Download

From bangles to necklaces, there is a huge array of potential choices that can make your style
stand out from the crowd. Fashion jewellery includes: 1. Bangles and Bracelets 2. Watches 3.
Necklaces 4. Pendants 5. Earrings :

1. Bangles and Bracelets : If you want to complete a simple summer look, why not try bangles or
bracelets? Large wooden bangles finish off a bohemian summer dress style perfectly, while thin
metal bracelets give a subtle elegance to evening style choices. :

2. Watches: Watches are an individual way to complete a look. A sophisticated thin gold watch
fits an evening dinner, while bigger, bolder plastic watches suggest a playful style. Try matching
a colored plastic watch with skate shoes or sports trainers for a cute, flirty style.

3. Necklaces: Necklaces can accentuate a range of fashion styles. With a plunge neckline, try a
matinee or opera necklace. If you are looking for a subtle choice, try a choker. If you are looking
to complete a summer look, try a lariat necklace. :

4. Pendants: Similar to necklaces, pendants can add character and reveal a little of yourself
through your style. If you are geek chic try a retro pendant; miniature glasses always work well.
If you want to complete a vintage look, use a clock pendant. A great range of earring pendants
are available, so use them as you see fit! :

4. Pendants: Similar to necklaces, pendants can add character and reveal a little of yourself
through your style. If you are geek chic try a retro pendant; miniature glasses always work well.
If you want to complete a vintage look, use a clock pendant. A great range of earring pendants
are available, so use them as you see fit!

5. Earrings: If you don't want to take focus from what you are wearing, earrings are ideal. With
so many to choose from it is really up to you to see what works with your outfit. :
5. Earrings: If you don't want to take focus from what you are wearing, earrings are ideal. With
so many to choose from it is really up to you to see what works with your outfit.

For more details : :

For more details : Website : Funky Online Shopping Email : funk13@gmail.com

India Imitation Jewellery Market Outlook 2018

The Indian imitation jewellery market has emerged as one of the rapidly growing business
segments of the country. Low cost, innovative designs and rise in fashion among the rural and
urban folk compared to original jewellery have made the business particularly popular
throughout the country. Indeed, the imitation jewellery market in India is anticipated to grow at a
CAGR of around 20% over the period 2014-2018, says the author in its latest report India
Imitation Jewellery Market Outlook 2018".

The research on the Imitation Jewellery market in India is an outcome of primary and secondary
research, and a thorough analysis of the industrys trends. The report covers a detailed analysis
of the Indian imitation jewellery in terms of revenue till 2018. We have covered the markets
segmentation in terms of organizational structure such as unorganized and organized segments.
We have also included the segmentation by different jewellery and by regions and have
showcased their shares in terms of revenue. We have also covered the major trends in the Indian
imitation jewellery market to help to the stakeholders understand the market potential of the
industry.

Furthermore, we have also showcased a section on online growth of imitation jewellery in India
which briefly explains about online purchases of artificial jewellery which has gathered
momentum at a rapid pace in the country. The report covers a section on price analysis of
different types of imitation jewelleries in the country within the organized and unorganized
segments prevalent. This will help manufacturers and retailers seeking to set the prices for their
different jewelleries in future. The report also covers the manufacturing process, which entails
the advancement and changes in the methods of manufacturing jewellery. There is also a section
on exports and imports and future scope of the industry, in the report.

Additionally, we have included leading imitation jewellery manufacturers such as Niki Jewels,
Alex Jewellery, Kabir Jewels, and so on, to provide a balanced research outlook of the industry.
The section covers their business overviews, key people and the SWOT analysis, which will
assist readers in understanding more about the particular manufacturers. Overall, the report has
taken into consideration all the aspects of the Indian imitation jewellery market and is designed
to facilitate clients towards devising the right strategies, and making sound investment decisions.

