Professional Documents
Culture Documents
-drivers will be able to click or switch a button and the car glass will turn to an opaque state
while parked.
- customers to rest assured that their vehicle and its contents are safe from theft. $1.255 billion in
personal items and accessories are stolen from vehicles each year.
Ensure success
- set the standards in quality products and service for our customers
- warranty for every service to guarantee 100% or we redo the service within 1 year of
installation.
- technicians will be trained in all areas for quality service.
- staff will be friendly, knowledgeable, and will go above and beyond the call to meet the needs
of our customers.
- initial start-up and operating costs of this project will be $400,000.
- 7% interest rate and to ensure a successful start and long-term run with this business, we ask for
$414,000 to fund the project.
General Expenses
$
3,
6
0
Utilities 0
$
2
4,
0
0
Rent 0
$
9
1,
3
2
Labor 0
$
5
0
Supplies 0
Total $11
9,42
0
Other Expenses
$
1
4,
0
0
Loan Interest 0
$
1
0
Misc. 0
$14,
Total 100
$13
3,52
Total Expenses 0
$79
1,38
Net Income Before Tax 0
$
1
5
0,
7
3
Taxes 0
$64
0,65
Net Income After Tax 0
----------------------
LET ME
KNOW IF
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TO A
SECTION
DONT MAKE
ANY
CHANGES
NOW
BECAUSE
I:M MAKING
THE FINAL
COPY ON
WORD.
DONT
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TIME
NON-DISCLOSURE
"This business plan has been submitted on a confidential basis solely for the benefit of selected,
highly qualified investors in connection with the private placement of the above securities and is
not for use by any other persons. Neither may it be reproduced, stored, or copied in any form. By
accepting delivery of this plan, the recipient agrees to return this copy to the corporation at the
address listed above if the recipient does not undertake to subscribe to the offering. Do not copy,
fax, reproduce, or distribute without permission."
I. Executive Summary
A. Smarty, 123 Fake St., Dallas, TX 75229 (214) 267-8433
B.
Cameron Harris 6393 CR 134, Celina, TX 75009 (972) 658-9057
Hung Ngo 1009 Maple St. Denton, TX 76201
Montana Davis 905 Cleveland St. Denton, TX 76201
Ryan Henochowicz 1923 Colorado Blvd. Denton, TX 76205
Ryan Bittick 2508 W. Hickory St. Denton, TX 76201
Elvira Longoria 2311 Stella St. Denton, TX 76201
C. SmartTint will be a major player in this industry because of the unique product. SmartTint
seeks to serve high quality aftermarket tint to car enthusiasts. Our goal is to present a high
quality product with quality service. There is currently no market for the public to put in a
transparent tint. With this freedom, SmartTint will be the first major company to break into the
market and set the standards as the go to company for this type of product and service.
With the SmartTint product, drivers will be able to click or switch a button and the car glass will
turn to an opaque state while parked. The smart film allows customers to rest assured that their
vehicle and its contents are safe from theft. $1.255 billion in personal items and accessories are
stolen from vehicles each year. (Link)
SmartTint is the best defense this these car break ins. Electronics and accessories are well out of
sight as criminals wouldn't be able to look for valuables in the car. These values can be GPS,
radars, iPods, phones, and shopping items.
Out target market consists of drivers between the ages of 16 and 50. We are a higher end service,
so we plan to focus on drivers of the upper middle class and later move to typical everyday
drivers long term wise. Our clients will be the car enthusiasts and luxury car owners of the DFW
area.
D. There is currently no market for this type of product or service. The only available way to get
this product is to get a high end luxury car like a Ferrari 575 M Superamerica which is only in
very small-production cars.
E. To ensure success, we plan to set the standards in quality products and service for our
customers. There will be warranty for every service to guarantee 100% or we redo the service
within 1 year of installation. Our technicians will be trained in all areas for quality service.
