Kano Analysis for Customer Prioritization Like I would like it; enjoy it; it would be helpful to me.

Expect It Must be that way; it is a basic need.

Don't Care Neutral; wouldn't concern me; don't care.
Live With Dislike it but can live with it; inconvenience.
Dislike Extreme dislike; can't accept it; major isue.

How would you How would you

Story Title Story Narrative feel if this was feel if this was Priority
present? absent?
Expect It Dislike Must-Be
Like Dislike Performance
Like Live With Attractive
Expect It Expect It Indifferent
Expect It Like Reversal (invalid)
Dislike Dislike Questionable (invalid)
Expect It Like Reversal (invalid)
Expect It Expect It Indifferent
Expect It Don't Care Indifferent
Expect It Live With Indifferent
Expect It Dislike Must-Be
Dislike Dislike Questionable (invalid)
Dislike Dislike Questionable (invalid)
Dislike Dislike Questionable (invalid)
Dislike Dislike Questionable (invalid)
Dislike Dislike Questionable (invalid)
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DO NOT CHANGE - The tables on this page drive the results of Kano Analysis.

Like Expect It Don't Care

Would be helpful Like Q A A
Must be this way Expect It R I I
Neutral, wouldn't matter Don't Care R I I
Inconvenience, but can live with it. Live With R I I
Can't accept it Dislike R R R

M Must-Be
P Performance
A Attractive
I Indifferent
Q Questionable (invalid)
R Reversal (invalid)
Live With Dislike
A P
I M
I M
I M
R Q