Professional Documents
Culture Documents
Contact Information
Course Description
Communication is an indispensable part of human life, and communication scholars have long examined the
ways in which mass media, new media technology and ordinary people influence, and are influenced, by one
another. This course will offer an overview of such influences, and students are expected to go away from the
course with knowledge of how communication shapes our perception, how mass media affect our attitudes and
behaviors, and how the rise of new media technology complicates our understanding of the relationship between
mass media and everyday citizens.
Learning Objectives
Required Readings
There are no assigned textbooks for students to purchase. Instead, all of the readings are available online and
their links can be found on the course calendar below. Be sure to check the course calendar regularly and
complete all assigned readings before class.
Access to a computer (some in-class exercises may require that you bring a laptop to class)
Check your UTD email regularly
Be in class on time
Course Policies
Students should familiarize themselves with official UTD course policies and procedures, which can be
found here: http://provost.utdallas.edu/syllabus-policies/
No digital devices. Mutual respect is essential in this class. Therefore, use of electronic devices (e.g.,
laptops, tablets and smartphones, etc.) is considered disruptive and not permitted in the classroom
unless requested by the instructor.
No plagiarism. In particular, you should familiarize yourself with the concept of plagiarism see the
Avoiding Plagiarism section from the link above. Plagiarism is NOT tolerated in this course. If you
have any questions about this, ask me before you turn in an assignment.
No late assignment. Many assignments are due in class. Unless otherwise arranged with me prior to the
deadline, late assignments are not accepted and will automatically result in a zero.
Grading Policy
Class Participation (25%) This course is designed to be interactive and participatory. Students are
expected to attend class, arrive on time, participate in class discussions and debates, and respond to class
readings regularly. All students are permitted three class absences over the course of the semester, no
questions asked, but there will be no make-ups for in-class exercises or quizzes. Students who miss
more than five class meetings will receive a zero for participation. Students caught using electronic
devices in the classroom will lose participation points for the day.
Reading responses (20%) You are expected to write at least 5 reading responses throughout the
semester. There is only one rule for the reading responsesdo NOT summarize the readings. Please
feel free to use these opportunities to share your view on, or raise questions about, the readings, discuss
issues related to or inspired by the readings, and/or bring up reading-related topics for class discussion,
etc. You are encouraged to synthesize the readings in your responses. Because your reading responses
will be incorporated into the lecture, they are due at noon the day before class (i.e., if you want to
respond to August 30s readings, your response will be due at noon on August 29). Please keep in mind
that there are only limited opportunities to do the reading responses this semester and plan accordingly.
No late responses are accepted, and you will need to add a label to your responses on Blogger in order
to receive credit at the end of the semester.
In-class Exam (25%) Nov. 6 (Mon.) To assess your understanding of class materials, this closed-
book exam will cover major concepts covered in lecture and readings. No make-up exam is allowed.
The exam comprises of multiple choice and T/F questions. Make-up exams, on the other hand, may
entail fill-in-the-blanks and short answer questions in addition to a different set of multiple choice and
T/F questions to ensure that the exam is fair to all students.
Team Debate (30%) Fostering critical thinking skills is important to this class. As such, you will
participate in a team debate at the end of the semester. To help with debate preparation, you and your
team are expected to turn in a written report that outlines your key arguments and counter-arguments.
The written report should demonstrate your understanding and application of different persuasive
strategies and/or communication theories covered in this class. The written report is due on Nov. 29
(Wed.) and accounts for half of the points in this category.
Grading Scheme
A = 93 or above C = 73-76
A- = 90-92 C- = 70-72
B+ = 87-89 D+ = 67-69
B = 83-86 D = 63-66
B- = 80-82 D- = 60-62
C+ = 77-79 F = 59 or below
Students considering sharing personal information in email, in person, or within assignments or exams should
be aware that faculty members and teaching/research assistants are required by UT Dallas policy to report
information about sexual misconduct to the UT Dallas Title IX Coordinator. Per university policy, faculty have
been informed that they must identify the student to the UT Dallas Title IX Coordinator. Students who wish to
have confidential discussions of incidents related to sexual harassment or sexual misconduct should contact the
Student Counseling Center (972-883-2527 or after hours 972-UTD-TALK or 972-883-8255), the Women's
Center (972-883-8255), a health care provider in the Student Health Center (972-883-2747), the clergyperson
(or other legally recognized religious advisor) of their choice, or an off-campus resource (i.e., rape crisis
center, doctor, psychologist). Students who are sexually assaulted, harassed, or victims of sexual misconduct,
domestic violence, or stalking, are encouraged to directly report these incidents to the UT Dallas Police
Department at 972-883-2222 or to the Title IX Coordinator at 972-883-2218. Additional information and
resources may be found at http://www.utdallas.edu/oiec/title-ix/resources.
Please form a study group of three and write down the contact information of two other members here (Name,
email and/or phone number).
1.
2.
Our course blogs URL is: https://atcm4380f17.blogspot.com
Week 1
Monday 8/21
Introduction
Wednesday 8/23
Intro to Communication
Note: If youd like to do a reading response for today, its due on the course blog at noon on Tuesday 8/22.
Week 2
Monday 8/28
Social norms in persuasion & inoculation
Note: If youd like to do a reading response for today, its due on the course blog at noon on Sunday 8/27.
Note: If youd like to do a reading response for today, its due on the course blog at noon on Tuesday 8/29.
Week 3
Monday 9/4
Wednesday 9/6
Week 4
Monday 9/11
Selective exposure & confirmation bias
Due in class
Your framing examples for in-class exercise
Wednesday 9/13
Selective perception & selective retention
Week 5
Monday 9/18
Media effects: Agenda-setting
Wednesday 9/20
Media effects: Priming
Wednesday 9/27
Media effects II & In-Class Exercise
**Please bring your laptop or tablet to class for todays exercise**
Week 7
Monday 10/2
In-Class Exercise (Continued)
Wednesday 10/4
9/11 and the power of the press
Week 8
Monday 10/9
Buying the War discussion & third-person effect
Week 9
Monday 10/16
Spiral of silence mass & social media
Wednesday 10/18
Digital media: speed & quality of life
Week 10
Monday 10/23
Week 11
Monday 10/30
Google, Facebook, Amazon whats next?
Wednesday 11/1
In-class exercise: Bingo conceptual amalgamation
**Please bring your laptop/tablet and lecture notes to class for todays exercise**
Week 12
Monday 11/6
Exam Q&A
Wednesday 11/8
In-Class Exam
Week 13
Monday 11/13
Debate prep mandatory team consultation
Note: Team consultations will take place in Dr. Lees office (ATC2.509). The rest of the class should meet and
work on debate prep during class time
Note: Team consultations will take place in Dr. Lees office (ATC2.509). The rest of the class should meet and
work on debate prep during class time
Week 14
Week 15
Monday 11/27
Debate prep optional consultation available by appointment
Note: Everyone should meet and work on debate prep during class time
Wednesday 11/29
Class debate Part 1
Due in class:
1. Written report from all debate teams
2. Debate evaluation from non-debaters
Week 16
Monday 12/4
Class debate Part 2
Due in class:
1. Debate evaluation from non-debaters
Wednesday 12/6
Due in class:
1. Debate evaluation from non-debaters
Comet Creed
This creed was voted on by the UT Dallas student body in 2014. It is a standard that Comets choose to live by
and encourage others to do the same: As a Comet, I pledge honesty, integrity, and service in all that I do.
The descriptions and timelines contained in this syllabus are subject to change at the discretion of the
Professor.