Copyright: Evgeny Makhina

Certificate of State Database Registration 2015621384

A) The goals of my speech:

__________________________________________________________________
(What do I want my audience to learn?)
__________________________________________________________________
(What emotions do I want my audience to feel?)
__________________________________________________________________
(What do I want my audience to do after my talk?)

B) How will I understand that my goal is reached?

___________________________________________________________________
(What criteria do I have? Do I want my audience to ask questions, sign up or a free demo or
what?)

C) The key point of my speech:

___________________________________________________________________
(Write down the core statement of your speech in one sentence)

D) Why do I have to give this speech?

___________________________________________________________________
(Define your motivation. Even if you were told to speak, there is always something to benefit
yourself you can master a new technique, get more practice, promote yourself etc.)

E) What is the negative results my audience will face if I dont give this
speech?
___________________________________________________________________
(Why is it important for people to hear you? Build your confidence by knowing that)

F) How will my audience benefit from my speech?

___________________________________________________________________
(How am I going to improve their lives?)

G) What is the key value of my speech?

___________________________________________________________________
Copyright: Evgeny Makhina
Certificate of State Database Registration 2015621384

(Unite points E and F)

H) What do I and my audience have in common?

___________________________________________________________________
(It is great to know that. You can always point out the fact that you all are on the same side.
Maybe you all care about finances, health, work in the same industry etc.)

I) Why did this people come to hear me out?

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
(You could have sent a sales letter or a PowerPoint presentation. What additional value do you
add by giving a speech?)

Build person-to-person connection. Choose what is appropriate:

a) Story: _______________________________________________________
b) Joke: ________________________________________________________
c) Quote: ______________________________________________________
d) While I was going here: _______________________________________
e) Your feelings: _________________________________________________
f) How nice it is to be around people of my kind: _____________________

1.2.1. What am I going to talk about? What is the key value of my speech?
Copyright: Evgeny Makhina
Certificate of State Database Registration 2015621384

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
(Points E, F and G will help you. You may also announce the Key Point of your speech)

1.2.2. Why do people have to listen to me?

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
(Why do I give this speech? What are my expertise in this field? Are we on the same side?
Introduce yourself)
1.2.3. Who are these people?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
(Segment your audience, let them tell what they expect. Provide customized value for each
group. Become interactive!)

1.2.4. Rules of the Game:

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
(Tell people about the way you want to organize the speech. Is it better to ask questions as they
arise or maybe you have special gaps in your speech to talk to people? Think beforehand)

WHY? What are the problems people have that you may solve by your offer?
2.1.
___________________________________________________________________
___________________________________________________________________
What attention-getters will I use at this point?
___________________________________________________________________
___________________________________________________________________
Copyright: Evgeny Makhina
Certificate of State Database Registration 2015621384

2.2.
___________________________________________________________________
___________________________________________________________________
What attention-getters will I use at this point?
___________________________________________________________________
___________________________________________________________________

2.3.
___________________________________________________________________
___________________________________________________________________
What attention-getters will I use at this point?
___________________________________________________________________
___________________________________________________________________

3.1. Repeat your core-statement:

___________________________________________________________________

3.2. How does it solve the problems of the audience? What are you offering?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
What attention-getters will I use at this point?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________

4.2. Repeat the key points and your core-statement:

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
4.3. What do people need to do now? Tell people about the first step they can
make toward the solution to the problem:
Copyright: Evgeny Makhina
Certificate of State Database Registration 2015621384

___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
4.4. Any questions?
4.5. Thank people for their attention. Debrief:
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________