Professional Documents
Culture Documents
We focus on culture inside the brand, creating space for people to chase their dreams
Paul Gaudio, Adidas. Reinvention and being open to ideas is Adidas secret to their
success. Read more about the importance of brands creating content that people to
engage with.
Content creation and collaboration was a key topic this year, with artist talking about the
choices they make when they work with brands and how it must be true to who they are
for it to be authentically reflected in the output. Watch YouTube Generation meets Classic
Hollywood with Grace Helbig and Laura Dern.
LIKE MY ADDICTION
The lively panel debate highlighted the complexities of this subject. Semple described her
definition of equality as people who are rewarded on merit, no matter of gender, race or
religion. Beers offered a different view, saying meritocracy is not the only answer as lots
comes into play that gets in the way for women. Beers elaborated, saying that women
need to learn the inside code words used by the leadership team: "The language gap has
to be closed," says Beers. "It is up to women to be seen and heard.
DOVE - INDIA
FEARLESS GIRL
Creativity and data: In a fast-paced world, its impossible to separate the two. How do
brands integrate audience research, data science and creative executions? We need
to understand the consumer at every stage of their journey. Read more about
integrated data and 5 learnings.
Insights and people: Businesses that want to create success in social media must
understand their consumers online behaviour. LEGO defined their social media
strategy based on two simple insights: building together and the pride of creation.
Read more about the importance understanding people and the context of their
environment.
TYPO DOMAINS
INNOVATING SAVING
Topics focused on how humans will work with Artificial Intelligence and machine learning.
What does the future look like for agencies and the big concern for many, will we still
have jobs?
SOCIAL ENABLER
Find out more about some of the top Chinese companies who were in Cannes Lions.
The debate started off by talking about the evolution China has gone through in the
last couple of years within mobile. Today China is the worlds largest mobile market,
with 731 million internet users, and 95% of them are accessing the internet through
mobile. Read more about the digital norm in China.
NIKE - CHINA
REINVENTING THE
ATHLETE TOUR
BAIDU - CHINA