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Assumptions
NOTES
The default currency is the Australian Dollar
The key objective of the model is to produce ten graphs summarising key financials/drivers
There are five revenue categories (listed below)
All assumptions underlying this model are contained within the "Assumption" worksheet
The assumptions underlying each market segment are grouped on each of the following pages.
The key business drivers within each market segment are used to drive this dynamic model
Proportion of new customer activity include 2008/09 2009/10 2010/11 2011/12 2012/13
Product 1 100% 100% 100% 100% 100%
Product 2 100% 100% 100% 100% 100%
Product 3 100% 100% 100% 100% 100%
Service 1 100% 100% 100% 100% 100%
Service 2 100% 100% 100% 100% 100%
Recurring revenue
United States $0 $0 $0 $0 $0
Europe $0 $0 $0 $0 $0
Asia $0 $0 $0 $0 $0
Rest of the world $0 $0 $0 $0 $0
Non-recurring revenue
United States $1 $1 $1 $1 $1
Europe $1 $1 $1 $1 $1
Asia $1 $1 $1 $1 $1
Rest of the world $1 $1 $1 $1 $1
Recurring revenue
United States $5 $5 $5 $5 $5
Europe $5 $5 $5 $5 $5
Asia $1 $1 $1 $1 $1
Rest of the world $1 $1 $1 $1 $1
Non-recurring revenue
United States $5 $5 $5 $5 $5
Europe $10 $10 $10 $10 $10
Asia $10 $10 $10 $10 $10
Rest of the world $10 $10 $10 $10 $10
Recurring revenue
United States $1 $1 $1 $1 $1
Europe $1 $1 $1 $1 $1
Asia $1 $1 $1 $1 $1
Rest of the world $1 $1 $1 $1 $1
Non-recurring revenue
United States $5 $5 $5 $5 $5
Europe $5 $5 $5 $5 $5
Asia $5 $5 $5 $5 $5
Rest of the world $5 $5 $5 $5 $5
Recurring revenue
United States $1 $1 $1 $1 $1
Europe $1 $1 $1 $1 $1
Asia $1 $1 $1 $1 $1
Rest of the world $1 $1 $1 $1 $1
Non-recurring revenue
United States $5 $5 $5 $5 $5
Europe $5 $5 $5 $5 $5
Asia $5 $5 $5 $5 $5
Rest of the world $5 $5 $5 $5 $5
Recurring revenue
United States $1 $1 $1 $1 $1
Europe $1 $1 $1 $1 $1
Asia $1 $1 $1 $1 $1
Rest of the world $1 $1 $1 $1 $1
Corporate
Marketing $0 $100,000 $100,000 $100,000 $100,000
Depreciation on capital expenditure 33.0% 33.0% 33.0% 33.0% 33.0%
Interest rate received 5.0% 5.0% 5.0% 5.0% 5.0%
Interest rate payable (short term debt) 9.0% 9.0% 9.0% 9.0% 9.0%
Corporate tax rate 30% 30% 30% 30% 30%
Effective corporate tax rate 30% 30% 30% 30% 30%
Dividend policy (% of last year NPAT) 0% 50% 50% 50% 50%
Product 2
United States 1 5 5 5 5
Europe 1 5 5 5 5
Asia 1 5 5 5 5
Rest of the world 1 5 4 4 4
Total 4 20 19 19 19
Product 3
United States 1 1 1 1 1
Europe 1 1 1 1 1
Asia 1 1 1 1 1
Rest of the world 1 1 2 3 4
Total 4 4 5 6 7
Service 1
United States 1 1 1 1 1
Europe 1 1 1 1 1
Asia 1 1 1 25 50
