Adam Brett - Eric Urban

market update
FULLERTON

Current prices for homes on the market

Trends in pricing
Current levels of supply and demand
Value metrics

Report for the week of

Sunday August 8, 2010

Presented by Adam Brett - Eric Urban

714.496.8116 - 714.749.7427
RE/MAX
www.HomeSoldTeam.com

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 Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

City Overview FULLERTON

Real-Time Market Profile Trend THIS WEEK
Median List Price $ 554,500 The median single family home price
Average List Price $ 603,113 in FULLERTON this week is $554,500.
Least Expensive Listing $ 120,000 The 518 homes have been on the
Most Expensive Listing $ 3,750,000 market for an average of 129 days.
Asking Price per Square Foot $ 283
Average Days on Market 129
Total Inventory 518
Absorbed This Week* 45
Percent of Properties with Price Decrease 42 %
Percent Relisted (reset DOM) 14 %
Percent Flip (price increased) 9%
Median House Size (sq ft) 1,853 With inventory trending up but days-
Median Lot Size 6,501 - 8,000 sq ft
on-market and the Market Action Index
Median Number of Bedrooms 4.0
essentially flat recently, conditions
Median Number of Bathrooms 2.0
Median Age don't seem to have strong up or down
48
Altos Research Value Statistics pull.
Market Action Index Cold! Buyer's Market 17
Altos Research calculates the Market Action Index which measures available supply
relative to the current level of demand. Index value above 30 indicates conditions favor
the seller. See the section below for full details.

Trend Key QUARTILES

Last Month's Trend Last Quarter's Trend No Clear Monthly/Quarterly Trend To get a tightly targeted understanding
*Metric "Absorbed this Week" covers properties sold and those taken off the market for other reasons. of homes in the market, we break each
Since sales sometimes take months to close, it is impossible to discern in real-time exactly which properties
sold.
locale into quartiles. Each quartile is
25% of the homes listed.
Characteristics per Quartile
Med. Med. Ab- Avg.
Quart Median Price Sqft. Med. Lot Size Bed Bath Age Inven. New sorbed DoM
Less than
1 $ 850,000 3,000 4,500 sq ft 4.0 2.5 23 129 5 7 118 Most expensive 25% of homes
Less than
2 $ 649,000 2,138 4,500 sq ft 4.0 2.0 39 129 11 12 137 Upper-middle 25% of homes
4,501 - 6500
3 $ 449,900 1,589 sq ft 3.0 2.0 53 130 10 11 121 Lower-middle 25% of homes
4,501 - 6500
4 $ 324,900 1,224 sq ft 3.0 1.0 56 130 4 15 143 Least expensive 25% of homes

We'll refer to the quartiles in the trend

graphs below.

Adam Brett - Eric Urban Market Update for FULLERTON 2

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE
The market seems to have paused
around this plateau. The Market Action
Index is a good leading indicator for the
durability of this trend.

QUARTILE PRICES
Often, we find insights by watching
pricing trends within the quartile
segments.
Prices have generally settled at a
plateau, although Quartile 3 is on a bit
of an up trend in recent weeks. We'll
need to see a persistent shift in the
Market Action Index before we see
prices across the board move from these
levels.

Adam Brett - Eric Urban Market Update for FULLERTON 3

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE AND VALUE

In a market where prices are rising
fairly consistently, price per square foot
is essentially flat. This often implies
that new homes coming on the market
are pricier, and also larger than older
homes. As a result the value one can
buy stays the same.

INVENTORY
Inventory has been climbing lately.
Note that rising inventory alone does
not signal a weakening market. Look to
the Market Action Index and Days on
Market trends to gauge whether buyer
interest is keeping up with available
supply.

Adam Brett - Eric Urban Market Update for FULLERTON 4

 Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

Residential house prices are a function of supply and demand, and market conditions can be MARKET ACTION INDEX
characterized by analyzing those factors. Watch this index for sustained changes: if the index
falls into the Buyer’s Market zone for a long period, prices are likely in for a downward The FULLERTON market is currently
correction. quite strongly in the Buyer's Market
zone (below 30). The 90-day Market
Action Index stands at 17. With several
months of inventory available at the
current sales rate, buyers should find
ample choice.

