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This will be our presentation so feel free to add.

I cant make a google presentation because


Internet exploxer is not working right so can someone do this, thanks.
Executive Summary Presentation
FrostyTint
404 N. Central Expressway,
Richardson, TX 75081
(214) 267-8433

Key Person: Cameron Harris -doesnt matter who


6393 CR 134
Celina, TX 75009
Cell: (972) 658-9057

- First major player in this industry because of the unique product.


- seeks to serve high quality aftermarket tint to car enthusiasts.

-drivers will be able to click or switch a button and the car glass will turn to an opaque state
while parked.
- customers to rest assured that their vehicle and its contents are safe from theft. $1.255 billion in
personal items and accessories are stolen from vehicles each year.

- one of the best defenses against these car break ins.


- Electronics and accessories are well out of sight as criminals wouldn't be able to look for
valuables in the car.
- These values can be GPSs, radars, iPods, phones, and shopping items.

- target market consists of drivers between the ages of 16 and 50.


- higher end service, so we plan to focus on drivers of the upper middle class
-later move to typical everyday drivers long term wise.
- clients will be the car enthusiasts and luxury car owners of the DFW area.

-currently no market for this type of product or service.


- only available way to get this product is to get a high end luxury car like a Ferrari 575 M
Superamerica which is only in very small-production cars.
- customers are the DFW luxury car owners and car enthusiasts that are upper middle class.
- luxury owners will usually be upper middle class and higher
- car enthusiasts can be of any class. They are members of local car clubs and organizations.

Ensure success
- set the standards in quality products and service for our customers
- warranty for every service to guarantee 100% or we redo the service within 1 year of
installation.
- technicians will be trained in all areas for quality service.

- staff will be friendly, knowledgeable, and will go above and beyond the call to meet the needs
of our customers.
- initial start-up and operating costs of this project will be $400,000.
- 7% interest rate and to ensure a successful start and long-term run with this business, we ask for
$414,000 to fund the project.

H. Brief overview of the expenses:

General Expenses

$
3,
6
0
Utilities 0

$
2
4,
0
0
Rent 0

$
9
1,
3
2
Labor 0

$
5
0
Supplies 0

Total $11
9,42
0

Other Expenses

$
1
4,
0
0
Loan Interest 0

$
1
0
Misc. 0

$14,
Total 100

$13
3,52
Total Expenses 0

$79
1,38
Net Income Before Tax 0

$
1
5
0,
7
3
Taxes 0

$64
0,65
Net Income After Tax 0
----------------------

link for financial spread sheet:


https://docs.google.com/spreadsheet/ccc?key=0AlfBxlael0tJdDJvWnNMZTQ3T256SWw0VktU
LWc2ZGc

Outline - Business Plan Development


1. Executive Summary - Hung.
2. Vision and Mission-Hung
3. Company History-Montana
4. Industry and Business Description - Ryan H.
5. Business Strategy - Hung
6. Company Products and Services - Cam
7. Market Analysis - Montana
8. Location and Layout - Elvira
9. Competitor/Feasibility Analysis - Elvira, Ryan H.
Regulations and Patents
10. The Management Team-Ryan H.
11. Plan of Operation-Cam
12. The Financial Projections and Economics of The Business-Ryan B.,
13. Loan or Investment Proposal-Ryan B.
14. Critical Risks- Cam
15. Appendices with Works Cited Section- Elvira
I. Executive Summary
II. Vision and Mission
III. Company History
IV. Industry and Business Description
V. Business Strategy
VI. Company Products and Services
VII. Market Analysis
VIII. Location and Layout
IX. Competitor Analysis
X. Management Team
XI. Plan of Operation
XII. Financial Projections
XIII. Loan or Investment Proposal
XIV. Critical Risks
XV. Appendices-Supporting Documents

LET ME
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ANY
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DONT MAKE
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TIME

NON-DISCLOSURE

"This business plan has been submitted on a confidential basis solely for the benefit of selected,
highly qualified investors in connection with the private placement of the above securities and is
not for use by any other persons. Neither may it be reproduced, stored, or copied in any form. By
accepting delivery of this plan, the recipient agrees to return this copy to the corporation at the
address listed above if the recipient does not undertake to subscribe to the offering. Do not copy,
fax, reproduce, or distribute without permission."

I. Executive Summary
A. Smarty, 123 Fake St., Dallas, TX 75229 (214) 267-8433

B.
Cameron Harris 6393 CR 134, Celina, TX 75009 (972) 658-9057
Hung Ngo 1009 Maple St. Denton, TX 76201
Montana Davis 905 Cleveland St. Denton, TX 76201
Ryan Henochowicz 1923 Colorado Blvd. Denton, TX 76205
Ryan Bittick 2508 W. Hickory St. Denton, TX 76201
Elvira Longoria 2311 Stella St. Denton, TX 76201

C. SmartTint will be a major player in this industry because of the unique product. SmartTint
seeks to serve high quality aftermarket tint to car enthusiasts. Our goal is to present a high
quality product with quality service. There is currently no market for the public to put in a
transparent tint. With this freedom, SmartTint will be the first major company to break into the
market and set the standards as the go to company for this type of product and service.

With the SmartTint product, drivers will be able to click or switch a button and the car glass will
turn to an opaque state while parked. The smart film allows customers to rest assured that their
vehicle and its contents are safe from theft. $1.255 billion in personal items and accessories are
stolen from vehicles each year. (Link)

SmartTint is the best defense this these car break ins. Electronics and accessories are well out of
sight as criminals wouldn't be able to look for valuables in the car. These values can be GPS,
radars, iPods, phones, and shopping items.

Out target market consists of drivers between the ages of 16 and 50. We are a higher end service,
so we plan to focus on drivers of the upper middle class and later move to typical everyday
drivers long term wise. Our clients will be the car enthusiasts and luxury car owners of the DFW
area.

D. There is currently no market for this type of product or service. The only available way to get
this product is to get a high end luxury car like a Ferrari 575 M Superamerica which is only in
very small-production cars.

E. To ensure success, we plan to set the standards in quality products and service for our
customers. There will be warranty for every service to guarantee 100% or we redo the service
within 1 year of installation. Our technicians will be trained in all areas for quality service.
F. Our staff will be friendly, knowledgeable, and will go above and beyond the call to meet the
the needs of our customers. They will be trained to provide the products and service. They will
also be trained to build a long term relationship with the customers. There will be 2 managers
and 2 technicians, and 1 sales staff working in field.

G. Financial report and $charts or tables showing highlights of financial forecasts

H. CHARTS Here. Will add.charts or tables showing highlights of financial forecasts

II. Vision and Mission Statement

A. Our vision for this company is to be the leader in innovative aftermarket tint products for all
drivers in the DFW area. Within the next five years, SmartTint will become DFW's premier
aftermarket tint company, increasing revenues to ___ million dollars in ____ by becoming well
known for the customer service and innovation of products that we offer.