F. Our staff will be friendly, knowledgeable, and will go above and beyond the call to meet the
the needs of our customers. They will be trained to provide the products and service. They will
also be trained to build a long term relationship with the customers. There will be 2 managers
and 2 technicians, and 1 sales staff working in field.
A. Our vision for this company is to be the leader in innovative aftermarket tint products for all
drivers in the DFW area. Within the next five years, SmartTint will become DFW's premier
aftermarket tint company, increasing revenues to ___ million dollars in ____ by becoming well
known for the customer service and innovation of products that we offer.
B. SmartTint is in the automobile aftermarket parts industry. Industry Code: NAICS 811122.
Five years from its opening date, we will be the Go To company to get any aftermarket tint in
the Dallas area. We will push for a great experience right when they walk in our doors with our
outstanding customer service. The target market will mostly be wealthy drivers and car
enthusiasts who have normal lifestyles, but like to spend their time and money on cars.
Many of the drivers in the DFW area have yet to experience true innovative technology like ours.
We will establish a luxury experience that captures the cool and swag themes of style while
still maintain beauty and class for our customers and their cars. Drivers who want to take their
cars to the next level will be sure to rush to our doors.
C. We, SmartTint, pledge to provide excellent service to make our customers enjoy and so they
will brag to their friends and family. To go beyond and meet their needs we will build a company
on the following values and principles:
1.Quality: The moment the customer walks in, they will experience quality at all sections
of their company. From the facilities, products, service, warranty, and employees.
2. Style: We will present the customers that they have get the X-Factor and the Cool
with our services. Their cars will truly be the most unique ones on the roads.
3. Innovation: We think outside of the box and more. With a already innovative product,
we plan to push the technology farer with different styles and colors in the future.
4. Culture: This theme not only applies to the customers, but also to the employees at the
company. There will be a sense of fellowship and love to where everyone feels great when
they walk in the door. We want to make work fun and a place where it will not be a chore to
have to go to.
D. This business is unique because the product and services is uncommon. The main advantage
that we have over others is that we will be the first to do this service. There is no way to get get
this product or service in the DFW area or even in TX without having to get the products from a
foreign suppliers and spending a lot of time putting it together.
Not only will the technology be a first for the area, the whole package from presentation to the
quality culture that we plan to present. A person will walk out the door feeling better than when
they walk in whether they are a become a customer or not.
Company Founding
Safe Tint is a company created by six students who met in an entrepreneurship class at the
University of North Texas in Denton, TX.
Significant achievements
We acquired a sample and manipulated it to fit our prototype.
Internally, we have to compare and decide on our short term objectives versus our long
term goals. In the beginning of our first year we expect to hit the local market with our new
product and have a bit of downtime in the shop towards the beginning; directly because people
are not familiar with the product and are cautious towards putting it on their own vehicle at first
sight. This is time that we can use to show, demonstrate, and offer a few complimentary
installations to get the word out and give people the opportunity to see exactly what their friend
is talking about. This product is fun to imagine in the mind, but seeing the product on an actual
vehicle is taking the step from imaginary and fiction, to being realistic and feasible for the
intended driver. Our objective as a new company within the automotive aftermarket industry is
to create a stable and increasingly profitable company past the break-even point. We will
distinguish and differentiate ourselves from the local and franchise shops that offer aftermarket
service. Financially, we will have a better margin for growth in our revenue once we are able to
get better deals and prices determined by the amount of material we purchase from vendors and
distributors. The long-term goals include the expansion across the nation, along with the chance
to certify and franchise our process out to other dealers and aftermarket shops. A thought would
be to certify a shop, and create a contract between us and them stating the amount of royalties
and detailed financial information. We want to make our product accessible and feasible for
installation publicly throughout the states. The potential combination of certifying businesses
and expanding in different states gives us a geographical advantage by not physically having to
reside in the city in order to make the product available to public.
ROUGH DRAFT
1. Industry Background and overview
- Automotive aftermarket industry includes, but is not limited to, manufacturing, re-
manufacturing, distribution, retail, installation of parts, replacement of equipment/parts,
electrical wiring/process, etc.
