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India
It is true that industry waste, massive emissions, and large-scale fossil fuel
consumption are threatening an unprecedented climate change. But it is equally
true that there have been several sustainable development projects in India by
large companies, which have been taking the impact of these seriously. They
have been trying to become responsible corporates by undertaking environment-
friendly CSR initiatives.
The ministry of corporate affairs has found thatduring 2014-15 itself Indian
corporates together marked 14% of their total CSR spending for activities
supporting environment conservation. The total amount spent -- Rs 1,213 crore
turned out be larger than the amount spent on rural development, which got a
share of 12%.
Companies today have apparently realised the risks of climate change.To save
their operations and overall climatic conditions from getting affected further,
they have also begun integrating environmental sustainability in their top
strategies.
According to a study on the number of sustainable development projects in
India, and an analysis of CSR expenditure for FY15-16, by NextGen, the
companies that led in setting aside serious spends for environment conservation
were from FMCG, Power, and IT and Financial Services sectors. Their
perspectives towards sustainable development could be gauged from the types
of CSR projects they undertook.
A higher perspective on environment conservation
Corporates activities for environment conservation have witnessed a sea
change over the past decade, from just planting saplings within company
premises and a few other locations, to planning projects with a sustainable long-
term impact.For example, water conservation projects and installing solar
powered systems.The most impressive CSR activities in this direction were
using renewable energy, biomass cook stoves, the focus on various rooftop solar
projects, rainwater harvesting, and watershed development projects.
There is an increasing realisation among companies that tree plantation drive is
a basic activity;whereas pursuit of clean water and energy will have a larger and
longer impact on the countrys social and economic development.
Responsibility, not philanthropy
Companies which took CSR as mere philanthropy a decade ago are now
integrating CSR activities strategically and more responsibly. For instance,
FMCGs are now genuinely concerned about farmers, who are their source of
raw materials. They are taking sincere efforts to facilitate sustainable
livelihoods for such farmers by ensuring local water generation and other
required support.In the same way, power companies, which are known to be the
highest contributors to pollution, are mitigating the risk, both to their reputation
and the climate, by investing in more and more environment-friendly projects.
This has led to a rise in the overall sustainable development projects in India.