Fashion Jewellery Business in India

Volatile gold prices and changing customers tastes areforcing traditional gold jewellery retailers
to sell fashionand imitation jewellery to protect falling business marginsand sales.Research
shows that the Indian jewellery sector is in thetransition phase with consumers desire for
possession ofjewellery for its aesthetic appeal and not as a form ofinvestment.Imitation
jewellery is easy to carry and comes in variouspatterns and colours which are giving edge over
traditionalyellow metal.
2. every woman wants to look beautiful, not everyone can afforddiamonds and gold. Thats why
the concept of imitation jewelleryis a popular option for many womenFor many women,
shopping for and collecting different typesof accessories qualifies as a passion. Buying
expensivejewellery is not the most practical optionIt also affords most fashionable women
many more options, andis safe for travel.While attending an important event far from home,
and worriedabout whether or not you should bring your fine jewellery? Insuch situations,
imitation jewellery provides the best andsometimes safest bet for a fashionable look
3. The trend of heavy and trendy imitation jewellery has gainedpopularity due to TV serials
and historical films Earlier only middle-class aspirants used to come to shopsuch jewellery but
now women from across the class opt forsuch kind trendy jewelleryImitation jewellery is
available at a price ranging from Rs 5to 15,000 depending on design and material.Now one-
gram gold jewellery micro and antic patterns are ingreat demand
4. Imitation jewellery is too cheap to worry in the case of lostor steal. Women now wanted to
wear jewellery according to theirclothes. This is not possible with real gold jewelleryBest
Option to Accessorize on Budget No matter your ageSpecial events for valentines day ,
teachers day, doctorsday collectionsThe consumer wanted a wider selection at a single
convenientlocation and expected an international shopping experience.
5. The following steps will help you define your marketing mix* Identify your target market.*
Determine what the target consumer desires.* Assess whether you have any advantages over
yourcompetition in delivering the desired service.* Choose the position that is most valued by
the consumer.Product: Features , Services , Product quality, Staffquality, Style, Brand name,
packingPlace(Distributions): Location, Frequencies of services,Transportation, Distributions,
Inventory.Promotios: Publicity, Sales promotions, Personal selling ,Advertising , Mailing
listPrice(Cost): List Price, Discount, Credit terms
6. Shop in shop-The "shop in shop" retail concept is where a brandowner or retailer takes space
in another retailers store andfits it out to provide selling space dedicated to thatsecondary
companys products.Pop up retailing - pop-up stores are a new phenomenon takingretail by storm.
A pop-up shop, that is a temporary retailspace or experience which involves popping-up
one day, anddisappearing the next few days , Pop-up retail outlets give amore of a touch and feel
experience for customer and buildawareness.Think the possibilities of create a travelling
jewellery show.Seek out places, events and venues like womens associationevents , luxury or
economic hotel lobbies or even mall kiosksthat lend themselves to selling jewelry on the fly.
7. Association with corporate gifting coupon companies and allowtheir customers to redeem
coupon in our out lets/channelpartners.Make association with third party loyalty pregame
partners, likeSBI, ICICI, loyalty cards .Add new retailers for increase sales volumes in
targetedmarket. Use some technique for developing franchises/ salespartners. Each new store has
the opportunity to further promotefuture franchisees,Direct approch- approch leading retilers or
whole sales andsell the concept , make a business deal in win win basis Networking-There are
many different types of networking, rangingfrom email, to in person, to online on LinkedIn and
other socialnetworking sites. Knowing the right people can cause an increasein your franchise
sales.
8. MediaThe media provides another option to increase your franchisesales. Although different
strategies apply, you can use both thelocal and national media to expand your business. The local
mediais an important tool for lead generation and allows you to targetgeographic areas where
you would like to growTrade ShowsTradeshows are another way to meet prospective
franchisees. Theevent will provide an insight for potential franchise owners,while promoting
brand awareness and product visibility. Tradeshowsalso provide an opportunity to promote new
and current productsand drive sales
9. PROMOTIONS & BRAND BUILDINGUse all retail marketing Tools for increase brand
building amongtargeted customer segmentThink the possibilities of create a travelling jewellery
show.Seek out places, events and venues like womens association events ,luxury or economic
hotel lobbies or even mall kiosks that lendthemselves to selling jewellery on the
fly.Sponsorship or Active participation in cities fashion events ,film based events, school
college events ( By focusing Targetsegment)Use the powers of retail coupons ( one day or few
days valid )by print medias like News papers, women based magazines.Motivate retail partners
for increase sales by offeringexclusive special events or sales schemes.Create Data base- for
repeat sales , loyal customers and makeassure constant touch with emails or other way of
communications
10. There is a huge untapped market for branded Imitation jewellery inIndia. The critical success
factors in the business is quality,fashionable design, and good after-sales service ,The changing
lifestyles demanded lighter and trendier jewellery withless price .For setting up good gold
jewellery shop one needs inventory at leastworth of Rs 30 to 50 lakh. While, in the case of
imitation jewelleryone can start business with stock of meagre Rs 15, 000Imitation jewellery are
known as celebrity-inspired jewellery-segmentThe Indian consumer was willing to experiment
with new designs.cultivate trust by educating customers about the unethical practicesin the