-This is the secondary market of the whole automotive industry
2. Significant Trends
- Automotive aftermarket is a multi-billion dollar industry with the latest trends and styles being
influenced by oversea companies, as well as cities within US that are known for evolution and
development of auto industry. People want their cars to be DISTINCT, 1-OF-A-KIND, STAND
OUT, SLICK
- Focusing on these personas and people's outlook on their cars, we are able to understand the
present trends in the customers mind; we can develop details and in depth marketing/advertising
based on these trends
3. Growth Rate (source AAIA)
-Employs 4.54 million people in US
Estimated: $257 billion market in US
Sales: 2010- totaled an estimate of $215.4 billion for cars & light trucks/ 4.2% increase from 09
4. Key Success Factors (KSFs)
-Positive Image
-Distribution/ Vendor Network
-Cash Flow
-Compliance w/ cars security and warranty
-Flexible, working w/ the customer and developing relationships w/ clients and vendors
-Publics perception of company and reliability of product
- Consumer responsibility and the economy (monthly pay choice?)
B. Outlook for the future
Objectives; short term targets of production and performance
- Capable of building an image and face for the company. Integrating new technology with the
modern styles of vehicles and providing customers with the highest quality of service and
application process.
- Create acknowledgment and network throughout DFW area about our product/process
- Wow factor
C. Stage of Growth (start-up, growth, maturity)
Start up: Overall cost? Rent? Equipment? Inventory? Cost of lift equipment, tools, etc.
specific location, required space?
Growth: Local expos & car shows; weekly car shows for local clubs and organizations
-Advertising through local independently owned car dealerships- create mixed marketing with
local dealerships
Maturity- Spread to other locations throughout the DFW area that havent been exposed to the
scene or produce; expand in other cities in Texas
- License & train other dealers/ shops on our specific process/ product- collect royalties from
these companies.
V. Business Strategy
A. SmartTint seeks to premier brand for luxury car owners and car enthusiasts who want
aftermarket tint to get the cool and be the swag on the road as well as the piece of mind with
security.
B. SWOT Analysis
Strengths Weaknesses
Opportunities Threats
External Because we would be the first to enter Tint shops may be a possible substitute
the market in the DFW area we could competitors, (however, they cannot offer
combat the threat of entry by the amount of privacy and security that
establishing a trusted name. our product offers).
By associating our business with the The industry may be susceptible to a high
AAIA we could be known as a trusted threat of entry once the product trend take
service that keeps up with industry hold.
standards and would help us get into
partnerships with other.
- create a renowned brand - legal issues
- no direct competitors - warranty issues
- good relationship with local car - new incoming competition
clubs and organizations, meets
- government regulations
- expansion - synergy for growth
- great location
- contract with dealers,
manufacturers, producers, suppliers
- niche market is easy to access
C. Competitive Strategy
1. Differentiation: We build long term relationship with customers with a very unique product
and service. We do this by offering the quality, style, innovation, and culture.
After about 3-5 years, we will move towards a focus strategy by moving from high end
customers and car enthusiasts to the more typical everyday drivers. The price will be more
affordable yet still a niche product and service.
CHART HERE
A. Description
Our company installs a product on automobile glass that allows users to adjust the transparency
of the window from either a clear see through state, or an opaque state.
Features
*Switchable film
*Power - 110vac
*Frequency - 50/60Hz
*Current - 0.1 amperes per m2
*Power - 7 watts per m2
*Switching - < 1 second
*Operation - (on) transparent / (off ) translucent
2. Customer benefits
The user or owner of the automobile will be able to click or hit a button and the
automobiles glass will turn to an opaque state while parked allowing all valuables in the vehicle
to be safe from prying eyes or nosey people. Also, the Interior of the car will be protected from
harmful UV rays as the film prevents the penetration of 98% of direct sunlight. The product we
use is waterproof as well as scratch resistant, creating durability and reliability. The protection of
smart film allows customers to rest assured their vehicle and its contents are much safer from
theft. Furthermore, because of the reduced risk of theft and or vandalism, insurance premiums
may be reduced slightly or significantly by the primary insurer. The value of reduction will most
likely be based upon the year model, actual cash value of the vehicle or as stated in the policy,
the statistical probability from databases that show vehicles most sought after by car thieves etc.
