Professional Documents
Culture Documents
(March 2011)
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The Thai Industrial Standards Institute (TISI), a member body of ISO, has participated in
the project and has chosen a company from the chemical industry sector, PTT Chemical
Public Limited, as the object of the assessment. The project team has been set up and was
composed of the following participants:
1) Project Coordinator
Ms. Chaowalee Ratanamungmeka Director of Standardization Promotion and
Development Bureau, TISI
2) Consultancy
Mr. Prakob Petcharutana Senior Vice President
NPC Safety and Environmental Service
Co., Ltd. (NPC S&E)
3) Project Assistant
Mrs. Nopporn Klum-em Foreign Relations Officer
International Affairs Bureau, TISI
Timeframe
No Activity Date
1 Select participants from the NSB for the case study 30 July 2010
2 Identify a consultant as a participant in the case study 18 August 2010
3 Send Pilot Project Materials August 2010
4 Study the Pilot Project Materials and collect any questions August 2010
5 Identify a company / an industry sector for the case study 19 August 2010
6 Obtain the agreement from the company to participate 30 August 2010
7 Collect information about the industry sector / the 7 September 2010
company
8 Analyze the value chain of the industry sector 22 September 2010
9 Collect information about standards used in this industry 22 September 2010
sector
10 Identify relevant business functions for the case study 22 September 2010
11 Decide on the scope of the case study: 22 September 2010
12 Sign the Declaration of confidentiality 17 November 2010
13 Consult with standards experts for the sector (from ISO) 15 17 November 2010
14 Identify key individuals of the company (e.g. heads of 15 17 November 2010
business functions) as interview partners
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No Activity Date
15 Discuss and review how to conduct the upcoming 15 17 November 2010
interviews as effective as possible, incl. prepare
questionnaires, data collection tools etc.
16 Schedule and carefully prepare meetings for interviews 15 17 November 2010
with these individuals
17 Conduct interview and collect information 15 17 November 2010
18 Schedule dates for joint interviews/joint work with ISO/CS November 2010
staff
19 Analyze the collected information December 2010
20 Review the findings December 2010
21 Prepare draft report December 2010
22 Prepare final report January/February 2011
23 Ensure formal sign-off of the report by the company January/February 2011
Acronyms
A list of acronyms used in this report is given in Annex 1.
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2. Introduction of the selected company
The petrochemical industry is important for the development of Thailand's economy since it
is a downstream industry which supports the sustainable development and produces
products which go into the four key living products namely housing, food, clothing and
medicine. Moreover, the petrochemical industry produces raw materials essential for
manufacturing, for consumption, means and facilities to enable convenient living.
PTT Chemical Public Company Limited (PTTCH), which is a leading company in its field in
Thailand, operates in the petrochemical business and the whole field of chemicals with the
main products being olefins and shared facilities, polymer products and ethylene oxide-
based performance products. In addition, the company also produces oleochemical
products as well as jetty and petrochemical buffer tank farm facilities in order to support its
activities of the PTT Group. Most products have been certified to standards on product and
management system.
In this respect, PTTCH is determined to improve the living standards of the Thai people. It
is the Company's commitment to continue making contributions to the country by
developing and adding value to the national resources, reducing imports, generating jobs
and income, and extending technology and innovation competence which upgrades the
country's human resources to meet the international standards. Consequently, the
company has been selected by TISI to be assessed in the ISO project.
Business assessment
TISI and PTTCH have discussed the pilot project aimed at assessing the economic benefits
of standards and have selected the value center polymer products to be the object of the
assessment.
Polymer products, as finished petrochemical products, have made use of synthetic plastics
to serve other process industries or the packaging industry, the electric appliances industry,
construction industry etc. Polymer products contain the following types of products:
The assessment in this report is focused on the HDPE Plant (see 1. above), which has a
capacity of 300,000 tons per year. Another plant under its subsidiary, Bangkok
Polyethylene Plc. (BPE), has also an annual capacity of 500,000 tons. The products of
the two plants are distributed under the brand InnoPlus. In this case study, the HDPE
Plant that has been assessed is referred to as HDPE I-1.
