You are on page 1of 11

Case Study: The Letter War

Jittu Singh

This caselet is a description of differences between two individuals in an academic institute. The problem(s) it
addresses have a bearing on relations between academic and administrative people, organization culture, systems
and processes and traditional and modern e-mail communications. The case situation is not to be used as an
illustration of correct or incorrect way of addressing the issues. It can be used for teaching purpose.

Introduction respect and concern for others. Collegiality


is at the core of its administration. All the
Established in 1945, Nalanda is a renowned members of the academic community enjoy
institute for graduate and postgraduate substantial autonomy; they are also encour-
courses in several professional disciplines. aged to participate actively in the day-to-day
Located on a compact, picturesque campus, running of the institute. Differences that crop
it has steadily built up an international repu- up among them from time to time are
tation for the high quality of its educational generally ironed out through informal face-
programmes. to-face meetings rather than hierarchical
Nalanda is a fully residential institute. All intervention.
its full-time students (around 500) and its Nalanda is headed by a director. The cur-
faculty (averaging 50) live on the campus in rent incumbent is Dr B. Ghosh. He was ap-
residences meant for them. Without excep- pointed to this office only recently. Prior to
tion, they take special pride in the institutes his selection for this office by a search commit-
unique campus culture. Its distinguishing tee, he headed a small business school. As
features are strong camaraderie, close and director, he concentrates on overall govern-
informal relationships between faculty and ance, external relations, and development
students, and a value system that emphasizes activities. For day to day management, he

This case has been written by Jittu Singh, Professor at XLRI Jamshedpur (Contact: jittusingh@xlri.ac.in.). It is
based on a real incident; however, all identities have been disguised.
GLOBAL BUSINESS REVIEW, 9:2 (2008): 299309
SAGE Publications Los Angeles/London/New Delhi/Singapore
DOI: 10.1177/097215090800900209

Downloaded from gbr.sagepub.com at XLRI on July 26, 2016


300  Jittu Singh

is assisted by three senior officials: a dean industrial experience. In addition to the 50


for academic affairs, a financial controller, and full-time members, there is an equal number
an administrator for campus administration of visiting or adjunct professors drawn from
(see Exhibit 1 for an organization chart). all over the country.
In addition to their primary role as teach-
Exhibit 1 ers and researchers, several members of the
Nalandas Organization Chart
full-time faculty also share lesser adminis-
trative responsibilities as chairpersons of vari-
ous committees (e.g. Admissions, Student
Affairs, Placement, Graduate Programmes,
and Doctoral Programme). These positions
are rotated among the facultyand are
normally held by a person for two years.

The Scene

Faced with his first crisis since his appoint-


ment as director, Dr Ghosh was visibly on
tenterhooks. After a rushed breakfast, he
walked briskly from his on-campus residence
to the Institutes administrative complex, ran
up the flight of steps leading to his office, and
entered it gasping for breath. He had only
15 minutes left before a scheduled meeting
with Mr V. Jacob (Financial Controller) and
Dr P. Khan (Chairperson of the Doctoral
Committeeor CDC).
As his secretary brought him a cup of
steaming coffee, he settled down and re-
Note: Dr Ghosh strongly believes that this viewed once again a series of pungent letters
organization chart illustrates the division of roles at exchanged between Dr Khan and Mr Jacob.
Nalandarather than represent hierarchy in the He was worried that the controversy be-
traditional sense. He would like relations among his
tween the two was getting out of control, and
academicians to be marked by collegialitynot
bureaucracy. He is keen to preserve the culture of needed to be checked promptlybefore it
open, informal interactions among colleagues. spilled over to muddy the campus harmoni-
ous life. But he was still not sure how to handle
Nalanda has a well-qualified faculty: all the delicate professorial egos involved.
the professors hold doctoral degrees from The first salvo in the letter war was fired
leading universities; some also have valuable by Dr Khan, who was in the second year of