Consumers also benefit from the stylish and newest technology innovation in the aftermarket
industry, also know to some as the cool factor.
Step 1
Place the film in a safe clean place, preferably on a table.
Step 2
Make sure the cling surface is facing up.
Step 3
Spray the glass with liquid glass polish and use a window scraper or blade to remove any dirt
/blemishes from the glass surface. Repeat this procedure until you are happy the surface is
smooth.
Step 4
Using a lint free cloth, wipe the glass surface with IPA (Isopropyl Alcohol) and leave to
evaporate.
Step 5
Wipe down the protective liner on the cling side of the self adhesive Switchable Film to remove
any dust.
Step 6
Using the edge tab of the label remove the first 100mm (4) of the protective liner covering the
cling side. Make sure that you do this in a clean dust free environment.
Step 7
Align the self adhesive Switchable Film with the top edge of the glass. When in position run
your finger along the upper portion to fix the top edge (the adhesive strip will hold the film in
position).
Step 8
Gradually pull away the protective liner and allow the film to slowly adhere to the glass surface
under its own pressure. Using the roller move down the film working in horizontal lines left to
right to disperse any air bubbles. If any small bubbles are visible, carefully lift the film and let it
sit back down under its own pressure.
Step 9
Use the soft edge squeegee to work any small bubbles and the edges of the film. Please note that
if any edges are lifting slightly these will relax down once the protective liner is removed.
Step 10
Once the film is installed on the glass you can then start work on wiring. Carefully solder the
electrical cable to the mesh tags. There may be two tags on the left hand side and two tags on the
right hand side depending on the manufacturer, it may only have two tags total. Solder a cable to
one tag on the left (positive connection) and one tag on the right (negative connection). The other
tags are only there as spares. At this stage it would be good to connect the cables to a switch /
transformer and test the switching from frosted to clear. Once you have tested the switching you
can then trim off the spare mesh tags. The switch and transformer will then be connected to the
vehicle's power source which is easily located in the interior fuse box.
Step 11
Your installation is now complete and you can clean the film using a liquid glass polish and a
soft lint-free cloth.
1. Raw materials
Self adhesive Switchable Film- The amount will be determined by the square footage of the
vehicles windows.
- Window scraper / blade
- Hard rubber roller
- Soft edge squeegee
- Cleaning cloths
- Liquid glass polish
- 1.5mm electrical cable
- Cable strippers
- Soldering iron / solder
- Scissors / sharp blade
2. Costs
Self adhesive Switchable Film - $47 per square foot, most four door cars require between 10 and
12 sq/ft
- Window scraper / blade - $2
- Hard rubber roller - $8
- Soft edge squeegee - $2
- Cleaning cloths - $3
- Liquid glass polish - $15
- 1.5mm 75ft roll of electrical cable - $10 requires approximately $1.50 of cable per installation
- Cable strippers - $5
- Soldering iron / solder - requires around $2 worth of solder per installation
- Scissors / sharp blade - $11
Initial cost is around $43 for required materials that can be reused for multiple applications.
The average cost to completely install smart film on an average vehicle is approximately $480 -
$570 excluding labor.
3. Key suppliers
In the feature our company may branch out by installing the film in large commercial buildings
to lower the cost of cooling, increase privacy and or security. It seems likely to also be appealing
to new construction or renovation projects in which the level of greenness is looking to be
increased since the film will reduce energy costs and eliminate the need for traditional blinds.
Demographics
The demographics of our potential customers are the DFW car enthusiast that are upper middle
class. They are members of local car clubs and organizations. We are not limiting our market
to this demographic. We will also market to the car industry as a whole. However, our focus will
begin with the DFW car enthusiasts.
.
