PERSONAL DATA

Name : Anwar Ahmed

Languages Known : English, Arabic and Urdu
Mobile : 00966-503163179
E-Mail : anwar@greentechwll.com , anwar.ahmed.ext@gmail.com
Location : Khobar, Saudi Arabia
Iqama (Work Permit) : Valid Transferable Iqama

OBJECTIVE

To utilize my remarkable experience of 20+ years mainly with Siemens in a multinational

challenging environment in the areas of Sales with P&L responsibility, Presales, After-sales,
Business development , General Project Management, Project Implementation, Contracts
Management , Bid Management for large projects under tough Timeline mainly for Telecom
Sector such as Tetra, GSM, GSM-R, Railway Signaling, Microwave, Fiber Optic
Transmission(OTN, SDH, DWDM), Data Network, Low Current (Building Management
Systems, Power Supply Systems, Unified Communications, CCTV), C4I, VSAT and
Fleet Management Systems (LBS / AVL systems) and others.

To assist companies achieving their objectives and projects, by developing strong working
relationships and coordinating effectively and efficiently with team members.

PROFILE

Entrepreneur, Team Leader, Proactive, Optimistic, Ambitious, Flexible, Strong Work Ethics,
Multicultural and Multilingual.

KEY ACHIEVEMENTS

International, intercultural and interdisciplinary long experience in Business development of

Siemens Enterprise Solutions in MEA region. Sales / Pre-sales for Siemens Enterprise
Portfolio, Project management, planning, implementation, bid management for large
Telecom & Railway Signaling technologies/projects, negotiations with equipment suppliers,
customers and sub-contractors.
P&L responsibility for Direct / In-Direct sales, In-direct channel / partners development for
Unified Communications and Enterasys Data Portfolio under Tier2 model of Siemens
Enterprise Communications.
Extensive experience in duties related to business development, partners management,
team coaching and goal setting, co-ordination, planning and site survey.
Broad experience in Telecommunications field: Work on operation and maintenance of
different radio-communication equipment: GSM BSS, SDH Backbone Network, MW,EN
products, DCC (Digital Cross-Connect), 2-way communications: Tetra Radio Systems and
command & control centers.
Very strong communication skills, Delivered several presentations to Ministry of
Defense, Ministry of Interior, SABIC, Saudi Aramco, SEC, Chambers and others.
Customers Service minded and results oriented
Supervision of technical personnel and Customers training.
Familiar with different test equipment and Communications test sets.
Excellent organizational, financial and operational skills (including very tight timelines)
Life-long learner and Continuously updating and self-improving Knowledge and Skills
Consistency: Completed 15 consecutive years with Siemens AG , Siemens Ltd Saudi
Arabia and Siemens Enterprise NV Belgium.
EDUCATION

1) B.Sc. From the University of Punjab, Lahore, Pakistan in the year 1989.
2) Three years Diploma of Associate Engineer in Electrical Technology with first division
from Board of Technical Education Peshawar Pakistan in the year 1985.
3) Eighteen months Training in Telecommunication Engineering from Telecom Staff College.

PROFESSIONAL TRAININGS, COURSES & SEMINARS ATTENDED ABROAD

1) Completed Four Weeks In-Service Training On Installation, Maintenance And

Commissioning Of PCM, Higher Order Digital Mux, Fiber Optic Line Terminal Equipment
And Fusion Splicing Of F/O Cable From GEC London (U.K).
2) Completed Three Weeks Training On Installation, Operation & Maintenance And
Commissioning Of PCM, Higher Order Digital Mux And 13 GHz Digital M/W From EB Nera
(Norway).
3) Completed One Week Training of Programmable Digital Mux (PDMX) From Northern
Telecom in London (U.K).
4) Completed Three Months In-Field Training on Commissioning and Maintenance of
Motorola BSS provided by Siemens delegated BSS Engineers.
5) Attended BSS08 training at Motorola Training center U.K.
6) Attended One month on job Technical sales / Bid management training for TETRA
(TErrestrial Trunk Radio) System at Siemens Tetra Center of Competence Austria.
7) Got awarded best co-ordination certificate from Saudi Aramco.
8) Completed Project Management and Quality Management training from Siemens.
9) Special achievement Service Certificate awarded for 10 Consecutive years from Siemens
AG GERMANY.
10) Attended several International Seminars like Tetra world congress in Germany, Tetra
Middle East conference and MEED Middle East Railway Projects seminar in Dubai.
11) 45 Days on job sales / pre-sales / bid management training in Belgium with Siemens
COM EN NV.
12) Sales Certification training from Enterasys and become 1st SEN Employee as
Enterasys certified sales person in Saudi Arabia.