business and change the perception of jewellery as a high-priced purchase.
11. prasanthpambadi@hotmail.comWhoever said money cant buy happiness simply didnt
knowwhere to go shopping.- Bo Derek
Indian Imitation Jewellery Market - Feb'14
1. 1. Indian Imitation Jewellery Market All rights reserved. This publication is protected by
copyright. No part of it may be reproduced, stored in a retrieval system or transmitted, in any
form or by any means, electronic mechanical, photocopying, recording or otherwise without
the prior written permission of the publisher.
2. 2. Overview Indian jewellery business has undergone a drastic transformation over the
years. Original diamond and gold jewellery has now made a way forward for artificial
jewellery. The sky-rocketing prices of the traditional jewellery whether it is gold, diamond or
silver, have encouraged people to opt for affordable imitation jewellery. Indian Imitation
jewellery market has witnessed tremendous growth in the past few years. In 2012, the
market grew around 85% compared to the previous year. The imitation jewellery market was
estimated to reach INR 98.5 Billion by the end of 2013 due to rising demand. Imitation
jewellery such as fashion jewellery is very much prevalent, especially amongst the college
going teenagers. Since the prices are cheap, they can get a wide variety and also keep up
with the changing fashion. Indian fashion jewellery industry is growing in quantum,
patronized mainly by the youngsters. Figure 1: Indian Imitation Jewellery Market (Billion
INR), 2011-2017 228.9 185.8 151.4 122.7 98.5 79.6 43.1 2011e 2012e 2013e 2014f 2015f
2016f 2017f Source: RNCOS In future, the imitation jewellery market is expected to grow
further with soaring gold and silver prices, rising consumer preference, availability of more
innovative designs and variety etc. Considering these factors, the imitation jewellery market
in India is anticipated to grow at a CAGR of around 23.5% during 2013-2017. Indian Imitation
Jewellery Market
3. 3. Market Driving Factors High Demand: The demand for imitation jewellery has surged by
over 85% in the last one year. People, especially women have adopted better standards of
grooming after being influenced by daily soaps. They ape the jewellery and the costumes
which are worn by the television stars. Moreover with the rise in standard of living and
disposable income customers undoubtedly prefer to go in for branded products. Consumer
preferences: The changing outlook of people regarding jewellery as a daily wear commodity
rather than an asset for life has made imitation jewellery more popular. Variety and
Affordability: Due to affordable range of the artificial jewellery, it is much easier to make a
collection for regular as well as formal occasions. Generally working women prefer to change
their jewllery (earrings, neck-pieces, rings etc) according to their dresses. Drastic hike in
gold and silver price - With the prices of gold raising sharply, the popularity of imitation
jewellery has further increased. Security purpose: Imitation jewellery is safer to wear as
compared to the authentic jewellery. In the present day when theft and crime is increasing in
society, customers feel more secure wearing fake jewellery. Excellent innovative designs:
Imitation jewellery comes with unlimited and exquisite designs which can be easily
purchased. Value for money: Traditional jewellery cannot be changed according to latest
fashion. However imitation jewellery can be worn and discarded according to latest trends
due to their low cost benefit. Lack of gender bias: In the past jewellery was exclusively for
the fairer sex but in the recent times men have also initiated an interest in adorning
themselves with this. One can easily come across specially designed fashion jewellery like
bracelets, rings, chains, pendants, earrings for the male gender also. Though imitation
jewellery market is dominated by urban India, rural India also accounts for significant share
in the market. Figure 5: Share of Urban and Rural India in Imitation Jewellery (%), 2012
Regionally, Mumbai is the main hub for Imitation Jewellery, which eventually goes to several
cities in India. Mumbai is more in to Casual and fashionable Jewellery i.e. used for wearing
on day to day basis. However, complex and rich designed Jewellery is meant more for
occasions and events. Urban Rural North and South of India are two biggest markets for
High end Imitation Jewellery. These part of India, buy lot of Imitation Jewellery. North Indians
wear bigger size jewellery while in South, people like small jewellery designs. Source:
Fashion and You Indian Imitation Jewellery Market
4. 4. Opportunities & Challenges Opportunities Online jewellery Market Currently, the online
imitation jewellery segment is in nascent stage, however it is poised to register fast growth
with increasing number of online buyers in India. IAMAI study reported that jewellery had
attracted more clicks than any other categories in the past few months, implying growing
consumer interest. Presently, around 2% of the total imitation jewellery market is sold online.
Low Penetration The imitation jewellery segment, which is less than 1% of the overall
market presently, is set to grow quickly in tier-2 and 3 cities where accessibility has been a
big issue. Fad for fashion and contemporary jewellery (generally motivated from Bollywood
and daily soap operas) will add more demand in coming years. Exports India is the second
largest manufacturer of imitation jewellery after China. Indian imitation jewellery has a huge
demand in the US, Europe, Canada, Australia and many other Asian countries. The exports
of fashion jewellery and accessories from India went up from INR 12.38 Billion in 2011-12 to
INR 20.07 Billion in 2012-13. Product Diversification With recent shift in jewellery
consumption pattern, women prefer wearing hair ornaments, which are the new rage and
everyone swears by their increasing demand. Similarly, men also prefer to wear imitation
jewellery items these days such as chain, rings etc. This will create demand for new products