Customers motivation to buy
The history of colored glass dates back to the ancient Egyptians who tended to have a fascination
with colored beads and decorative pottery. Glass coatings have come a long way from the
ancient egyptians to putting aluminum foil put up in the windows of your car to shield you and
your passengers from the sunlight and heat on long family vacations. The customers that see
their windshield as the highway of life wont mind spending extra dollars for a top notch product
with many applications. Invisi-glass has the ability to manipulate light, heat, and visibility. It
helps to fortify the autos glass for the health and safety of driver, passengers, and their
belongings. It is a product designed to meet the needs of the automobile industry by providing a
solution to current auto windows that cause glare, increase interior heat, and let in harmful UV
rays.
Problem: Children and Pets. Children and pets can become overheated or blinded by the heat and
light penetrating through the vehicle window. Invisi-glass blocks the heat and light as well as
harmful UV rays.
Problem: Auto Offices. Passengers in vehicles that perform their work on the road have a
difficult time viewing their electronic devices. The glare of the sun is intensified through a
normal window that causes a glare on the screens of laptops, smart pads, and smart phones.
Invisi-glass blocks the glare and increases the visibility on key business devices.
Problem: Vehicle Temperature. It is hot on the sun-side of the vehicle. It is cool on the other.
One person is hot, the other is cold. Invisi-glass will help maintain family and relationship
harmony by maintaining a constant temperature.
Our product will need smaller AC compressors and it will increase gas efficiency. Also, the film
will offer increased privacy in vehicles and will further car safety precautions. Automotive
designers are incorporating more glass into autos due to the rising amount of time individuals
spend in their vehicles. For example ,the new Nissan Quest minivan has five "syklights". The
smart glass can provide automotive designers with a technology that can meet all of their needs:
self dimming for privacy and reduced solar gain resulting in higher fuel efficiency (downsize the
AC system), and is self powering further reducing the demand on the vehicle's electrical system.
According to Auto Glass Magazine, a key trend that will impact Invisi-glass is the increase of
glass in the average autombile. There is 25% more glass in a vehicle than there was 20 years
ago. (Auto Glass Magazine)
Media Cost
1,000 posters for $250
1,000 brochures for $350
Booths $100-$500 per event. (state fair)
Pricing
Break even price at $960 and selling price of $1,100.
Distribution Strategy
We will try to team up with car dealerships, automotive repair shops, independent small business
tinting shops, auto shows, including the State Fair of Texas, and various car clubs. All of these
will be helpful in distributing our SmartTint product. Intended distribution strategies will be to
distribute posters and brochures to the above mentioned, continue to post on our social media
outlets such as YouTube. SmartTint will also use the Internet as a distribution channel by
offering our product to consumers over the Internet.
Based on the concentration of other Car Tint shops in certain regions; Lewisville, Richardson,
Farmers Branch, Garland and Addison (or the general Collins county) are saturated with the
target market we are trying to reach which include: households with middle class incomes and
above; according to Demographics in this region, Collins county fills in this criteria and has a
population of 8,895,756 (over the age of 16) that drives their own cars to work--supplying
evidence that there is an abundance of car owners in the region.
2. Traffic count:
By establishing the business near other competitors we would be able to reach our target market
as well as our competitor's target markets. Locations near automotive body shops like O'reilly
and Autozone ,parts shops, window tint shops, car washes, gasoline stations are a target area to
establish this business since it would offer a one-stop shop for car owners to get an oil change at
Oreillys, a carwash at another location, and oh hey, why not get SmartFilm installed at [ insert
name of our Co. here]? Locations could also be situated near intersecting highways that yield
high traffic. Billboards advertising our location on these main highways would also direct
potential customers to us.
*Perhaps later as the business develops we could expand our reach by establishing Tent Shops
that offer a portability of our services. Locations of Tent Shops could be likewise placed near
businesses of those mentioned above (O'reilly's, Gas Stations, Car Washes, ect.) and we could
partners with car dealerships in the area to offer our services to their shoppers.
