1.

1 Introduction

This business plan go through the creation of business idea about the issue of the unsold

Bumiputra lots that has become the serious issues in fluctuate economic conditions. The

application of the business idea generation steps become the basis of the structure of the plan that

aligned with the business strategy and apply the corporate culture, faster service, flexibility and

affordable services to the customers in resolve the problem using the e- commerce and e-

marketing this business to share information.

The property development industry in Malaysia has encountered the problem for long time

especially among the high end properties. Several suggestions have been proposed to solve the

issue including to sells the properties in the open market after six months. Thus, the best

suggestion is by re- advertise the properties in the new platform which will create awareness

among Bumiputra on extensive opportunity for property investment.

The suggestion to enhance the usability of the e- commerce this business to solve the issues has

been positively accepted by the users and also the developers. This business market needs more

similar study with the development of the rules and regulations implemented by the Government

and the industry players to create the significant usefulness of the initiatives for long run.

The development of the property market in Malaysia has actively risen although in the economic

uncertainty. In every civilization, housing is the fundamental aspects to support the increase of

the population especially in the urban areas. The continuous demands of housing directly

1
increase the consumers purchasing this business as the demand for more comfortable house. In

major city as Kuala Lumpur, Penang and Johor Bahru the property development has rapidly take

part of most urban areas with the major buyer among the investors. This business has a high

living standard in the urban areas causing the uncontrollable land price increase.

The significant price expansion in residential property markets in past years inherent the regional

economics and demographics including income, population rates, capital cost and the stock

prices. Since independent, the government has enforced the low cost housing in the Five Years

National Plans for poor urban community. As the price of the raw materials keeps on increase

the price, the housing price continuously increase. People are start to aware the necessity to own

a home for family but the current practice of the property management in Malaysia does not

support the needs of middle class community.

Every housing development requires the developers to framed and provide the solution for the

public housing issues of the medium income groups. Facing the massive development in the

urban areas, these groups are facing insufficient affordable house. Therefore, government has

implemented the new policies in assist the groups via the subsidies, secured financing, lothis

businessr and flexible borrowing rate which also implemented in most developed countries

including Singapore. Aiming to balance the distribution of property ownership among Bumiputra

and non- Bumiputra, the Bumiputra Lot Quota Regulation requires the developers to allocate at

least 30% of the total properties for Bumiputra with 5% to 15% discount from the normal selling

price.

2
The income among Bumiputra with tremendous price increase in the urban areas does not match.

In average, 50% from the total Bumiputra is remain unsold. The main issue stressed in the

proposal is not about the ability of Bumiputra to purchase the house, but it is on the way to

enable the unsold Bumiputra quota units manage to purchase by the target group. Therefore, the

paper will propose the new innovation in resolve the problem. The emergence of the technology

development provides a new platform for the developers to ensure the entire unit sold

accordingly. The existing of the digital marketing strategy provides no limitation and covers the

entire world. Therefore, the market covered can be widened and expanding the market shares

while saving the marketing costs.

3
1.2 Business Description

The main value proposition of the business is providing the chances for the Bumiputra a platform

to increase their knowledge of the Bumiputra quota terms and provide the chance for them to

choose their dream home. At the developers side, they can ensure the unsold Bumiputra units

issue can be resolved. The buyers and seller can be both winner in the market and find something

that worth their investments.

At the same time, this business will establish with back end and display interface.

Back End Interface : No need for the validation to access

Display Interface : The guest of the this business need a validation as admin

The main pages will display two inputs which are username and password and the radio

dropdown to select either the guest is the admin or the member before signing in into this

business to the back- end page. The develop system will enhance the ability of the dynamic

information sharing center everything on mortgage, agents list, mortgage calculation and

everything about Bumiputra lots around Malaysia. Menu items display at the above of the

webpage to assist the guest to directly click the information required.

Accumulate the list of the available for sales Bumiputra lot is based on the search result of the

guests. The webpage creates the image data with the default image for references. Users can

access the information for free as the charges will be implemented as the brokers fees once the

4
property is able to sold to the customers. The rationale of the free services is to attract more

traffic to this business and assemble as many as the potential buyers in one platform.