B. SmartTint is in the automobile aftermarket parts industry. Industry Code: NAICS 811122.
Five years from its opening date, we will be the Go To company to get any aftermarket tint in
the Dallas area. We will push for a great experience right when they walk in our doors with our
outstanding customer service. The target market will mostly be wealthy drivers and car
enthusiasts who have normal lifestyles, but like to spend their time and money on cars.
Many of the drivers in the DFW area have yet to experience true innovative technology like ours.
We will establish a luxury experience that captures the cool and swag themes of style while
still maintain beauty and class for our customers and their cars. Drivers who want to take their
cars to the next level will be sure to rush to our doors.

C. We, SmartTint, pledge to provide excellent service to make our customers enjoy and so they
will brag to their friends and family. To go beyond and meet their needs we will build a company
on the following values and principles:
1.Quality: The moment the customer walks in, they will experience quality at all sections
of their company. From the facilities, products, service, warranty, and employees.
2. Style: We will present the customers that they have get the X-Factor and the Cool
with our services. Their cars will truly be the most unique ones on the roads.
3. Innovation: We think outside of the box and more. With a already innovative product,
we plan to push the technology farer with different styles and colors in the future.
4. Culture: This theme not only applies to the customers, but also to the employees at the
company. There will be a sense of fellowship and love to where everyone feels great when
they walk in the door. We want to make work fun and a place where it will not be a chore to
have to go to.

D. This business is unique because the product and services is uncommon. The main advantage
that we have over others is that we will be the first to do this service. There is no way to get get
this product or service in the DFW area or even in TX without having to get the products from a
foreign suppliers and spending a lot of time putting it together.

Not only will the technology be a first for the area, the whole package from presentation to the
quality culture that we plan to present. A person will walk out the door feeling better than when
they walk in whether they are a become a customer or not.

III. Company History

Company Founding
Safe Tint is a company created by six students who met in an entrepreneurship class at the
University of North Texas in Denton, TX.

Financial and operational highlights


We have calculated a break even price halfway through the year that will also pay off our loan
and interest on the the loan.

Significant achievements
We acquired a sample and manipulated it to fit our prototype.

IV. Business and Industry Profile

Business & Industry Profile


Background & Overview
The automotive aftermarket industry is hard to pin point to an exact origin or specific
date that the industry emerged. It is thought that it has existed ever since the automobile was
mass produced, and drivers needed workers to service the automobiles they had purchased. The
industry includes, but is not limited to, manufacturing, re-manufacturing, distribution, retail,
installation of parts, replacement of equipment, electrical wiring/process, tint, etc. The
automotive aftermarket trade is the secondary contact market within the whole automotive
industry. Within the United States, the Henry Ford Model-T was one of the first mass- produced
motor vehicle throughout the nation. This automobile had the competitive advantage because of
Henry Fords establishment of the production line which increased production at rates that
revolutionized the industry. Today, the automotive aftermarket exists and thrives in most major
cities in the US. Certain cities, like L.A. and Miami, are key starters for customizing and
creating a new and innovative trend in the market. DFW has displayed and is nationally
recognized for holding and residing some of the most expensive exotic cars in high volume
across the nation (source Car & Driver). With many revolutions and changes, the automotive
aftermarket industry is always changing and evolving with cutting edge technology and
innovations that pave the way for new designs in the automobile. The Automotive Aftermarket
Industry Association (AAIA) is a not for profit trade association with 23,000 members and is the
largest and most comprehensive trade association for automotive aftermarket industry. This is
the national network of the automotive aftermarket and is the center of information for the latest
developments and trends in the market.
Significant Trends
The automotive aftermarket industry is a multi-billion dollar trade. The combination of
video, data input and audio in the automobile have has become an integrated part when designing
a vehicle. Integrating the CPU with the motor has become an ever-evolving trend in the
customization and personalization of the vehicle. Installing latest computers to know real time
updates on the motor, transmission, exhaust and electrical, have become a significant trend in the
aftermarket industry. Latest trends show that people want a connection between the driver, their
car, and the appearance that is shown. Custom paint jobs, wheels, and re-installing newer and
custom parts; these are all ways in which drivers create a personal touch with their vehicle. My
generation would use the word swag, others would call this style. A local trend in the DFW
metroplex is window tint, due to the high and continuous heat that is experienced in the area.
Some enjoy personalizing window tint with custom color and percentage. The percentage
determines the aperture of the tint; the lower the number, the darker the tint. A fast growing trend
within the last decade is the cost and efficiency in the electric and hybrid market. People are
practicing convergence and synergy between electric and gasoline driven engines. We are
developing, but have not finalized, a way to efficiently produce a green initiative product line
that will have the capability of supplying low energy from the battery, with high efficiency
coming out on the product side. Our product and business will display a clean, hip and modern
tone that our potential consumer can relate to on a personal level. People buy different cars for a
reason; different styles, different options, different person. Concentrating on the independent
consumer allows us to sell and market on a personal level by understanding the mindset of our
customer. We are selling security tint; a safe way to hide and securely deflect people from being
able to see inside the vehicle at the moment the vehicle locks. This product relates to buying
methods similar with that of an alarm system. Satisfaction that your personal car and your
belongings can be kept private from the outside world is something that can only be emotionally
solved.
Growth Rate
The automotive aftermarket industry employs 4.54 million people within the United
States. Total sales in 2010 is estimated at $257 billion dollars, $215.4 of which is for cars and
light trucks specifically; 4.2% increase from 2009 to 2010 (source AAIA)