Work Experience Summery

Business Development GreenTech Bahrain / Saudi 2011-Till date
Country Manager (Siemens Enterprise) SEN Group Saudi Arabia 2006- 2010
Regional Manager MEA Region (Sales) SIEMENS Saudi Arabia 2005-2006
Regional Manager East KSA (Pre Sales) SIEMENS Saudi Arabia 2002-2005
General Project Manager SIEMENS Saudi Arabia 2000-2002
TAC 2 Engineer SIEMENS Saudi Arabia 1994-2000
Telecom Engineer BTC Saudi Arabia 1990-1994
Engineering Supervisor PTCL Pakistan 1985-1990
GreenTech Consultancy Compnay WLL.

Business development for TLD (Top Level Domain), AVL, VSAT and Telecom services in Saudi and
Bahrain.

EXPERIENCE WITH SIEMENS ENTERPRISE COMMUNICATIONS IN SAUDI ARABIA

(01.10.2006 30-09-2010)
POSITION : Country Manager (Direct / In- Direct Sales / Pre-sales)

COMPANY : SIEMENS ENTERPRISE COMMUNICATIONS EMEA.

NATURE OF JOB AND MAJOR ACHIEVMENTS:

After serving Siemens Saudi till 2006 and winning 437 million Saudi Riyal Railway
project, I was internally transferred during the 1st quarter of Q05/06 to Siemens NV Belgium
i.e. Regional Headquarter for EMEA region.

Under new challenging role, responsible for Sales / Pre-Sales / Bid management for COM
EN MEA region i.e. Pre Qualifications, General Bid Management, Relation & business
development and Technical support for several mega projects like ATVAM, MOI Tetra,
MODA, Tetra, ITS, C4I, FLOUR Qatar Gas & PMD cracker and IRR (Iraq) Transmission
projects.

Opportunity monitoring and analysis of the Large Enterprise market in the EMEA Oil and
Gas vertical market covering primarily the COM EN,FN and MN Products and Solutions
Portfolio's.

I have developed 6 potential partners with multimillion USD annual turnover having P&L
responsibility under tier 2 business model i.e value added distributors/ . Resellers (VAD /
VAR) of Siemens Enterprise portfolio (Unified Communications, IP Telephony, Radio
Communication, Data network , VSAT and AVL). I have been in Saudi for last 20 years and
have established relations with several high level decision makers in the Industry.

Relations with partners are a key in this culture and I have gained remarkable experience in
local Saudi market. The core of my success is to open doors and establish new base and
partners for SEN Portfolio ( Unified Communications and Enterasys data products and
solutions).I have managed to sell 1st DSCC in STC (Saudi Telecom) and this is 1st sell of
DSCC in the EMEA region. This has opened door strategically for at least 10 Million Euro
Enterasys (SEN) business to STC / MOD / MOI alone. I have also managed to get letter of
award from Al-Othman group for SEN (Voice + data) at least 2 Million Euro. I have managed
to get SEN as pre-qualified for Saudi Aramco unified communication and data project of
worth 25 Million Euro.

Major Tasks done:

Technical support and In Kingdom coordination for the Multibillion SAR ATVAM projects.
Continued Bid/Proposal Management like recently submitted IRR (Iraq Railways) offer, MOI
Tetra projects , Aramco /MOD CCC and Relations & Business development with local
partners .
Delivered very well received C&CC presentation to Saudi Aramco. Coordination with local
partner for follow up.
 Successfully pre-qualified Siemens for FLOUR (Qatar Gas LAFAN COM and PMD
Cracker) projects.
Bid management for IRR Transmission project. Successfully managed / submitted the offer
on time.
BIAM for IRR and MOI multibillion SAR Tetra projects.
Follow UP for IRR, MOI Tetra, C&CC opportunities, AVL/TTT opportunities.

POSITION : REGIONAL MANAGER (Eastern Region KSA)

COMPANY : SIEMENS LTD KSA.

NATURE OF JOB AND MAJOR ACHIEVMENTS:

Sales / Pre-sales for Siemens COM Portfolio, Overall Bid Management , Offer preparation for
Siemens Railway Signaling Technologies, SDH, Access Solutions (OTN), GSM, GSM-R,
Microwave , AVL, Fleet Management Systems, Power Supply Systems and Trunk Radio Tetra
Solutions .

Technical Presentations for aforementioned Technologies prepared / given to key Customers

such as Saudi Aramco, Saudi Railways, Saudi Electric Co., MOD , Civil aviation and SWCC
etc.