Marketing Statement

The increasing demand in comfortable home has opened the opportunity for the team to cater the

needs and requirements from the buyers. The website targeted the Bumiputra buyers from all

levels as the house display from the low ranges to the higher price ranges. The satisfaction is

when this business is able to help the target market to negotiates the suitable home and live

happily with the purchased house. The team members hold a simple marketing objective as

follow:

Whoever you are, wherever you are, this business strives to deliver the best service to you for a

better living. Everyone deserve to be happy, and the happiness is meaningful when the family

gathered.

Target Market

It is clear the target market of the e- commerce platform is to enhance the home possession

among Bumiputra. As Internet is the best way to share the information among 11 million Internet

users, this website will provide the access into the property information. The younger

generations had entering their workforces been 25 years old to 35 years old who are looking for

the long term comfortable home at their desire location suits their income. Some Bumiputra

group did not purchase the Bumiputra lot because they are not affording to. Therefore, more

information can help them to purchase their dream home.

5
The development of the property market in Malaysia actively raises in support the increase of the

population in the urban areas. Comfortable yet affordable home is the goal of everyone. This

business in the uncertain economic environment, to own a home for middle low income

household among Bumiputra is almost impossible. The issues of unsold Bumiputra lots are

increase. Some loan applications have been rejected for multiple reasons with most reason is

insufficient salary or over commitment.

The average house price in Malaysia stood at RM 312, 050 in third quarters of 2015. In simple

calculation, to buy the average price with considering RM1, 000 monthly commitment, the buyer

need to earn at least RM 100, 000 annual income (RM 8, 334 per month). For Bumiputra lot, the

buyer requires to pay at average 5% discount making it selling price at RM 296, 448. It requires

the buyer to earn about RM 7, 743 per month compare to the average income of this group of

RM 4, 457.

The regulations on secured loan by Central Bank have been tightening with the this

businessakening of Ringgits worries the developers. Hence, it will be caused the failure of the

Government objectives to harmonize Malaysian. There are three categories of the Bumiputra

owned properties which have the restriction on transferability.

(i) Malay Reserved which is a property built on Malays Reservation Land. It is the land reserves

for Malays of the state

6
(ii) Bumiputra Lots rules aim to harmonize different accumulation for Bumiputra and non-

Bumiputra.

(iii)Bumiputra owns properties without the Malays Reserved and Bumiputra lots restriction but

need to apply from state Governments consent to transfer to non- Bumiputra buyers

While the developers focus on the profit maximization, Bumiputra has left behind on the total

ownership with low marketability of the quota to resell as attached to the Government

regulations and terms. For the low cost housing the quality of the material and technology used

caused the low income household prefer to rents or stay with family rather than purchasing the

low quality home.

2016 is the continuation of the market slowdown from the previous years of the economic crisis.

The emerging of the technological advancement evolves the unlimited idea for the developers to

expand the business as the business solution. The dynamic platform shares the business

opportunities among the industry players, estate managers and the agents to awaken the industry

after prolong world housing bubble with the steady properties prices.

In the other hand, the continuous development of Internet technologies (IT) offers the global

opportunity for the users in multiple ways. E- commerce evolves from the technological in

economic transaction advancement as the competitive new economic engines replacing the

traditional approaches. The revolution business offers benefits for property development. The

critical transformation of Internet as the transaction tools in provides convenient access to the

property information enhance the market performance.

7
Many e- commerce and e- marketing property advertising this business take place in the market

replacing the traditional real estate agents. The competition is various, and the advertisement in

the mass media becomes the preferences of among the developers. Comparing the other aspects

with the other players are also the winning points even comparing with the other property of this

business with specific target market and better options.

Therefore, this paper will propose the new innovation in resolve the problem. The emergence of

the technology development provides a new platform for the developers to ensure the entire unit

sold accordingly. The e- commerce will provide the practical services to both clients and the

potential customers. The existing of the digital marketing strategy provides chances for the

Bumiputra to increase their knowledge of the Bumiputra quota terms and provide the chance for

them to choose their dream home. At the developers side, they can ensure the unsold Bumiputra

units issue can be resolved. The buyers and seller can be both winner in the market and find

something that worth their investments.

