Assessment Materials

BSBMKG511 ANALYSE DATA FROM INTERNATIONAL MARKETS

To achieve competency in this unit you must complete the following

assessment items. All tasks must be submitted together. Tick the boxes to
show that each task has been included.

Task 1. Multiple Choice Questions

Task 2. Short Answer Questions
Task 3. Report

NOTE: If this is a group assignment, each member of your group must

individually submit a separate and complete copy.

Student ID Student Name

Click here to enter text. Click here to enter text.

The other members of my group are:

1. Name:Click here to enter text. Student ID#: Click here to enter text.
2. Name:Click here to enter text. Student ID#: Click here to enter text.

3. Name:Click here to enter text. Student ID#: Click here to enter text.

ILSC Business College BSBMKG511 Assessment V1.0615 Page 1 of 12

 PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER USE

TASK 1 MARKING SHEET

Competent
Did the candidate
Yes No

Answer all questions and address all of the requirements specified in the

Assessment Task?

TASK 2 MARKING SHEET

Competent
Did the candidate
Yes No

Answer all questions and address all of the requirements specified in the

Assessment Task?

TASK 3 MARKING SHEET

Competent

Did the candidate: Yes No

1. Include 5 years of data for Indian students?

2. Include 5 years of data for International students in Australia/Canada/UK?

3. Forecast Indian student numbers for 2 years?

4. Forecast international student numbers for 2 years?

5. Include a line graph representing Indian students?

6. Include a line graph representing international students?

7. Include pie graphs of the international student mix in Australia/Canada/UK?

8. Explain why there was a decline in Indian student numbers?

9. Explain why Australia/Canada/UK are independently favoured or not?

10. Properly format the report (title page, contents page, referencing)

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 ASSESSMENT - SUMMARY
Assessors checklist tick when finalized
Task 1 Task 2 Task 3
ASSESSORS GENERAL COMMENTS
(see individual tasks & marking guides for more detail)
1st sub 3/9 NYC Missing task 3 and need to correct 2 questions in Task 1. Resubmit all new work onto
this file. Please put your name and student number above as well.

Assessor Name
Harry Cukier

RESULT COMPETENT NOT YET COMPETENT

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Task 1 Multiple Choice Questions

Assessment instructions
This task is a Multiple Choice Answer Questionnaire. Read the questions carefully and select the best
option by checking the box.
Answers to questions can be found in the resources delivered to you during class and through Moodle.

SAMPLE DATA:

17 18 20 21 23 24 25 27 27 30

1. This set of sample data is an example of:

a. qualitative data
b. quantitative data
c. standard deviation
d. central tendency Commented [U1]: REVIEW

2. For this set of sample data, 27 is the:

a. Mode
b. Mean
c. Median
d. Range

3. For this set of sample data, 13 is the:

a. Mode
b. Mean
c. Median
d. Range

4. For this set of sample data, 23.5 is the:

a. Mode
b. Mean
c. Median
d. Range

5. For this set of sample data, 23.2 is the:

a. Mode
b. Mean
c. Median
ILSC Business College BSBMKG511 Assessment V1.0615 Page 4 of 12
 d. Range

6. The mean in any set of data is an example of a measure of:

a. Dispersion
b. Correlation
c. Deviation
d. Central tendency

7. The range in any set of data is an example of a measure of:

a. Dispersion
b. Correlation
c. Deviation
d. Central tendency

8. The mode in any set of data is an example of a measure of:

a. Dispersion
b. Correlation
c. Deviation Commented [U2]: REVIEW

d. Central tendency

9. Measures of central tendency use single figures to:

a. Show us what the lowest figures are
b. Represent entire sets of data
c. Show us what the highest figures are
d. Represents what the minority think

10. A single quartile as a percentage is equal to:

a. 25%
b. 50%
c. 75%
d. 100%

Task 2 Short Answer Questions

Assessment instructions
Please read the following questions and provide a brief answer below.
You can use the workbook available in Moodle as your primary source of information when trying to
answer the questions. However, you must write your answer in your own words (otherwise, it may be
considered plagiarism).

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The hardest part of it all will be to understand any new terminology or words. Your Trainer is here to
help you so please ask as many times as you like until you fully understand the wording.

1. Explain what Central Tendency is and give an example.

The term central tendency refers to the "middle" value or perhaps a typical value of the data, and is
measured using the mean, median, or mode. Each of these measures is calculated differently, and
the one that is best to use depends upon the situation.

