ANEXO A

DISTRIBUCIN DE NIVELES SOCIOECONMICOS POR ZONA APEIM 2015 LIMA METROPOLITANA

NIVELES SOCIOECONMICOS
Zona
Total NSE "A" NSE "B"
Total 100% 4.90% 18.80%
Zona 1 (Puente Piedra, Comas, Carabayllo) 100% 0.00% 9.90%
Zona 2 (Independencia, Los Olivos, San Martn de Porras) 100% 2.70% 21.80%
Zona 3 (San Juan de Lurigancho) 100% 2.40% 9.10%
Zona 4 (Cercado, Rmac, Brea, La Victoria) 100% 1.20% 18.40%
Zona 5 (Ate, Chaclacayo, Lurigancho, Santa Anita, San Luis, El Agustino) 100% 2.70% 13.00%
Zona 6 (Jess Mara, Lince, Pueblo Libre, Magdalena, San Miguel) 100% 15.70% 47.10%
Zona 7 (Miraflores, San Isidro, San Borja, Surco, La Molina) 100% 30.40% 48.40%
Zona 8 (Surquillo, Barranco, Chorrillos, San Juan de Miraflores) 100% 1.50% 16.10%
Zona 9 (Villa El Salvador, Villa Mara del Triunfo, Lurn, Pachacamc) 100% 0.30% 6.70%
Zona 10 (Callao, Bellavista, La Perla, La Punta, Carmen de la Legua, Ventanilla) 100% 1.20% 15.20%
Otros 100% 0.00% 14.60%
Fuente: APEIM Data: ENAHO 2013
015 LIMA METROPOLITANA

VELES SOCIOECONMICOS
NSE "C" NSE "D" NSE "E"
40.70% 26.20% 9.40%
45.40% 29.60% 15.20%
50.30% 21.50% 3.80%
40.60% 35.40% 12.60%
43.90% 30.10% 6.40%
43.10% 31.40% 9.80%
29.00% 7.50% 0.80%
16.00% 3.90% 1.30%
41.80% 26.80% 13.80%
42.20% 37.30% 13.50%
43.10% 26.40% 14.10%
41.50% 34.10% 9.80%
Cuadro N 1 Poblacin de Lima y Callao
Total de habitantes 2000-2015
Aos Poblacin
2,000 7,757,300
2,001 7,908,565
2,002 8,057,477
2,003 8,203,998
2,004 8,348,081
2,005 8,489,669
2,006 8,626,603
2,007 8,758,889
2,008 8,889,774
2,009 9,022,535
2,010 9,160,384
2,011 9,303,788
2,012 9,450,585
2,013 9,600,114
2,014 9,751,717
2,015 9,904,727
Fuente: INEI
Cuadro N 2 Poblacin de Lima y Callao
Total de habitantes 2015
Edades Poblacin %
10-14 1,457,197 14.94%
15-19 1,328,840 13.63%
20-24 1,305,397 13.39%
25-29 1,242,390 12.74% 63.59%
30-34 1,175,428 12.05%
35-39 1,149,116 11.78%
40-49 1,061,542 10.89%
50-60 1,031,807 10.58%
Lima y Callao 9,751,717 100.00%
Fuente: INEI
Elaboracin propia
 Cuadro N 3 Mercado Potencial
Total de habitantes 2017-2021
Mercado
Aos Poblacin Damas NSE A 15-39 aos Potencial
2,000 7,757,300
2,001 7,908,565
2,002 8,057,477
2,003 8,203,998
2,004 8,348,081
2,005 8,489,669
2,006 8,626,603
2,007 8,758,889
2,008 8,889,774
2,009 9,022,535
2,010 9,160,384
2,011 9,303,788
2,012 9,450,585
2,013 9,600,114
2,014 9,751,717
2,015 9,904,727
2,016 10,023,674 51% 4.9% 63.59% 159,288
2,017 10,164,443 51% 4.9% 63.59% 161,525
2,018 10,305,212 51% 4.9% 63.59% 163,762
2,019 10,445,981 51% 4.9% 63.59% 165,999
2,020 10,586,750 51% 4.9% 63.59% 168,236
2,021 10,727,519 51% 4.9% 63.59% 170,473
Fuente: INEI, APEIM
Elaboracin propia
51% DIJO QUE PUSIERAMOS EL PROFE
4.9% DATO DEL PROBLEMA
 Cuadro N 4 Mercado Disponible
Total de habitantes 2014-2019
Practica Usa Buzo trmico
Mercado algn para practicar dicho Mercado
Aos Potencial deporte? deporte? Disponible
Rpta. S Rpta. S
2,014
2,015
2,016 159,288 60% 80% 76,458.05
2,017 161,525 60% 80% 77,531.80
2,018 163,762 60% 80% 78,605.55
2,019 165,999 60% 80% 79,679.30
2,020 168,236 60% 80% 80,753.05
2,021 170,473 60% 80% 81,826.80
Elaboracin propia
60 % DIJO PONERLE EL PROFESOR
80 % DIJO EL PROFESOR PONER
 Cuadro N 5 Mercado Efectivo
Total de habitantes 2017-2021