Key Success Factors


We are going to focus on two factors that will be key points in creating a complete and
accomplished company. The first is the positive image and face of the company. The publics
perception of our company is a huge determinant in how well our company financially and
socially survives in the DFW area. Being able to distinguish our service and product from other
shops in the metroplex will be a key variable in creating a specific image for our company.
Along with the appearance and cleanliness of our image, our company will have a company
vehicle that displays the product and all the capabilities that it offers to the driver and passengers.
We will market our product directly to the local car enthusiasts by driving and displaying our
company car at local car meets, clubs and organizations that meet on a frequent basis. The
Dallas area has a high amount of car associations that we will be able to advertise and inform
about this revolutionary product available for install on drivers personal or project car.
Marketing and advertising this product will be done in a specific and straight fashion; car
enthusiasts want to know specific information and details about whatever aspect are most
important to them. We will provide the potential client with easily accessible and quick
information through business cards and promotional cards. Our companys website will display
demo videos and information about our product and the process used for installation.
The second key factor in making our business successful is creating, stabilizing, and
networking relationships between independent local car dealers and our service. When a
customer purchases a vehicle at their dealership or venue, the company will recommend and
market our product and service. The customer not only now knows about our service, but they
have the reassurance and endorsement of the dealership that they trusted ever so much to
purchase a vehicle. The shock and awe value of our product goes a far way, but with the support
of the dealers this will help close the gap for a customer that is still on the fence about
purchasing and installing a product that is brand new to the market. Establishing a steady
network within the local independently owned dealerships will properly launch a great
foundation for our company, thus creating a sense of security and peace of mind for our
customer. Integrating with resident dealerships provides our company a marketing opportunity
that cannot be compared to other forms. Putting the product in the hands of dealers and drivers
that have existed in the market for a substantial amount of time develops trust in our company
and the service itself. We will provide the dealers samples, displays and information to supply
themselves and potential buyers with proper material.
Outlook for the Future
We are going to be joining the automotive aftermarket industry with a fresh and new
product that has barely touched the tongues of car enthusiasts in the nation. . Integrating new
technology with the modern styles of vehicles and providing customers with the highest quality
of service and application process. Initially, we are going to join the AAIA, and 4 of the 10
subset organizations; Auto Electric Association, Auto International Assoc., Car Care
Professionals Network, Paint, Body & Equipment Specialists. These 4 sub-networks allow us to
properly mix with the existing aftermarket industry and execute our service efficiently. We will
be the first in the nation to independently make this product and service available for the
everyday middle class driver. We are going to be creating the image and market strategy
necessary for continuous stability and profitability in the DFW area. By connecting and linking
with local dealerships and independent sellers, we can reach the customer prior to them ever
entering into our shop. By creating these relationships, we show the customer that we love them,
and show the business owner that we want to network and develop and long-term and profitable
relationship on both parts. Compensation between the local dealers and our company has not
been determined at this moment in time. Once we have established a consistent and thriving
base in the DFW area, we will most likely look towards expanding farther outside of the DFW
area, or in a city known for its car culture, Miami for example. The benefits of being in a
flourishing aftermarket industry within a major car culture city would not only increase the
network and flow of information for our service, it would allow us to create further relationships
with highly respected companies nationally. At first, we will be the new kid on the block, but
once people start understanding and acknowledging the value and benefit of product, we will
have a continual amount of traffic flow from drivers wanting our product.
Stage of Growth
Start up: Overall cost? Rent? Equipment? Inventory? Cost of lift equipment, tools, etc.
specific location, required space?
We are starting from scratch in all aspects; the competition among rival sellers doesnt
exist, the threat of entry is failure of the business alone, buyer power hasnt been defined in the
long-run, and threat of substitutes are not existent and available to the public. The only stage
defined is suppliers power; we are reliant upon our vendors and various companies that supply
the necessary materials used in the process of installing our product. Starting out we will only be
able to financially buy a certain amount of materials and will not get as good of a deal per sq. ft.
compared to buying a larger amount. The more we buy, the cheaper it becomes per sq. ft.; we do
not want to get stuck with more material than necessary at the beginning months and be left
short-handed on cash flow or some other important aspect of our business. Local car expos and
organizations will be the starting point for growing a stable market and the trust of local car
enthusiasts. After our initial dive in the local car scene, we will have a better feel for the market
and give us the opportunity of dealing with and networking with important companies and key
people in the industry. At the time of maturity, we will consider other methods of expansion and
selling techniques. This includes being able to license and train dealers and shops on our
specific process, integrate and sell our product at their facility and collect a certain amount of
royalties or compensation based on each car that they install the product on.

Company goals & objectives

Internally, we have to compare and decide on our short term objectives versus our long
term goals. In the beginning of our first year we expect to hit the local market with our new
product and have a bit of downtime in the shop towards the beginning; directly because people
are not familiar with the product and are cautious towards putting it on their own vehicle at first
sight. This is time that we can use to show, demonstrate, and offer a few complimentary
installations to get the word out and give people the opportunity to see exactly what their friend
is talking about. This product is fun to imagine in the mind, but seeing the product on an actual
vehicle is taking the step from imaginary and fiction, to being realistic and feasible for the
intended driver. Our objective as a new company within the automotive aftermarket industry is
to create a stable and increasingly profitable company past the break-even point. We will
distinguish and differentiate ourselves from the local and franchise shops that offer aftermarket
service. Financially, we will have a better margin for growth in our revenue once we are able to
get better deals and prices determined by the amount of material we purchase from vendors and
distributors. The long-term goals include the expansion across the nation, along with the chance
to certify and franchise our process out to other dealers and aftermarket shops. A thought would
be to certify a shop, and create a contract between us and them stating the amount of royalties
and detailed financial information. We want to make our product accessible and feasible for
installation publicly throughout the states. The potential combination of certifying businesses
and expanding in different states gives us a geographical advantage by not physically having to
reside in the city in order to make the product available to public.

ROUGH DRAFT
1. Industry Background and overview
- Automotive aftermarket industry includes, but is not limited to, manufacturing, re-
manufacturing, distribution, retail, installation of parts, replacement of equipment/parts,
electrical wiring/process, etc.
-This is the secondary market of the whole automotive industry
2. Significant Trends
- Automotive aftermarket is a multi-billion dollar industry with the latest trends and styles being
influenced by oversea companies, as well as cities within US that are known for evolution and
development of auto industry. People want their cars to be DISTINCT, 1-OF-A-KIND, STAND
OUT, SLICK
- Focusing on these personas and people's outlook on their cars, we are able to understand the
present trends in the customers mind; we can develop details and in depth marketing/advertising
based on these trends
3. Growth Rate (source AAIA)
-Employs 4.54 million people in US
Estimated: $257 billion market in US
Sales: 2010- totaled an estimate of $215.4 billion for cars & light trucks/ 4.2% increase from 09
4. Key Success Factors (KSFs)
-Positive Image
-Distribution/ Vendor Network
-Cash Flow
-Compliance w/ cars security and warranty
-Flexible, working w/ the customer and developing relationships w/ clients and vendors
-Publics perception of company and reliability of product
- Consumer responsibility and the economy (monthly pay choice?)
B. Outlook for the future
Objectives; short term targets of production and performance
- Capable of building an image and face for the company. Integrating new technology with the
modern styles of vehicles and providing customers with the highest quality of service and
application process.
- Create acknowledgment and network throughout DFW area about our product/process
- Wow factor
C. Stage of Growth (start-up, growth, maturity)
Start up: Overall cost? Rent? Equipment? Inventory? Cost of lift equipment, tools, etc.
specific location, required space?
Growth: Local expos & car shows; weekly car shows for local clubs and organizations
-Advertising through local independently owned car dealerships- create mixed marketing with
local dealerships
Maturity- Spread to other locations throughout the DFW area that havent been exposed to the
scene or produce; expand in other cities in Texas
- License & train other dealers/ shops on our specific process/ product- collect royalties from
these companies.

