P.R.S. Moorthy, and R.

Balachandran (1992) worked on Ice-cream Industry and

its future scope in India in1993 took stock of the production and scope for
expanding the supply. The various strategies that will help to increase the market
potential in view of the growing competition from other players. The study also
focuses on certain non conventional stabilizers and their effect on ice-cream mix.

Chand Subhash, Dixit, P. K., and Singh, R. V. (1999) bought out a case study
in1999 on Marketing Management of Ice-cream in Bangalore. The case study
focuses on the marketing and advertising strategies for sales promotion of ice-
cream. The pricing strategies and a distinct packaging and flavours which dairy
industries can adopt during the marketing of Ice-cream.

Vinay Kamath, (2002) traced out the reasons for profitability of HLL and now
known as Hindustan Liver Ltd. The strategy of promoting Kwality Walls as an
umbrella brand for its ice creams, rather than a product-driven promotion, has
worked to a nicety to the company.

Sindhu J. Bhattacharya, (2004) explored the reasons for MNCs to penetrate into
the ice cream market in India. The study has come up with ways and means of
achieving the success despite the hurdles.

Robert Marshall, T. Douglas Goff, Richard W. Hartel (2003) worked on Ice-cream

industry in 2003 US market which has been well developed after the initial
introduction of the product by Europe. The study has traced the history,
composition and properties, features of icecream industry which has been well
developed market. The study also analyses the production and consumption
pattern of ice-cream in the country. (source :
http://www.upet.ro/annals/economics/pdf/2011/part4/Anirvinna.pdf )

Venkatram. and Deodhar (1999) in their study entitled Dynamic Demand

Analysis of India's Domestic Coffee Market highlights that coffee, although an
important commodity in India's agricultural exports, has faced fluctuating
international prices and decreasing unit value realisation, especially in the post-
reform period .Hence, domestic market for coffee cannot be neglected
altogether. This suggests that Coffee Board may focus efforts on non-price
factors rather than price incentives in their generic coffee promotional campaign.
(source : Dynamic Demand Analysis of Indias Domestic Coffee Market, IIMA
Working Paper )

Carneiro (1999) in his study entitled Advances in coffee biotechnology

highlights that in the last 28 years, important advances have been made in vitro
coffee culture techniques, putting the crop in a position to benefit from
biotechnology. Some systems of plant regeneration have already been optimised
in coffee. (source : Advances in coffee biotechnology AgroBiotechNet 1999, Vol.
1 January, ABN 006 )

Bodein (2001) in his study entitled Knowledge management, learning and

communication in value chains A case analysis of the speciality coffee value
chain of FAPECAFES, Ecuador highlights on the theoretical background of
knowledge management in value chains and the application of the concepts on
the case of FAPECAFES (Ecuador).The purpose was to formulate a better
understanding of the role and costs of knowledge management, learning and
communication in value chains and their impact on farmers ability to integrate
successfully into high value markets. (source : Knowledge management, learning
and communication in value chains A case analysis of the specialty coffee
value chain of FAPECAFES, Ecuador, Centro Internacional de Agricultura
Tropial, (2001) )

Source : http://shodhganga.inflibnet.ac.in/bitstream/10603/37263/4/chapter2.pdf

According to www.bakeryindia.com , The present day consumer looks for new

bakery products, better appeal, taste and convenience from bakery foods. With a
population of 1 billion plus, India has the largest middle-income consumers, who
demand varieties in food, clothing, transport and improved living standards.
Opportunities, in abundance, exist in Bakery cafes and Restaurants. Those who
cater fast foods are another fastest growing section in India. This is a new
challenge to baker and he needs to update his information, technology, products
and services to meet the changing needs of the Indian consumer. To meet the
new challenges, the government of India encourages the Small and Medium
enterprises (SME) with very attractive financing schemes, to modernize and
upgrade their units. This has opened up opportunities not only to SMEs but also
to those in the bakery trade to supply the new technologies. (source :
www.bakeryindia.com)

According to Dublin, Research and Markets have announced the addition of the
Bakery Products in India. The Bakery Products in India offer a comprehensive
guide to the size and shape of the market at a national level. It provides the latest
retail sales data (2003-2008), allowing you top identify the sectors during growth.
It identifies the leading companies, the leading brands and offers strategic
analysis of key factors influencing the market be they new product. ( source :
www.researchandmarkets.com )

According to Irum Khan , At the backdrop of the US economy heading

recession, India still has reason to smile with the sectors like IT, manufacturing,
food processing and such others gearing up to explode in the coming years. The
market is shining with optimism as never before. (source : India Hot Spot for
Food Ingredients; Mumbai; Oct 2008 )

Source :
http://shodhganga.inflibnet.ac.in/bitstream/10603/46792/6/06_chapter%202.pdf