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Enter existing markets with an innovation. Success depends on utility of new feature, over
excess storage. Electricity and plugs are everywhere indoor and nearly free. An self charge
feature in terms of an reverse DC motor and a charging cord that can generate a high
number of watts incurs heavy exercise and may not be needed if you have a large
powerbank. Only places this could offer an advantage are camping and outdoor
environments, the price ratio in this market may offer an obstacle.
Existing hand crank method portable chargers generate a low amount of power, have a low
power bank and offer an inconvenient way of charging a product.
Attack two niches: camping and laptop companion, beyvlade sales market
In order not enter a market development but a product development1 we intend to enter
existing markets with a USP of offering infinite power generation that is not on the market.
We will enter two niches the laptop companion market and the camping backup portable
power market.
Intend to move question mark market into a star market
Market is created when there is demand for something, for portable power in laptops,
smart phones, cameras, drones,
market creation
This is usually done by a company re-positioning the
product to a different market segment by the way of
advertising and brand awareness.
A company may find its product is stagnating in the
current climate and decides to look towards a new
market to enter.
product so it becomes more attractive for consumers.
Offer an product that is innovative and attractive to
costumers
1 https://thecimastudent.com/2016/11/16/cima-e2-ansoffs-matrix/
Please also note that only few Power Banks in the market provide
this.
power banks in the market have only 5V USB output
Our main marketing focus will go towards considered adding a car starter socket1, and
electric light both for camping purposes2.
Introduction
There is a large market for portable batteries as to the billions of electronical used today.
Usp appeal in a market
Strength is components suppliers and usp, charger with self charging potential
There is a large well developed maybe shrinking market in back up power batteries for
mobile electronical devices. Li-ion batteries are becoming better, cheaper, with more
chargers and USB charging ports available and require no physical effort.
The USP in the proposed model is that it can infinitely produce electrical energy in areas
where there is no electrical power, such as in in camping, hiking and military environments,
where currently solar chargers are supplying the market.
Other differentiating factors are its higher price making it exclusive, and significant effort is
needed to pull the wire that can be benefitted from as a stress relief or exercise device or
perceived negatively.
Several crowdfunding campaigns have been made for self charging through rotational
cranking movements, without however much large sales success on the campaigns, gaining
any market share on the storefront or being able to provide a high quality high power
output in mechanical charging design.
The proposed project therefore brings commercialization and engineering challenges.
Project team
New firm,
Competitors -
I've got a folding solar panel and with okay sunlight it'll charge
about 1 percent every ~20 minutes.
https://www.reddit.com/r/camping/comments/4ad881/anyone_had
_any_experience_with_using_solar/
Capacity 5,400mAh
Outputs 1 USB port (1A)
Weight 24 ounces
Solar Panel 2.4W out of the box
There are several different options available, from the basic 5W version ($135)
up to a 15W version ($335).
Yolk Station Solar Paper ($123+)
SLXTREME Waterproof iPhone 6/6S Case ($150)
Capacity 3,000mAh
Outputs Connects to Phone
Weight 14.7 ounces
Solar Panel Not specified
Indirect competitors table: back up chargers, fuel cell back up chargers
portable batteries:
https://www.digitaltrends.com/mobile/best-portable-battery-chargers/2/
Branding
Niche Market generates higher revenue due to lower costumer acquisition costs2 and higher
price willingness to pay.
2 Shelf life
Make available only in certain places branding
harness the power of solar energy to keep your devices running
even when youre in the middle of nowhere?
most of these can charge several of your devices with a single
charge
dont need clear skies
Will first make the design and packaging to collect Disruptive aspect phone charger
market,
Travel market exclusivity.
Electronics stores.
There might be the opportunity for create a hype for like most things people dont need
during a hype, it could be done as an habitual body movement, fasionable thing, may be
best to focus on the exclusivety market, army branding and focus on is niche where people
do need them.
They dont need them there is plugs everywhere however this requires bringing a charger
and not everyones plug can be used, however more so this is becoming possible.
Health gym stress relaxation, the motion of the module is very important, exercise.
orders, we need to make a batch.
Operational plan ip
marketing, financial, and management strategies, and
projections for your business going forward.
Kickstarter could be worth pursuing however its not a long term routine sales ground, it
might therefore be more important to focus on the b2b market for routine sales in strong
niche markets.
Production sourcing
Economies dc and
include the 100-1000 units for market research, need to consider the cost of a batch of a
100 and a 1000, for economies the unit price drop by ten with the increase of ten.
compare the price of your excellent, high-value product or service with the
price of something most people would consider a similar good spend
The best way to normalize something is to make it appear that the whole
world is doing it. The best way to do that? Use social proof.
The combination of masses of people using the solution and an already-low-
price virtually eliminates the price objection.
value prism. The idea is to shine a light (not literally) through your product to
dazzle people with everything that went into creating it. Make them see the
previously unseen value at its core. valuable and your price much more
reasonable.
A box of software isnt a box with a disc and a booklet inside. Its the product
of a team of 11 Stanford PhDs, 21 engineers, 4 tech writers, and 7 designers
from the Rhode Island School of Design. Its the culmination of 370 years of
education, all completed in the last 2 decades at impossible-to-get-into
schools. Its fourteen months of 20-hour workdays for a team of 40 experts. Its
29 independent user studies, with improvements made after each study. Its 3
utility patents and 5 design patents. Its over $7 million of pure innovation.
