Redesigned

Proposition by BenDesigning, bendesigning@gmail.com

Independent Meat co., Twin Falls, Idaho 83301
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Color Scheme 4
Font 5
Original Design 6
New Design 7
Logo 8
Flat Design 9
Photo Spread 10
Advertisement 12
BenDesigning 14

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 Old Color Scheme New Color Scheme

Yellow R:255
G:252
C:0
M:0 Tan R:235
G:224
C:7
M:9
B:0 Y:100 B:195 Y:24
#FFFC00 K:0 #EBE0C3 K:0

Red R:237
G:33
C:0
M:98 Red R:237
G:33
C:0
M:98
B:36 Y:98 B:36 Y:98
#ED2124 K:0 #ED2124 K:0

Gradient Texture
White to Black www.fallsbrand.com

Gradient Texture
White to Yellow www.fallsbrand.com

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Font: Arial
Font: VanillaWhale
Modified:
I found it important for the
new packaging to have a
western aesthetic because
of the association to the
outdoors that comes with it.
Vanilla Whale captured that
feeling.
Removing the lines on
Vanilla Whale opens up the
font and makes it feel free,
like the Wild West.
Arial is a basic font that
is easy to read and well
recognized. This is good
for conveying important
information, like the stamp
showing that the food
passed inspection and the
ingredients list.
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 It is difficult to identify a Following the basic design
specific target audience with principles already mentioned
the current design. will do a lot to improve the
Gradients are best used sales of this product.
when trying to make
something realistic. It can be
used to create a background
but it should be used to draw
focus and be very subtle.
The gradient used here
should be removed.
An icon is beneficial only if it
is visually appealing.
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The new design incorporates
the style of the Falls Brand
website, adding continuity
to individuals experience
both in the store and with the
company.
This design uses a Wild
West style of font in an open,
uncluttered design. It calls to
anyone who loves campfire-
cooked hot dogs or those
who pretend to be outdoorsy
and want to look the part. It
retains the same information
as the original design,
frankito suggestion and all.
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 The Falls Brand Logo is a
clean logo that hails to the
falls that gave Twin Falls its
name.
Changing the font adds
continuity to the whole
package layout. It provides a
cleaner appearance to have
only two fonts throughout the
design.

While I did not change

the Falls Brand Logo I did
change the font for the
packaging.

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 INDEPENDENT MEAT CO., TWIN FALLS, IDAHO 83301
Net Wt. 32 oz. (2 lbs.)

Twin Pack
Ingredients: Pork, Water, Beef, Salt, KEEP

delicious alternative to a bun: Heat Frank

tortilla, top with your favorite condiments.

Try creating a Falls Brand Frankito - a
containing less than 2% of Corn Syrup,

thoroughly. Place Frank on a warm flour

We welcome questions or comments!

REFRIGERATED

Congratulations, youve just purchased

Fold tortilla over one end of the Frank,

Dextrose, Mustard, Sodium Phosphates,

traditional hardwood smoked Falls

Paprika, Sodium Lactate, Sodium

barbecued, pan fried, or steamed.

E-mail us at: info@fallsbrand.com

Brand Franks. Theyre wonderful
Diacetate, Sodium Erythorbate, Natural
Flavorings, Sodium Nitrite.

then wrap around. Enjoy!

Your Feedback:
Your Purchase:
Nutrition

New Recipe:
Amount/serving % DV* Amount/serving % DV*

Facts Total Fat 16g 24% Total Carb. 3g 1%

SERV SIZE 1 Frank (57g) Sat. Fat 6g 28% Total Sugars 2g
SERVINGS 16
Cholestero l 30mg 11% Protein 6g
FAT CAL 140
*Percent Daily Values (DV) are Sodium 570mg 24%
based on a 2,000 calorie Diet

Iron 2%
Calories
180
DEPARTMENT OF

per serving Not a significant source of dietary fiber, vitamin A, vitamin C, and calcium.
AND PASSED BY
AGRICULTURE

INSPECTED
EST. 226

U.S.

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 The advertisement is
designed to go in a
magazine or on a post card.
The goal is to get Falls
Brand Skinless Franks
recognized and associated
with outdoor activities and
grilling.

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 BenDesigning is a small and web design.
design company run by Ben All photography, illustrations,
Fagersten. With a strong and booklet layout were
working knowledge in Adobe done by Ben.
Illustrator, Photoshop,
and InDesign, Ben is able
to create a wide variety Ben Fagersten
of visual media for your bendesigning@gmail.com
business. 319.504.7258
He has experience in
creating logos, product
photography, head shots,
illustration, product design,

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 BenDesigning
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