Global Business Review, 9:2 (2008): 299309


Downloaded from gbr.sagepub.com at XLRI on July 26, 2016
Case Study: The Letter War  301

his two-year term as the chairman of the When I as the CDC sanction Rs. 20,000
Doctoral Committee. He had been at Nalanda as contingency grant to a doctoral candi-
for nearly 10 years. Though popular among date, you as the financial controller have
students, he had a more tenuous relationship only two choices:
with his faculty colleagues; they found him
1. Either pay the sanctioned amount; or
a bit aloof, cold and sometimes abrasive.
2. Appeal to the director (appellate au-
There were nearly a dozen doctoral candi-
thority) against the CDCs sanction.
dates under his overall supervision. To sup-
port their research work, he was allocated I would think that the disbursing au-
an annual contingency budget; if a candi- thoritys role is to ensure that the relevant
date required financial help to meet research- accounting records like expense vouchers
related expenses, he was empowered to are in order and not sit in judgment on
sanction money out of this budget. whether the sanctioning authority dis-
On Monday, February 12, Dr Khan lost his charged its role correctly or not (which, if
cool when one of the doctoral candidates needed, is the responsibility of the ap-
reported receiving from the financial con- pellate authority).
troller, Mr Jacob, Rs. 555 less than the contin- Kindly arrange to pay immediately
gency grant of Rs 20,000 sanctioned to him. the balance amount to the two doctoral
Perceiving it to be a challenge of his authority, students.
he immediately sat at his computer and sent P. Khan
the following e-mail to Mr Jacoband mark-
ed copies to several other faculty colleagues: At the receiving end, Mr Jacob (who had
earlier held responsibility for Student Af-
Dear Mr. Jacob: fairs, played several games regularly with
I have received complaints from two students, was working towards a doctoral
doctoral candidates that they have been degree in finance, was involved only margin-
paid contingency amounts less than what ally in teaching programmes, and was re-
was sanctioned by the Chairperson of the garded by few as somewhat opinionated)
Doctoral Committee (CDC). These reveal found the tone of Dr Khans memo highly ag-
confusion of roles of sanctioning and dis- gressive and offensive. Enraged, he decided
bursing authorities, and no organization to repay in kind. He shot back the following
can function efficiently if such confu- reply almost instantly (and marked copies
sion exists. to all on Dr Khans circulation listplus his
The rules state: For payment of contin- own office staff):
gency grant and reimbursement of travel
expenses to doctoral candidates attending Dear Dr Khan:
conferences, the thesis adviser will be the I hate to engage in arguments and
recommending authority, and the CDC counter-arguments. Whatever be your line
will be the sanctioning authority. Any ap- of thinking on organization and the func-
peal, if desired, against the CDCs decision tions therein, my views on academic and
may be made to the director. managerial functions at Nalanda are:

Global Business Review, 9:2 (2008): 299309


Downloaded from gbr.sagepub.com at XLRI on July 26, 2016
302  Jittu Singh

a) The director is the sole sanctioning These episodes clearly highlight the truth
authority. that facts of the cases should be checked
b) The financial package for doctoral with the right person before one sends out
candidates is approved by the mails. So you are requested to seek clari-
director. fications from the financial controller or
c) The financial controller consults the the director on administrative matters
director in case of any deviation before taking them to any other forum.
from the original sanctionand Know for sure that the financial con-
takes appropriate corrective action. troller needs to consult the directornot
d) Financial matters come under the committee chairpersonson such mat-
domain of the financial controller. ters. So kindly take care of the academic
e) Chairpersons of various academic matters and leave the financial matters to
committees take care of academic the financial controller and the director.
matters and are expected to forward Last but not least, I would not like to be
administrative or financial matters drawn into any further debate on this
to the relevant persons in the admin- issue. Regards,
istration. V. Jacob
Having expressed my views, I also
would like to present the facts of the cases Viewing the financial controllers response
you have taken up: as both unjustifiable and uncooperative,
Case 1: The student concerned came to Dr Khan decided to approach the director
me with a request for contingency reim- for a solution. Bristling with anger, he com-
bursement. I explained to him that his case posed the following e-mail to Dr Ghosh (and
involved some special issues and, there- marked copies to Mr Jacobalong with four
fore, I would have to consult the director members of the Doctoral Committee):
first. Thereafter, I communicated to him
both the directors decision and the action Dear Dr Ghosh:
taken by me. I do not wish to spend any time in ar-
If this student wanted any further guing with the financial controller on each
clarification, he should have approached and every routine issue that involves a
the directorand not the CDC. doctoral student and that seemingly
Case 2: You had sanctioned Rs. 20,000, involves some financial matter. In my
although you dont have any sanction- opinion, trying to make a simplistic and
ing authority. However, the bills sub- clear demarcation between academic and
mitted by him amounted to Rs. 19,445 financial matters is too nave. For instance,
only. This amount has been reimbursed. is a study-related expense an academic or
Should I have paid the erroneously sanc- financial subject?
tioned amount of Rs. 20,000 or the value Coming to the basic question of proto-
of the bills? col, faculty members are appointed by the
Well, now you draw your conclusions. director and report to him. They are not

