JESSICA M.

LUGO
631-742-4345 | lugo.jessicam@gmail.com | https://www.linkedin.com/in/jessicamarielugo

EDUCATION
Iona College, Hagan School of Business (AACSB Accredited)
August 2013 - May 2017
MBA, Management, Concentration: Project Management, Risk Management/Business Continuity, GPA: 3.818 - Honors
New Rochelle, NY BBA, Marketing
EXPERIENCE
January 2017 Present PepsiCo, North American Coffee Partnership - Platform Associate
Purchase, NY Serve as a Technical Team Lead for several platform project teams concurrently; govern weekly team meetings to
discuss status updates across all functional groups to ensure comprehension and compliance of project scope
Interact with individual project leads to ascertain each project stage and build documentation including briefs and
checklists to formulate future plans for projects
Develop, manage, and communicate documentation concerning project timelines, budget contracts and resource
needs to upper management
Update and build a cross-functional project plan to successfully deliver new product/process/package innovation
for North American Coffee Partnership with Starbucks
Control and forecast coffee portfolio budget with input from technical teams
Catalyze effective working relationships to gain matrix resources to support group's initiatives

November 2015 - May 2016 NBCUniversal, NBC Sports - Search Engine Optimization Specialist
Stamford, CT Tracked rankings online using SEO tools such as Google AdWords, Rank Checker and Webmaster Tools
Attended and contributed to department meetings discussing yearly goals for the advancement of the networks
online presence and ways in which to achieve them
Searched analytics on different sports terms and created visual graphs and charts in Excel for the Senior Manager
of Digital Operations strategy presentations
Monitored and reported the top five trending topics to senior staff for ensured awareness of immediate news
stories
Individually brainstormed and created ideas to assist in NBC Sports search engine optimization to advance their
competitive edge in the industry
Worked with other departments across the company, like editorial and tech, to build SEO-based plan for
developing new webpages on NBCSports.coms website

April 2013 - January 2016 Uncle Louie Gs - Marketing Analyst/Key Holder

Deer Park, NY Abetted SEO-friendly website containing business product list and general information, like store hours and
platforms for customer outreach
Assisted management in creating marketing plans to promote small business locally
Aided with store inventory, merchandising and display organization
Discussed training needs with individual staff members to endorse positive performance
Opened and closed store to ensure security of the building; tallied daily sales

December 2014 - May 2015 American Artist Representatives Inc. (AA Reps.) - Social Media Marketing Intern
White Plains, NY Strategized planning goals, tracked all social media platforms for saturated coverage to reach a greater
demographic and increase the organizations visibility
Managed all social media accounts including Facebook, Twitter, Instagram, LinkedIn, Tumblr and Constant
Contact; Studied analytics to determine engagement trends
Collaborated with other interns to orchestrate blog posts consisting of featured artists recent activities
Posted infographics on LinkedIn to analyze A/B splits identifying the most successful click-throughs of links to
showcase those available for future promotion
Created media collections using AA Reps. image content to coordinate artwork for posting on the Instagram
portfolio
Utilized Microsoft Bridge to organize artwork and edit through Photoshop for easy upload to website

SKILLS -Advanced in Microsoft Project, Word, PowerPoint, Excel, Access

-Selectica -Competent in basic conversational Spanish
-Adobe Photoshop, Bridge -Omniture
-SEO Moz -Accolade
-Proficient in Instagram, Snapchat, Tumblr, Pinterest, VSCO, Facebook, Twitter, LinkedIn
-Meet deadlines, ability to plan, detail and result orientated, desire to learn and improve, high energy, work well with
others, adaptable, self-motivated, excellent writing skills

VOLUNTEER WORK American Red Cross, Alzheimers Association, Quinn for the Win, New York Blood Center, Leukemia and Lymphoma
Society, FACE (Finding A Cure Against Epilepsy), Autism Speaks, Alexs Lemonade Stand, American Cancer Society

ACTIVITIES -Long Distance Running (Chicago Marathon Participant 2016) -Traveling

-Strategy Games -Golden Key International Honour Society
-Sister of Gamma Lambda Rho Sorority, New Member Educator -Member of Marketing Club
-Member of Friends of Edmund Rice, Orientation Leader