qu probabilidad hay
Mercado que Mercado
Aos adquiera un buzo
Disponible Efectivo
trmico?Rpta. Alta

2,014
2,015
2,016 76,458 10% 7,645.81 EL PROBLEMA DICE QUE ES 10% PO
2,017 77,532 10% 7,753.18
2,018 78,606 10% 7,860.56
2,019 79,679 10% 7,967.93
2,020 80,753 10% 8,075.31
2,021 81,827 10% 8,182.68

Elaboracin propia
L PROBLEMA DICE QUE ES 10% POR CIENTO
 Cuadro N 6 Mercado Objetivo
Total de habitantes 2017-2021
Mercado Mercado
Aos Factor
Efectivo Objetivo
2,014
2,015
2,016 7,646 5% 382.29
2,017 7,753 5% 387.66 PROFESOR DIJO PONER 5 POR CIENTO
2,018 7,861 5% 393.03
2,019 7,968 5% 398.40
2,020 8,075 5% 403.77
2,021 8,183 5% 409.13
Elaboracin propia
O PONER 5 POR CIENTO
 Cuadro N 7 Consumo Per Capita

Cuntas veces a Frecuencia

la semana practica % de das a la Ponderacin
dicho deporte? semana

Todos los das 10%

5 veces 15%
3 veces 35%
1 vez 40%
Total
Veces por semana
Nmero de semanas al ao
Veces al ao
Nmero de usos por buzo
Consumo per cpita
Elaboracin propia
 Cuadro N 8 Demanda Futura
(en nmero de buzos y ventas en $)
Precio de
Mercado Buzos Ventas en Ventas en
Aos venta sin
Objetivo al ao unidades $
IGV
2,014
2,015
2,016
2,017
2,018
2,019
2,020
2,021
Elaboracin propia
 CALCULO DEL TAMAO DE LA MUESTRA

N POBLACION
Z 1.96 95% Nivel Confianza Z
e 5% Error 90% 1.645
p 0.5 95% 1.960
q 0.5 NZ2pq 99% 2.576
n =-------------------------------------
(N-1)e2 + Z2pq

Significado
N = Poblacin
Z = Estadstico del Nivel de Confianza, en este caso 95%
e = Error de estimacin
p = Proporcin de xito en la poblacin, se asume 50% por desconocimiento
q = Complemento de p