D. Company goals & objectives


1. Operational
2. Financial
3. Other

V. Business Strategy
A. SmartTint seeks to premier brand for luxury car owners and car enthusiasts who want
aftermarket tint to get the cool and be the swag on the road as well as the piece of mind with
security.
B. SWOT Analysis

Strengths Weaknesses

Internal Our product is new, unique, and 2. weaknesses


offers more security and privacy than - limited cash flow
what automotive tints shops can offer. - high manufacturing equipment cost
- foreign suppliers
- one of a kind product - barriers to entry - easy to start. we have
- first to mass install set the standard early and quick
-branding - high start up cost
- personal service; love factor and
culture

Opportunities Threats

External Because we would be the first to enter Tint shops may be a possible substitute
the market in the DFW area we could competitors, (however, they cannot offer
combat the threat of entry by the amount of privacy and security that
establishing a trusted name. our product offers).

By associating our business with the The industry may be susceptible to a high
AAIA we could be known as a trusted threat of entry once the product trend take
service that keeps up with industry hold.
standards and would help us get into
partnerships with other.
- create a renowned brand - legal issues
- no direct competitors - warranty issues
- good relationship with local car - new incoming competition
clubs and organizations, meets
- government regulations
- expansion - synergy for growth
- great location
- contract with dealers,
manufacturers, producers, suppliers
- niche market is easy to access
C. Competitive Strategy
1. Differentiation: We build long term relationship with customers with a very unique product
and service. We do this by offering the quality, style, innovation, and culture.

After about 3-5 years, we will move towards a focus strategy by moving from high end
customers and car enthusiasts to the more typical everyday drivers. The price will be more
affordable yet still a niche product and service.
CHART HERE

6. Products and Services

A. Description
Our company installs a product on automobile glass that allows users to adjust the transparency
of the window from either a clear see through state, or an opaque state.

1. Product or service features


The product our company uses is called smart film which uses LCD technology and is easily
applied to glass, it has the unique ability of being able to change the transparency of glass with a
small AC electric current. When power is applied, the liquid crystal molecules in micro-droplets
are in order which allows light to penetrate and now be transparent, when power is cut the micro-
droplets are in disarray and make it impossible to see clearly through.

Features
*Switchable film
*Power - 110vac
*Frequency - 50/60Hz
*Current - 0.1 amperes per m2
*Power - 7 watts per m2
*Switching - < 1 second
*Operation - (on) transparent / (off ) translucent
2. Customer benefits
The user or owner of the automobile will be able to click or hit a button and the
automobiles glass will turn to an opaque state while parked allowing all valuables in the vehicle
to be safe from prying eyes or nosey people. Also, the Interior of the car will be protected from
harmful UV rays as the film prevents the penetration of 98% of direct sunlight. The product we
use is waterproof as well as scratch resistant, creating durability and reliability. The protection of
smart film allows customers to rest assured their vehicle and its contents are much safer from
theft. Furthermore, because of the reduced risk of theft and or vandalism, insurance premiums
may be reduced slightly or significantly by the primary insurer. The value of reduction will most
likely be based upon the year model, actual cash value of the vehicle or as stated in the policy,
the statistical probability from databases that show vehicles most sought after by car thieves etc.
Consumers also benefit from the stylish and newest technology innovation in the aftermarket
industry, also know to some as the cool factor.

3. Warranties and guarantees


Our products are warranted for a period of one (1) year from date of purchase against any
defects in materials and workmanship. If you find a defect within one (1) year after purchase, we
request you inform us as soon as possible. We will then evaluate your claim and, based on our
findings and at our option, return the purchase amount or repair the product that does not
conform to the Limited Warranty.
In the unlikely event that the smart film our customers purchase should experience
adhesive failure, bubbling, cracking, crazing, delamination, peeling, excessive unusual change of
color, or any other failure due to manufacturers defect, our company will provide replacement
film and reasonable labor charges provided that reimbursement does not exceed the amount of
the original invoice. For purposes of this warranty, the original invoice amount includes the price
of the original film, and installation labor paid at the time of the original installation. The
Limited Warranty does not apply: (a) to damage caused by accident, abuse, misuse, flood, fire,
earthquake or other external causes; (b) to damage caused by operating the product outside the
permitted or intended uses described by our company; (c) to damage caused by ordinary wear
and tear; (d) to damage caused by service or repair performed by anyone who is not a
representative of our company; or (e) to damage arising from failure to follow instructions
relating to the product's use or installation. Our Company expressly disclaims warranties of all
other kind, whether expressed or implied, including but not limited to the implied warranties of
merchantability, fitness for particular purpose, title and noninfringement, with respect to all
products and services made available to you by our company. No information or advice obtained
through our website, or any other affirmation of our company, by words or actions, shall
constitute a warranty.

4. Unique Selling Proposition


We bring security and increased interior protection, united with quality products and services to
every customer, one at a time.
Company slogan, Quality security and appeal to the everyday driver

B. Patent or trademark protection


NEED HELP WITH THIS ONE

C. Description of installation process

Step 1
Place the film in a safe clean place, preferably on a table.

Step 2
Make sure the cling surface is facing up.

Step 3
Spray the glass with liquid glass polish and use a window scraper or blade to remove any dirt
/blemishes from the glass surface. Repeat this procedure until you are happy the surface is
smooth.

Step 4
Using a lint free cloth, wipe the glass surface with IPA (Isopropyl Alcohol) and leave to
evaporate.
Step 5
Wipe down the protective liner on the cling side of the self adhesive Switchable Film to remove
any dust.

Step 6
Using the edge tab of the label remove the first 100mm (4) of the protective liner covering the
cling side. Make sure that you do this in a clean dust free environment.

Step 7
Align the self adhesive Switchable Film with the top edge of the glass. When in position run
your finger along the upper portion to fix the top edge (the adhesive strip will hold the film in
position).

Step 8
Gradually pull away the protective liner and allow the film to slowly adhere to the glass surface
under its own pressure. Using the roller move down the film working in horizontal lines left to
right to disperse any air bubbles. If any small bubbles are visible, carefully lift the film and let it
sit back down under its own pressure.
Step 9
Use the soft edge squeegee to work any small bubbles and the edges of the film. Please note that
if any edges are lifting slightly these will relax down once the protective liner is removed.

Step 10
Once the film is installed on the glass you can then start work on wiring. Carefully solder the
electrical cable to the mesh tags. There may be two tags on the left hand side and two tags on the
right hand side depending on the manufacturer, it may only have two tags total. Solder a cable to
one tag on the left (positive connection) and one tag on the right (negative connection). The other
tags are only there as spares. At this stage it would be good to connect the cables to a switch /
transformer and test the switching from frosted to clear. Once you have tested the switching you
can then trim off the spare mesh tags. The switch and transformer will then be connected to the
vehicle's power source which is easily located in the interior fuse box.

Step 11
Your installation is now complete and you can clean the film using a liquid glass polish and a
soft lint-free cloth.

