ASSESSMENT 1 ENGG950 AUTM 2017 - INDIVIDUAL DESIGN STATEMENT

Due Date Monday 20th of March (Week 4)

Weighting 5%
Length 500 words
Submission Type Individual Statement
Task A preliminary step in the Innovation and Design process is the identifying of a problem and
then understanding the opportunity that is presented by virtue of this problem existing.
The focus of this individual assessment task is to craft convincing statements that articulate
a problem, explain the opportunity presented and introduce an idea that will lead to a new
product that can solve the problem/meet the opportunity.

The Problem (200 words) Clearly explain the problem that your idea addresses. Include in
your explanation: who has the problem, why it matters to them and any solutions that are
currently used for the problem [1].

The Opportunity (200 words) Clearly explain the opportunity associated with the problem
described above.

Idea Description (100 words) Cleary explain your idea for a new product in simple terms.
How does your idea solve the problem and meet the opportunity described [1][2].

[1] CSIRO ON PRIME APPLICATION

[2] UOW PITCH COMPETITION
Assessment Criteria
1 2
Structure Poor paragraph structure
Failure to structure the answer so that
each element of the statement is
clearly addressed
Poor choice of language associated
with design idea, problem and
opportunity
Knowledge Basic understanding of key concepts
and Analysis related to problem and opportunity
statements.
Basic flow from one section to the next
Limited evidence of appropriate
language or terms associated with the
idea presented, the problem/opportunity
identified.
Clear understanding of key concepts/
issues as they relate to the problem and
opportunity statement.
3
Presentation of the statements in
relevant themes with evidence of
flow
Appropriate transitions within and
between paragraphs.
Confident control of language.
Thorough understanding of key
concepts/ issues as these relate to
problem and opportunity statement.

Limited understanding of presenting an The relationship between the The relationship between the
idea description problem/opportunity and the idea is problem/opportunity and the idea is
somewhat established clearly established

Sources and No sources used or limited evidence
Referencing that sources were used but not properly
referenced significant improvement
required in this practice.
Adequate use of sources to build
arguments presented.
Good adherence to UOW referencing
policy
Superior use of sources to provide
weight and clarity to the arguments
presented.
Systematic and consistent use of
UOW referencing policy.

Presentation Minor spelling mistakes and
grammatical inconsistencies
Basic formatting issues
Relative absence of spelling or
grammatical errors.
Formatting and style appropriate to
statement
Absence of spelling mistakes,
grammatical inconsistencies and
corrections.
Superior presentation and attention
to detail

High distinction 85-100% All criteria at level (3)

Distinction 75-84% The majority of criteria at level (2), with some at level (3)
Credit 65-74% The majority of criteria at level (2), with some at level (1)
Pass 50-64% The majority of criteria at level (1)

Fail: Very poor presentation; no grasp of theories or concepts, waffled, incomplete, unreadable, not on topic, no evidence of genuine
effort, no line of argument, misunderstanding of set material, superficial, major errors of focus, way over length, way under length. A
fail grade will also apply to submissions that does not satisfy lateness of work and plagiarism policy provided in Subject Outline