8
1.3 Market Segment

Market segmentation is a grouping of the market into groups of consumers are homogeneous, in

which each group (section) can be choose as the intended market (targeted) for marketing a

product. In order for market segmentation or grouping to be effective it must meet the terms of

the grouping of the market as follows:

i. measurability, namely the characteristics or specific traits buyer should be measured or

can be approached.

ii. Accessibility, a condition where enterprises can effectively centralize (direct) marketing

efforts on the segment that has been selected.

iii. Substantiability, that segment of the market should be big enough or profitable enough to

be considered marketing programs.

iv. Substantiability, that segment of the market should be big enough or profitable enough to

be considered marketing programs.

In essence, any company that sells goods and services should be necessary to segment the market

(market segmentation). Then the question arises. What is the definition or understanding of

market segmentation (market segmentation)? and what are the purposes of segmentation of the

market (marketing segmentation) it? Morrison gives a definition or understanding of market

segmentation (segmentation) as follows: "Market segmentation is the division of the overall

market for a service into groups with common characteristics" Or is a division of the overall

market for such a service into groups with common characteristics. Segmentation of the market

(marketing segmentation) is a first step of marketing (marketing) to share their wide range of

9
customers in the market and choosing one part of the segment that will be used as a marketing

target (Target Marketing). What is meant by marketing targets (Target Marketing) above is the

kind of consumers who have a marketing objectives (marketing goals) outbound package tour.

The main purpose of market segmentation (Market Segmentation) is to stimulate all potential

customers. Marketing (marketing) who do not have a target was useless, because there are many

groups of customers who may not be interested in buying services sold. The core of a marketing

(marketing) good is taking the most attractive segments in the service-specific and apply the

elements of marketing to that segment. Segmentation include some of the following analysis,

market segments (market segment) which is the target market (the target market)? What

customers want from this type of service being sold? How best to arrange the elements of

marketing to meet various desires and their needs? In which the service is promoted? And when

the service was promoted?

The division of market segments:

1. Segmentation of the consumer market

That form of market segments by using the characteristics of consumers (consumer

characteristic), then the company will examine whether consumer segments indicates the need or

the responses of different products.

2. Market segmentation business

Ie forming segment of the market by taking into account consumer feedback (consumer

responses) against the benefits sought, time use, passage and brand.

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3. Effective market segmentation (Fandy Ciptono, 2001)

* Can be measured (measurable) size, purchasing property from this company, profiles of

segments;

* Large segments (subtantial): large and profitable enough to be served;

* Can be reached (accessible): can be served effectively;

* Can be distinguishable (differentiable): conceptually separable and respond differently to the

elements and program mix;

* Can be taken action (actionable): an effective program can be formulated to attract and serve

these segments.

Evaluation of the market segment is the segment growth, the attractiveness of the overall

segment structure and human resources, as this business as the objectives and resources of the

company if the company invests in the segment or not

1.3.1 Determination of Target Market

The concentration of a single segment

The company chose to concentrate on a particular segment. This was done due to limited

funding, the segment has no competitors, and is the most appropriate segment as a basis

for expansion into other segments.

Specialization selective

The company chose a number of attractive market segments and in accordance with the

objectives and available resources.

Market specialization

11
 The Company focuses on serving the diverse needs of a specific group of customers.

Product specialization

The Company focuses on the manufacture of certain products to be sold to a variety of

market segments.

Full service (full market coverage)

Companies try to serve all customers with all the products that might be needed. Only

large companies are able to implement this strategy, because it takes a very big resource

12
1.4 Business Idea Design and Development

Simple and relevant, the main cause of most people cannot afford to buy a house is due to its

price. Everyone dreams to own a comfortable house that can suit the entire family. The

urbanization and industrialization process creates demand from middle and low class local and

immigrants. The developers appetite is towards the high end housing that give better return and

easy to sell. The control of the major developers in urban areas and the demand from the

investors leads to the unfairness in the house quota. The prices of the property market open for

the speculative market. Though governments has taken the effort in controlling the issue, but the

price is still high.

The lifestyle concept introduced by the developers to match the young generation is continuously

increased but as it rises, the securing mortgage from the banks will be the problem. The

financing is become tougher and it will be harder for the first time house buyers due to Ringgit

value and higher banking costs. The current property market is uncertain forcing the banks to

prepare to keep the savvy buyers to keep the greater accumulation in a market. As the bank

securing their benefits, buyers are squeeze with high repayment rates.