1. Raw materials
Self adhesive Switchable Film- The amount will be determined by the square footage of the
vehicles windows.
- Window scraper / blade
- Hard rubber roller
- Soft edge squeegee
- Cleaning cloths
- Liquid glass polish
- 1.5mm electrical cable
- Cable strippers
- Soldering iron / solder
- Scissors / sharp blade

2. Costs
Self adhesive Switchable Film - $47 per square foot, most four door cars require between 10 and
12 sq/ft
- Window scraper / blade - $2
- Hard rubber roller - $8
- Soft edge squeegee - $2
- Cleaning cloths - $3
- Liquid glass polish - $15
- 1.5mm 75ft roll of electrical cable - $10 requires approximately $1.50 of cable per installation
- Cable strippers - $5
- Soldering iron / solder - requires around $2 worth of solder per installation
- Scissors / sharp blade - $11

Initial cost is around $43 for required materials that can be reused for multiple applications.

The average cost to completely install smart film on an average vehicle is approximately $480 -
$570 excluding labor.

3. Key suppliers

Qingdao Xundian International Trade Co.,Ltd


Starlight District,Jiuhuashan Road,Qingdao E.T.D.Z China
Tel:86-532-86899300 Fax:86-532-86899300
qdxdgydt@yahoo.com.cn

D. Future product or service offerings

In the feature our company may branch out by installing the film in large commercial buildings
to lower the cost of cooling, increase privacy and or security. It seems likely to also be appealing
to new construction or renovation projects in which the level of greenness is looking to be
increased since the film will reduce energy costs and eliminate the need for traditional blinds.

VII. Market Analysis


Target Market - Aftermarket Automotive Industry
According to the Automotive Aftermarket Industry Association (AAIA), it is valued at $285
billion and employs approximately 4.5 million people. The growing demand for navigation
systems, car safety and entertainment has created niche markets for auto franchises. The
increased complexity of cars means that owners are far less likely to service them themselves as
they might have done in the past. They increasingly rely on auto repair shops with required
technology and expertise. Above all, the American love affair with the car continues. The car
represents personal freedom, individualism, and the American dream. Americans will continue to
drive their cars in large numbers for the foreseeable future. (Franchise Direct)

Demographics
The demographics of our potential customers are the DFW car enthusiast that are upper middle
class. They are members of local car clubs and organizations. We are not limiting our market
to this demographic. We will also market to the car industry as a whole. However, our focus will
begin with the DFW car enthusiasts.
.
Customers motivation to buy
The history of colored glass dates back to the ancient Egyptians who tended to have a fascination
with colored beads and decorative pottery. Glass coatings have come a long way from the
ancient egyptians to putting aluminum foil put up in the windows of your car to shield you and
your passengers from the sunlight and heat on long family vacations. The customers that see
their windshield as the highway of life wont mind spending extra dollars for a top notch product
with many applications. Invisi-glass has the ability to manipulate light, heat, and visibility. It
helps to fortify the autos glass for the health and safety of driver, passengers, and their
belongings. It is a product designed to meet the needs of the automobile industry by providing a
solution to current auto windows that cause glare, increase interior heat, and let in harmful UV
rays.

Problem: Children and Pets. Children and pets can become overheated or blinded by the heat and
light penetrating through the vehicle window. Invisi-glass blocks the heat and light as well as
harmful UV rays.
Problem: Auto Offices. Passengers in vehicles that perform their work on the road have a
difficult time viewing their electronic devices. The glare of the sun is intensified through a
normal window that causes a glare on the screens of laptops, smart pads, and smart phones.
Invisi-glass blocks the glare and increases the visibility on key business devices.

Problem: Vehicle Temperature. It is hot on the sun-side of the vehicle. It is cool on the other.
One person is hot, the other is cold. Invisi-glass will help maintain family and relationship
harmony by maintaining a constant temperature.

Our product will need smaller AC compressors and it will increase gas efficiency. Also, the film
will offer increased privacy in vehicles and will further car safety precautions. Automotive
designers are incorporating more glass into autos due to the rising amount of time individuals
spend in their vehicles. For example ,the new Nissan Quest minivan has five "syklights". The
smart glass can provide automotive designers with a technology that can meet all of their needs:
self dimming for privacy and reduced solar gain resulting in higher fuel efficiency (downsize the
AC system), and is self powering further reducing the demand on the vehicle's electrical system.

Market size and trends-


The target market for Invisi-glass is the DFW metroplex. There are 12 counties in this area with
a population of well over 10 million people. They are Collin, Dallas, Delta, Denton, Ellis, Hunt,
Johnson, Kaufman, Parker, Rockwall, Tarrant, and Wise. (Visit Dallas). Every person with a
vehicle is a potential client. According to the Bureau of Transportation Statistics, in 2008
Americans owned a little less than one car per every 2 people. That would be approximately 5
million vehicles in the DFW metroplex.

According to Auto Glass Magazine, a key trend that will impact Invisi-glass is the increase of
glass in the average autombile. There is 25% more glass in a vehicle than there was 20 years
ago. (Auto Glass Magazine)

Advertising and Promotion


Invisi-glass will enter the market by January of 2013. A promotional marketing campaign will be
launched to introduce the public to the power and innovation of Invisi-glass. The frequency of
usage is everyday.

Plans for generating publicity


We will have posters and brochures strategically placed with potential sales partners such as
Auto Part stores as well as booths scheduled and presentations prepared for major Auto industry
conferences. YouTube videos will be recorded and we will have company websites on social
Media outlets such as LinkedIn and Facebook. Press Releases will be hosted regarding the
development and use of Invisi-glass. Article submissions to key magazines purchased by target
audience such as Parent Magazine; Inc. , Entrepreneur, and Fortune; Car and Driver.

Media Cost
1,000 posters for $250
1,000 brochures for $350
Booths $100-$500 per event. (state fair)

Pricing
Break even price at $960 and selling price of $1,100.

Desired image in market


Integrating new technology with the modern styles of vehicles and providing customers with the
highest quality of service and application process.

Comparison against competitors prices


We currently do not have any competitors, because we are a new innovation, but we are
expecting people to try and duplicate our service at a lower price so we understand that we must
remain competitive.

Distribution Strategy
We will try to team up with car dealerships, automotive repair shops, independent small business
tinting shops, auto shows, including the State Fair of Texas, and various car clubs. All of these
will be helpful in distributing our SmartTint product. Intended distribution strategies will be to
distribute posters and brochures to the above mentioned, continue to post on our social media
outlets such as YouTube. SmartTint will also use the Internet as a distribution channel by
offering our product to consumers over the Internet.

8. Location and Layout


A. Location:
1. Demographic analysis of location vs. target customer profile:
Dallas, Texas and adjacent cities would be a target area. Texas has a high use of automobiles
users it yields a large demographic of car owners and enthusiasts, which allows our business to
have a flourishing opportunity in the market.

Based on the concentration of other Car Tint shops in certain regions; Lewisville, Richardson,
Farmers Branch, Garland and Addison (or the general Collins county) are saturated with the
target market we are trying to reach which include: households with middle class incomes and
above; according to Demographics in this region, Collins county fills in this criteria and has a
population of 8,895,756 (over the age of 16) that drives their own cars to work--supplying
evidence that there is an abundance of car owners in the region.

