PHNG PHP CHY INTEREST BNG AUDIENCE INTESECT

Hm nay em xin chia s 1 case study m em ang chy (interest) theo phng php chy Audience
Intesect (AI)

Giao din AI:

Trong 1 v 2 gi l cc layer in interest. Vi trnh t sp xp nh sau:

- Layer 1: Niche ( ln nht, c th nht)

- Layer 2 tr i: cc interest lin quan n niche ( s phn tch di)

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Trc khi tm interest, em xin chia cc nhm interest thnh cc group sau:

Associations Foundations Celebrities

Federations Amazon Best Sellers
society Authors
Clubs Events
Forums Festivals
Websites / Blogs Conferences
Magazines Competitions
Newsletters State/City Specific Topics
Subscriptions

a im tm interest: Audience Insignt + Google

Tm similar interst: https://www.facebook.com/pages/?frompageid=10394804794 (Dng trong
trng hp tm them cc interest m SIMILAR ) ;))

Phng php tm interest lin quan: vo google search theo quy tc: niche + interest trong box >>> tm
cc page lin quan >>>> cho vo Audience Insignt phn tch tng tc >>>> cho vo AI tm
Audience tim nng nht.

START!!!!!!

Niche em a ra l: fishing

- Tm cc interest:

- Sauk hi tm c cc interest lin quan ( qua page) cho vo Audience Insign phn tch
tng tc, v d s nh ny
 NHN CHUNG:
V c im cc Layers:

- Layer 1: l interest ln nht, tp trung nht v c th nht ( lien quan n niche mnh ang
chy, nu l s thch th layer 1 s l s thch , v d: fishing, camping, listening..)
- Layer 2: Tip tc cc interest v tinh ph khc, thong thng y s l cc magazine,
website, communication, organize, non-profit tm bng cch dng Audience Insight tm
cc page lien quan, dung google tm cc website m Audience Insight ko c, ni chung l cc
interest theo ch ( ko bit gii thch nh no), v y em chn l cc nhn vt chnh ca
phim. V d an hem chy fising, mnh s ln google search theo c php: niche +
Associations/Foundations/Federations/society/. No s ra list cc website v mnh tm page
ca n, cho vo interest
- Layer 3: t cc layer sau, nhim v chnh l gim audience xung 1 cch ti u ko b AU
trn tri, th em chn 1 s interst khc lien quan n niche, nu l fising anh em c th Think out
of Box chng hn, v d nh 1 s ngi cu cc ni ting, 1 s chng trnh cu qui vt (
Monster River) hoc 1 s show truyn hnh cng s to c khc bit cho camp.

C th c th li nh sau:

- Layer 1: niche
- Layer 2: website/magazine/organize/Communication/Non-profit/Athlete
 - Layer 3: website/magazine/organize/Communication/Non-profit/Athlete
- Layer 4: website/magazine/organize/Communication/Non-profit/Athlete
- Layer n:.. ( mi 1 layer l 1 nhm cc dng interest)

Kinh nghim bn thn:

- Lc ra tp KH thch in o, CTR thng cao, cost thng thp, sale th .. ty =))))

- Ch nn dung khi tp audie vi triu audience tr ln, cn vi chc nghn n vi trm nghn th
gp chung nh thng thng

Xin chn thnh cm n