The HDPE I-1 plant uses process technology purchased from Mitsui Chemical Inc.,
Japan. It is capable of producing HDPE, to make the conversion to end-products via the
processes of blown film, cast film, pipeline, injection and thread. Quality and
requirements can be adjusted to fit specifications, for the production of plastic bags,
drinking water bottles, milk bottles, lubricant gallons, home appliances, toys, construction
materials, as well as industrial and agriculture tools like ropes, fishing nets, nets, plastic
boxes, showcase boxes, water pipes, electrical wire pipes etc.
HDPE is distributed to local and international casting industrial plants via PTT Polymer
Marketing Co., Ltd. (PTTPM) which handles marketing and distribution activities for the
Group, to strengthen marketing competitiveness in domestic and overseas markets.
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Company Information
PTT Chemicals has been established in December 2005 and has a total of 1,362
employees. It has production capacities in the fields of
Mixed-C4s
Pyrolysis gasoline
Cracker bottom tailgas
Hydrogen
The operations of the company are organized in a headquarter in Bangkok and different
branches, all situated in the industrial district of Rayong, which is located around 180 km
southeast of Bangkok. More information about the company can be found in Annex 2.
Polyethylene is a product which PTTCH produces for the process industry. It is used for the
manufacturing of the equipment and various plastic resins used in daily life, supporting
thereby the development of the national economy. This resulted in the reduction of imports
of plastic resins from abroad. On the other hand, through its exports, PTTCH is able to
contribute to the national income and to the performance of the economy of Thailand.
Most customers of PTTCH are factories belonging to the petrochemical process industry
such as companies in the industries of packaging, electrical appliances, motor parts, and
textiles etc. PTT PM has managed the marketing and distribution through over 30
appointed domestic distributors and over 120 appointed distributors that cover all regions of
the world. Moreover, the distributors, in particular in China and Viet Nam, support strongly
the management in their target markets and they contribute to the increase of the efficiency
in order to serve the distribution and to leverage opportunities for more productivity of
PTTCH throughout their markets.
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Organizational structure of PTT Chemical
The organization of PTT Chemical is composed of five Value Centers for the different
products and two centralized services for Governance and Shared Services as shown
in Figure 1 below. The Governance and Shared Services are at the corporate center
and serve the five Value Centers.
PTTCH performs its business operation under the structure of a Value-Based Organization
(VBO). Under the VBO, there are 3 key functions/roles as follows.
1) Governance
The function of governance is to set governing objectives and to establish common
practices and principles. Governance contains the following units:
1.1) Corporate Affairs
1.2) Strategy & International affairs
1.3) Marketing Commercial & SCM
1.4) Finance & Accounting
1.5) Operational Excellence
1.6) Organizational Effectiveness
1.7) Internal Audits
2) Shared Services
The role of Shared Services is to support common functions in order to maximize
resources with the highest degree of effectiveness. Shared Services contains the
following units:
2.1) Corporate Affairs
2.2) Finance & Accounting
2.3) Operational Excellence
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2.4) Organizational Effectiveness
2.5) Services & Others
The petrochemical industry is a big industry categorized into three main segments, i.e.
upstream industry, intermediate industry and downstream industry. Each industry
category has a big size and high costs since the production and factory construction uses
advanced technology with high capital expenditure.
In general, the management of the petrochemical industry has been related to production
processes that involve a certain risk with chemical reactions and resulting activity that may
be dangerous to health and the environment. If an accident occurs that disrupts the
production process and results in environmental destruction, there can be major losses that
may also have a long-lasting impact on the company image. Therefore, PTTCH has made it
a core part of its policy to apply management system standards such as ISO 9001, ISO
14001 and OHSAS/TIS 18001 thoroughly in order to institute a systematic management
approach as well as to reduce the risk and hazard related to occupational health and safety
and the environment. In addition, PTTCH emphasizes the importance of product quality and
applies systematically product standards that are intended to create and maintain customer
confidence. The HDPE I-1 plant applies both standards on product and management
systems.
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4. Analysis of the value chain
In line with the ISO methodology, we apply the model developed originally by Michael
Porter (1985) from Harvard Business School for the description of the company value
chain. This model groups the activities within a company into nine different business
function (identified as A to I) as shown in the table below. Under each of the headers,
which identify the business functions, the key activities of PTTCH inside these functions
are listed:
As stated in section 2 of this report, the scope of this case study is limited to the
downstream petrochemical industry and focuses on the production of High Density
Polyethylene (HDPE), which is the core activity of the HDPE I-1 plant. The reason for
this selection is that the company has introduced since the beginning of its operations
certain indicators for the production and operations that can be used to assess the
economic benefits of standards.
