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Assignment
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British American Tobacco Bangladesh

Course werwerTitle: Introduction to Business

Course Code: BUS-201
Faculty of Business & Economics
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Submitted by :
HARUN UR RASHID ID: 152-11-4677
MD. TANVIR AHAMED TUHIN ID: 152-11-4701
NAHID ARMAN ID: 152-11-4708
SHARMIN AKTER ID: 152-11-4695

e
Introductionerwe
wer
Starting a small business offers rewards and challenges that attract thousands of new entrepreneurs
each year. Owning a business for many entrepreneurs is the American dream that allows them the
opportunity to be their own boss, earn money for themsewerwerlves, work flexible hours, work at
home, and work at something they enjoy.

However, with the rewards, come the challenges and more than 50 percent of all new businesses
fail in the first five years of existence. Most businessmen and bankers agree that the main reason

ns for the high failure rate is the lack of experience, business and financial planning, and
management skills. They will need to research the type of business they intend to start, the
feasibility of starting the business, the best locations to ensure a successful outcome, arwerwernd
more.

Name and Address of this business

Business Name: Green Sparwer
rk Food Corner
Business Address: 102 Mirpur Rd, Dhaka 1207

Names of the Owners

Tanvir Ahamed
Tarequr Rahman
Harun Ur Rashid
Monira Pervin

Nature of business
This is partnership business. This is mainly a fast food and also it produces some other
beverage product like, fruit juice, drinks, chocolate, etc.

Statement of financing needed

First we need about Tk.30, 50,000 to start the business.
Tanvir Invested 762500 /-
Harun Invested 762500 /-
Tareq Invested 762500 /-
Monira Invested 762500 /-
We will get revenue equally

Executive Summary

We have made a Business Plan on the perspective of Green Spark Food Corner. The main
goal of our shop is to earn profit through providing quality service at a reasonable price. We have
tried to adopt new technologies to fulfill the customers demand. Green Spark Food Corner is
different than others in our country introducing various sorts of facilities. Green Spark Food
Corner provide cafe zone, kid zone, smoking zone, conference room, home delivery service,
accepting order through internet and state of the art facilities.
Green Spark Food Corner offers its customers the supreme all the fast food related items and hot
and cold beverages, specializing in specialty Barger, Pizza, Sandwich, coffees, blended teas, and
other custom drinks. In addition, it will offer soft drinks, fresh-baked pastries; Green Spark Food
Corner offers chocolates, frozen coffees, and more.

Objectives:
Green Spark Food Corner has established three firm objectives it wishes to achieve in the next
three years:
Five Drive-thru locations and four fully booked Mobile Cafes by the end of the third year.
Gross Margin of 50% or more.
Net After-tax Profit above 10% of Sales

Mission:

Green Spark Food Corner Mission is three-fold, with each being as integral to our success as the
next.
Product Mission: Provide customers the finest quality fast food and beverage in the most efficient
time at an affordable cost.

Community Mission - Provide community support through customer involvement by building

more customer loyalty and providing customer life time value.

Economic Mission - Operate and grow at a profitable rate through sound economic decisions

Keys to Success:
There are three keys to success in this business, three of which are virtually the same as any
foodservice business. It is our fourth key--the Community Mission--that will give us that extra
measure of respect in the public eye.
The greatest locations - visibility, high traffic pattern, convenient access.
The best products - freshest Fast Food, hot and cold beverages, cleanest
equipment, premium serving containers and consistent flavor.
The friendliest attendants - cheerful, skilled, professional, communicative.
Industry analysis
In this section I analysis the overall fast food industry analysis through various ways.

Future overlooks and trends

The demand for fast food is increasing day by day. By analyzing past 5years we realize that the
demand for fast food is increased by 10-15 percent over a year. Here we mainly focus the students
of NEW MODEL SCHOOL AND COLLEGE, DIU and LOCAL VISITORS. We find that the
students of NEW MODEL SCHOOL AND COLLEGE and DIU are increasing very quickly over
the coming semester. So it is good news for us the customer of us will be increased very quickly.

Analysis of competitors
Here the main competitors of our business are food com. It is pleasure for us that they use
traditional business plan to produce the product and deliver the product. There business size is
small than that of ours. They do not use any state of the art technology. But they have also some
strength side also that are, the
y are doing business for a long time so they have large number of regular customer, so it will be
more time to take the market favorable to us.

Market segmentation
The fast food is popular mainly to the young boys and girl from medium and upper class. Here our
main focus is on to the students of both DIU and NMSC. All the students of both DIU and NMSC
come from medium and upper class family. So we think establish a fast food shop is most
reasonable for this area.

