Major Assignment #3

Public Relations

T. Vechinski

For this assignment have decided to form the outline in the following manner:

I will list month by month the communication that goes out to the General public,
Stakeholders-which includes the local parishes & overall Newman school community, and local
School families. I hope to clearly explain when we communicate what, to whom, and how the
message is delivered.

August
o General Public-Wausau Chamber & Local Hospital Recruiters
New to Newman information
Welcome baby
Letter from the president/superintendent
o Stakeholders-Newman Website/Facebook & Parish bulletins
Annual Report
School calendar
Happy Baptism, First Communion, Confirmation
o School families-email/CC
Food service information
o School families-Mailing
School calendar-including Back Pack Drop Off dates & times
Class lists
Letter of welcome
Supply lists
Emergency forms
Signing off on handbook/policies read
Signing appropriate use policy regarding technology
Transportation/bus information to some

September
o General Public-Back to School Press Release
o School families-email/Constant Contact
Weekly Forecasts from the teachers
Monthly Newsletter
Invitation to Back to School Family Night Event
Invitation to Home & School Assoc.
 Reminder of school picture day
Announcing STAR Testing to take place
School Families-in students Take Home Folders
o Announcing Safe Environment training and option to
decline
o Picture form
o Permission slip for the year
o Progress Reports
o Announcing Grandparents Day with RSVP
o Stakeholders-Parish bulletins
Thank you for your support
School news-including introduction of new teachers
Announcement of Fundraiser taking place

October
o General Public-Including Alumni-Posters & Website/Facebook
Homecoming
Winter Wonderland Auction-Fundraising event
o Stakeholders-Parish bulletin
School News
Announcing leaf raking/Requesting yards
Reserve the date for Winter Wonderland Auction
o School families-email/CC
Home & School Assoc. meeting announced
Weekly Forecasts
Lunch account balance
Looking for volunteers to leaf rake with students
Reminder of No School/Teacher in-service
Save the date for Winter Wonderland Auction
Announcing All Hollows Eve parties & All Saints Day Mass
Announcing Standardized Testing
Monthly Newsletter
School families-in students Take Home Folders
o Field Trip reminder to school forest

November
o Stakeholders-Parish bulletin
Update on Winter Wonderland Auction Proceeds
School News
Education Commission meeting date announced
 o General Public-Including Alumni on Website & Facebook
Deceased alumni Mass invitation including Sympathy cards
Annual Fund Announcement
Winter Wonderland Announcements & Thank you letters
o School families-email/CC
Weekly Forecasts
Invitation to celebrate Veterans Day
Monthly Newsletter
Lunch account balance
Announcing School Service Project
Happy Thanksgiving/No School reminder
School families-in students Take Home Folders
o Field Trip reminder to nursing home
o Conference sign up form
o Report cards
o Explanation of weather emergencies including request to
sign up for Skylert notification system

December
o General Public-Including Alumni on Website & Facebook
Christmas cards-mailed and digitally
o Stakeholders-Parish bulletins
School News including Christmas concert
o School families-email/CC
Monthly Newsletter
Weekly Forecasts
Lunch account balance
Announcing Advent project
Announcement of times to report on concert night
Merry Christmas/Holiday vacation dates included
School families-in students Take Home Folders
o Field Trip reminder to go caroling

January
o General Public-Advertising TV, newspapers, radio, brochures & Website
Open Houses & Informational Meetings regarding Registration
o Stakeholders-Parish bulletin
School News
Announcing Open Houses with Informational Meeting at each location
 o School families-email/CC
Reminder of winter STAR Testing
Home & School Assoc. meeting announced
Announcing behavior reward
Monthly Newsletter
Lunch account balance
Weekly Forecasts
Reminder of No School due to Teacher Prof. Dev.
Home & School Assoc. asking for volunteers via link to
Volunteer Spot
o School families-in student folders
Attendance updates as of semester end
Report cards
Catholic Schools Week agenda
Reminder of field trips including kindergarten to Dr. Seuss event at
NCECC St. Michael