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The details of the Value Chain of the HDPE I-1 plant are as follows:
Procurement
IN SCOPE
Production/
Inbound Logistic Outbound Logistic Service
Operations
Engineering
The value chain of the HDPE I-1 plant is driven by orders from customers to the PTT
Polymer Marketing Co., Ltd (PTTPM), a marketing agent and distributor of polymer
products for the PTT Group. PTTPM collects customer orders and customer
specifications and communicates these to the planning department. Afterwards it
transfers it to the raw materials and quality instrument unit which continues to the HDPE
I-1 plant, the producing unit. The HDPE I-1 plant will process until packaging and
keeping the final product in storage. In the production process, the effective placement
of polymer products will also be inspected by the technical unit. Before packaging and
storage, the products will be tested, checked before they are transferred to PTTPM for
distribution.
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4.3 Key value drivers
Focused value Focus on production process with operation skill PTT Chem
chain coverage (HDPE I-1)
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CATALYST SEPARATION SILO STORAGE
POLYMERIZATION PELLETIZING AND BAGGING
PREPARATION AND DRYING
STABILIZER
PELLET
CO-MONOMER AND HYDROGEN CENTRIFUGE
SEPARATOR
ETHYLENE
REACTOR
POWDER
DRYER PELLET
CATALYST HOPPER
BLOWER
PRODUCT
LOW POLYMER
BY-
BY-PRODUCT
In this case study, the production of high density polyethylene (HDPE) has been selected
for the assessment of economic benefits. The project covers the production and operation
from planning, production, quality control to laboratory testing. Standards related to product,
technology and management systems are applied in each process stage which enables us
to assess the benefits of standards for the company. As mentioned in section 4.3, the
reason for this selection has been that the core operation of the company is manufacturing.
Since the beginning of its operations in 2005 certain indicators for the production processes
have been applied. The indicators will also be used to assess the economic benefits of
standards (see sections 7 and 8 of this report).
It should be noted that the assessment does not cover the assessment of suppliers and the
inspection of the quality of their inputs. The reason is that the tests of the raw materials
have been completed by the suppliers before the materials are transferred to the HDPE I-1
plant and that the plant relies on the correctness of the tests done by the suppliers of main
raw materials, mainly the Olefin plant which adheres to ISO standards and is also a part of
PTTCH. Minor raw materials are subjected to random testing by the internal PTTCH
laboratory.
6. Use of standards by the company: Standards used in the company value chain
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The HDPE I-1 plant applies the following types of standards throughout all of its operations.
Product standards, which are accepted in both domestic and international markets,
have been used for the manufacturing in the HDPE I-1 plant. The company has certified
the products against these standards. The year of certification against the respective
standards is indicated in the table below:
In recent years product competition has been on the rise at the international level. This
relates in particular to efficiency of production, which cannot be expressed simply
through the quality of the product. To increase efficiency, the company follows the
approach of continual improvement in the efficiency management by applying
international standards. The following international standards are applied in the HDPE I-
1 plant and certification has been achieved as indicated below.
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As explained in section 2, the process technology for the manufacturing of HDPE has
been purchased from Mitsui Chemical Inc., Japan. The complete design of the plant,
including the construction and the process technology, has been developed by Mitsui
and is used unchanged. The Mitsui technology and PTT Chem engineering know-how
apply extensively Engineering Standards. These standards are mainly standards of
ASTM, ASME, AWS and other standards organizations.
An overview of the Engineering Standards used in the HDPE I-1 plant is given in Annex
3.
