Professional Documents
Culture Documents
1
THE THIRD ANNUAL CISCO CONNECTED WORLD TECHNOLOGY REPORT
The survey was translated into local languages and conducted in August 2012 across 18 countries to
gain approximately 100 completes for each subgroup in each country
18 Countries: United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Germany,
Netherlands, Russia, Poland, Turkey, South Africa, Korea, India, China, Japan, Australia
2
THEN NOW
Newspaper
TV
Cell phone PC
3
Smartphones rival laptops as a
preferred device by Gen Y. vs.
4
If you had to choose only one device, what
would it be?
favored laptops
preferred smartphone
5
Check smartphone Gen Y
Dress
Eat
Brush teeth
6
Where are smart phones used?
Watch out!
7
60%
compulsively check their
smartphones for updates TEXT
Compulsive checkers
8
42%
would feel anxious,
like part of me was
missing
if they couldnt check
their smart phones
constantly. 60%
Wish they didnt
feel so compelled
9
Over 50%
Nearly 70% Mainly for games
& entertainment
smartphone apps
are important to my 27%
daily life Mainly for work
60% 20%
Use 1 to 9 apps regularly use 10 to 25 apps regularly
10
have a Facebook account
11
GENDER DIFFERENCE
12
most people have
(81%) completely different
online vs. offline
Believe people have identities
different online and
offline identities
13
Almost upload have a tweet at
upload photos to videos to share Twitter account. least once a day.
share or store on or store on
internet sites. internet sites.
14
57%
will share email address to get
discounts and sale notices
But 75%
do not trust most internet
sites to keep data secure
15
40%
say that company policy
forbids using company-owned
devices for personal activities
17
As more and more people, devices, and sensors connect to the
Internet, the volume and potential value of all the data generated
by those connections grows exponentially.
18