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Operations
In all the above examples, the operations vary widely in terms the type of resources used and
the nature of activities done. However, at a higher level, the resources are organized in the
operations system in certain ways so that flow patterns are optimized. In reality, although wide
variations exist in the type of organizations, from an operations management perspective, most
of them fall under three broad flow patterns:
1. Volume
Volume indicates the average quantity of the products or services offered through an
operations system. In reality, there are examples of firms that differ on this from one
end of the spectrum to the other.
Turnkey project management firms such as L&T and BHEL will typically have a
volume of just one, and so will be the firms offering high end professional
consulting services.
At the other extreme, there are several firms catering to the consumer non-
durable and FMCG sector having high volume of production necessitating
continuous production.
Similarly, a fast food joint offering a narrow product portfolio in the commercial
hub of a metro will also belong to low variety high volume system.
In between the two extremes we have the mid-volume mid-variety providers, who
may cater to their customers with several alternative versions of products and
services.
2. Variety
Variety refers to the number of alternative products and services, and variants of each of
these offered through an operations system. It also includes variety in technology and
process choices used in the operating system.
Let us consider the case of a car manufacturer such as Hyundai.
The Hyundai Sonata is available in several varieties. The basic difference is the
Petrol and the Diesel version.
However, within the petrol and the diesel versions, we have several variations.
For example, one version will have a power steering, the second power steering
and power windows, another may have automatic transmission etc.
Assume that a travel agent firm was earlier engaged only in selling tickets for bus
journey from Delhi to Chandigarh.
In course of time, if the agency added booking of bus tickets for multiple
destinations, rail tickets, air tickets for domestic travel and air tickets for
international travel, one can imagine how many alternative choices of processes,
skill sets and resources are required for the travel agency.
Operations management in the latter case is far more involved and complex.
3. Flow
Flow indicates the nature and intensity of various activities carried out in an organization
and provides an understanding of how the inputs in an operations system get transformed
into useful output.
Knowledge of flow provides vital clues to the operations manager about operations
planning and control issues.
The three characteristics introduced above are linked with one another. In general, volume and
variety seem to have an
Inverse relationship. When
the volume of production is
very high, it is highly likely
that the firm is engaged in
the offering fewer varieties of
products and services. On the
contrary, if the firm caters to
a wide ranging set of
products and services, then
the production volume of
each of these variations is
likely to be very low.
Furthermore, volume and
variety influences the flow
patterns in a manufacturing
system.
Irrespective of the process flow pattern, as the number of stages increase, the number of
options to be considered and the size of the problem also increases leading to complex
operations management issues. To give a simple example, predicting the nature of disruptions
such as machine breakdown and tool breakdown is relatively much easier in a shop having 20
machines than in another with 40 machines.