Technical Pre / After sales support, Project negotiations, Contract management, Customer
interface, Project co-ordination and Management (Including Pre-qualifications for aforementioned
valued customers).

MAJOR ACHIEVEMENTS

1) Team leader to win phase 1 project of worth 437 million Saudi Riyal Railway project
against giant groups like Saudi Bin laden, Yamamah and others. The Project included
Design, Supply, Installation and Maintenance of ETCS Signaling and
Telecommunications System on the Saudi Railways Organization Network for line 1
&2 between Dammam & Riyadh awarded to Siemens in December 2005.

Both phases of Project were of worth approx. 700 Million SAR (185 Million USD).
Involved in Pre-qualification and got Siemens as best pre-qualified.
I was assigned as overall bid manager for entire Technical portion and a single point of
interface for all the 8 involved technology providers/parties (Siemens internal and external) in
this project after issuance of tender.
I was involved in the project negotiation phase.
I have established very strong relations with the customer to his entire satisfaction and set
the wining stage of Siemens for a highly strategic and first ever project of this nature in the
history of Saudi Arabia as well as Siemens.

2) Saudi Aramco Tetra Project

I was a single point of contact within Siemens Saudi Arabia for Tetra Wireless
Technology. I have managed alone to deliver several remarkable presentations
including the best ever Tetra presentation considered by Aramco which later put
Siemens as best pre-qualified bidder.
EXPERIENCE WITH SIEMENS IN SAUDI ARABIA (1.10. 2000 to 20.03.2002)

POSITION : GENERAL PROJECT MANAGER (GSM D900 RPON)

COMPANY : SIEMENS AG GERMANY

NATURE OF JOB AND MAJOR ACHIEVMENTS :

Worked as GENERAL PROJECT MANAGER in Siemens AG for Saudi Royal Palace Overlay
Network GSM D900 Project. My major tasks were:

Completion of the Project in line with Project Implementation Plan.

Clearance of the inherited outstanding points.
Coordination with Customer, STC and other involved organizations (e.g. SEC, Municipality
etc).
Coordination with Sub contractors
Completion of sites
System Integrations
Management of the integration and implementation in line with PIP.
Reporting on project status to Senior Management and customer.
Project planning for resources.
Management of staff and other resources.
Representing Siemens in Project Meetings with the customer.

NOV. 1994 to Oct.2000

POSITION : TAC 2 Engineer.

COMPANY : SIEMENS AG

NATURE OF JOB :

I was locally hired by Siemens AG Germany to work as BSS & MW Commissioning Engineer
together with highly trained German Engineers for Saudi Royal GSM network provided by
SIEMENS / MOTOROLA , where Siemens was Prime.

After the departure of delegated staff, I was assigned to take over the BSS part for complete
Network in the Kingdom as TAC2. I was only BSS Engineer in Siemens Saudi Arabia to be
Independently responsible for the survey , planning , commissioning , Network optimization ,
Acceptance testing and maintenance of Royal GSM network .Additionally I was also
responsible:

To supervise the installation team to meet the international specified standards in Royal
premises.
To attend the meetings with worthy customers and to take the solid measures to clear the
outstanding items.
Correspondence with TAC III at Munich and Error/Trouble Tracking follow up with Motorola
MCSC Swindon U.K .
Correspondence for the delivery of Faulty BSS hardware i.e. Generation of Log files and
Fault reports as recommended by Motorola.
 Commissioning and maintenance of base station controller (BSC) & transcoder
equipment, base transceiver station (BTS) equipment and Digital microwave.

EXPERIENCE WITH BTC IN KINGDOM OF SAUDI ARABIA

SEP 1990 TO OCT. 1994

POSITION : TELECOMMUNICATION ENGINEER

COMPANY : BUAD TELECOM CO.

NATURE OF JOB :

Installation, Testing, Commissioning and Maintenance of Digital M/W, Fiber Optic Transmission
Systems and Splicing of F/O Cables for Royal Palaces, Ministries, Saudi Aramco Networks, Sceco
& STC Networks.

EXPERIENCE WITH PTCL IN PAKISTAN (FEB 1987-SEP1990) :

POSITION HELD : ENGINEERING SUPERVISOR

DEPARTMENT : TRANSMISSION DIVISION

PAKISTAN TELECOM CO. LTD (PTCL)
ITR ISLAMABAD
NATURE OF JOB :

My Work Involved The Supervision, Planning, Commissioning and Maintenance Of PCM, Higher
Order Digital MUX, 13 GHz Digital Microwave, 34&140 MB/S Fiber Optic Transmission Systems,
PCM Repeaters and PCM Line Terminal Units

Note: References can be provided upon request.