o Madonna o Business failure Quiz o Misalignment of strategy and market Blue-ocean strategy o Differentiation o Low-cost Everything else o Marketing o Ops o Finance Porters 5 forces o Attractiveness of the industry o Career choice Strategy Way o Define the problem o Solve the problem Areas of additional improvement: o Entrepreneurial Value chain Disruption Temporary competition Temporary switchback o Porters generic o Platform Network competitive advantage Strategy execution in 2nd semester