2. What is Dispersion, give an example?

The distribution of values in relation to specific categories. Measurements of dispersion include
standard deviations, ranges, and averages. Used in statistics.

3. Explain what Sampling is.

In many experiments, sampling an entire population as part of a research experiment is impossible,
due to the time, expense and sheer number of subjects. Sampling is a method of studying from a
few selected items, instead of the entire big number of units. The small selection is called sample.
The large number of items of units of particular characteristic is called population. The purpose of
all the sampling techniques is to give the equal chance of any item to be selected without bias.
There are two types of sampling techniques: probability sampling and non-probability sampling. It is
an essential part of most research, and researchers must know how to choose sample groups that
are as free from bias as possible.

4. Explain what PEST analysis is giving a brief example of each area in the analysis.
PEST Analysis is a simple and widely used tool that helps analyze the Political, Economic, Socio-
Cultural, and Technological changes in business environment. This helps to understand the "big
picture" forces of change that businesses can get exposed to, and, from this, take advantage of the
opportunities that they present.
Economic Factors to Consider Socio-Cultural Factors to Consider

How stable is the current economy? Is it
growing, stagnating, or declining?
Are key exchange rates stable, or do they
tend to vary significantly?
Are customers' levels of disposable income rising
or falling? How is this likely to change in the next
few years?
What is the unemployment rate? Will it
be easy to build a skilled workforce? Or
will it be expensive to hire skilled labor?
Do consumers and businesses have easy access
What is the population's growth rate and age
profile? How is this likely to change?
Are generational shifts in attitude likely
to affect what you're doing?
What are your society's levels of health,
education, and social mobility? How are these
changing, and what impact does this have?
What employment patterns, job market
trends, and attitudes toward work can
you observe? Are these different for
different age groups?

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 to credit? If not, how will this affect your
organization?
How is globalization affecting the
economic environment?
Are there any other economic factors that you
should consider?
What social attitudes and social taboos could
affect your business? Have there been recent
socio-cultural changes that might affect this?
How do religious beliefs and lifestyle
choices affect the population?
Are any other socio-cultural factors likely to
drive change for your business?

Technological Factors to Consider Political Factors to Consider

Are there any new technologies that you could
be using?
Are there any new technologies on the
horizon that could radically affect your
work or your industry?
Do any of your competitors have access to new
technologies that could redefine their products?
In which areas do governments and
educational institutions focus their
research? Is there anything you can do to
take advantage of this?
How have infrastructure changes affected work
patterns (for example, levels of remote
working)?
Are there existing technological hubs
that you could work with or learn from?
Are there any other technological factors that
you should consider?
Who are the most likely contenders for power?
What are their views on business policy, and on
other policies that affect your organization?
Depending on the country, how well
developed are property rights and the
rule of law, and how widespread are
corruption and organized crime? How
are these situations likely to change, and
how is this likely to affect you?
Could any pending legislation or taxation
changes affect your business, either positively or
negatively?
How will business regulation, along with
any planned changes to it, affect your
business? And is there a trend towards
regulation or deregulation?
How does government approach corporate
policy, corporate social responsibility, Commented [U3]: Good answer

environmental issues, and customer protection

legislation? What impact does this have, and is it
likely to change?

5. Give three examples of what Cultural Aspects mean when analysing international data.
From an international marketing perspective, you need to be aware of the culture of the country or
region that the organisation is targeting and recognise how this culture will potentially influence
marketing activities. Cultural aspect describes a people's religion, spirituality, economic, family and
community life, government, sports, foods, art, and other parts of their culture.

6. Create a Quantitative question

Deals with numbers.
Data which can be measured.
Length, height, area, volume, weight, speed, time, temperature, humidity, sound levels, cost,
members, ages, etc.

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 Quantitative Data Quantitative Question

Latte
12 ounces of latte How much coffee in a cup?
serving temperature 150 F. Whats the perfect temperature to serve latte?
serving cup 7 inches in height How tall is latte cup?
cost $4.95 How much does it cost

160

140

120
83 million
100
95 million
Millions

80 88 million
101 million
60
110 million
40
123 million
20 135 million

0
2010 2011 2012 2013 2014 2015 2016
Year

7. Create a Qualitative question

Deals with descriptions.
Data can be observed but not measured.
Colors, textures, smells, tastes, appearance, beauty, etc.

