Questionnaire for consumer buying Behaviour

1. Name
2. Age
a. Below 30 years
b. 31-40 years
c. 41-50 years
d. Above 50 years
3. Distribution of respondents by gender?
a) Male
b) Female

4. How long you have been working here?

a) Less than 5 years [ ]

b) 5years 10 years [ ]
c) More than 10 years [ ]

5. How did you come to know about dsm textiles?

a) Advertisement
b) Colleagues references
c) Friends/relatives references
d) Any other specify

6). How frequently do you visit dsm textiles?

a) Once in a week
b) Twice in a week
c) Once in every 15 days
d) Once in a month
7) what is the main purpose of purchase?

a) Personal Usage / consumption

b) To Gift
c) Any other

8) You prefer to go in dsm textiles with

a) Family members
b) Spouse
c) Friends
d) Others

9) Which mall you like the most in the city

a) Textiles
b) Spencer
c) City central
d) Hyd central

10) What is the reason behind purchasing in dsm textiles?

a) Good satisfaction over products

b) Reasonable prices
c) More offers
d) Any others

11) How do you rate the pricing of products at Big Bazaar?

a) Expensive
b) Competitive
c) Affordable
d) Reasonable

12) Why do you prefer to shop in dsm textiles?

a) Availability of adequate stock

b) Convenience of location and timing
c) Offers and discounts
d) Variety of products
13) What more facility would you like to get at dsm textiles?

a) Membership Card
b) Discount Card
c) Free packing Offers
d) Lucky draw Offer

14) How often do you ask for Assistance from store staff in selecting your
Purchase?

a) Almost Always
b) Frequently
c) Sometimes
d) Never

15) How is your overall experience in dsm textiles?

a) Excellent
b) Good
c) Poor

16) Would you visit dsm textiles again?

a) Sure
b) May be
c) Never

17) Do you suggest any one to shop at dsm textiles?

a) Yes
b) No

18) How, do you suggest to Textile management to making present dsm textiles
to more attractive?

a) To maintain quality products

b) Reasonable prices
c) Giving more offers and discounts
d) Convenience
19. Mention your satisfaction level for following elements

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied

20. opinion about Location of the industry

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied

21.Opinion about the Operating time

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied

22.Opinion about the Parking facility

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied

23.Opinion about the Cleanness of store

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied
24.Opinion about the Spacious shop floor

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied

25.Opinion about the Easy to locate product

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied

26.Opinion about the Quality product

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied

27.Opinion about the Promotion offers

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied

28.Opinion about the Pricefo the product

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied
29.Opinion about the staff helpfulness \

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied

30.Opinion about the flexibility in paymentmode

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied

31.Opinion about the return of value for money

a) Highly satisfied
b) Satisfied
c) Neither satisfied
d) dissatisfied
e) Dissatisfied