2. Traffic count:
By establishing the business near other competitors we would be able to reach our target market
as well as our competitor's target markets. Locations near automotive body shops like O'reilly
and Autozone ,parts shops, window tint shops, car washes, gasoline stations are a target area to
establish this business since it would offer a one-stop shop for car owners to get an oil change at
Oreillys, a carwash at another location, and oh hey, why not get SmartFilm installed at [ insert
name of our Co. here]? Locations could also be situated near intersecting highways that yield
high traffic. Billboards advertising our location on these main highways would also direct
potential customers to us.
*Perhaps later as the business develops we could expand our reach by establishing Tent Shops
that offer a portability of our services. Locations of Tent Shops could be likewise placed near
businesses of those mentioned above (O'reilly's, Gas Stations, Car Washes, ect.) and we could
partners with car dealerships in the area to offer our services to their shoppers.

2. Lease/ Rental rates: -Leasing price: $10,000


3. Labor needs and supply: Employees are advised to be OSHA certified or the
equivalent. No formal college is required but experience with cars or other auto body work
would be a plus.
4. Wage rates: $10/hr base pay for all front and installation staff. Management will be
salary based.
B. Layout:
5. Size requirements: 2400 square feet min. 4-6 car bay. Should have a room for
supplies and materials, and main office space. Should be close to the size of a quick-oil shop.
6. Americans with Disabilities compliance:
Title I of the Americans with Disabilities Compliance restricts questions that can be asked about
an applicant's disability before a job offer is made it requires the employer to make reasonable
accommodations to the known physical or mental limitations of otherwise qualified individuals
with disabilities, unless it results in undue hardship.

If an a applicant has a disability, he or she must also be qualified to perform the essential
functions or duties of a job, with or without reasonable accommodation, in order to be protected
from job discrimination by the ADA. Which means that the applicant must satisfy the
requirements for the job, such as education, experience, skills or licenses. They must also be able
to perform the essential functions of the job with or without reasonable accommodation.
Reasonable accommodations would be modifying equipment, devices or structures, part-time or
modified schedules, reassignments to vacant positions and adjusting policies or training material.

The current designated location is in compliance with ADA. If required, further accommodations
to employees or patrons of the business will be made.

7. Ergonomic issues:
Light in the workspace should be bright enough to perform all functions. Eye strain from too
much or not enough light can cause drowsiness and headaches. Lighting should be supplied in
areas where normal ambient lighting is hard to reach like under cars.
Have tool in close proximity so workers won't have to continuously walk back and forth to their
work area. A cluttered shop is hazardous so unused tools should be in their place.

It would be wise that before putting workers under extended periods of time where they are in
the same position or doing repetitive motions at a time, they stretch and warm up before work.
Also taking 2 to 5 minute breaks between every 30 to 45 minutes is advisable.

It is important to always use the right tool for the job in order to reduce ergonomic stress on the
individual.

Because there would work done under the car to connect the wiring to the interior fuse box there
might be ergonomic risks for developing musculoskeletal disorders, but it's very unlikely since
the job is not strenuous.

8. Layout plan:

Currently 1 location has been found that meets the criteria:


404 n central expy, Richardson, TX 75081 (Dallas County)
-5,600 square feet ( a lot of room for expansion)
-located by a large highway and situated near retail establishments (compared to industrial
locations, retail focused locations were the best way to go)
-Leasing price: $8,000
-5 car bay
-Small office/ Storage space available
9. Regulations and Patents - Ryan Henochowicz
There have been pending and posted patents for the smart film and its controlling device; some
of which where in the last week! Really crazy guys, this product/service we are hatching is truly
an incredible one at that. The opportunity within this product is never ending; we can control the
market!!!

http://www.spdcontrolsystems.com/Docs/Automotive%20SPD-SmartGlass_FACT_SHEET.pdf
Go check out this link, if someone can print it out that would be great; this gives an exact detail
of what industry we are building our business in.

Intelligent SPD Control Apparatus with Scalable Networking Capabilities for Window and
Multimedia Applications
Patent - US 7,800,812 B2 >> View >> Newsletter
Granted Date - Sept. 21, 2010
Expiration Date - September 21, 2026
This patent is currently pending in Europe and Japan:
European patent pending - 06809272.5
PCT/IB2006053192
Japanese patent pending - 2008-529766
Application Independent Operational Controls of a Suspended Particle Device
Patent US 8,098,421 >> View
Granted Date - January 17, 2012
Expiration Date - October 7, 2025
Suspended Particle Device Electronic Control Processes
Patent - US 8,120,839 >> View
Granted Date - February 20, 2012
Expiration Date - September 8, 2025
Suspended Particle Device Electronic Controller Operations
Pending Japan Application
Application - 2011-220024
Date of Record: Sept 8, 2006
Patent Filing - 10/5/2011
Electronic Operations of a Suspended Particle Device
U.S Patent Application - 13/337,344
Date of Record - 9/8/2005
Date of Filing - 12/27/2011

9. Feasibility

A. Existing Competitors
1. Who are they? Competitive Profile Matrix: Currently the industry for SmartGlass services
are non-existent in the DFW region and is hardly prolific within the U.S. Because this a new
product, exposure to this industry is not well known but with sufficient amount of marketing and
word of mouth this product may become the talk of the grapevine. Since there are no existing
companies in the metroplex that offer the services, the only other competitive threat may be the 2
U.S. Manufacturers but who can only offer material shipment and not installation. Hardly
regarded as substitute threat for our product--local tint shops are similar in the product they offer
but gives [Co. Name] the upper hand is that Smart Film can be installed on top of tint--offering
an even greater protection from prying eyes and solar erosion.

Smart Glass Systems Inc.--Plantation, Florida.


The only other known servicer of this product twould be the domestic manufacturer(s) of the
film: Smart Glass Systems Inc. (Plantation, Florida.) for example. (currently, information of the
other U.S manufacturer cannot be found)
Strengths: Being a manufacturer of the film gives this company the upper hand in immediate
availability of the product, more so than the availability that our company would have since we
would have to import our material from overseas. They also would be able to supply their
product to any part of the country and internationally.
Weaknesses: However, because this company manufactures other materials and products, Smart
Glass Systems Inc. is qualified primarily as a supplier and only does installations for customers
within their region.
Another downside for this company is that it only supplies finished glass and not film, this
means that a consumer [in Texas] would have to order their finished glass all the way from
Florida and additionally hire a separate contractor to install the windows into the car (that is, if
they even manufacture finished glass specifically for car windows) Furthermore, because their
business and product is not well known in Texas or, for that matter, in most of the U.S. they
would not be a significant threat in DFW, our target region.