Rest of the world 1 1 1 20 50
Total 4 4 4 47 102
Service 2
United States 1 1 1 1 1
Europe 1 1 1 1 1
Asia 1 1 1 1 1
Rest of the world - - - - -
Total 3 3 3 3 3
Net revenue
Product 1 $12 $32 $76 $128 $188
Product 2 $13 $74 $120 $167 $214
Product 3 $31 $34 $45 $56 $67
Service 1 $4 $5 $6 $32 $70
Service 2 $14 $17 $19 $22 $24
Total net revenue $75 $162 $266 $405 $564
Other Income $0 $0 $0 $0 $0
Total Revenue $75 $162 $266 $405 $564
Less Operating Expenses
Finance and administration $0 $0 $0 $0 $0
Sales and marketing $0 $0 $0 $0 $0
Research and development $0 $0 $0 $0 $0
Staff $0 $0 $0 $0 $0
Overhead $0 $0 $0 $0 $0
Total operating expenses $0 $0 $0 $0 $0
EBITDA $75 $162 $266 $405 $564
NEW CUSTOMER
ACTIVITY 2008/09 2009/10 2010/11 2011/12 2012/13
Product 1
United States 1 2 3 4 5
Europe 1 2 3 4 5
Asia 1 1 5 5 5
Rest of the world 1 1 5 5 5
Customer base
United States 1 6 11 16 21
Europe 1 6 11 16 21
Asia 1 6 11 16 21
Product 3
United States 1 1 1 1 1
Europe 1 1 1 1 1
Asia 1 1 1 1 1
Rest of the world 1 1 2 3 4
Service 1
United States 1 1 1 1 1
Europe 1 1 1 1 1
Asia 1 1 1 25 50
Rest of the world 1 1 1 20 50
Total $0 $0 $0 $0 $0
Capital expenditure
Total $0 $0 $0 $0 $0
Operating expenditure
Total $0 $0 $0 $0 $0
Capital expenditure
Total $0 $0 $0 $0 $0
Total $0 $0 $0 $0 $0
Capital expenditure
Total $0 $0 $0 $0 $0
Total $0 $0 $0 $0 $0
Capital expenditure
Total $0 $0 $0 $0 $0
Total $0 $0 $0 $0 $0
Capital expenditure
Total $0 $0 $0 $0 $0
$1,000,000 $1
Overhead
$1 Staff
$1 Research and
development
$0 Sales and
marketing
$0
$0 Finance and
2008/09 2009/10 2010/11 2011/12 2012/13 $0 administration
2008/09
2009/10
2010/11
2011/12
2012/13
2010/11
2011/12
2012/13
2008/09
$50
$0
2008/09 2009/10 2010/11 2011/12 2012/13
ABC Company Limited
Graphical summary
Business activity
20 20
15 15
10 21 21
10
16
16
5 11
5 11
6
1 6
-
- 1
99/2000 2008/09 2009/10 2010/11 2011/12 2012/13
99/2000 2008/09 2009/10 2010/11 2011/12 2012/13
15 $0
/09 /10 /11 /12 /13
10 21 008 009 0 10 011 012
2 2 2 2 2
16
11 Finance and administration
5
6 Sales and marketing
1 Research and development
-
Staff
99/2000 2008/09 2009/10 2010/11 2011/12 2012/13 Overhead
Rest of the
world Rest of the world
Asia Asia
Europe Europe
United States United States
$0 $0
200 200 201 201 201 200 200 201 201 201
8/0 9/1 0/1 1/1 2/1 8/0 9/1 0/1 1/1 2/1
9 0 1 2 3 9 0 1 2 3
$100,000
$100,000
$0
$0 2008/0 2009/1 2010/1 2011/1 2012/1
2008/09 2009/10 2010/11 2011/12 2012/13 9 0 1 2 3
$300
$250
$250
$200
$200
$150 $150
$100 $100
$50
$50
$0
2008/09 2009/10 2010/11 2011/12 2012/13 $0
United States Europe Asia 2008/09 2009/10 2010/11 2011/12 2012/13