At the other hands, from the developers and real estate agents perspectives the implementation

of the Bumiputra quota is another dilemma for them. They have to agree to provide the discount

for every Bumiputra units with less upfront payments compare to non- Bumiputra buyers. After

all the considerations, the developers has failed to sell almost 50% of the Bumiputra lots due to

13
many reasons including high price in urban area, Bumiputra prefer the landed properties and so

forth. Almost RM 1.83 worth property is unable to sell as at 2015.

Based on the statistics from Malaysia Statistic Department, Bumiputra household income grew

from RM3, 624 to RM 4,457 on 2016. In fact averagely most of Bumiputra group earns below

than that. In urban area for instant, earning RM 3, 000 with dependents to be included is

insufficient. It end up with most Bumiputra rents a house rather than own a house although there

are many initiative in helping them. Although government spent RM 1.6 million to build PRIMA

homes, the price range in some areas are above the affordable rate of the young population.

Thus, the developers spend millions of Ringgit and end up suffer a loss of no buyers purchase the

allocate house.

14
1.5 User Acceptance

E- commerce is the useful Internet use where buyers and sellers carry out the commercial and

trade activities even they are not face to face (Jianliang & Jiang, 2012). E- commerce is the new

shopping process via internet in less time at own comfortable and anytime (Jusoh & Goh, 2012)

as the new communication network to disseminating information (Bardhan, Jaffee & Kroll). The

distributions of the business with e- commerce is due to the stiff competition from the

established players either occupy own space or lease the space from major landlords (John Lang

Lasalle, 2015). Based on Jianliang & Jiang (2012) research paper, the development of the real

estate in traditional platform nowadays does not meet the innovation and efficient requirements

of the business revolutions. More and more developers and real estates enterprise participate in

e- commerce marketing to deal directly with potential customers and resolve the issues of the

customer (Bardhan, Jaffee & Kroll). Both e- commerce and property developed in the same

dynamic pace promoting the economics and society development.

1.5.1 Weaknesses With Existing Property Market, Malaysia

Purchasing properties for a serious buyer become more complex including the terms for

Bumiputra buyers. The terms have affected the property market with many Bumiputra lots are

unable to sell. Although, the quota implemented is focusing to harmonize Malaysian in every

residential area, implementation of the quota has leads to issues for the developers, agents and

buyers. The weaknesses of the management system and the issue of the Bumiputra groups to buy

the house causing the problem to continuously unresolved. The problem has been analyzed as

follow.

15
 i. Imbalanced Quota Distributions Among Bumiputra And Commercial Quota

The issue has been raised by the buyers and the developers are the imbalanced quota

distributions. The intention to preserve the rights and privileges of Bumiputra certainly enforced

in all residential construction regardless the areas. Within the areas that majority resides by

Bumiputra, there is no problem to sell the quota lots. In the area with most Chinese group or

professional expatriate the problem to sell the Bumiputra is seriously happen causing the loss to

the developers.

ii. Profit Maximization Regardless Socio- Economic Equality

The mentioned areas with Chinese and expatriates group commonly located at elite areas. The

houses are selling at premium price and affordable for higher end buyers. Based on the statistics,

Bumiputra earn averagely RM 4, 000 and below. There are no guidelines for the developers for

the ceiling price in Bumiputra units to enables there is no unsold units. In Malaysia, only 54% of

the properties purchased by the genuine home buyers and remain is from the real estates

investors. It has caused the oversupply of the mid ranges and high end properties in the market..

iii. Bumiputra Lot Marketability Issues

The best townships development involves a balance environment the neighborhood area the

community. Creating the balance national demographic is the focus of the development of every

residential areas. The problem to increase the Bumiputra lot marketability still in focus and in

most high end residential areas, less Bumiputra group can be seen due some factors. Not all

16
 Bumiputra facing the affordability issues, but at some areas especially when there are absent of

the religious centre this business will see less Bumiputra community.

iv. Low Technology Usability In The Industry

High housing price is the other chapter that need more research on it. After some developers

agree to discount the housing price to 15% the ability of Bumiputra to own a house is only

39.5% after adding up the ownership from the Bumiputra corporations. In the technology ages,

the limited access to the property information contributes to less knowledge to obtain the

Bumiputra quota lot. Some having money and purchasing the commercial quota for future

investment ease. Less information leads to less knowledge and less opportunity for Bumiputra to

join property investment.

1.5.2 Better Business Opportunity: E- Commerce Application

2016 is the continuation of the market slowdown from the previous years of economic crisis.

