You are on page 1of 138

1

How to use QWAYA


a simple way
2

What is QWAYA?
3
A self service Facebook
advertising tools for
Marketers,Agencies and e-
commerce companies
Please refer to its features 4
And more 5
Qwaya offers 3 pricing plans but you 6

can start free and upgrade later


7
It works to different browsers
8
Type Qwaya.com to your search bar
This will appear 9
Click this 10
You will directed here Sign Up to 11

start a free trial


12

Fill the necessary


information
13

Type your name


14

Your last
name here
15

Your preferred
email address
16

Create a strong
password
17

Re type your
password
18

Provide a
company
name here
19

Type your
company website
20

Specify your
country here
21

Your phone
number
22

Your current
location
23

Click here to
create an
account
24

Once your
done click on
here
A pop up may show this 25
Check your email sent by Qwaya 26

and get the code to paste here


And click this to activate account 27
28

Then you will be ask


to connect your
facebook account
Click thisConnect Facebook 29

Accountbutton
Click on continue 30
And click OK 31
Finally your Qwaya ads dashboard 32
Here you will be able to see the added account on 33
the left side and facebook users on the right side
If you want to Add more Accounts 34

click here
35

Or you can also do that in settings


Come up to Facebook connection 36
You will be able to see your connected 37
facebook accounts/Pages/Apps & Users
You can do add or remove 38

facebook accounts here


Or Reconnect accounts 39
In Qwaya you can invite 40

colleagues and friends to work with


In settings click on Qwaya users 41
Here you will be able to see all facebook users 42
and you may Add/Remove accounts
To add new user just type their name and 43
email and click add user
44

In order to get google


analytics data into Qwaya
On your Dashboard click this 45
and you will be ask to connect 46

your google account here


Provide your google account password
47
48
Then click allow
You can do that too in settings 49

select google analytics


This will appear 50
Here you will be able to see the 51

connected account
52

To get started working in Qwaya


,on top left corner click on Qwaya icon 53
to go back on your dashboard
Select accounts that you want to 54

be able to work with


You will be directed to Ad account overview 55
On top of navigation bar you will be able to see
create ad/target/and publishtasks 56
Click here to create Ads 57
Here on the left side bar you have 58

Pages and custom destination


Choose a pages you want to create ads 59
On the left side bar you will be able 60

to see different types of Ads format


Choose a format you want to use 61

in my case I select link ad format


It will bring you here 62
Select your objective for this ads 63
Type the display link here 64
For the call to action click on the 65

arrow down
Select your Call to Action 66
Click on the + sign button and 67

type the link of your site


Type the post you want to the ads 68

campaign here
Type your catchy Headline text here 69
Here you can type the description 70

of your adsscroll down


You may Add images here 71
This will appear click here to choose files
72
You may select an image from your 73

computer then click open


Select placement here 74
Click on save as for a template 75
Or click here to create 76
It should be look like this from top 77
To the bottom of this field 78
Click this create 79
Then a preview will show this 80
Here you may see the placement button such 81
as right column/desktop feed/mobile
Hover over the mouse to see mobile preview 82
same with desktop if you want
You may click on here to set the 83

target audiences
This will appear here you can do 84

remove ads/add a folder


To remove ads select the items you 85

want to remove and click this


At the left corner bottom click here 86
to add this in a folder
Click on New target 87
Type target location here 88
You may split here to target the 89

specific audience
Type languages here 90
Their age range 91
You can split every__?th of the year 92
Select their gender 93
And split on 94
Include people who match any of 95
the following here
Connect with your audience here 96
Customize audience here 97
You can choose Save as for template98
Or click use 99
Click here to generate the ads 100
And it will bring you here 101
102

You may type the


company name
here
103

To place this in a
folder click here
A pop up will show this you may 104

type the folder name here


105

Then click ok
106

Type the campaign


name
107

Click here when to


start the ads
108

Select date and time


109

Click this for the end


date of the ads
110

Provide budget of
this ads
111

This ads optimize for


Page likes
112

and Pay for impression


113

Maximum bid
114

Click here for tracking


settings
115

Google analytics may track


the ads performance
116

Click on custom to
add key and value
here
117

Click here to
generate ads
If you are happy to your ads campaign118
click here to publish on facebook
A pop up may show this just click ok 119
In Publish queue you will be able to see your 120
campaign ads and you can do remove ads too
In a check box select the ads you want to 121
remove and click here
122

Lets proceed to My Campaign task bar


Click here 123
On the left side bar click one of the 124
campaign folder
Select the ads above and the bottom 125
tool bar will show this
In basic statistics you can compare different 126
metrics and performance with graphical report
You may edit Name/Time/budget 127

here and click update


You can copy and edit your specific 128
target audience with Targeting
If you have any changes for 129

bidding just select update


In Scheduling you can change the specific time 130
period on specific days to run ads campaign
and click save for any changes made
Here in Ad set rules you may automatically 131
pause your ads based on predefined rules
and saved
Same in ad set rules you can do edit 132

your campaign in Ad rules


You can automatically rotate your multiple ads to
133
different days with Ad Rotation to combat ad fatique
and develop good impression to audience.
If you want to have a copy for 134

reports you may download it here


To log out this account click settings 135
And select log out 136
NO one lives long enough to learn everything they 137
need to learn starting from scratch. To be successful
we absolutely positively have to find people who
have already paid the price to learn the things that
we need to achieve our goals.

-Brian Tracy
Thank you! 138

This presentation is created by

Janice Jorquin
A Filipino Virtual Assistant

You might also like