United States Europe Asia
ABC Company Limited
Graphical summary
$800
$700 $500,000
$600
$500
$400 Rest of the
$300 world
$200 Asia
$100 Europe
$0 United States
2008/09 2009/10 2010/11 2011/12 2012/13
$0
United States Europe
200 200 201 201 201
Asia Rest of the world 8/09 9/10 0/11 1/12 2/13
$35
$30
$30
$25
$25
$20
$20
Rest of the world $15
$15 Asia
$10
$10 Europe
United States $5
$5 $0
$0 2008/09 2009/10 2010/11 2011/12 2012/13
2008 2009 2010 2011 2012 United States Europe
/09 /10 /11 /12 /13
Asia Rest of the world
ABC Company Limited
Financial Forecast 2008/09 2009/10 2010/11 2011/12 2012/13
GROSS REVENUE
Non-recurring gross revenue
Product 1 $15 $40 $95 $160 $235
Product 2 $4 $20 $19 $19 $19
Product 3 $35 $35 $45 $55 $65
Service 1 $20 $20 $20 $235 $510
Service 2 $15 $15 $15 $15 $15
$89 $130 $194 $484 $844
NET REVENUE
Net revenue (non-recurring)
Product 1 $12 $32 $76 $128 $188
Product 2 $0 $0 $0 $0 $0
Product 3 $28 $28 $36 $44 $52
Service 1 $4 $4 $4 $25 $53
Service 2 $12 $12 $12 $12 $12
$56 $76 $128 $209 $305
Net revenue (recurring)
Product 1 $0 $0 $0 $0 $0
Product 2 $0 $0 $0 $0 $0
Product 3 $3 $6 $9 $12 $15
Service 1 $1 $1 $2 $7 $18
Service 2 $2 $5 $7 $10 $12
$6 $13 $18 $29 $45
Net revenue (Total)
Product 1 $12 $32 $76 $128 $188
Product 2 $13 $74 $120 $167 $214
Product 3 $31 $34 $45 $56 $67
Service 1 $4 $5 $6 $32 $70
Service 2 $14 $17 $19 $22 $24
TOTAL NET REVENUE $75 $162 $266 $405 $564
OTHER INCOME
Other income
Total other income $0 $0 $0 $0 $0
Capital expenditure
Working capital $0 $0 $0 $0 $0
Finance and administration $0 $0 $0 $0 $0
Sales and marketing $0 $0 $0 $0 $0
Research and development $0 $0 $0 $0 $0
Staff $0 $0 $0 $0 $0
Overhead $0 $0 $0 $0 $0
Total capital expenditure $0 $0 $0 $0 $0
Net cashflow after capital expendit $75 $162 $186 $283 $395
Financing activities
Equity funds raised $0
Dividends $0 $0 ($81) ($93) ($142)
Net financing activities $0 $0 ($81) ($93) ($142)
Other income
Other income $0 $0 $0
Total other income $0 $0 $0
Total Revenue $0 $0 $0
Net revenue $0 $0 $0
Net cashflow $0 $0 $0
Equity finance $0 $0 $0
Europe
Non-recurring revenue 5 15 30 50 75
Recurring revenue - - - - -
Total 5 15 30 50 75
Asia
Non-recurring revenue 5 10 35 60 85
Recurring revenue - - - - -
Total 5 10 35 60 85
Total
Non-recurring revenue 15 40 95 160 235
Recurring revenue - - - - -
(man days per subscription) 15 40 95 160 235
Recurring revenue
United States $0 $0 $0 $0 $0
Europe $0 $0 $0 $0 $0
Asia $0 $0 $0 $0 $0
Rest of the world $0 $0 $0 $0 $0
Total $0 $0 $0 $0 $0
Total
United States $5 $15 $30 $50 $75
Europe $5 $15 $30 $50 $75