Industry forecast
The demand for fast food is increasing day by day. By analyzing previous 5 years we found the
following information

Year Consumption (Tk.) Increased Percentage of

consumption than past year
2010 30 million 10 %
2011 34.5 million 15%
2012 38.14 million 12%
2013 43.1 million 14%
2014 49.5 million 15%

So from the following information I can say that the fast food industry is growing industry. So the
investment in such type of business will be more profitable.

Size of business
The size of business con be measure by its startup summary, this are.
Start-up Summary
The start-up expenses total just Tk. 11, 80,000, for two years land lease purpose it will cost Tk. 8,
40,000. In addition there are some expenses which are shown in the following table. In the same
way, for office equipment the amount will be Tk- 7, 00,000 and its total start up assets amounted in
Tk. 18, 70,000. Starts up requirements are stated in the table:

Start-up (Requirements) Amount (Tk.)

Start-up Expenses
Legal 15,000
Land Lease (2 Years) 8,40,000
Administration cost 2,00,000
Website Development 1,00,000
Identity/Logos/Stationary 10,000
Other 15,000

Total Start-up Expenses 11,80,000

Start-up Assets
Cash Required 8,00,000
Start-up Inventory 1,30,000
Other Current Assets 0
Long-term Assets 2,40,000
Office Equipment 7,00,000

Total Start up Assets 18,70,000

Total requirement 30,50,000

Company Locations and Facilities:

The demographic and physical requirements for a location are:

Visible from roadway.

Easy entry
Established retail shops in area.

Production plan
We have some production plan by which we can produce product at a quality & reasonable price.

Manufacturing Process
Green Spark Food Corner is quality food in all of. Here we produce some beverage & Bread
item like Burger, Pizza, and Sandwich. For bread item Best Fast Food have a large oven some
tray& other necessary machine.
Physical Plant
All of our productions are done by the machine. Worker only give raw material into the machine.
Machine & equipment
Green Spark Food Corner tries to use the latest technology to produced product & survive them.
Technology:
The Daily delivery system is based on its technology. Green Spark Food Corner is using state-
of-the-art, two-sided facilities to provide convenience and efficiency for its customers. Here also
have some machinery which is use like
Computer
Oven
Juice machine
Fan, light
C .C Camera

Names of suppliers of raw materials:

For the purpose of production food & survive food item Green Spark Food Corner collect raw
material from some person such as

Local Bread Factory

Soft Drink company
Firm for egg.
Fruit shop

Marketing Plan
Green Spark Food Corner will focus on two markets:

The Daily Commuter- someone traveling to or from work, out shopping, delivering goods
or services, or just out for a drive.
The Captive Consumer- someone who is in a restricted environment that does not allow
convenient departure and return while searching for refreshments, or where refreshments
stands are an integral part of the environment. Under captive customer we mainly focus the
students of both DIU & NMSC

Market Segmentation
Green Spark Food Corner will focus on two different market segments: Commuters and Captive
Consumers.

Target Market Segment Strategy

Green Spark Food Corners target market is the mobile individual who has more money than time,
and excellent taste in a choice of fast food and beverage, but no time to remain in a cafe. By
locating the Drive-Thru in high traffic/high visibility areas, this unique--and abundant--consumer
will seek Mister Fast Food out and become a regular guest.

Product Description
Green Spark Food Corner provides its customers, facility or one of the Mobile Cafes, the ability
to custom order all kind of fast food and coffee beverage that will be blended to their exact
specifications. Green Spark Food Corners serving the highest quality Burger, Pizza and hot and
cold beverages, with exceptional attention to detail.
Besides fast food, Green Spark Food Corner will offer teas, domestic and Italian sodas, frozen
coffee beverages, seasonal specialty drinks, pastries, and other baked goods.

Pricing Strategy
Green Spark Food Corner pricing will be comparable to the competition, but with the value-added
feature of immediate service and convenience.

Items Price 2014 (Taka) Price 2015(Taka)

Burger (per pies ) 100 120

Pizza 250 270

Sandwich 50 65

Coffee 50 50

Singara 10 15

Fresh juice 50 60

Soft drinks According to retail price According to retail price

Assessment of risk

There are many risk face any new business. So we have to face a risk of my business. Such as-

Technology change
To competitors of substitutes
To competitors of food Com
Price reduce
 Face difficult environment
And to face uncrating problems etc.

Evaluate weakness of business:

When starting a new business here have some weakness. So my business plan is green spark food
corner has some weakness, such as-

Lack of resources.
Lack of operation.
Reduce employees.
Not sufficient technology etc.
Prick hack
Transportation

Conclusion
As the student of business school it is compulsory to work with business plan. To work with
business plan we have to acquire the proper knowledge about actual market scenario. Through this
Business Plan We have learned a lot of things that are very much essential to build up our
carrier. If we can implement this Business plan in current market then we hope we can be able to
gain we desirable target. This Business Plan will help us to start a small business successfully.
Last of all we would like to say that this Business Plan is very much essential & effective for us.