Alamo Drafthouse Cinemas, LC | 612 A Eas th set | Austin, TK78701 | 512.861.7000
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Joly 18,2017 7
VIA ELECTRONIC MAIL AND REGULAR TAIL Cry OF ay 42
Ms. Gail MeCant STV ep
City of Aus Equal Employment & Fair Housing OFfce
1080 East 11 Steet, Sute 200,
‘Asia, TX 78967
Re III sco oe As Ano Datos Riz (Reopen e
a No ITN
RMI co Mp Moo Doi (Reyne sano
Datta) Tan) ChageNoetRC CF T7002
ear Ms, MeCant
Alam Drafthouse Cinemas is inthe busines of ereing immersive movie going experiences fo epont
‘ofdevotd fans. These experiences tie ogethethe thane ofthe movie withthe experience. An example
‘ofthis sour popu "ws on the Wate” sereening in which the imi projected ona gia lating
Screen, while Alamo Drafthouse fans ot in the wale on inne tubes. Seaba dives ae ized to tee
{et underwater during key pont ofthe movie,
“The "Women’-Only Wonder Woman” event was inspzed by themes oie film, Here is a synopsi
"Before she was Wonder Woman (Gal Gado, she was Diana, princess of the Aaron
‘ined tbe an unconguerable warior. Raised on a sheltered island paradise, Diane
Imoetan American plot (Chris Pine) who tells her about the massive conflict hats
raging inthe ouside wold, Convinced that she can sop the thea, Dana leaves ber
home for dh first time. Fighting alongside en ina iar to ena wars, she final
discovers eral powers ond tue destin.
Although Respondent averted a “Women Only” seeening ofthe movie Wonder Woman it did nt
deny ay male admission tothe sexenig if be had an admission ticket. Any person ae or female) was,
able to purchase a icke to this seeing either on te Dathouse com website or athe boxoffice
Furthemore, «portion of the proeads rom the two screenings shown at Alamo Drafthouse Ritz were
‘donated othe League of Women’s Voters. The wer special screening. Alamo Drafthouse bas hosted
many other screenings through-out is eel at were at averted with the onghe-in-cheek moniker
cf women only”
Respondent amis o making two mistakes: 1) Respondent greatly undeesimated the popularity of
‘hese sereeings, including the good and bad fan comments, abd 2) Respondent “advertised the event as
‘women's only. Respondent di nt realize that edverising a "womea'sool” sereeing was violation of
Aiscrimioatin laws. Respondent has avery stil non-diseriminavon poy in place, but his policy did
[NOT include e pectic proibion aging sdversingMe. Gail MeCat
Sly 18,2017
Page
You tave shared with us the Complainants offer to sete. Ta response tos seteent offer ofthe
1 Company policy change implementing no discrimination;
2 Social meia policy shange; and
3 Acknowledgment orpology on our FB page
Alam Douche outelils sont lows
1 Alamo Drafthouse will update its existing company discrimination policy, social
‘media policy ad waning materials to include nondiscrininatory practice in averting
‘Alamo Drafthouse wil use the Wonder Worn women’s only sreening a ase sud and
2 Alamo Drafthouse fers the Complainant the opportunity to write a eter that,