Developers hit badly on the crisis and suffer high imported raw material costs due to the

depreciated of Ringgit values. As the current commercial quota is tolerated with economic

uncertain and investors sentiments, the Bumiputra lots remain unsold. The problem of the

Bumiputra buyers and the developers are combined in the technology revolutions that have been

developed rapidly.

i. Unlimited Idea Development

17
 The chances have open for unlimited opportunities in new idea development to support the daily

living activities. The emerging of the economic, social, cultural and the internet has continuously

enforced the benefits for the entire nations. Thus, the idea to combine the problem triggered the

solution of the e- commerce platform for the Bumiputra lots information and purchasing

activities.

ii. Dynamic Business Platform

E- commerce as the dynamic technology can suit any groups of people from common to

corporate levels. The buyers, developers and the real estate agents are able to share their

information with each other replacing the conventional marketing concepts. Compare to the

traditional business platform, e- commerce is established to adapt rapidly with any changing with

the business practices in the market.

iii. Close the Business Barriers

The growth of e- commerce applications the barriers among sellers and buyers with the effective

revenue generates to offset the operating costs. e- commerce has change the traditional method

of getting information and shopping. The cross border information transfer is able to transfer

more information and enhance the knowledge and ability of the buyers to find right dream house.

iv. Better Budget Allocation for Dream Home

18
The support from the giant players in the property market will enhance the credibility of the e-

commerce platform. The more information provided, the better the buyers aware of their right in

term of the better financial assistance to budget allocation. The buyers will learn more on their

right, learn on the litigation process as the entire sales and financing process that actually can cut

more costs.

Market segmentation is the division of a heterogeneous market into a buyer's units are

homogeneous, which to every buyer homogenous unit was used as target markets reached by its

own marketing mix. Thus the original market and comprehensive one, then divided or segmented

by marketers into several pieces when the market is homogeneous. The homogeneity of the

market is searched and determined by the marketer.

Given the extent of the market, then the market segmentation activities must be carried out with

the intent and purpose as follows:

- The market is more easily distinguished

Each product produced is to meet the needs and desires of consumers. So that the product can be

received must be in compliance with consumer tastes. While on the other hand with a

heterogeneous market conditions and consumer tastes are always evolving course difficult to be

follothis businessd by the company continuously. In this case the company will tend to look for a

group of consumers that are homogeneous and thus easier to understand consumer tastes. Thus

the market is more easily distinguished from other market groups.

19
- Services to the buyer for the better

In meeting the needs of consumers always want four important things that a good quality goods,

affordable price and good service and satisfying and timeliness. Of the four it is a very dominant

is about service. Many consumers fled to another because of service problems. The price and

quality sometimes becomes secondary compared to the service. Realizing that the market

segments must be done in order to provide service that leads to the market. Form of services

provided by the company is providing a large parking area and free. This service is also intended

to attract the attention of consumers.

- The marketing strategy is becoming more leads

Given the breadth and diversity of consumer markets, it will be difficult to serve all consumers

are very heterogeneous. Then by serving consumers that are homogeneous, the planned

marketing strategy can be lead in formulating marketing mix which includes product planning,

pricing, distribution and promotion so that it becomes sharper

- Product Design

Designing products that are more responsive to the needs of the market because only by

understanding the segments that are responsive to a stimuli then marketers can design products

that fit the needs of this segment. Research techniques developed in recent years such as Factor

Analysis, Cluster Analysis, Conjoint and Discriminant.

- Analyze the Market

20
Market segmentation helps the management to detect anyone who would undermine market its

products. The competitor that has the ability to provide an alternative choice for the consumer

product and not just produce the same product.

- Finding Niche Opportunities

After analyzing the market, companies that dominate a market segment with good will come to

the idea to seek opportunities. This opportunity is not always something big.

- Mastering the superior position and competitive

Companies that dominate the segment with good general is that they are aware of consumers.

They studied the shifts that occurred in the segment.

- Determine communications strategy that effectively and efficiently

Communication with consumers will be more effective if the company knows exactly who its

segment, including his favorite color, favorite music type, daily activities and personal opinion

about the surrounding environment. Advertising media applications will vary depending on the

print media segment as exclusive necessarily match the premium segment.