Muestra= -
 PER: POBLACIN TO

2,000 2,001 2,002 2,003 2,004

LIMA ### ### ### ### ###

LIMA 342,476 339,050 335,342 331,360 327,110

ANCON 27,235 28,227 29,230 30,244 31,264
ATE 379,443 394,831 410,413 426,162 442,048
BARRANCO 39,803 39,259 38,688 38,090 37,466
BREA 91,945 91,248 90,474 89,624 88,699
CARABAYLLO 160,056 167,854 175,869 184,096 192,526
CHACLACAYO 41,085 41,425 41,731 42,000 42,232
CHORRILLOS 266,068 271,032 275,845 280,488 284,948
CIENEGUILLA 16,347 17,623 18,983 20,430 21,969
COMAS 473,719 479,413 484,738 489,675 494,203
EL AGUSTINO 177,946 179,720 181,350 182,829 184,148
INDEPENDENCIA 208,790 210,346 211,723 212,913 213,911
JESUS MARIA 70,464 70,539 70,614 70,689 70,764
LA MOLINA 108,227 112,179 116,170 120,194 124,243
LA VICTORIA 224,303 221,517 218,563 215,444 212,167
LINCE 63,169 62,530 61,844 61,108 60,324
LOS OLIVOS 287,063 293,514 299,841 306,027 312,051
LURIGANCHO 138,549 143,577 148,653 153,767 158,909
LURIN 49,334 51,424 53,554 55,721 57,923
MAGDALENA DEL MAR 53,298 53,396 53,486 53,576 53,666
PUEBLO LIBRE 79,301 79,306 79,272 79,199 79,085
MIRAFLORES 92,093 91,848 91,522 91,114 90,623
PACHACAMAC 38,882 42,356 46,098 50,124 54,451
PUCUSANA 7,099 7,564 8,051 8,562 9,099
PUENTE PIEDRA 164,330 173,861 183,774 194,069 204,745
PUNTA HERMOSA 4,621 4,802 4,985 5,171 5,358
PUNTA NEGRA 3,752 3,963 4,184 4,413 4,650
RIMAC 195,851 194,624 193,230 191,668 189,940
SAN BARTOLO 4,653 4,836 5,021 5,209 5,399
SAN BORJA 109,543 109,886 110,179 110,418 110,602
SAN ISIDRO 64,741 64,309 63,822 63,280 62,685
SAN JUAN DE LURIGANCHO 770,525 793,236 815,777 838,088 860,107
SAN JUAN DE MIRAFLORES 341,930 347,516 352,878 357,995 362,852
SAN LUIS 55,225 55,596 55,919 56,193 56,416
SAN MARTIN DE PORRES 499,835 514,168 528,371 542,406 556,237
SAN MIGUEL 131,591 132,328 132,948 133,449 133,828
SANTA ANITA 157,523 162,300 167,072 171,827 176,554
SANTA MARIA DEL MAR 390 432 476 525 578
SANTA ROSA 6,869 7,373 7,908 8,476 9,078
SANTIAGO DE SURCO 256,761 263,165 269,488 275,711 281,817
SURQUILLO 95,063 95,025 94,947 94,829 94,671
VILLA EL SALVADOR 332,001 341,185 350,307 359,344 368,273
VILLA MARIA DEL TRIUNFO 336,440 344,704 352,854 360,869 368,723

FUENTE: INEI
 ANEXO B

PER: POBLACIN TOTAL DE LIMA METROPOLITANA 2000-2015

2,005 2,006 2,007 2,008 2,009 2,010 2,011 2,012

### ### ### ### ### 8,219,116 ### ###

322,597 317,755 312,618 307,339 302,056 296,890 291,849 286,849

32,290 33,312 34,329 35,354 36,401 37,487 38,612 39,769
458,034 473,918 489,669 505,506 521,692 538,495 555,974 573,948
36,819 36,138 35,430 34,711 33,996 33,302 32,625 31,959
87,701 86,609 85,433 84,213 82,987 81,788 80,618 79,456
201,149 209,901 218,780 227,870 237,269 247,077 257,326 267,961
42,426 42,569 42,686 42,789 42,884 42,982 43,083 43,180
289,211 293,188 296,882 300,417 303,913 307,488 311,158 314,835
23,603 25,331 27,155 29,092 31,160 33,382 35,770 38,328
498,304 501,837 504,816 507,460 509,976 512,565 515,248 517,881
185,305 186,246 186,977 187,583 188,138 188,719 189,332 189,924
214,711 215,256 215,556 215,766 215,941 216,125 216,323 216,503
70,839 70,914 70,989 71,064 71,139 71,214 71,289 71,364
128,306 132,343 136,350 140,381 144,491 148,738 153,133 157,638
208,739 205,113 201,316 197,446 193,592 189,831 186,170 182,552
59,495 58,606 57,665 56,699 55,733 54,790 53,872 52,961
317,895 323,462 328,752 333,896 339,028 344,280 349,670 355,101
164,068 169,191 174,274 179,385 184,593 189,974 195,542 201,248
60,154 62,396 64,648 66,935 69,282 71,721 74,258 76,874
53,756 53,846 53,936 54,026 54,116 54,206 54,296 54,386
78,930 78,723 78,469 78,186 77,892 77,604 77,323 77,038
90,049 89,371 88,596 87,767 86,920 86,091 85,284 84,473
59,093 64,053 69,348 75,026 81,145 87,769 94,945 102,691
9,659 10,242 10,847 11,481 12,148 12,856 13,608 14,403
215,799 227,168 238,856 250,960 263,594 276,886 290,884 305,537
5,547 5,736 5,924 6,115 6,309 6,511 6,720 6,935
4,894 5,146 5,404 5,672 5,951 6,245 6,554 6,878
188,048 185,950 183,663 181,277 178,869 176,513 174,214 171,921
5,591 5,784 5,976 6,169 6,368 6,574 6,788 7,008
110,728 110,848 110,968 111,088 111,208 111,328 111,448 111,568
62,037 61,321 60,544 59,735 58,920 58,123 57,345 56,570
881,769 902,687 922,833 942,618 962,554 983,095 1,004,339 1,025,930
367,429 371,620 375,430 379,015 382,531 386,124 389,815 393,493
56,607 56,763 56,885 56,987 57,080 57,175 57,274 57,368
569,815 582,902 595,471 607,795 620,193 632,974 646,191 659,612
134,081 134,246 134,386 134,526 134,666 134,806 134,946 135,086
181,240 185,828 190,314 194,774 199,282 203,919 208,697 213,561
 636 699 768 842 924 1,013 1,112 1,220
9,715 10,387 11,094 11,842 12,641 13,497 14,416 15,399
287,788 293,534 299,054 304,466 309,889 315,447 321,157 326,928
94,473 94,223 93,926 93,602 93,271 92,949 92,639 92,328
377,067 385,609 393,893 402,075 410,313 418,768 427,466 436,289
376,394 383,766 390,835 397,758 404,692 411,795 419,090 426,462
 2,013 2,014 2,015