B. Potential Competitors: Companies that might enter the market.

1. Who are they? The biggest threat of entry is the local tint shops who may begin to offer
Smart Film to their customers as well. Seeing as how they would already be experienced in
installing other films on car windows, the process of training and installing Smart Film may not
be as big of a challenge. However they would have to go through the process of establishing and
maintaining amicable relations with foreign suppliers, if not, then resort to striking competitive
deal with U.S manufacturers (U.S. suppliers are more expensive). That is why establishing a
good partnership with our supplier is a key success factor in maintaining competition low in the
DFW region.

2. Impact on your business if they enter:


There would be a decline in profits like expected but not by a far margin (i need help with
determining that margin). And this effect would be slow to develop seeing as how awareness of
the product and service industry would be unheard at first but as it started to progress business
prospectors would jump on board. Being one of the firsts in this type of industry would allow
[name of Co.] to establish a trusted and known name throughout the region before other
competitors could do so.

Competitors Their Strengths Their Weaknesses


(1.) Smart Glass Systems Inc. Has more available supply of Cannot do installations
(as well as any other the product. outside of their region.
Domestic Manufacture of the
product) Have the ability to supply Supply only finished glass
orders to any part of the and not film.
country.
They are not well known and
even less so in DFW.

There are only two other U.S


manufacturers of this product
and specialize in commercial
installation not cars.

(2.) Tint Shops in the DFW Tint is functional at all times The tint on cars cannot be
areas that pose a threat of (unlike the Smart tint that is legally installed on all
Substitute Competitors. only functional when the car windows (which ours can,
is parked). allowing complete privacy as
well as Solar protection)
Tints shops may also pose a
threat of entry since that may Even if Tint shops start
start taking up installation in offering SmartFilm too, it
SmartFilm. may prove difficult to obatin
the material since there are
only 2 domestic manufactures
in the US. at high cost,
secondly they must be able to
establish good business
connections with Foreign
suppliers.

How easy would it be for a consumer to install his own SmartFilm on his/her own car? How
technical is the installation? Other than having to use a car lift to access the electrical
components of the car, applying Smart Film is quite simple but tedious. So having people order
film themselves and apply it to their own cars might not be that big of a challenge for those
already experienced in applying regular tint car windows. However, the material is not as
accessible to the individual in the DFW area, since the material we use is imported and we get it
cheaper in bulk.

Legality
At the moment Smart Film has only 1 setting of intensity (which is opaque) and so far has no
ability to adjust its light transmittance value* (*the standard of measure on a sunscreening
device). Texas DPS requires tints to be no less than 25% light transmittable on Side Windows
Left and Right of the Driver and Windshield [above the AS-1 Line], therefore it would only be
legal to activate SmartFilm while the car is stationary. With that said, it would not cause any
legal violations while driving your car.
However, if this technology continues to advance, it may be possible in the near future to be able
to adjust the light transmittance value, therefore permitting it legal to drive with (within legal
standards) and additionally, allowing us to brand the products as a tinting mechanism.

The Advantage over 'Tint'


Because we cannot currently compete with the car tinting industry who's specialty is in Solar
Control; we can at least offer car owners the service and business model of Privacy and Security.

10. The Management Team


Installers/ Technicians
Credentials:
A. 10-20 years of hands on experience in the aftermarket automotive industry
B. Certified in all 10 automotive certificates including: Automotive Service Fundamentals,
Standard Transmission and Drivetrains, Automotive Brakes, Vehicle Electricity and Electronics,
Automotive Electrical Systems, Automotive Engine Fundamentals, Drivability and Engine
Performance, Introduction to Automotive Computers, Air Conditioning, Automatic
Transmissions
C. First-hand knowledge and experience of operating and managing a shop on a day-to-day
basis
D. Possess delegation and disbursement skills that provide the company to stay on a timely and
efficient schedule

Marketing Reps
Credentials:
A. Outgoing and possess an extrovert personality
B. Show genuine intrigue and excitement in the product they are marketing and advertising
C. Display independence and capability of self-delegating daily tasks and duties
D. Possess knowledge and personal passion about the automotive aftermarket industry

Accountant/ Receptionist
Credentials:
A. Hold a degree in accounting or finance with 5+ years of experience in the field
B. Possess interpersonal and phone skills
C. Experience in reception, customer service or administrative work
D. Hold a great attitude and upbeat outlook, will be the first contact with customers and want to
display a positive image for our company
11. Plan of Operation - Cameron

A. Form of ownership chosen and reasoning


Our companies form of ownership will be a LLC. The LLC will provide the tax advantage of a
partnership, the legal protection of a corporation, and maximize operating flexibility. Also, the
LLC will allow free transferability of ownership should a member choose to sell his or her
interest in the company.

B. Company structure (organization chart)


The company structure will be a functional design to capture economies of scale and efficiency.

C. Decision making and authority


Consists of a chief executive officer and limited corporate staff, with functional line managers in
dominant organizational areas such as purchasing/production, sales/accounting,
marketing/human resources. The staff under each manager will vary for each department.

D. Compensation and benefit packages

Compensation will be as follows: Hourly base pay of $10 per hour for all front desk and
installation staff. Compensation for upper level management will be salary plus incentive pay for
meeting above average predetermined figures.

All full time employees will receive the following benefits.

Holidays
Employee receives 3 paid holidays as follows: New Year's Day, Thanksgiving, Thanksgiving
Friday, Christmas Eve and Christmas Day.

Employee receives 5 unpaid holidays as follows: Memorial Day, Independence Day, Labor Day,
Veterans Day, Thanksgiving Friday

Sick Leave
Employees receive one paid 40-hour workweek leave per year.

Leave Without Pay


Time off without pay for a period of time appropriate to the circumstances. Types of Leave
without Pay include:
1. Academic Leave
2. Military Leave
3. Maternity Leave
4. Family and Medical Leave

Retirement plan

Employees are encouraged to start an IRA and the company match 1.5% of the contributions.
(until company becomes more mature)

12. The Financial Projections and Economics of The Business


link for financial spread sheet:
https://docs.google.com/spreadsheet/ccc?key=0AlfBxlael0tJdDJvWnNMZTQ3T256SWw0VktU
LWc2ZGc

Ratio Analysis
Current Ratio
$518,248 / $400,000 = 1.30:1
Quick Ratio
$518,248 / $400,000 = 1.30:1
Times Interest Earned
$805,380 / $164730 = 48.89:1
Average Inventory Turnover
$155,100 / $263,250 = 0.59 times per year
Net Sales to Total Assets
$1,080,000 / $518,248 = 2.08:1
Net Profit on Sales
$640,650 / $1,080,000 = 59.32%
Net Profit to Assets
$640,650 / $518,248 = 123.62%
Net Profit to Equity
$640,650 / $518,248 = 123.62%

13. Loan or Investment Proposal


Loan Proposal
Our company requests a loan of $400,000 to be used with $10,000 from each owner to start an
automotive aftermarket shop that installs an electronically controlled window film. The film
becomes opaque when the car is off, protecting the inside of the car from both harmful light and
potential thieves. This will be very profitable with a projected break even time within three
months.
The requested funds will be used to hire trained staff, purchase the film, wire, and solder used for
the installation, and to rent a building with two car bays. The staff will consist of a highly
trained general manager, who holds the necessary certifications to oversee the work, and to hire
two employees trained to apply and connect the film to the customers cars. Estimated sales
(detailed in the Cash Budget) show that the loan will be repayable within the year and is only
needed for initial costs.
This business also has lots of room for expansion. Once this business takes off, we will be able
to lower the price of the installation to make it accessible to a wider audience and it could
become as popular as window tint. We will also be able to expand to more and larger buildings
around the DFW area or even across the state.