Qualitative Question Qualitative Question

Latte
robust aroma How would you describe the smell of latte?
frothy appearance Is the coffee flat of frothy?
strong taste Does it taste strong or weak?

ILSC Business College BSBMKG511 Assessment V1.0615 Page 8 of 12

 red cup Whats the colour of latte cup?

8. Describe what Best Practice is.

Best practices are a set of guidelines, ethics or ideas that represent the most efficient or prudent
course of action. Best practices are often set forth by an authority, such as a governing body or
management, depending on the circumstances. While best practices generally dictate the
recommended course of action, some situations require that industry best practices be followed.

9. Describe what Benchmarking is.

Benchmarking is the process through which a company measures its products, services, and
practices against its toughest competitors, or those companies recognized as leaders in its industry.
Benchmarking focuses on company-to-company comparisons of how well basic functions and
processes are performed.

It is one of a manager's best tools for determining whether the company is performing particular
functions and activities efficiently, whether its costs are in line with those of competitors, and
whether its internal activities and business processes need improvement. The idea behind
benchmarking is to measure internal processes against an external standard. It is a way of learning
which companies are best at performing certain activities and functions and then imitatingor
better still, improving ontheir techniques.

10. What could be an example that explains what Strategic Alliance is?
Strategic alliances can contribute to the success of a business and are beneficial when maintained
with efficient management. As defined in Global Business Today the term strategic alliances
refers to a cooperative agreement between potential or actual competitors for the benefit of all Commented [U4]: Good answer and competent for Task 2

companies concerned (Hill, et al., 2011). The overall concept of a strategic alliance is that it is a
relationship between two companies which allows them to create more value than they can on
their own. Strategic alliances are becoming increasingly important to the overall strategy of
companies as they can generate significant competitive advantage when they are used effectively.
They can occur through the form of formal joint ventures or short term contractual agreements
where companies agree to cooperate on particular tasks such as developing a new product. And
they can also be informal, for example a company may just seek to use the expertise of a similar
company or government agency to strengthen the businesses own capacities.

Spotify & Uber partnership is great example. The ability to enter a hired car welcomed by your
favorite playlist provides added value, meaningful competitive advantage and exclusivity for Uber
cars. For Spotify, it provides an incentive for users to upgrade to the premium level and a unique
point of difference that Pandora, iTunes or YouTube dont have.

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Task 3 Report

Assessment instructions
Summary: In Task 3 you need to conduct research regarding international students studying in various
countries. Using statistical analysis, you will need to explain the variance in data across a period of 5 years.
You will need to explain the strong growth and decline of Indian international students studying in
Australia. Firstly, you will collect data. Secondly, you will create a report which provides data and an
analysis of the data.

Detail:
1. Find two sets of data:
a. 5 years of data for the number of Indian students that had arrived in Australia
b. 5 years of data for the number of International students that had arrived in:
i. Australia
ii. Canada
iii. United Kingdom
2. Using measures of central tendency demonstrate forecasting:
a. For both sets of data
b. Forecasting for two years from today
c. Analysing the data, identify potential opportunities or threats to the market
3. Prepare, plot and interpret the data from the statistics for visual presentation. Select and use tools that
are appropriate, for example, Excel spreadsheet or similar.
4. Write a report on your findings.
a. What happened to the Indian student numbers?
b. Why are some countries having more or less students than others?
5. The report needs to contain the following:
a. All data in a table format and properly labelled
b. Line graphs to demonstrate increases, stabilization or decreases in past years
c. Line graphs to demonstrate increases, stabilization or decreases in forecasting
d. Pie graphs demonstrating the market breakdown of different countries
e. References & Appendixes
6. You may upload your report as a second file to Moodle or include it at the end of this document.
Please follow your trainers final directions on this.

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Report format guidelines:

1. Use Microsoft Word/PDF or a similar program

2. Include the following:
Title page
Contents page
Your report
References
3. Follow these general report rules as well:
Use the same font throughout the document
Use the same font size throughout the document, except for headings which are a larger font
Minimise the use of colour
Minimise the use of graphics
Use both a Header and a Footer in your document

Please note: ILSC can use third party software to detect plagiarism.

YOU CAN PASTE ASSESSMENT TASK 3 (Report) BELOW THIS LINE OR UPLOAD A SEPARATE FILE TO MOODLE.
Please see your trainer for final instructions on this.

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