Global Business Review, 9:2 (2008): 299309


Downloaded from gbr.sagepub.com at XLRI on July 26, 2016
Case Study: The Letter War  303

subordinates of the financial controller. new office, seemed in no hurry to get sucked
Therefore, the signature of a faculty mem- into an unnecessary conflict between two
ber cannot be overruled by him in any mat- seemingly petulant individuals. Therefore,
ter whatsoever, whether it is an expense he did not respond to Dr Khan; he hoped,
bill submitted or any approval granted perhaps, that tempers would cool down auto-
(some minimum protocol has to be fol- matically after a while. However, after waiting
lowed despite our being proud of our in- for two days for a reply from Dr Ghosh, but
formal culture). not receiving one, Dr Khan sent another mail
As per the duly approved rules (which on Wednesday to his four colleagues on the
I discussed with you in person before you Doctoral Committee:
approved them): For payment of contin-
gency grant and conference travel reim- I have decided not to sign as CDC on any
bursement, the thesis adviser will be the document that goes to accounts till the
recommending authority, and the CDC protocol issue is sorted out. I find it humil-
will be the sanctioning authority. Any iating to decide that a particular expense
appeal, if desired, against the CDCs deci- item is a research scholars study related
sion may be made to the director. expense and be overruled by someone
The spirit behind this rule was that the who has done no research in his life saying
director need not be disturbed for routine that it is not.
matters and that the CDC can take care of But we need to address the basic issue
these on his behalf. For example, whether of removing ambiguity from the list of
a particular expenditure is eligible for items eligible for reimbursement. For ex-
reimbursement as a travel-related ex- ample, in Case 1, computer hardware was
pense can be more sensibly decided by the disallowed by the financial controller, des-
dean or CDCrather than by the finan- pite some similar expenses being allowed
cial controller. in the past. Where rules are ambiguous,
Since the financial controller refuses to precedent takes the force of a rule, accord-
accept the rule cited above, and hence the ing to common law; but it is better to spell
CDCs sanctioning authority, I request you out clearly what the eligible items are.
to kindly clarify the matter immediately Keeping in mind what prevails else-
so that I, and the Doctoral Committee, can where, I propose that we elaborate our
continue to meaningfully process requests existing rules to read as follows:
from faculty members for research grant
1. Each student is entitled to a contin-
or requests from doctoral students for con-
gency grant of Rs. 10,000 per year
tingency grants or conference travel re-
during the first two years and Rs.
imbursement.
20,000 per year during the third and
P. Khan
fourth years, on a reimbursement
Dr Ghosh, who was still busy familiarizing basis to cover study-related expenses.
himself with more important aspects of his Purchase of reading materials (books,