If an a applicant has a disability, he or she must also be qualified to perform the essential
functions or duties of a job, with or without reasonable accommodation, in order to be protected
from job discrimination by the ADA. Which means that the applicant must satisfy the
requirements for the job, such as education, experience, skills or licenses. They must also be able
to perform the essential functions of the job with or without reasonable accommodation.
Reasonable accommodations would be modifying equipment, devices or structures, part-time or
modified schedules, reassignments to vacant positions and adjusting policies or training material.
The current designated location is in compliance with ADA. If required, further accommodations
to employees or patrons of the business will be made.
7. Ergonomic issues:
Light in the workspace should be bright enough to perform all functions. Eye strain from too
much or not enough light can cause drowsiness and headaches. Lighting should be supplied in
areas where normal ambient lighting is hard to reach like under cars.
Have tool in close proximity so workers won't have to continuously walk back and forth to their
work area. A cluttered shop is hazardous so unused tools should be in their place.
It would be wise that before putting workers under extended periods of time where they are in
the same position or doing repetitive motions at a time, they stretch and warm up before work.
Also taking 2 to 5 minute breaks between every 30 to 45 minutes is advisable.
It is important to always use the right tool for the job in order to reduce ergonomic stress on the
individual.
Because there would work done under the car to connect the wiring to the interior fuse box there
might be ergonomic risks for developing musculoskeletal disorders, but it's very unlikely since
the job is not strenuous.
8. Layout plan:
http://www.spdcontrolsystems.com/Docs/Automotive%20SPD-SmartGlass_FACT_SHEET.pdf
Go check out this link, if someone can print it out that would be great; this gives an exact detail
of what industry we are building our business in.
Intelligent SPD Control Apparatus with Scalable Networking Capabilities for Window and
Multimedia Applications
Patent - US 7,800,812 B2 >> View >> Newsletter
Granted Date - Sept. 21, 2010
Expiration Date - September 21, 2026
This patent is currently pending in Europe and Japan:
European patent pending - 06809272.5
PCT/IB2006053192
Japanese patent pending - 2008-529766
Application Independent Operational Controls of a Suspended Particle Device
Patent US 8,098,421 >> View
Granted Date - January 17, 2012
Expiration Date - October 7, 2025
Suspended Particle Device Electronic Control Processes
Patent - US 8,120,839 >> View
Granted Date - February 20, 2012
Expiration Date - September 8, 2025
Suspended Particle Device Electronic Controller Operations
Pending Japan Application
Application - 2011-220024
Date of Record: Sept 8, 2006
Patent Filing - 10/5/2011
Electronic Operations of a Suspended Particle Device
U.S Patent Application - 13/337,344
Date of Record - 9/8/2005
Date of Filing - 12/27/2011
9. Feasibility
A. Existing Competitors
1. Who are they? Competitive Profile Matrix: Currently the industry for SmartGlass services
are non-existent in the DFW region and is hardly prolific within the U.S. Because this a new
product, exposure to this industry is not well known but with sufficient amount of marketing and
word of mouth this product may become the talk of the grapevine. Since there are no existing
companies in the metroplex that offer the services, the only other competitive threat may be the 2
U.S. Manufacturers but who can only offer material shipment and not installation. Hardly
regarded as substitute threat for our product--local tint shops are similar in the product they offer
but gives [Co. Name] the upper hand is that Smart Film can be installed on top of tint--offering
an even greater protection from prying eyes and solar erosion.
1. Who are they? The biggest threat of entry is the local tint shops who may begin to offer
Smart Film to their customers as well. Seeing as how they would already be experienced in
installing other films on car windows, the process of training and installing Smart Film may not
be as big of a challenge. However they would have to go through the process of establishing and
maintaining amicable relations with foreign suppliers, if not, then resort to striking competitive
deal with U.S manufacturers (U.S. suppliers are more expensive). That is why establishing a
good partnership with our supplier is a key success factor in maintaining competition low in the
DFW region.