in the market. Franchising Earlier there were a few unorganised players but with the
popularity of costume jewellery more and more players are making their presence felt via
jewellery franchise option as it is considered to be the route for guaranteed success. In
future, as the demand for the product is growing the number of players are also expected to
grow via franchising. Indian Imitation Jewellery Market
5. 5. Challenges Cheap Imports from China Imitation jewellery from China is flooding the
Indian market and imports from China has already captured 30% of the countrys domestic
market. It is also hurting imitation jewellery manufacturers, as Indian traders are now
importing finished goods from China. According to data from the ministry of commerce,
India imported imitation jewellery worth about INR 1.3 Billion in 2011-12. During the period
April-September 2012, 0.6 Billion worth of finished imitation jewellery was imported from
China. However, this figure underestimates the actual level of imports, which are believed to
be 10 times higher. Accessibility Besides metros and tier one cities, accessibility of
standardized imitation jewellery is a big issue, and therefore, a significant portion of the
consumer segment is underserved. Highly Unorganized Indian Imitation jewellery market is
highly unorganized with the organized market is nearly three-fourth of unorganized sector. In
addition, the number of organized players is also less in the sector. Lack of Customer
Awareness The customers need to be educated on the basic artificial jewellery care to
maintain the quality or the polish of the product. Also, Indian customers need to be informed
that certain regions in India have humid weather which adversely affects the shine and the
plating of the product. Costly Labour For the artificial jewellery industry labor is very
expensive. In addition, there is a lot of attrition due to which the manufacturers have to
continuously increase the wages of the labor, which adds to the overhead costs. Low
Quality Jewellery In case of imitation jewellery, same designs are available in low quality
material at low cost which is affecting the growth of the market. Indian Imitation Jewellery
Market
6. 6. Future Outlook The jewellery industry in India adds a distinctive feature with high domestic
and international demand. With rising gold and silver prices, imitation jewellery market has
been witnessing significant growth over the past few years. Moreover, Indian imitation
jewellery making is emerging as the next big market which has been predominantly driven by
its indigenous designs and local demand. In addition, the perspective of manufacturers,
wholesalers, traders and retailers of the imitation jewellery industry holds much more
capability than the conventional offering. The industry dynamics and consumer behavior
patterns have made India the worlds second-largest manufacturer of imitation jewellery after
China. Rajasthan, Uttar Pradesh, West Bengal, Bihar and Madhya Pradesh are some of the
important states known for such products. Further, with the entry of large organized players,
the market will become more competitive and people have more choices among branded
 and quality products. Beside, Indian imitation jewellery has a huge potential for exports and
enjoys huge demand in the foreign markets. The demand is also rising in many Asian
countries which will help further the industry to accelerate in the near future. However, there
are also certain challenges such as cheap imports from China, costly labour, etc which
needs to be addressed as these can affect the growth of the industry. Considering the above
factors, the future of Indian imitation jewellery market seems quite bright. Indian Imitation
Jewellery Market
7. 7. Major Imitation Jewellery Manufacturers Juvalia & You Kumar Jewels Lotus jewellery
Vatika Jewellers Delhi Artificial Jewellery Vasudevam International Alex Jewellery Indian
Imitation Jewellery Market
8. 8. Looking for an in-depth study Our Proposition RNCOS is a leading Business Consultancy
firm helping its clients to enter new geographies and in attaining growth by developing
market strategies for them. GROWTH PARTNER We help you make informed decisions
through the practical application of research, hand holding you to your success Critical
questions that businesses need to address: Where should you set up your business?
Who should be your distributors? What is the current market structure & size? Who should
be your customers? We understand your immediate needs and your long-term goals and
objective and work with you on how to accomplish them. RNCOS blends the best of strategy
consulting with the best of market research to provide organizations with accurate, succinct
answers to their most important business questions. Our offerings Product Segments Market
Insights What is the market size Structure of the market Who are buyers
Competitive Assessment Identification Most suitable distributors and channels for your
business. Analyzing their strength, credibility. Similar products in the market Features,
attributes & market share of these products Customer preferences Price range of these
products Financial & strategic analysis of existing competition Acceptance level among
customers Indian Imitation Jewellery Market
9. 9. For more information on how we can work with you, contact MARKETING TEAM RNCOS
E mail: marketing@rncos.com Website: www.rncos.com Phone: +91 120 4224700 /01 / 02/
03

introduction
Jewellery consists of small decorative items worn for personal adornment, such as rings, earrings,
necklace, etc. Jewellery may be attached to the body or the clothes. The word Jewellery itself is
derived form word Jewel Anglicized from old French Jovel. The first signs of Jwellery came from
the people of Africa. Perforated beads suggesting shell Jwellery made from sea snails shells and
have been found dating to 75000 years ago at Blombos cave. Widespread of Jewellery [designs &
styles] have came from Asia. The Indian Subcontinent has a long Jwellery history, which went
through various changes. That is why we have choosen Jewellery as our product for the project.