Global Business Review, 9:2 (2008): 299309


Downloaded from gbr.sagepub.com at XLRI on July 26, 2016
304  Jittu Singh

journals, magazines, newspapers, him. The moment he had feared was now
etc.), travel and accommodation upon him.
(air, train, taxi, hotel, food, other inci-
Questions for Discussion
dental expenses, etc.), computer and
accessories (software, hardware, per- 1. Who (or what) do you hold account-
ipherals, supplies, etc.), and all other able for triggering the conflict de-
study related expenses (photocopy- scribed in the case?
ing, phone calls pertaining to research 2. What led to an escalation of the conflict?
work, etc.) are reimbursed under the 3. What differences do you see between
contingency grant. Every single ex- the roles of sanctioning and dis-
pense item of Rs. 500 or more should bursing authorities? Should they be
be supported by a receipt. combined into one officeor remain
2. The Trust provides support for at- separate?
tending conferences in India and 4. From the communication point of
abroad. A student will be reimbursed view, how effective were the e-mails ex-
all related expenses (travel by air, changed between Dr Khan and
train or taxi, hotel, food, all conference Mr Jacob?
fees, other incidental expenses, etc.) On a more general note, what are the
up to Rs. 100,000 (all-inclusive, do- advantages/disadvantages of e-mail
mestic and foreign conferences to- vis--vis conventional memos (off-line
gether) during the entire duration of and on paper) and face-to-face meetings?
the programme. Every single expense 5. What do you think of Dr Khans e-mail
item of Rs. 500 or more should be to the director and to his colleagues on
supported by a receipt. the CDC?
Please let me know by Saturday if you 6. What would you have done different-
ly if you were in the shoes of Dr Khan,
have any objection to this elaboration, or
Mr Jacob, and Dr Ghosh?
if you have any other suggestion.
7. As a common mentor to Dr Khan and
P. Khan Mr Jacob, what advice would you give
to them now?
Dr Ghosh finished reading these letters 8. Had Dr Ghosh turned to you for advice
and pondered over the consequences of this about the best way of handling the dis-
simmering dispute and how best to diffuse pute, what would you have suggested?
it. He was aware of the unpleasantness it
had already created among his faculty
colleagues. Nalanda was not used to such a Teaching Notes on The Letter War
public spat among its senior functionaries.
Just then his secretary walked in to an- This case is a graphic description of life in
nounce that Dr Khan and Mr Jacob had organizationsand the numerous disputes
arrived for their scheduled meeting with that arise every day.

Global Business Review, 9:2 (2008): 299309


Downloaded from gbr.sagepub.com at XLRI on July 26, 2016
Case Study: The Letter War  305

It can be used to focus on several facets of mindset is the tendency to claim ex-
management: clusive rights over departmental
roles, responsibilities and resources.
1. The impact of organizational structure There is extreme reluctance to share
on the behaviour of people: these with members of other depart-
ments within the same organization.
a. Functional (or silo) mindset: Organ-
As a result, when work that lies on
izations are made up of professionals the border between two depart-
with different specializations. For ments arises, instead of inter-
administrative ease, they are segre- departmental coordination to tackle
gated into functional departments. it, there is a turf war about whose
It is expected that people in each de- area it falls in; no intrusion is
partment, by doing their work as tolerated.
efficiently as possible, contribute to (Both Dr Khan and Mr Jacob claim
the overall effectiveness of the or- exclusive right over disbursement of
ganization. money to doctoral students. The former
In reality, however, the specialist is of the view that the amount he has
members of any functional depart- sanctioned to a doctoral student should
ment tend to develop a narrow func- be disbursed without any questions
tional mind-setat the expense of a even if the student fails to produce sup-
broader, macro-organizational per- porting vouchers for the full amount. The
spective. As a result, instead of syn- latter, however, feels he is fully within
chronizing their efforts with what his rights to refuse payment beyond ex-
colleagues in other sister-departments penditure supported by vouchers. Thus,
are doing, they pursue their func- it appears as if the two are engaged in a
tional goals single-mindedly. In turf war about who has the final say in
effect, then, they begin to pull in dif- this matter; each accuses the other of
ferent directions. intruding into his domain).
(Dr Khan and Mr Jacob are both convinced c. Officious behaviour: Some people, on
that they are acting in the best interest stepping into their official roles,
of Nalanda. While the former is preoccu- develop airs about being important
pied with supporting doctoral students, functionaries. They begin to behave
the latter is focused on financial control. in an exceedingly formal, officious
However, neither of them is able to see the mannerinsisting on elaborate
larger common picture. Their functional protocols. They avoid spontaneous
mindset prevents them from appreciating or more informal interactions. Thus,
the need for cooperationand the syn- when problems arise, they are
ergy that could be derived from it). reluctant to talk directly with their
b. Turf Wars: Perhaps the most dan- counterparts to seek mutually satis-
gerous outcome of the narrow silo factory solutions. Instead, they hide