Asia $5 $10 $35 $60 $85
Rest of the world $0 $0 $0 $0 $0
Total $15 $40 $95 $160 $235
Direct cost A$ (non-recurring)
United States $1 $3 $6 $10 $15
Europe $1 $3 $6 $10 $15
Asia $1 $2 $7 $12 $17
Rest of the world $0 $0 $0 $0 $0
Total $3 $8 $19 $32 $47
Europe
Non-recurring revenue 1 5 5 5 5
Recurring revenue 5 30 55 80 105
Total 6 35 60 85 110
Asia
Non-recurring revenue 1 5 5 5 5
Recurring revenue 1 6 11 16 21
Total 2 11 16 21 26
Total
Non-recurring revenue 4 20 19 19 19
Recurring revenue 12 72 131 190 249
16 92 150 209 268
Recurring revenue
United States $5 $30 $55 $80 $105
Europe $5 $30 $55 $80 $105
Asia $1 $6 $11 $16 $21
Rest of the world $1 $6 $10 $14 $18
Total $12 $72 $131 $190 $249
Total
United States $6 $35 $60 $85 $110
Europe $6 $35 $60 $85 $110
Asia $2 $11 $16 $21 $26
Rest of the world $2 $11 $14 $18 $22
Total $16 $92 $150 $209 $268
Europe
Non-recurring revenue 10 10 10 10 10
Recurring revenue 1 2 3 4 5
Total 11 12 13 14 15
Asia
Non-recurring revenue 10 10 10 10 10
Recurring revenue 1 2 2 2 2
Total 11 12 12 12 12
Total
Non-recurring revenue 35 35 45 55 65
Recurring revenue 4 8 11 15 19
39 43 56 70 84
Recurring revenue
United States $1 $2 $3 $4 $5
Europe $1 $2 $3 $4 $5
Asia $1 $2 $2 $2 $2
Rest of the world $1 $2 $3 $5 $7
Total $4 $8 $11 $15 $19
Total
United States $6 $7 $8 $9 $10
Europe $11 $12 $13 $14 $15
Asia $11 $12 $12 $12 $12
Rest of the world $11 $12 $23 $35 $47
Total $39 $43 $56 $70 $84
Europe
Non-recurring revenue 5 5 5 5 5
Recurring revenue 1 2 3 4 5
Total 6 7 8 9 10
Asia
Non-recurring revenue 5 5 5 125 250
Recurring revenue 1 2 3 28 78
Total 6 7 8 153 328
Total
Non-recurring revenue 20 20 20 235 510
Recurring revenue 4 8 12 59 161
Total 24 28 32 294 671
Recurring revenue
United States $1 $2 $3 $4 $5
Europe $1 $2 $3 $4 $5
Asia $1 $2 $3 $28 $78
Rest of the world $1 $2 $3 $23 $73
Total $4 $8 $12 $59 $161
Total
United States $6 $7 $8 $9 $10
Europe $6 $7 $8 $9 $10
Asia $6 $7 $8 $153 $328
Rest of the world $6 $7 $8 $123 $323
Total $24 $28 $32 $294 $671
Europe
Non-recurring revenue 5 5 5 5 5
Recurring revenue 1 2 3 4 5
Total 6 7 8 9 10
Asia
Non-recurring revenue 5 5 5 5 5
Recurring revenue 1 2 3 4 5
Total 6 7 8 9 10
Total
Non-recurring revenue 15 15 15 15 15
Recurring revenue 3 6 9 12 15
Total 18 21 24 27 30
Recurring revenue
United States $1 $2 $3 $4 $5
Europe $1 $2 $3 $4 $5
Asia $1 $2 $3 $4 $5
Rest of the world $0 $0 $0 $0 $0
Total $3 $6 $9 $12 $15
Total
United States $6 $7 $8 $9 $10
Europe $6 $7 $8 $9 $10
Asia $6 $7 $8 $9 $10
Rest of the world $0 $0 $0 $0 $0
Total $18 $21 $24 $27 $30
IPO fees
Underwriting/management fee $0
Fixed fees $0
Total $0