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com

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Descubre a Tu Cliente Ideal

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Qu

Quin Cmo

Por qu Dolor/Deseo

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MDULO 2
DESCUBRE A TU CLIENTE IDEAL

Quin
DEMOGRAFA DEL CLIENTE
Edad: ____________________________________________________________________
Gnero:___________________________________________________________________
Estado Civil: _______________________________________________________________
Hijos:_____________________________________________________________________
Edad de los hijos:___________________________________________________________
Educacin:_________________________________________________________________
Ciudad (o pas):____________________________________________________________
Nacionalidad: _____________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

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Qu
QU HACE TU CLIENTE
Industria: _________________________________________________________________
Gustos: ___________________________________________________________________
Hobbies: _________________________________________________________________
Actividades: _______________________________________________________________
Entretenimiento:____________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Cmo
CUL ES EL COMPORTAMIENTO D
 E TU CLIENTE
Informacin: revistas:________________________________________________________
Redes sociales: ____________________________________________________________
Libros:____________________________________________________________________
Sitios web/blog: ___________________________________________________________
Conferencias: _____________________________________________________________

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Mentores:_________________________________________________________________
Finanzas: _________________________________________________________________
Gastos: ___________________________________________________________________
Viajes:____________________________________________________________________
Compras: _________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Por qu
CREENCIAS
En qu cree:_______________________________________________________________
Filosofa:__________________________________________________________________
Por qu hace lo que hace:____________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

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Dolor/Deseo
Qu le duele: ______________________________________________________________
No lo deja dormir:___________________________________________________________
Es urgente: _______________________________________________________________
Qu desea:_________________________________________________________________
Logros:____________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Crea el perfil de Tu Cliente Ideal

Describe a tu Avatar (sus rasgos) personalidad, como vive, qu hace
para divertirse, afiliacin poltica, religiosa, estado civil, tiene hijos, nietos, etc.
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

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_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Dale un nombre a tu Avatar

NOMBRE: _________________________________________________________________

Cules son sus 8 principales rasgos de tu Avatar

1.________________________________________________________________________
2.________________________________________________________________________
3.________________________________________________________________________
4.________________________________________________________________________
5.________________________________________________________________________
6.________________________________________________________________________
7.________________________________________________________________________
8.________________________________________________________________________

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Qu mantiene despierto a tu Avatar?

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Cul es su secreto o deseo oculto?

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Cules son sus 3 frustraciones ms grandes relacionadas con su dolor?

1._______________________________________________________________________
2._______________________________________________________________________
3._______________________________________________________________________

Qu tan urgente es el dolor?

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

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Cul puede ser tu solucin a ese problema?

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Tienes tu la solucin?
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

En cunto tiempo tu solucin resuelve el dolor de tu Avatar?

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Cmo deseara tu Avatar recibir la solucin?

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

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Ejercicio

Si tu Avatar te escribiera una carta a ti solicitando tu ayuda o manifestando sus deseos,

Qu te dira? Cmo lo hara? Escrbela con emocin, ponte en los tacones de tu Avatar.

Pon la carta en un sobre, con una estampilla y envatela la carta a ti mismo.

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

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Describe la solucin al problema de tu Avatar.

_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Crea tu Proposicin Unica de Ventas. Qu hace diferente tu solucin a las dems del
mercado.
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________
_________________________________________________________________________

Escribe:

Yo ayudo a __________________(Tu Avatar) con _______________________________

(Su deseo) a resolver___________________________________(Su Dolor) y alcanzar
_____________________(El Beneficio) con o sin ________________________________
(La diferenciacin de tu producto)

Ejemplo:
Yo ayudo a EMPRENDEDORES, que siempre han deseado TENER SU PROPIO NEGOCIO
EN INTERNET pero NO SABEN COMO HACERLO a tener SU PROPIO NEGOCIO RENTA-
BLE ONLINE, en MENOS DE 90 DIAS AS NO SEA GENIO EN LA TECNOLOGIA.

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Bautiza tu produco.

Haz una lista de 10 nombres de dominio para tu producto.

Preferiblemente .com No ms de 24 caracteres.
Que sea impactante, de fcil recordacin, diferente.
Qu pueda contener el beneficio o describir el producto.

1._______________________________________________________________________
2._______________________________________________________________________
3._______________________________________________________________________
4._______________________________________________________________________
5._______________________________________________________________________
6._______________________________________________________________________
7._______________________________________________________________________
8._______________________________________________________________________
9._______________________________________________________________________
10._______________________________________________________________________

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