Inventory levels have been relatively

consistent relative to sales. Despite the
fact that there is a relatively high
The Market Action Index (MAI) illustrates the balance between supply and demand using a amount of available inventory, this
statistical function of the current rate of sale versus current inventory. Buyer's market is still seeing prices
move higher. Given inventory levels,
An MAI value greater than 30 typically indicates a “Seller's Market” (a.k.a. "Hot Market")
because demand is high enough to quickly gobble up available supply. A hot market will these price conditions are relatively
typically cause prices to rise. MAI values below 30 indicate a "Buyer's Market" (a.k.a. "Cold fragile. If the market cools off further,
Market") where the inventory of already-listed homes is sufficient to last several months at
the current rate of sales. A cold market will typically cause prices to fall. the price trend is likely to reverse.

MARKET ACTION QUARTILES

Not surprisingly given the overall
Market Action Index, all quartiles are in
the Buyer's Market zone with several
months of inventory given the current
rate of demand for homes in the
quartile. Watch the quartile for changes
before the overall market shifts. Often
one end of the market (e.g. the low end)
will improve and signal a strengthening
market before the whole group changes.

The quartiles can help you answer the question, "How hot is the market for homes in my price
range?"

Adam Brett - Eric Urban Market Update for FULLERTON 5

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET (DOM)

The properties have been on the
market for an average of 129 days. Half
of the listings have come newly on the
market in the past 80 or so days.

DOM PER QUARTILE

It is not uncommon for the higher
priced homes in an area to take longer
to sell than those in the lower
quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 6

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92835

Real-Time Market Profile Trend

Median List Price $ 729,900 THIS WEEK
Average List Price $ 831,758 The median single family home price
Least Expensive Listing $ 259,000 in FULLERTON 92835 this week is
Most Expensive Listing $ 3,590,000 $729,900.
Asking Price per Square Foot $ 300
Average Days on Market 141
Total Inventory 134
Absorbed This Week 14
Median House Size (sq ft) 2,416 With inventory trending up but days-
Median Lot Size 4,501 - 6500 sq ft
on-market and the Market Action Index
Median Number of Bedrooms 4.0
essentially flat recently, conditions
Median Number of Bathrooms 2.0
Median Age don't seem to have strong up or down
43
Altos Research Value Statistics pull.
Market Action Index Cold! Buyer's Market 14

PRICE
We continue to see prices in this zip
code bouncing around this plateau.
Look for a persistent up-shift in the
Market Action Index before we see
prices move from these levels.

Adam Brett - Eric Urban Market Update for FULLERTON 7

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE

In the quartile market segments, we see
prices in this zip code have settled at a
price plateau across the board. Prices in
all four quartiles are basically mixed.
Look for a persistent shift (up or down)
in the Market Action Index before prices
move from these current levels.

Characteristics per Quartile QUARTILES

Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
Less than
1 $ 1,225,000 3,722 4,500 sq ft 5.0 3.5 14 33 0 1 140 Most expensive 25% of homes
Less than
2 $ 799,000 2,669 4,500 sq ft 4.0 2.0 36 33 2 2 90 Upper-middle 25% of homes
Less than
3 $ 650,000 2,134 4,500 sq ft 4.0 2.0 45 34 2 5 128 Lower-middle 25% of homes
Less than
4 $ 499,900 1,804 4,500 sq ft 3.0 2.0 38 34 1 6 203 Least expensive 25% of homes
PRICE AND VALUE
While prices have been basically flat,
the price per square foot has been
heading downward. While not a sign of
broad strength in a market, larger
homes are coming more available and
buyers are tending to get more home
for their money.

Adam Brett - Eric Urban Market Update for FULLERTON 8

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been falling in recent
weeks with 134 properties available this
week. Note that declining inventory
alone does not signal a strengthening
market. Look to the Market Action
Index to gauge whether buyer interest
is falling with the available supply.

MARKET ACTION INDEX

The FULLERTON 92835 is quite strongly
in the Buyer's Market zone. The 90-day
Market Action Index stands at 14. With
several months of inventory available
at the current sales rate, buyers should
find ample choice.

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 9

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 140 days. Half of the
listings have come newly on the market
in the past 77 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for

the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 10

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92833

Real-Time Market Profile Trend

Median List Price $ 450,000 THIS WEEK
Average List Price $ 522,807 The median single family home price
Least Expensive Listing $ 195,000 in FULLERTON 92833 this week is
Most Expensive Listing $ 1,250,000 $450,000.
Asking Price per Square Foot $ 274
Average Days on Market 138
Total Inventory 234
Absorbed This Week 17
Median House Size (sq ft) 1,761 With inventory trending up but days-
Median Lot Size 4,501 - 6500 sq ft
on-market and the Market Action Index
Median Number of Bedrooms 4.0
essentially flat recently, conditions
Median Number of Bathrooms 2.0
Median Age don't seem to have strong up or down
48
Altos Research Value Statistics pull.
Market Action Index Cold! Buyer's Market 18

PRICE
Prices in this zip code have been on a
downward trend recently and this
week, while essentially flat, doesn't
break us out of that cycle.