1.6 Location Segment

Location segment for this business are focusing on big cities in Peninsular Malaysia at the

beginning. The targeted countries are Kuala Lumpur, Johor and Penang. These three cities has a

very rapid development of properties so the possibilities to found unsold properties also high. So

it is a good starter to make these three countries as sources of product.

21
1.7 Management Segment

The management segment is used to secure management values or perform management

reporting. The management segment can be any segment, except the balancing segment or

natural account segment. Typically, the management segment is a segment that has management

responsibility, such as the department, cost center, or line of business. By designating a segment

of your chart of accounts to be the management segment, you can secure access to the

management segment values with data access sets.

This business Real Estate depends on an organized division of responsibilities in order to run an

efficient, diversified enterprise. Main decisions and responsibilities will be divided betthis

businessen the two top partners. They will focus on maintaining high quality and a cohesive

business entity. Top division managers will be given specific responsibilities such as marketing,

finance, strategic management, or research and development.

6.2 Management Team

This business is completely departmentalized. The main departments are finance, marketing,

management, and research and development. Co-owner of the company, assumes the

responsibilities of the CFO, while the counterpart, will be responsible for the duties of CEO. The

company will make all decisions in accordance with the company mission. Employees are

delegated tasks based upon their specialty. Every six months, the two top partners will assess the

results of these tasks, and the personality of the employee involved, to determine promotion

and/or salary issues.

22
6.3 Management Team Gaps

The present team requires business development and administrative support. Most of the partners

have been working in business environments where this kind of support was provided to them as

part of a larger organization. This business will turn to Dynamic Public Relations to help create

business development programs, such as speaking opportunities and magazine article insertions,

as forums and seminars that are important to our ongoing development. Regarding

administration, this business need a strong finance manager to guard cash flow. Our partners are

not accustomed to the worries of cash flow, but they have the sense to listen to reason and deal

with constraints if the finance manager provides the proper information.

6.4 Personnel Plan

The following table summarizes our personnel expenditures for the first three years, with

compensation increasing from less than RM100K the first year to about RM150K in the third.

The founding partners will take limited compensation for the first three years until earnings are

substantiated and growth is assured. This business believe this plan is a compromise fairness and

expedience and meets the commitment of our mission statement. The detailed monthly personnel

plan for the first year is included in the appendix.

PERSONNEL PLAN

YEAR 1 YEAR 2 YEAR 3

Nas (CFO) RM15,600 RM20,000 RM25,000

23
Sam (CEO) RM15,600 RM20,000 RM25,000

Denise Richards (Admin. Mgr.) RM9,600 RM10,000 RM12,000

Jay (Brokerage Mgr.) RM11,700 RM14,000 RM17,000

Head Contractor (Development Mgr.) RM14,100 RM15,000 RM17,000

Other RM24,000 RM26,000 RM32,000

TOTAL PEOPLE 8 14 14

Total Payroll RM90,600 RM105,000 RM128,000

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1.8 Financial Segment

1.8.1 Sales Forecast

The following table and chart gives the forecasted earnings sold properties. This business

perceive a gradual increase in the total number of units over the next year. As time goes on, the

monthly per-unit price will slowly ascend, coupled by the decline in cost over time, producing an

increased per-unit profit. From our opening in January to June, this business expect that all units

will be completely sold out.

25
SALES FORECAST

YEAR 1 YEAR 2 YEAR 3

Unit Sales

Single Units 311 350 394

Double Units 174 212 242

Quad Units 129 154 168

26
Luxury Suites 29 54 60

TOTAL UNIT SALES 643 770 864

Unit Prices Year 1 Year 2 Year 3

Single Units RM404.98 RM410.00 RM420.00

Double Units RM806.78 RM816.00 RM828.00

Quad Units RM1,174.42 RM1,200.00 RM1,220.00

Luxury Suites RM674.14 RM689.00 RM699.00

Sales

Single Units RM125,950 RM143,500 RM165,480

Double Units RM140,380 RM172,992 RM200,376

Quad Units RM151,500 RM184,800 RM204,960

Luxury Suites RM19,550 RM37,206 RM41,940

TOTAL SALES RM437,380 RM538,498 RM612,756

27
Direct Unit Costs Year 1 Year 2 Year 3

Single Units RM260.00 RM225.00 RM214.00

Double Units RM428.00 RM400.00 RM378.00

Quad Units RM511.00 RM498.00 RM478.00

Luxury Suites RM302.00 RM287.00 RM284.00

Direct Cost of Sales

Single Units RM80,860 RM78,750 RM84,316

Double Units RM74,472 RM84,800 RM91,476

Quad Units RM65,919 RM76,692 RM80,304

Luxury Suites RM8,758 RM15,498 RM17,040

Subtotal Direct Cost of Sales RM230,009 RM255,740 RM273,136

28
1.9 Harvest Strategy Segment

A harvest strategy is a business plan for reducing or altogether eliminating investment in a

