Exhibit 9 % 2009 Patel 2010 E Lang 2010 E

Gross Revenue 100 70.1 100.9 117.2

Less Trade Discounts 10 7.01 10.1 11.7
Net Revenue 90 63.09 90.8 105.5
Less
Variable manufacturing sellings costs 46 32.246 46.4 53.9
Gross margin 44 30.844 44.4 51.6
Less
Advertising 9 6.309 9.1 14.1
Consumer promotions 3 2.103 3.0 3.5
Selling admin cost 14 9.814 14.1 16.4
Profit from operations 18 12.618 18.17 17.58
Lang 2010 E
 exhibit 7 2008 2009 2010 Manf S.P Dist S.P
Low End
Complete 197.6 230.6 276.7 0.15 0.2
Sensitooth 25.7 29.9 35.9 0.18 0.24
Fresh Gum 12.8 15 18 0.18 0.24
Surround 7.7 9 9.7 0.19 0.26
Kidsie 12.8 15 16.2 0.12 0.16
Total 256.6 299.5 356.5

Mid Range
Zagget 27.2 34.4 43 0.29 0.44
Direction Flex 6.8 8.6 10.8 0.53 0.74

Battery operated
Swirl 1.3 1.5 1.7 6.4 8.96
Refills 0.16 0.2 0.2 0.56 0.78

Marketing plan projection 2010

Patel
% Increase 2010 E Units Price after 20% increase Manf SP after 20%
2009
Complete 230.6 20 276.72 0.18
Sensitooth 29.9 20 35.88 0.216
Fresh Gum 15 20 18 0.216
Surround 9 7 9.63 0.228
Kidsie 15 8 16.2 0.144
Low End Total 299.5 356.43

Zagget 34.4 25 43 0.348

Mid Range Direction Flex 8.6 25 10.75 0.636

Swirl 1.5 13 1.695 7.68

Battery Operated
Refills 0.2 0 0.2 0.672
 Retail S.P Dist margin Retail margin

0.27 0.33 0.35

0.33 0.33 0.38
0.32 0.33 0.33
0.35 0.37 0.35
0.22 0.33 0.38

0.52
0.98

11.64
1.02

n 2010
Lang

Revenue 2010 E Units Price Revenue

49.8096 267.496 0.18 48.15
7.75008 34.684 0.216 7.49
3.888 17.4 0.216 3.76
2.19564 10.44 0.228 2.38
2.3328 17.4 0.144 2.51
65.97612 347.42 64.29

14.964 75.68 0.348 26.34

6.837 18.92 0.636 12.03
21.801 38.37

13.0176 1.875 7.68 14.40

0.1344 0.25 0.672 0.17
13.152 14.57
100.9 117.2