Global Business Review, 9:2 (2008): 299309


Downloaded from gbr.sagepub.com at XLRI on July 26, 2016
306  Jittu Singh

behind their official titles or status; are very common. We appear to


any communication that occurs is communicatebut yet there are sub-
impersonal, indirect and formal. stantial communication gaps which
(Nalanda is located on a compact campus serve as breeding grounds for conflicts.
and prides itself on its family-like b. Officials in organizations tend to rely
culture. Yet, Dr Khan and Mr Jacob find more on official, impersonal memos
it extremely difficult to meet and resolve and e-mailsrather than direct, face-
their differences directly. Each is con- to-face personal communication. As
vinced that he is the only one safeguard- a result, communication gaps get
ing the institutions interests. They do compounded.
not relate as colleagues). c. There is a reluctance to listen to, and
d. Bureaucracy: Bureaucratic procedures appreciate, the viewpoints of others.
which were initially designed to faci- As a result, people communicate past
litate work often become sacrosanct (rather than with) one another.
in organizationseven at the expense d. People seem to be preoccupied with
of quick, informal resolution of somehow stubbornly hanging on to
issues. Officials somehow forget that their own views and refuting what
by sticking rigidly to such proced- their counterparts have to say.
ures, they are hinderingrather than (One would expect communication
helpingwork from being carried between professionals in an educational
out efficiently. institution such as Nalanda to be open,
(Both the protagonists in the case are frank and civilized. Differences of opin-
quibbling about their status, who has the ions, if any, ought to be resolved through
final sanctioning power, and procedures cooperative dialogue. Yet we find here
to be followed. They have lost sight of the that the two protagonists:
substantive issue: how to treat expend- i) refuse to engage in face-to-face
iture for which there are no supporting dialogue;
documents? This cannot be resolved by ii) prefer to exchange terse e-mails laced
referring to the delegation of powers. It with sarcasm and mutual disrespect.
requires consultation between the two). There is no attempt to seek under-
2. The pitfalls in communication: standing and agreement;
iii) are marking copies of their corres-
a. The objective of communication is pondence to everyone in the Nalanda
to exchange ideas and arrive at a community and making their dis-
common understanding. However, pute publicperhaps in an attempt
notwithstanding the great volume to seek political support.
of communication activities in or- What are the likely consequences of such
ganizations, misunderstandings miscommunication and behaviour?)

Global Business Review, 9:2 (2008): 299309


Downloaded from gbr.sagepub.com at XLRI on July 26, 2016
Case Study: The Letter War  307

3. The art of letter writing: interpersonal skills are an essential


requirement of life in organizations.
a. In case one chooses to communicate
d. The hallmark of effective profes-
with colleagues in writing, one must
sionals is the high quality of their
ensure that memos or e-mails follow
interpersonal skills.
certain acceptable principles. The
e. Among the key interpersonal skills
minimum requirements are:
that are required for effective team-
i) The writer must show due re- work are:
spect to the addressee i)
Respect for colleagues
ii) The general tone of the message ii)
Open communication
should be civilized iii)
Effective listening
iii) The objective should be to inform, iv)
Supportive behaviour
or to seek clarification or help v)
Tolerance for differing viewpoints
rather than to accuse. vi)
Ability to resolve disputes
b. The letters exchanged in this case do amicably.
not appear to be written with a view f. To what extent are these displayed
to arriving at a common understand- by Mr Jacob and Dr Khan?
ing; instead, their tone is distinctly
accusative; they are more like mis- 5. Role clarification:
siles fired at adversaries. a. In any organization or team, mem-
c. If Mr Jacob and Dr Khan prefer to bers are assigned specific roles.
communicate through letters, are b. Each member is expected to play his
there alternative (and less offensive) role to the best of his ability.
drafts they can consider? c. To prevent confusion, roles must be
4. Interpersonal skills: defined carefully so that there are
neither unattended nor overlapping
a. People are different from one an- responsibilities.
other. They have unique personal- d. Many conflicts, such as the one in
ities, value systems, needs, abilities, Nalanda, have their roots in ambi-
aspirations, likes and dislikes, etc. guity about roles. Both Dr Khan and
b. Thus, there is plenty of diversity in Mr Jacob claim that the role of sanc-
any group or organization. tioning money has been assigned to
c. Notwithstanding their diversity, them. Thus, there is an overlap.
members of any team must work e. Could the dispute have been avoided
together to fulfill their common team through clearer definition of their
goals. They should possess the ability roles and powers?
to relate well, and work coopera- f. Are the two aware of their role as
tively with, their teammates. Such educators? Are they aware of the