particular product, brand or line of business due to a company's management determining the

required expense to attempt to boost sales any further would not be justified by likely

future revenues from the product or brand line. A harvest strategy typically results when a

product or brand line has reached cash cow status, the stage of product maturity beyond which a

product is unlikely to show any significant sales growth from continued investments in sales and

marketing. The term "harvest strategy" describes the process whereby a company intends to

harvest the profits from a cash cow in order to fund investment in development or sales and

marketing efforts for other products with more promising sales growth potential.

The first harvest strategy is selling the business, product line, or company. In entrepreneurial

circles, this is also often referred to as an exit strategy because the entrepreneur is going to exit

the company and be free to run another venture. Once the entrepreneur has created a business

and gotten it to a certain size and profitability, they sell it to another person or company that can

take their idea and grow it further. This business from the entrepreneur's perspective, they have

gotten a very large increase in revenue and also cut off expenses completely. The two primary

methods are the initial public offering, or IPO, and sale to another company. With an IPO, the

investors might see a dramatic rise in the value of their shares. The company will then be a

public company, so will have to operate under more regulations. With a sale to another company,

the share price would be negotiated.

29
1.10 The Milestone Schedule Segment

The accompanying table lists our company's milestones, including dates, management

responsibility, and budgets. This table indicates our expectations from the company as this

business as outlining our plan for startup. The table shows the anticipated divisions that are to

occur within the company as it grows, as this business as an increase in units owned.

This is an initial assessment, and THIS BUSINESS will continually adjust in order to sustain our

business in all the different departments.

30
MILESTONES

Milestone Start Date End Date Budget Manager Department

Complete 1/30/2016 7/30/2016 RM12,000 Sam Admin/Management

Incorporation (CEO)

Financially 2/28/2016 2/28/2000 RM2,500 Nas Finance

Organized (CFO)
Institution

Brokerage 4/1/2016 4/10/2000 RM10,000 Jay Brokerage

Unified

Expansion 8/24/2016 4/24/2017 RM150,000 Sam Development

(Units)

Earnings 1/31/2017 12/31/2017 RM1,000 Nas Finance

(RM200,000)

Acquisition 7/30/2016 7/30/2017 RM500,000 Sam Brokerage

(Bought C&R
Realty)

Other 1/30/2016 12/30/2016 RM5,000 Company Administration

Totals RM680,500

31
1.11 References

Yusof Y. 2013. The effectiveness of public sector management in Malaysia. Master Thesis Paper.

Queensland University of Technology. Unpublished

Hong T.T. 2012. The impact of neighborhood types on the prices of residential properties.

Sunway Academic Journal. Vol 7. Pp. 77- 88

Fernandez T. 2013, August 6. Bumiputera discount: a sensitive topic that must be addressed.

Retrieved on 10th November 2016 from http://www.malaysia-today.net/bumiputera-

discount-a-sensitive-topic-that-must-be-addressed/

Aruna P. 2015, September 11. Unsold property units on the rise in Malaysia. Retrieved on 10th

November 2016 from http://www.thestar.com.my/business/business-

news/2015/09/11/unsold-property-units-on-the-rise-in-malaysia/

Takatoshi I. & Yuko H. 2007. Bank restructuring in Asia: Crisis management in the aftermath of

the Asian financial crisis and prospects for crisis prevention- Malaysia. RIETI Discussion

Paper Series 07- E 039

Mustapha A.H. & Adnan H. 2008. Facility management challenges and opportunities in the

Malaysian Property Sector. Journal of Sustainable Development. Vol. 1. No. 2. Pp. 79 85

32
Jusoh Z. & Goh H.L. 2012. Factor influencing consumers attitude towards e- commerce

purchase through online shopping. International Journal of Humanities and Social Science.

Vol. 2. No. 4. Pp. 223- 240

33