5 years of prototyping
5,127 prototypes
Experiments held in development laboratories
1,000 Dyson engineers and scientists in Britain, Singapore, and Malaysia
Engineers in disciplines like Fluid Dynamics, Aerodynamics, Turbo Machinery,
and Acoustics
strategy is to list everything that a customer gets when they choose your
product.
Think of your prospect as putting out her hands, and its your job to fill those
hands until theyre overflowing.
They keep their images large and in extremely good quality because theyre
trying to sell more than just a product. Theyre trying to sell quality, memories,
experiences and emotions,
the purchase of the television will make the consumer popular and
part of an elite group.
Read more at http://examples.yourdictionary.com/examples-of-
snob-appeal.html#HyOIdteGFJzdhZIi.99
Costumer takes on roles and wants to be certain roles through their
ownership, consumption and possession, niche branding enables
those roles. It enables to become part of that group. with a
Personal empowerment
4p
packaging
price
place Sales plan Budget sales team 2000, different European countries,
army, camping, distribution system esemda
experimental market electronics and gadgets
sales plan
Please just send an email to associate@gearbest.com, our related
colleague will deal with you about this in detail.
https://www.dickssportinggoods.com/products/power-packs-solar-batteries.jsp
product
promotion strengths durable usp- need at all times when there is no electricity.
where there is a higher willing price to pay.
Press plan?
http://www.outdoorgearlab.com
camping magazines
http://www.outdoorgearlab.com/topics/camping-and-hiking/best-solar-charger/buying-
advice crank chargers story
http://thedroidguy.com/contact
http://50campfires.com/the-5-best-solar-chargers-for-camping/
https://www.rei.com
http://time.com/money/4707931/camping-products-gadgets-packing-list/
https://flipboard.com/@avadew/top-25-best-apple-ipad-pro-solar-chargers-2016-2017-
omb8thnby
http://www.amazingoutdooradventures.com/the-best-portable-solar-battery-chargers/
http://www.techrepublic.com/pictures/power-your-devices-with-the-sun-11-great-solar-
chargers/5/
http://www.mensjournal.com/expert-advice/the-best-portable-chargers-for-backpacking-
20150401/best-for-long-trips-without-sun
https://www.tomsguide.com/us/pictures-story/778-best-gadgets-for-portable-
power.html#s23
http://altitudetreks.com/best-portable-battery-chargers
https://gearpatrol.com/2017/06/21/best-portable-power-banks/
https://www.lifewire.com/best-portable-laptop-battery-4050506
http://www.hongkiat.com/blog/macbook-portable-battery/
https://www.smallvfx.com/smallvfx-blog/best-power-bank-for-laptop
http://www.powerbanktalk.com/best-portable-laptop-charger-aka-external-battery-power-
bank-for-laptop-in-2016/
http://thewirecutter.com/reviews/the-best-portable-ac-power-supply-so-far/
Place in appendix
Swot
Strengths - no direct competitors
Weakness higher price compared to competitive products
Competitive products have not entered the market
Opportunities competitor solar charger can compete with however at a much lower rate
of energy generation.
Habitual motional use
Threats low sales market
pestel
four LED battery indicators on the top
http://www.independent.co.uk/extras/indybest/gadgets-tech/best-portable-charger-
power-bank-for-iphone-6s-7-samsung-ipad-galaxy-amazon-travelling-camping-
10176373.html
This charger also features a 600A outlet and jumper cables to get your car
started when you have a dead battery.
https://www.digitaltrends.com/mobile/best-portable-battery-chargers/2/
https://www.digitaltrends.com/mobile/best-portable-battery-
chargers/2/Charger
Its an officially licensed product and it lights up with various color LED patterns
when you use it (there are six in total).
https://www.digitaltrends.com/mobile/best-portable-battery-chargers/3/
A small blue LED light indicates when the charger is in use and a
green light lets you know when charging is complete
http://www.mensjournal.com/expert-advice/the-best-portable-chargers-for-backpacking-
20150401
Waterproof water-resistant
shockproof
https://www.dickssportinggoods.com/p/weego-js18-professional-jump-starter-battery-
16weoujmpstrtrbtpcac/16weoujmpstrtrbtpcac jump starting a car
lighter
Image takers.
https://www.anker.com/products/A1501011
jump start car
https://support.apple.com/en-ca/HT204360
use to charge mac
https://www.youtube.com/watch?v=AP-XvA7ftBQ
micro usb input port
this device great when travelling by plane. The marketing blurb even
mentions anti-explosion batteries.
No, not all Power Banks can charge laptops. This is because most of
the Power Banks in the market only have 5V USB output and for
charging laptops, the power bank would need to have a higher
voltage output 16V to 20V depending on your Laptop specifications
(check your AC adapter to obtain the voltage required).
85W & 8,927 mAh capacity - 15-inch Macbook Pro with Retina Display
60W & 8,000 mAh capacity -13-inch Macbook Pro with Retina Display
45W & 7,150 mAh capacity - Macbook Air
29W & 5,263 mAh capacity - Macbook
Sales channels
Other markets: jump starters for cars