or customer great way to extend your reach by creating and why content marketing is becoming an
stories section, you can harness the power boards for interior design, paint colors, or important part of nearly every online
of your previous customers to gain new home details, which others many find and marketing plan!
ones. Collect photos, quotes, videos, or explore, ultimately leading them to your -www.webpagefx.com/
testimonials from previous customers who business.
were happy with the custom homes you Social media also allows you to find
built for them, and put them together in conversations that are already happening
compelling pages to tell stories from start to about your company and respond to
finish. You could show a before and after, or themfor example, on Twitter, where some
simply show a photo gallery with a quote
or video from a customer talking about
how happy they are.
Seeing is believing, and this is
especially true with custom homes. Photo
galleries are another great way to
accomplish thisjust ensure that website
visitors can enlarge the photos and look
at small details, and that there are
accompanying quotes or testimonials to
see, because the customer feedback is
just as important as the photos!
This will not only show your potential
customers the quality of work youre
capable of, but can also help you
accomplish your SEO goals. If you
optimize these pages for keywords like
custom home gallery, you can attract
traffic from search engine users looking
for inspiration and ideas. And if theyre
impressed with your work, they may even
choose you as their builder.
Idea #3:
Set Up an Email Newsletter
Sometimes potential customers are
interested in your company or what you
have to say, but arent quite ready to
make a purchase. In this case, its a good
idea to have an option to keep in touch
with themand stay in the back of their
mindfor that future opportunity. Email
marketing is one of those options.
By creating an email newsletter that
potential customers can sign up for on
your website, you have a great
opportunity to talk about new homes your
company has built, discuss innovations in
the home construction industry, and even
mention trade shows or local events youll
be attending. You can communicate with
your subscribers as often as you wish,
and even address your emails as if youre
speaking to them personally, which can
help make them more effective.
Idea #4:
Be Present on Social Media
Social media for home builders may
sound difficult, but it can be one of the
best ways to communicate with potential
leads and strengthen your relationships
with customers online. Platforms like
Facebook, Twitter, and Pinterest allow
 Builders Outlook 2017 Issue 6 El Paso Disposal
6046 Surety Dr. El Paso, TX 79905
915-778-5387 Fax: 915-772-3038
ExECuTiVE OFFiCERS
PRESiDENT
Don Rassette
ViCE PRESiDENT
TABSTATE DiRECTORS
Randy Bowling - Life Director
Sam Shallenberger
Edmundo Dena
772-7495
EdmundoDena
SECRETARY/TREASuRER NATiONAL DiRECTORS
SergioCuartas Bobby Bowling, IV
ASSOCiATES ViCEPRESiDENT Demetrio Jimenez
SamShallenberger Leslie Driggers Hoard -Alternate
ExECuTiVE ViCE PRESiDENT Antonio Cervantes - Alternate
Ray Adauto
PAST PRESiDENT Honorary Life Members
Carlos Villalobos Mark Dyer
Wayne Grinnell
COMMiTTEE CHAiRS Don Henderson
Membership Anna Gill
Ted Escobedo Brad Roe
Patrick Tuttle Rudy Guel

Finance Committee Past Presidents

Kathy Carrillo Committed to Serve
Henry Tinajero Edmundo Dena
Edgar Montiel
ADViSORYTOTHEBOARD Frank Torres
Jay Kerr, Firth, Johnston, Bunn & Kerr

For All Your Electrical Needs

Frank Arroyos
Greg Bowling
BOARDOFDiRECTORS Randy Bowling
Bobby Bowling Iv
Fernando Torres Metro Homes Doug Schwartz
John Cullers

Residential Specialists
Henry Tinajero West Star Bank
Jay Kerr Firth, Johnston,Bunn & Kerr Robert Baeza
Joe Bernal Employer Benefits Ep Mark Dyer
John Chaney Passage Supply Kelly Sorenson

Tract Homes Custom Homes

John Dorney Dorney Security Rudy Guel
Kathy Carrillo Pioneer Bank Brad Roe
Kathy Parry Hunt Companies Herschel Stringfield
Leti Navarette Bella Homes/Custom Dream Bob Bowling Iii
Linda Troncoso TRE & Associates Pat Woods
Leslie Driggers-Hoard Homes By Design
EPAB Mission Statement:
Robert Foster Southwest Land Dev. Services
The El Paso Association of Builders is a federated professional
Walter Lujan Dawco Builders organization representing the home building industry,
Edgar Garcia Bella Vista Custom Homes committed to enhancing the quality of life in our community by
Jason Cullers Cullers Homes providing affordable homes of excellence and value.
Samira Gonzaelz Icon Custom Homes The El Paso Association of Builders is a 501C(6) trade
Sal Masoud DRE Development organization.

915-208-9313
Ted Escobedo Snappy Publishing 2017 Builders Outlook is published and distributed for
the
Patrick Tuttle Legacy Real Estate Services

Total Customer
El Paso Association of Builders

800-853-3996
Sam Trimble Lone Star Title by Ted Escobedo, Snappy Publishing, LLC
Luis Rosas Hub International ted@snappypublishing.com

Satisfaction
Delton Deal Deal -2-Deal Homes El Paso Texas 915-820-2800
J. J. Vasquez Pacifica Homes

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