February
o Stakeholders-Parish bulletin
Education Commission meeting date announced
Announcing registration is open
Announcing Scholarships that are available
Announcing WPCP and TAP availability
School News to include JH Newmans birthday celebration on Feb. 21
o School families-email/CC
Monthly Newsletter
Lunch account balance
Weekly Forecasts to include Valentines Day parties & Gr. 5 Religion
Assessment dates
Announcing Vision & Hearing Screening & opt out option
Announcing WPCP testing window
o School families-in students Take Home Folders
Reminder of field trips including 5th graders to ski
Announcement of Lenten project
Conference schedule

March
o Stakeholders-Parish bulletin
School News
Founders Day Dinner announced including winners or awards
 o School families-email/CC
Monthly Newsletter
Weekly Forecasts
Lunch account balance
Home & School meeting minutes
Happy Spring Break/reminder of classes resume date
Invitation to Spring Fling Dance
Home & School Assoc. asking for volunteers via link to
Volunteer Spot
o School families-in students folders
RSVP to Spring Fling

April
o Stakeholders-Parish bulletin
School News including reception to treat volunteers
o School families-email/CC
Monthly Newsletter
Weekly Forecasts
Lunch account balance
Announcing spring STAR testing
Announcing the Spring Concert
Announcing Easter break & when classes resume
Home & School Assoc. asking for volunteers through Volunteer Spot
Announcing the Virtue Walk
Reminder of No School/Teacher In-service
o School families-in Take Home Folders
Reminder of fieldtrip to include gr. 5 band students walking to NHS &
kindergarten to Teddy Bear Clinic & trip to CWES
Report cards
Invitation to all volunteers to the Volunteer Tea with RSVP
Pledge Forms for the Virtue Walk

May
o General Public-Including Alumni on Website & Facebook
Staff retirements and Graduation
o Stakeholders-Parish bulletin
School News including Thank you for your support throughout the year
o School families-email/CC
Monthly Newsletter
Weekly Forecasts
 Lunch account balance
Information regarding May Crowning for Gr. 2 & Gr. 5
Reminder to attend Learn Fest
Announcing the Outdoor Mass
NHS Graduation
Reminder of No School/Memorial Day
Invitation to the last day of school picnic
Announcing Summer Camps/Summer School
Announcing Retirements & parties
o School families-in Take Home Folders
Progress Reports
Field trip reminders including Swimming Lessons at the Y and Track
Meet & Pops Concert for Safety Patrols & Gr. 4 to Green Bay &
Swimming at the Lodge
Announcing the need for volunteers to help with swimming and the track
meet
Announcing Pastor Appreciation and an opportunity to contribute to a
collection to thank them
Report cards
Flyers announcing summer local offerings
Supply List for the next school year
Happy Summer

June
o Stakeholders-Parish bulletin
Education Commission meeting announced
Communication is the key to any successful organization. People need to feel that they are

informed. Without effective communication people get mixed messages that can result in

frustration.

There are many ways for school personnel in a district to communicate effectively to the general

public, stakeholders, and school community. In my elementary school, we are trying to move

away from paper and toward more electronic communication. However, we still use Take Home

Folders and assignment notebooks as the main way of sharing day to day details with parents.

Social media can be helpful and offers a variety of ways to share information. Web pages,

Facebook, Twitter, and Instagram are all popular forms of communicating to a large audience.

These avenues of correspondence need to be monitored closely, and access to posting on them

needs to be limited and assigned with trustworthiness.

As a school district, you always want to be in control of the message; getting out in front of

things. If you are not in control of the message, it means someone else is. That can cause a

problem and make things even more difficult for those in charge.

It is important to be open and honest and reach out to all stakeholders. This builds positive

relationships and allows for much needed engagement and support.