Adam Brett - Eric Urban Market Update for FULLERTON 11

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE

In the quartile market segments, we see
prices in this zip code have settled at a
price plateau across the board. Prices in
all four quartiles are basically mixed.
Look for a persistent shift (up or down)
in the Market Action Index before prices
move from these current levels.

Characteristics per Quartile QUARTILES

Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
Less than
1 $ 764,000 2,847 4,500 sq ft 4.0 2.5 22 58 5 5 140 Most expensive 25% of homes
Less than
2 $ 604,450 2,050 4,500 sq ft 4.0 2.5 33 58 3 3 143 Upper-middle 25% of homes
4,501 - 6500
3 $ 379,000 1,500 sq ft 3.0 1.5 55 59 2 3 123 Lower-middle 25% of homes
4,501 - 6500
4 $ 308,000 1,190 sq ft 3.0 1.0 56 59 3 6 148 Least expensive 25% of homes
PRICE AND VALUE
Despite recently falling prices, the price
per square foot has stayed reasonably
flat. This implies that there's a portion
of the market being priced at a
premium. You can investigate this
condition in the quartile details.

Adam Brett - Eric Urban Market Update for FULLERTON 12

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been climbing lately with
234 properties available this week. Note
that rising inventory alone does not
signal a weakening market. Look to the
Market Action Index to gauge whether
buyer interest is keeping up with
available supply.

MARKET ACTION INDEX

The FULLERTON 92833 is quite strongly
in the Buyer's Market zone. The 90-day
Market Action Index stands at 18. With
several months of inventory available
at the current sales rate, buyers should
find ample choice.

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 13

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 138 days. Half of the
listings have come newly on the market
in the past 84 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for

the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 14

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92832

Real-Time Market Profile Trend

Median List Price $ 370,000 THIS WEEK
Average List Price $ 437,892 The median single family home price
Least Expensive Listing $ 120,000 in FULLERTON 92832 this week is
Most Expensive Listing $ 1,300,000 $370,000.
Asking Price per Square Foot $ 284
Average Days on Market 110
Total Inventory 61
Absorbed This Week 9
Median House Size (sq ft) 1,321 Inventory has been tightening and
Median Lot Size 4,501 - 6500 sq ft
days-on-market increasing recently.
Median Number of Bedrooms 3.0
The Market Action Index has been
Median Number of Bathrooms 1.5
Median Age basically flat, not providing strong
57
Altos Research Value Statistics indication for market conditions.
Market Action Index Cool. Buyer's Market 21

PRICE
The market for this zip code continues
its bounce again this week. We're a
long way from the market's high point
so watch the Market Action Index to
predict how long this trend will last.

Adam Brett - Eric Urban Market Update for FULLERTON 15

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE

In the quartile market segments, we see
pricing across most of the zip code
relatively strong recently. While
Quartile 4 is basically flat, all other
segments are in an up trend period.
Unless the Market Action Index has a
persistent downward shift, expect that
Quartile 4 will assume a similar trend
with the other groups.

Characteristics per Quartile QUARTILES

Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
6,501 - 8,000
1 $ 649,000 2,300 sq ft 4.0 2.5 70 15 2 0 88 Most expensive 25% of homes
4,501 - 6500
2 $ 423,000 1,426 sq ft 3.0 1.0 59 15 2 3 104 Upper-middle 25% of homes
4,501 - 6500
3 $ 345,000 1,202 sq ft 3.0 1.0 56 15 0 5 143 Lower-middle 25% of homes
4,501 - 6500
4 $ 266,250 1,160 sq ft 3.0 1.2 60 16 1 1 104 Least expensive 25% of homes
PRICE AND VALUE
In a market where prices are rising
fairly consistently, price per square foot
is essentially flat. This often implies
that new homes coming on the market
are pricier, and also larger than older
homes. As a result the value one can
buy stays the same.

Adam Brett - Eric Urban Market Update for FULLERTON 16

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been falling in recent
weeks with 61 properties available this
week. Note that declining inventory
alone does not signal a strengthening
market. Look to the Market Action
Index to gauge whether buyer interest
is falling with the available supply.

MARKET ACTION INDEX

The FULLERTON 92832 market is
currently in the 'Buyer's Market' zone
(below 30), though not strongly so. The
90-day Market Action Index stands this
week at 21 so buyers should expect to
find reasonable levels of selection.