Global Business Review, 9:2 (2008): 299309


Downloaded from gbr.sagepub.com at XLRI on July 26, 2016
308  Jittu Singh

impact of their behaviour on the aca- There is no ideal or universally ap-


demic community of Nalanda? Are plicable way of conflict resolution.
they acting as role models of profes- However, the case could be used to
sional conduct? highlight a few alternatives:
6 Conflict resolution: Ignore: After all, Khan and Jacob
are seasoned professionals. They
a. Conflicts are natural and inevitable
in organizations. are entitled to an occasional tiff
b. In fact, they are a sign of life. One and surely are capable of coming
should be more worried if there are to an agreed settlement in due
no conflicts at all. course. Dr Ghosh could hope for
c. However, conflicts should be settled time to heal the conflict.
before they degenerate into vicious This is a deceptively simple solution.
personality clashes, physical fights, Without timely intervention, some
or anti-organizational behaviour. conflicts may spin out of control. The
d. There are two broad strategies of differences between Khan and Jacob
conflict resolution: have already become quite ugly
and somewhat of a talking point on
i) Dialogue between the conflicting
Nalandas peaceful campus. Rather
parties themselves
than being healed with time, the
ii) Mediation by a neutral third party.
e. It is generally agreed that the first conflict threatens to become worse.
strategy is better. The conflicting par- Can Dr Ghosh really afford to ignore
ties must be persuaded to discuss the conflict anymore?
their differences and arrive at a mu- Hierarchical intervention: The
tually acceptable solution. director could use his authority
f. However, when the conflicting par- to chide Khan and Jacob for
ties fail to arrive at a mutually accept- their unbecoming conductand
able solution, and their conflict begins impose a ceasefire between them
to assume destructive proportions, in the hope that their tempers
then it becomes necessary for a third would cool off gradually.
party to intervene. This may appear to be a quick, easy
g. Is the situation in Nalanda ripe for solutionbut may have side-effects.
the director to mediate and impose a If tempers do not really cool off, but
decision? keep simmering quietly, then the
h. If yes, then what should that de- ceasefire may not hold for long. A
cision be? flare-up may recur unless the
i. What would be the acceptability / underlying dispute is settled.
consequences of an imposed decision? Mediation: The director could
j. Are there alternative ways of re- invite Khan and Jacob for a face-
solving this dispute? to-face meeting to resolve their

Global Business Review, 9:2 (2008): 299309


Downloaded from gbr.sagepub.com at XLRI on July 26, 2016
Case Study: The Letter War  309

differences in his presence. If could bring the two together. But


necessary, he could intervene to thereafter, he would make it clear to
prod them towards a mutually them that they have to find their own
acceptable solution. solution.
Mediation is a logical intervention. Role clarification: If the conflict
However, it too has attendant risks. between Khan and Jacob is traced
First, the mediated solution may not to confusion over sanctioning
be truly acceptable to one or both and disbursing authority over
parties. Second, the party that feels contingency grants for doctoral
it has lost more in the bargain is students, then one logical solu-
likely to have second thoughts after tion is to spell out more clearly
a while. Third, there is a good chance who has the final authority.
that the mediator may also be viewed This solution is certainly recom-
as an adversary by the party that ap- mended to avoid future conflicts.
pears to be on the losing side of the But it may not be of immediate bene-
mediated solution. fit in the ongoing dispute between
Dr Ghosh may be better advised not Khan and Jacob.
to mediate until other courses have In the final analysis, there is noth-
been explored first. Mediation is a ing better than responsible pro-
solution of last resort. fessionals stepping back from a
Facilitation: Without getting conflict situation (rather than
directly involved in the dispute, getting sucked into the ever-
the director could simply arrange escalating spiral of tit for tat)
to bring Khan and Jacob together and realizing the folly of their
for a discussion between them- behaviour. If Khan and Jacob are
selves. They would be left to set- indeed motivated by the desire
tle their dispute in their own way. to serve Nalanda better, they must
Since conflicts generally arise out of learn to support one another.
misunderstandings, direct face-to- Fighting about who is right, or
face communication between the who has more power, is counter-
conflicting parties may be the best productive. In order to work to-
way to clear outstanding issues. gether in a cooperative manner,
Ideally, the conflicting parties should they need to keep their lines of
themselves take the initiative to rees- communication open. If there are
tablish direct communication between occasional differences, they
one another with a view to arriving should discuss them directly
at a mutually acceptable outcome. and search jointly for a mutually
However, if their false pride gets in acceptable solution. This is what
the way of doing so, then Dr Ghosh they did not do in the case.

Global Business Review, 9:2 (2008): 299309


Downloaded from gbr.sagepub.com at XLRI on July 26, 2016

You might also like