The HDPE I-1 plant applies the following standards in each segment of the production
function of the value chain:
Stages in
Engineering
Production/ Product Standards Process Standards
Standards
Operation
Production - ISO 9001
Planning - ISO 14001
- TIS 18001
- OHSAS 18001
- ISO/IEC 17025
- API
(Construction)
- IEC
- ASME
- ASTM
- NFPA
- Engineering
Standards (see
Annex 3)
Quality - U.S. FDA 21 Code - Technology
Assurance of Federal Standards
Regulations part (internal
177.1520. specifications of
- RoHS Directive Mitsui Chemical)
2002/95/EC
- EN 71:1994
+A1:2000+AC:2002
: Part3
- DIN 10955:1983
(revision 2003)
- TIS 816-2538
(1995)
Laboratory - ASTM D-1238-04 - Mitsui Chemical
Testing - ASTM D-1505-03 Testing Method
- ASTM D-2839-02
- ASTM E-313
- ASTM D-1925
- ASTM D 1960
- ASTM D 638-03
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Stages in
Engineering
Production/ Product Standards Process Standards
Standards
Operation
- ASTM D-638-03
- ASTM D-4976-02
- ASTM E4
- ASTM E83
- ISO-7500
- ASTM D-1525-91
- ASTM D-2240-03
- ASTM D-1895
- ASTM D-1921
- ASTM D-256
- ASTM D-747
- ISO 75-1
- ASTM D-1693
- ASTM D-790-03
- ASTM D-4976-02
- ASTM D-3417-99
- ASTM D-3418-99
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7. Selection of operational indicators to measure the impacts of standards
For the HDPE I-1 plant various indicators have been defined to assess the success of the
production process. In our assessment, four key indicators are used which relate to
standards and are applied to the production process. These four indicators are defined
below.
1) Plant Reliability: This indicator measures the stability and reliability of the operation
of the plant by comparing the actual production of the company with the Nameplate
production capacity (which is the maximum production capacity as stated by the
manufacturer).
2) Off Specification: The number of product that does not comply with the specification
(and are therefore "off" Spec). This is calculated as the prime product, which is
compared with the whole of the Polyethlyene (PE) product and subtracted from 100
percentage as shown below:
4) Energy Index: This indicator measures the usage of the quantity of energy in the
Polyethylene (PE) production. If this indicator is low, the energy consumption during
the polyethylene production process is low. The equation is given below:
For the plastic resin production process of the HDPE I-1 plant, a manual on production
quality management has been prepared in accordance with ISO 9001 that specifies the
quality management system as the fundamental guideline for the manufacturing practice.
The core processes, related processes and any relevant criteria have been established to
enable higher efficiency. The production plan and any criteria of HDPE I-1 have been
established clearly such as production quantity from machinery capacity, the number of Off
Spec. in and out of planning, the shut-down periods resulting from different causes, the
quantity of each raw material, quantities of energy etc. The plant has reviewed these
indicators every year to further improve efficiency and effectiveness. In this respect, the
indicators explained above, i.e. Plant Reliability, Off Spec., Ethylene Consumption and the
Energy Index, have been selected by the TISI project team to assess the economic benefits
of standards. If these indicators have not been specified in the manual on quality
management of plastic resin production process in accordance with ISO 9001, the
production process does not comply with the specified planning.
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Selected Value drivers (if
Related Operational
business applicable for Standards used
activities indicators
functions (BF) the BF)
Production/ - Production - Focused Standards in 1) Plant
Operation Planning value chain accordance with Reliability
- Processing coverage clause 6
- Quality - Quality of
Assurance production 2) Off
- Laboratory process Specification
Testing - Quality of
- Quality, product
Health, Safety - Efficiency of 3) Ethylene
and production consumption
Environment
4) Energy Index
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8. Calculation of the economic benefits of standards
The calculation of the economic benefits of the standards for the four indicators is
based on data for the years 2005 and 2009. Since 2006 the HDPE I-1 plant has
applied the ISO 9000 and other management standards. The data of 2009
demonstrate how these standards have contributed to an increase of the benefits as
compared to the year 2005.
Operational
Selected
indicators (to
business Financial impact for the operational indicator
measure the
functions (in 2010 prices)
impact of
(BF)
standards)
Production/ 1) Plant Reliability The value of Plant Reliability in 2009 increased from 2005 has
Operation been calculated as follows.
2005 2009
2) Off Specification The reduced Off Specification has been calculated as follows.
2005 2009
2005 2009
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Operational
Selected
indicators (to
business Financial impact for the operational indicator
measure the
functions (in 2010 prices)
impact of
(BF)
standards)
4) Energy Index The reduced Energy Index has been calculated as follows.