14. Critical Risks - Cameron

A. External

1. Copy Cat: It is possible other companies may try to copy the installation method used as well
as attempt to contract with similar manufacturers overseas who produce the film due to the fact
there are multiple manufacturers. The most likely identified companies to do so are installers of
window tint because conversion and or integration costs are relatively low because of the
similarities of tools, installation process and intellectual knowledge.
2. Market conditions: This will be susceptible to change as competitors enter the industry and
attempt to gain part of the previously untouched market share. Market changes may also occur as
customer perceptions of the product changes in either a positive or negative way.
3. Technology: The product smart film is rapidly becoming more advanced allowing for the
manufacture of thinner films, lower power requirements and longer life spans. This creates a risk
if our supply contract is not currently with the company that comes out with the new line of
smart film. Furthermore, new product innovation may deem smart film no longer necessary or
feasible.
4. Acts of Nature contract: Costs such as loss of revenue and reconstruction may be incurred
unless we decide to add policy extensions such as extra expense coverage.
5. Government Regulation: Currently there is so standards or regulation, however as the
industry grows regulation attempts may be imposed.

B. Internal Risks

1. Employee Fraud/Theft: Possible scenarios may occur when management is unaware of


employee dishonesty that can result in financial loss.
2. Management Discrepancies: Decision making in relation to spending, budget allocation and
direction of company may differ between founders of the company causing confusion and
inefficiencies.
3. Equipment Breakdown: Unforeseen breakdown of equipment because of wear and tear or
user error can result in financial loss and setbacks.
4. Wholesale agreements: We make it a point to work as much as possible with ISO certified
distributors but they may violate contracts and or agreements. ISO standards are unfortunately
not enforceable by law so lost revenue due to this scenario would not be recoverable.
5. No Operating History: Inefficiencies are likely during inception of the company because
there is currently no standards or proven operating methods available.
6. Financial Projections: Projections may differ from stated as business increases or decreases.
The supply costs may also rise if the demand increases for any unforeseen reasons.
8. Insurance: The lack of insurance may be a problem in an instance of an incident not currently
covered by the policy.

C. Insurance Provisions
1. BOP - The company will be covered by a Business Owners Policy that includes property and
liability coverage. In a general outline, the coverage includes but is not limited to the following:
a. Property insurance - protects building, equipment and inventory.
b. Business Income insurance - which protects from losses that occur when operations are
suspended because of a covered loss.
c. Bodily Injury and Property Damage Liability - in the event employees, products or services
cause harm to other people or their property.
d. Personal and Advertising Injury - coverage for copyright infringements, libel, or slander.
e. Medical Payment Coverage - medical expenses resulting from injury to others on premises
owned or rented.
f. Hired Auto coverage - provides liability coverage for autos leased, hired or borrowed by the
insured.
g. Non-owned Auto coverage - provides liability for employees using their personal auto in the
business of an insured.
h. Equipment Breakdown Coverage - which will protects equipment if damage occurs from
power surges, mechanical breakdown, burnout or operator error.

D. Contingency Plan

1. In the case too many competitors try to copy our business model we will approach them with
the offer to train them with proper methods for a fee and licenses them under our name. We will
then also sell the product to them at an increased price. Other methods would be to begin to sell
franchises.
2. In the case of significant employee fraud or theft and if insurance provisions do not cover the
specific incident the employee will be held fully responsible and legal actions will be taken to the
full extent to recover any financial loss.
3. In the case our main supplier cancels or breaches contract, we will have multiple suppliers on
standby in which an agreement has already been reached and only a signature will be required to
reopen the supply channel.
4. In the case an incident occurs that is not covered under insurance, management will meet to
discuss the severity of potential loss and decide if operations are economically repairable taking
into the financial standing of the company at the time of the loss. If a total loss decision is
decided upon, all assets will be liquidated to pay any current debt and liabilities, the remaining
value will be split among owners/investors relevant to the level of involvement. If assets do not
fully cover all debt, chapter 7 bankruptcy will likely result.
5. In the case Government regulation suspends or shuts down business, the cost associated with
following government regulation and/or reopening will be assessed in the same fashion as
outlined in the case 4 above.
6. In the case of an unforeseen risk or occurrence not listed which may result in catastrophic
losses, additions to the contingency plans will be added as deemed necessary by upper level
management/owners and investors in relation to their involvement.

15. Appendices with Works Cited Section

1. Executive Summary:
http://www.rmiia.org/auto/auto_theft/statistics.asp
http://articles.cnn.com/2009-04-15/living/aa.avoid.car.break.ins_1_break-ins-car-alarms-
thefts?_s=PM:LIVING
2. Vision and Mission:

3. Company History:

4. Industry and Business Description:


http://www.aftermarket.org/
http://www.altera.com/end-markets/auto/industry/aut-industry.html

5. Business Strategy:

6. Company Products and Services:


http://www.dallasimports.net
http://www.dfwautoclub.com/forums/
http://www.nissanforums.com/dallas-nissan-enthusiasts/
http://www.clublexus.com/

7. Market Analysis:
http://www.franchisedirect.com/automotivefranchises/automotiveindustrytrendsbusinessreportii/7/249
Demographics
http://www.visitdallas.com/visitors/online_toolkit/dallas_stats/
http://www.bts.gov/publications/national_transportation_statistics/#introduction
Trends
http://www.agrrmag.com/

8. Location and Layout:


Ergonomics--http://occmed.oxfordjournals.org/content/46/6/407.full.pdf
tax rate-- http://www.dallascad.org/forms/2012rate.pdf
http://www.dallascad.org/AcctDetailCom.aspx?ID=42108500020030000
American w/ Disabilities--

9. Competitor/Feasibility Analysis:
Competitors <http://www.glass-apps.com/> <http://www.smartglassinternational.com/>

SWOT <http://www.txdps.state.tx.us/rsd/vi/consumerinfo/windowTint.htm>

Regulations and Patents:

10. The Management Team:


11. Plan of Operation:

12. The Financial Projections and Economics of The Business:

13. Loan or Investment Proposal:

General Links and Resources


http://youtu.be/AU6m5mBgk24 Electrochromic Car Window Film

Installation Guide
http://www.prodisplay.com/download/self-adhesive-switchable-film-installation-guide.pdf

http://www.youtube.com/watch?v=9RILsgH4RBY&feature=related

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