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 17

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 109 days. Half of the
listings have come newly on the market
in the past 91 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for

the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

Adam Brett - Eric Urban Market Update for FULLERTON 18

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

FULLERTON
Neighborhood Detail 92831

Real-Time Market Profile Trend

Median List Price $ 539,000 THIS WEEK
Average List Price $ 585,111 The median single family home price
Least Expensive Listing $ 250,000 in FULLERTON 92831 this week is
Most Expensive Listing $ 3,750,000 $539,000.
Asking Price per Square Foot $ 292
Average Days on Market 103
Total Inventory 88
Absorbed This Week 5
Median House Size (sq ft) 1,826 With inventory trending up but days-
Median Lot Size 6,501 - 8,000 sq ft
on-market and the Market Action Index
Median Number of Bedrooms 3.6
essentially flat recently, conditions
Median Number of Bathrooms 2.0
Median Age don't seem to have strong up or down
49
Altos Research Value Statistics pull.
Market Action Index Cold! Buyer's Market 16

PRICE
Again this week in this zip code we see
a downward notch for prices. Pricing
has been weak in recent weeks and
versus their absolute-high level. At this
point, we will be looking for a persistent
upward shift in the Market Action
Index as a leading indicator for a
trough in prices.

Adam Brett - Eric Urban Market Update for FULLERTON 19

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

PRICE PER QUARTILE

In the quartile market segments, we see
prices in this zip code without strong
directional indication lately. Quartiles 1
and 4 are mixed, while Quartile 3 is up
and Quartile 2 is down. Look to
persistent shifts in the Market Action
Index as a leading indicator for strong
moves (up or down) in the market as a
whole.

Characteristics per Quartile QUARTILES

Med. Ab- Avg.
Quart Median Price Med. Sqft Med. Lot Size Bed Bath Age Inven. New sorbed DoM
Less than
1 $ 782,000 2,609 4,500 sq ft 4.0 2.5 44 22 2 2 97 Most expensive 25% of homes
6,501 - 8,000
2 $ 599,000 1,888 sq ft 3.0 2.0 49 22 0 1 87 Upper-middle 25% of homes
6,501 - 8,000
3 $ 487,450 1,550 sq ft 4.0 1.0 53 22 4 2 117 Lower-middle 25% of homes
4,501 - 6500
4 $ 372,450 1,266 sq ft 3.0 1.2 55 22 1 0 113 Least expensive 25% of homes
PRICE AND VALUE
Despite recently falling prices, the price
per square foot has stayed reasonably
flat. This implies that there's a portion
of the market being priced at a
premium. You can investigate this
condition in the quartile details.

Adam Brett - Eric Urban Market Update for FULLERTON 20

Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

INVENTORY
Inventory has been climbing lately with
88 properties available this week. Note
that rising inventory alone does not
signal a weakening market. Look to the
Market Action Index to gauge whether
buyer interest is keeping up with
available supply.

MARKET ACTION INDEX

The FULLERTON 92831 is quite strongly
in the Buyer's Market zone. The 90-day
Market Action Index stands at 16. With
several months of inventory available
at the current sales rate, buyers should
find ample choice.

MARKET ACTION QUARTILES

Not surprisingly, all quartiles are in the
Buyer's Market zone with several
months of inventory given the current
levels of demand. Watch the quartiles
for changes before the overall market
shifts.

Adam Brett - Eric Urban Market Update for FULLERTON 21

 Adam Brett - Eric Urban | www.RealtorAdam.com | 714.496.8116

DAYS ON MARKET
The properties have been on the market
for an average of 103 days. Half of the
listings have come newly on the market
in the past 70 or so days. Watch the 90-
day DOM trend for signals of a changing
market.

DAYS ON MARKET

It is not uncommon for

the higher priced homes in an area
(Quartiles 1 and 2) to take longer to
sell than those in the lower quartiles.

About Altos Research Corporation

Altos Research Corp. reports real-time analysis of the residential real estate market in local markets across
the country. All information contained herein is based on properties currently listed for sale and available
publicly. When evaluating a particular property, make sure you use comparable sales data in addition to
the market trend information available in this report. The data presented in this report is accurate to the
best of our knowledge, but cannot be guaranteed as such. Use this report as one input in the real estate
decision making process, but do not rely on it for accuracy. Nothing in this report or any other Altos
Research publication is a recommendation to buy or to sell real estate. We recommend you work with a
licensed real estate agent or broker.

Altos Research LLC Copyright 2005-2010. All Rights Reserved www.altosresearch.com

Adam Brett - Eric Urban Market Update for FULLERTON 22