(2.) Tint Shops in the DFW Tint is functional at all times The tint on cars cannot be
areas that pose a threat of (unlike the Smart tint that is legally installed on all
Substitute Competitors. only functional when the car windows (which ours can,
is parked). allowing complete privacy as
well as Solar protection)
Tints shops may also pose a
threat of entry since that may Even if Tint shops start
start taking up installation in offering SmartFilm too, it
SmartFilm. may prove difficult to obatin
the material since there are
only 2 domestic manufactures
in the US. at high cost,
secondly they must be able to
establish good business
connections with Foreign
suppliers.
How easy would it be for a consumer to install his own SmartFilm on his/her own car? How
technical is the installation? Other than having to use a car lift to access the electrical
components of the car, applying Smart Film is quite simple but tedious. So having people order
film themselves and apply it to their own cars might not be that big of a challenge for those
already experienced in applying regular tint car windows. However, the material is not as
accessible to the individual in the DFW area, since the material we use is imported and we get it
cheaper in bulk.
Legality
At the moment Smart Film has only 1 setting of intensity (which is opaque) and so far has no
ability to adjust its light transmittance value* (*the standard of measure on a sunscreening
device). Texas DPS requires tints to be no less than 25% light transmittable on Side Windows
Left and Right of the Driver and Windshield [above the AS-1 Line], therefore it would only be
legal to activate SmartFilm while the car is stationary. With that said, it would not cause any
legal violations while driving your car.
However, if this technology continues to advance, it may be possible in the near future to be able
to adjust the light transmittance value, therefore permitting it legal to drive with (within legal
standards) and additionally, allowing us to brand the products as a tinting mechanism.
Marketing Reps
Credentials:
A. Outgoing and possess an extrovert personality
B. Show genuine intrigue and excitement in the product they are marketing and advertising
C. Display independence and capability of self-delegating daily tasks and duties
D. Possess knowledge and personal passion about the automotive aftermarket industry
Accountant/ Receptionist
Credentials:
A. Hold a degree in accounting or finance with 5+ years of experience in the field
B. Possess interpersonal and phone skills
C. Experience in reception, customer service or administrative work
D. Hold a great attitude and upbeat outlook, will be the first contact with customers and want to
display a positive image for our company
11. Plan of Operation - Cameron
Compensation will be as follows: Hourly base pay of $10 per hour for all front desk and
installation staff. Compensation for upper level management will be salary plus incentive pay for
meeting above average predetermined figures.
Holidays
Employee receives 3 paid holidays as follows: New Year's Day, Thanksgiving, Thanksgiving
Friday, Christmas Eve and Christmas Day.
Employee receives 5 unpaid holidays as follows: Memorial Day, Independence Day, Labor Day,
Veterans Day, Thanksgiving Friday
Sick Leave
Employees receive one paid 40-hour workweek leave per year.
Retirement plan
Employees are encouraged to start an IRA and the company match 1.5% of the contributions.
(until company becomes more mature)
Ratio Analysis
Current Ratio
$518,248 / $400,000 = 1.30:1
Quick Ratio
$518,248 / $400,000 = 1.30:1
Times Interest Earned
$805,380 / $164730 = 48.89:1
Average Inventory Turnover
$155,100 / $263,250 = 0.59 times per year
Net Sales to Total Assets
$1,080,000 / $518,248 = 2.08:1
Net Profit on Sales
$640,650 / $1,080,000 = 59.32%
Net Profit to Assets
$640,650 / $518,248 = 123.62%
Net Profit to Equity
$640,650 / $518,248 = 123.62%
A. External
1. Copy Cat: It is possible other companies may try to copy the installation method used as well
as attempt to contract with similar manufacturers overseas who produce the film due to the fact
there are multiple manufacturers. The most likely identified companies to do so are installers of
window tint because conversion and or integration costs are relatively low because of the
similarities of tools, installation process and intellectual knowledge.
2. Market conditions: This will be susceptible to change as competitors enter the industry and
attempt to gain part of the previously untouched market share. Market changes may also occur as
customer perceptions of the product changes in either a positive or negative way.
