2009 2010 Expected Patel

p/u (after 20%

Unit sales (m) % increase Unit sales (m) increase)
complete 230.6 20 276.7 0.18
sensitivetooth 29.9 20 35.9 0.216
Low end freshgum 15 20 18 0.216
manual surround 9 7 9.7 0.228
kidsie 15 8 16.2 0.144
total 299.5 356.5
zagget 34.4 25 43 0.348
Mid range directionflex 8.6 25 10.8 0.63
manual
total 43 53.8
swirl brush 1.5 13 1.7 7.68
Battery refills 0.2 0 0.2 0.67
operated
TOTAL 1.7 1.9
344.2 412.2
 2010 Expected LANG

Revenue $(m) % increase Unit sales (m) p/u (after 20% increase) Revenue $(m)

49.08 16 267.5 0.18 48.15

7.7544 16 34.7 0.216 7.5
3.888 16 17.4 0.216 3.76
2.2116 16 10.4 0.228 2.91
2.3328 16 17.4 0.144 2.51
65.9928 347.4 64.82
14.964 120 75.7 0.348 26.34
6.804 120 18.9 0.63 11.9
21.768 94.62 38.24
13.056 25 1.87 7.68 14.36
0.314 25 0.25 0.67 0.17
13.19 2.12 14.53
100.95 444.14 117.59
 % 2009 Patel 2010 LANG 2010
Gross revenue 100 70.1 100.9 117.6
Less: Trade discounts 10 7.01 10 11.8
net revenues 90 63.09 90.85 105.83
less:
Variable manufacturing, selling costs 46 32.246 46.427 54.091
Gross margin 44 30.844 44.418 51.739
less:
advertising 9 6.309 9.085 14.11
consumer promotions 3 2.103 3.028 3.527
selling, admin costs 14 9.814 14.133 16.462
profit from operations 18 12.618 18.171 17.638