2005 2009
Calculation of the contribution of standards to the HDPE I-1 EBIT (Year 2009)
The contribution of standards as a percentage of the total sales revenues or the turnover of
HDPE I-1 is ~3 %
In this case study at least one additional important indicator are the savings resulting from
reduced needs for laboratory testing. However, it has been impossible to calculate the
impacts for this indicator since no data have been recorded. The testing service center of
PTTCH, which achieved ISO/IEC 17025 accreditation, conducts laboratory tests and is
responsible for the inspection of raw materials used for manufacturing, including the quality
of several products of the HDPE I-1 plant. The plastic resin produced by the HDPE I-1 plant
has also been tested and monitored. The benefits from meeting the requirements defined in
a standard on testing and calibration laboratories is demonstrated by high and consistent
product quality contributing to customer confidence. This resulted in cost and time savings
due to a reduced need for repeated tests both for the manufacturers and the customers.
This example shows how the standards generate economic benefits and provide guidance
for the further improvements of the HDPE I-1 plant.
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10. Evaluation of the results
In this study on economic benefits of standards, we were unable to compare for the HDPE
I-1 plant a situation before and after the introduction of standards and to measure the
impacts from standards in this form. The reason is that the standards have been used since
2005, the beginning of the operation of the plant, which is based on the use of the
engineering standards applied by the company.
However, the HDPE I-1 plant has proactively introduced management system standards as
a framework for its manufacturing such as ISO 9001, ISO 14001, TIS 18001, OHSAS
18001 and ISO/IEC 17025. Due to a combination of the management system standards
and the engineering standards that are built-into the technology from the company and the
Mitsui technology, it has been possible to raise the plant to a level of performance as shown
in the improvements in the four key indicators. Without a consistent use and a management
approach based on these standards, such an improvement would otherwise not have been
possible. An impact from standards of 3% of the sales revenue can be considered to be
significant. In addition, the standards provide a framework for the management and
operation of the plant and can therefore be regarded as the glue that keeps the different
operations and systems of the plant together.
This case study also demonstrates how the ISO methodology can be applied in a specific
and flexible way. Such a flexible approach is required when a company has used standards
from its outset which makes it impossible to compare empirical data collected before and
after the introduction of the standards.
As the authors of this study, TISI suggests that reports resulting from the case studies in
other countries be provided to enable a comparison between the findings of the case
studies and the specific conditions of the companies that have been subject to the
assessment.
11. Conclusions
To assess the economic benefits of standards for PTTCH, TISI has selected to study
the production and operations of the HDPE I-1 plant which is involved in producing
high density polyethylene (HDPE). For the assessment of the impacts of standards
the following four key indicators have been selected: Plant Reliability, Off
Specification, Ethylene Consumption and Energy Index. The reason for this selection
is that the plant has collected systematically data in its regular operations for these
indicators and that it was possible to relate these data to the systematic use of
standards both at the management level as well as the technical and engineering
level.
After the year 2006, the HDPE I-1 Plant systematically applied and complied with the
ISO 9000 Standard as an administrative and management guideline which resulted
in an increased output in manufacturing and reduced the use of ethylene and
energy. In addition, the HDPE I-1 Plant has published a manual on quality production
which is used as a basis for planning, raw material provision and the monitoring and
testing of the material before manufacturing which is applied by its suppliers. It
controls the production process with a high-performance control system and is able
to identify the product that does not meet specified requirements through
measurements and product tests. This manual provides also guidance for the
function of every unit, and increases the capacity of the employees to control the
production processes and to achieve cost and time reductions while reaching a high
level of efficiency.
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TISI is currently in the process of discussing with other companies in Thailand the
possibility to cooperate in similar projects with a view to extending the pilot project
undertaken with PTT Chemical.
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ANNEX 1: Acronyms
Acronym Explanation
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ANNEX 2: PPT Chemical - Company information
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ANNEX 3: Overview of Engineering Standards used in the HDPE I-1 plant
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Machinery Engineering Standards
10) Piping ASME, ANSI, API, MSS, AWWA
ASME, ASTM, AISI, API, TIS
11) Insulation ASTM
12) Bricks & Refractory ASTM
13) Electrical IEC, NEMA, NFPA, DIN, TIS, ICEA, NEC, ISO, IES, IEEE,
ANSI, NESC, OSHA, VDE, API
14) Instrumentation ANSI, API, ASME, ISA, AGA, NEC, IBC, ISO
ASTM
15) Fire Protection NFPA, API
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