3. Technology: The product smart film is rapidly becoming more advanced allowing for the
manufacture of thinner films, lower power requirements and longer life spans. This creates a risk
if our supply contract is not currently with the company that comes out with the new line of
smart film. Furthermore, new product innovation may deem smart film no longer necessary or
feasible.
4. Acts of Nature contract: Costs such as loss of revenue and reconstruction may be incurred
unless we decide to add policy extensions such as extra expense coverage.
5. Government Regulation: Currently there is so standards or regulation, however as the
industry grows regulation attempts may be imposed.
B. Internal Risks
C. Insurance Provisions
1. BOP - The company will be covered by a Business Owners Policy that includes property and
liability coverage. In a general outline, the coverage includes but is not limited to the following:
a. Property insurance - protects building, equipment and inventory.
b. Business Income insurance - which protects from losses that occur when operations are
suspended because of a covered loss.
c. Bodily Injury and Property Damage Liability - in the event employees, products or services
cause harm to other people or their property.
d. Personal and Advertising Injury - coverage for copyright infringements, libel, or slander.
e. Medical Payment Coverage - medical expenses resulting from injury to others on premises
owned or rented.
f. Hired Auto coverage - provides liability coverage for autos leased, hired or borrowed by the
insured.
g. Non-owned Auto coverage - provides liability for employees using their personal auto in the
business of an insured.
h. Equipment Breakdown Coverage - which will protects equipment if damage occurs from
power surges, mechanical breakdown, burnout or operator error.
D. Contingency Plan
1. In the case too many competitors try to copy our business model we will approach them with
the offer to train them with proper methods for a fee and licenses them under our name. We will
then also sell the product to them at an increased price. Other methods would be to begin to sell
franchises.
2. In the case of significant employee fraud or theft and if insurance provisions do not cover the
specific incident the employee will be held fully responsible and legal actions will be taken to the
full extent to recover any financial loss.
3. In the case our main supplier cancels or breaches contract, we will have multiple suppliers on
standby in which an agreement has already been reached and only a signature will be required to
reopen the supply channel.
4. In the case an incident occurs that is not covered under insurance, management will meet to
discuss the severity of potential loss and decide if operations are economically repairable taking
into the financial standing of the company at the time of the loss. If a total loss decision is
decided upon, all assets will be liquidated to pay any current debt and liabilities, the remaining
value will be split among owners/investors relevant to the level of involvement. If assets do not
fully cover all debt, chapter 7 bankruptcy will likely result.
5. In the case Government regulation suspends or shuts down business, the cost associated with
following government regulation and/or reopening will be assessed in the same fashion as
outlined in the case 4 above.
6. In the case of an unforeseen risk or occurrence not listed which may result in catastrophic
losses, additions to the contingency plans will be added as deemed necessary by upper level
management/owners and investors in relation to their involvement.
1. Executive Summary:
http://www.rmiia.org/auto/auto_theft/statistics.asp
http://articles.cnn.com/2009-04-15/living/aa.avoid.car.break.ins_1_break-ins-car-alarms-
thefts?_s=PM:LIVING
2. Vision and Mission:
3. Company History:
5. Business Strategy:
7. Market Analysis:
http://www.franchisedirect.com/automotivefranchises/automotiveindustrytrendsbusinessreportii/7/249
Demographics
http://www.visitdallas.com/visitors/online_toolkit/dallas_stats/
http://www.bts.gov/publications/national_transportation_statistics/#introduction
Trends
http://www.agrrmag.com/
9. Competitor/Feasibility Analysis:
Competitors <http://www.glass-apps.com/> <http://www.smartglassinternational.com/>
SWOT <http://www.txdps.state.tx.us/rsd/vi/consumerinfo/windowTint.htm>
Installation Guide
http://www.prodisplay.com/download/self-adhesive-switchable-film-installation-guide.pdf
http://www.youtube.com/watch?v=9RILsgH4RBY&feature=related