### ### ###

281,861 276,857 271,814

40,951 38,482 39,600
592,344 611,082 630,085
31,298 30,641 29,984
78,291 77,116 75,925
278,963 290,311 301,978
43,271 43,355 43,428
318,483 322,066 325,547
41,060 43,975 47,080
520,403 522,760 524,894
190,474 190,961 191,365
216,654 216,764 216,822
71,439 71,514 71,589
162,237 166,912 171,646
178,958 175,372 171,779
52,054 51,144 50,228
360,532 365,921 371,229
207,070 212,987 218,976
79,563 82,319 85,132
54,476 54,566 54,656
76,743 76,437 76,114
83,649 82,805 81,932
111,037 120,015 129,653
15,240 16,120 17,044
320,837 336,928 353,489
7,155 7,381 7,609
7,215 7,568 7,934
169,617 167,286 164,911
7,233 7,463 7,699
111,688 111,808 111,928
55,792 55,006 54,206
1,047,726 1,069,566 1,091,303
397,113 400,630 404,001
57,454 57,530 57,600
673,149 686,702 700,178
135,226 135,366 135,506
218,486 223,447 228,422
 1,338 1,467 1,608
16,447 17,563 18,751
332,725 338,509 344,242
92,012 91,686 91,346
445,189 454,114 463,014
433,861 441,239 448,545
 PER

2,000 2,001 2,002 2,003

CALLAO 788,961 805,478 821,283 836,622

CALLAO 422,059 424,865 426,802 428,046

BELLAVISTA 78,636 78,775 78,767 78,642
CARMEN DE LA LEGUA REYNOSO 42,794 43,007 43,141 43,201
LA PERLA 64,727 64,807 64,785 64,658
LA PUNTA 5,689 5,524 5,355 5,186
VENTANILLA 175,056 188,500 202,433 216,889
MI PERU

FUENTE: INEI
 ANEXO C

PER: POBLACIN TOTAL DE CALLAO 2000-2015

2,004 2,005 2,006 2,007 2,008 2,009 2,010

851,739 866,877 882,066 897,144 912,065 926,788 941,268

428,707 428,927 428,744 428,082 426,944 425,326 423,237

78,426 78,144 77,802 77,391 76,907 76,355 75,735
43,226 43,219 43,173 43,087 42,961 42,796 42,593
64,456 64,202 63,898 63,537 63,118 62,643 62,113
5,018 4,854 4,694 4,536 4,381 4,230 4,081
231,906 247,531 263,755 280,511 297,754 315,438 333,509
 2,011 2,012 2,013 2,014 2,015

955,385 969,170 982,800 999,976 1,013,935

420,654 417,622 414,249 410,640 406,889

75,043 74,287 73,489 72,665 71,833
42,348 42,065 41,756 41,431 41,100
61,525 60,886 60,211 59,518 58,817
3,935 3,793 3,655 3,521 3,392
351,880 370,517 389,440 355,830 372,899
56,371 59,005